Certainly, lockdown and Covid-19 has substantially increased the online content the customers are consuming and a lot of brands have brought up unique ways to not only keep their users occupied but retain their brand value too when the alcohol was banned as part of lockdown restrictions.
For the past 12 weeks, South Africans have enjoyed a one-of-a-kind weekly news entertainment program, The Lite Show from the comfort of their homes. Commissioned by Africa’s biggest premium beer brand, Castle Lite, the show is Mzansi’s first-ever digital satirical news show.
It is a fun and lite-hearted take on news and current events hosted by Comedian and TV personality, Donovan Goliath alongside the hilarious duo that is Mojak Lehoko and Lihle Msimang. And entertaining musical weekly rap ups by Rouge and violinist Davina.
We look forward to season 2 and what it may have in store for us when it comes to celebrities, satire and hilarious content. I really loved watching this episode with Lasizwe as I only came across this guy when he started distributing Samsung devices during the lockdown as well as I saw his great youtube channel too. Meanwhile, I have also started my own youtube channel too and The Life's Way will celebrate it's 8 anniversary of blogging on 27th December 2020.
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