With an aim to provide innovative and high-quality products, global technology brand HONOR today announced the launch of its first vlogging smartphone the HONOR 50 in South Africa.
The HONOR 50 comes with GMS and is the first smartphone to feature Qualcomm’s SnapdragonTM 778G Mobile Platform. The premium model is equipped with multi-video shooting modes, with combinations that use the front and rear cameras at the same time. In just one take it allows the users to choose from six modes which make the vlogging experience fun, exciting, and engaging. With this the HONOR 50 also features an immersive 6.57-inch 75° curved OLED display which delivers a smooth surface experience visually and in hand, boasts 66W SuperCharge technology, enabling the battery to be charged over 70% in just 20 minutes and powers an outstanding 4300 mAh battery. HONOR 50 (8GB+256GB) will be available on sale from today at R13,999 in two vibrant colour options – Frost Crystal and Midnight Black. HONOR 50 Lite (8+128 GB), another variant under the HONOR 50 series, will also be available at R5,499.
“Continuing the HONOR series’ legacy of integrating aesthetics and technology, the new HONOR 50 smartphone boasts an array of impressive innovations across its camera, design and performance, by collaborating with our global industry-leading partners. With the launch of HONOR 50, the brand seeks to change the mobile phone market forever and move forward with its pioneering strategy to become a premium technology brand by focusing on delivering breakthrough technology, advanced features for its products and creating an intelligent world for everyone,” says Cao Tansong, General Manager of HONOR South Africa.
Multi-Video Shooting Modes for One Take Recording
Giving users more flexibility to shoot content from different angles and perspectives, users can change between cameras with six multi-video shooting modes that use the front and rear cameras at the same time, delivering a top tier recording experience that is usually reserved for professionals. Offering even more choice when it comes to capturing content, users can also apply beauty mode, capture photographs from videos, and use pre-set video story templates on all their footage. In addition, wireless headsets connected via Bluetooth can be used as wireless microphones during video capture. Creators can achieve better sound reception while shooting videos, providing an effortless vlogging experience.
The HONOR 50 is equipped with six multi-video shooting modes, with combinations that use the front and rear cameras at the same time. In just one take, users can choose from the following six modes to make the vlogging experience fun, exciting and engaging:
• Front to Rear Recording: Users can switch between the front and rear camera while shooting video content
• Dual-View Recording (Front/Rear): Users can simultaneously shoot with both the front camera and the rear main camera. The dual view shows what is captured by both cameras side by side
• Dual-View Recording (Rear/Rear): Users can shoot with both the rear main camera and the wide-angle camera at the same time. The main camera also supports 6x zoom while video shooting. The dual view shows what is captured by both cameras side by side
• Picture in Picture: This mode allows users to overlay the view of the front camera onto the bigger view of the rear camera or vice versa. It is particularly useful if users want the audience to focus on the content but still let them see the person recording
• Fast -Motion Recording & Slow-Motion Recording: This mode allows users to capture the object or themselves with slow or fast motion effects, creating a cool and unique layer to video content
• Single to Dual-View Recording: Users can also change from shooting in single camera to dual cameras at any time while recording
On top of the six multi-video shooting modes, the HONOR 50 comes with “Story” which includes nine sets of different video story templates that help users create cool videos based on different shooting scenarios. The HONOR 50 also allows users to use beauty mode while using the front camera, wide-angle shots while shooting a video, and capture photographs from the video content, fulfilling the different needs of content creators and vloggers.
Unparalleled Camera System for the Ultimate Vlogging Experience
With the rapid growth of short videos, young people have increasingly turned to vlog to record and share their daily moments with the world around them. The HONOR 50 brings the one-take vlog shooting experience to the next level.
Equipped with a 32MP front camera with a 90o viewing angle, users can take perfect selfies and videos, with more people and scenery captured in the frame. Boasting a pro-grade quad rear camera setup, the HONOR 50 comes with a 108MP main camera, an 8MP wide-angle camera, a 2MP macro camera, and a 2MP depth camera, allowing users to shoot photos and videos in ultra-clarity and in beautiful detail, even at night.
Stunning Display for an Immersive and Comfortable Viewing Experience
The HONOR 50 comes with a 6.57-inch 75o curved OLED screen that supports a Full High-Definition resolution of 2340x1080. The display can produce a whopping 1.07 billion colours and covers 100% of the DCI-P3 colour gamut, delivering stunning visuals, sharp and crisp details, and an immersive colour experience.
The HONOR 50 is equipped with a screen refresh rate of up to 120Hz and a touch sampling rate of 300Hz, promising high screen response speeds to deliver a great video watching experience and gaming with less input lag. With an intelligent dynamic refresh rate, HONOR 50 allows the users to adjust the refresh rate based on on-screen actions, helping to save power consumption.
Power Boost with Fast Charging Capabilities and a Fast Processor
Featuring a single-cell dual-circuit battery design, the HONOR 50 can easily support a full day of uninterrupted use with its 4,300mAh battery. The device boasts 66W HONOR SuperCharge technology, enabling the battery to be juiced up to 70% within just 20 minutes using the included charger.
Boosting performance to the maximum, the HONOR 50 is armed with the Qualcomm SnapdragonTM 778G 5G chipset, improving both CPU and GPU performance by 45% and AI processing power by 123% compared with the previous generation. Powered by GPU Turbo X, a unique graphics acceleration technology, the HONOR 50 delivers a powerful performance even during intense gaming.
Superior Craftmanship and Dual Ring Camera Design
Embodying a premium and unique aesthetic that reflects the latest design trends, the HONOR 50 features an ultra-slim bezel on the front and 2.5D polishing glass edges on both upper and lower sides of the display, delivering a smooth surface to bring users a greater experience visually and in hand.
When the HONOR 50 is tilted against the light at different angles, it glitters and shimmers, making it the perfect fashion statement to match any outfit.
Paying homage to the classic twin-lens reflex camera, the HONOR 50 adopts a dual ring camera design made up of two concentric circles on the back, resembling a pair of eyes to help users see more of the world around them. Drawing inspiration from the classic ring designs of luxury jewellery brands, the top circle featuring the main camera is polished with the same classic, timeless metal ring on the edge.
Magic UI 4.2 for an Exceptional All-Round User Experience
Delivering a seamless and convenient experience, the HONOR 50 is equipped with the upgraded Magic UI 4.2, offering up a creative suite of features that enable users to always stay connected.
Creating a personal, fun, and interactive UX experience for users, the HONOR 50 also includes a range of customizable modern art that lets users personalize their Always-on-Display (AOD).
Colour, Pricing and Availability
Designed to meet the evolving tastes of today’s discerning fashion-conscious crowd, the HONOR 50 goes beyond conventional colours and is available in a range of stunning and fashionable options including Frost Crystal, which is inspired by snow crystals and creates a dreamy diamond-like finish and timeless Midnight Black.
Starting from tomorrow, 26 November 2021, the HONOR 50 will be available in South Africa via Takealot and will be available from MTN, Cell C, Telkom Mobile and selected retail stores, from early December. The smartphone will be available in 8GB + 256GB version priced at R13,999. It comes paired with HONOR Earbuds 2 Lite, an exclusive gift from HONOR worth up to R1,499.
For more information, please visit the HONOR online store at www.hihonor.com.
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 Wireless recording supports only some types of TWS earphones. TWS earphones of some types may not be supported. For more information, contact HONOR post-sales service.
2 90° is the physical specification of the camera, the actual imaging angle may vary.
3 The rear main camera is a 108MP camera. High-resolution photography can be experienced in “HIGH-RES” mode
4 HONOR 50 screen adopts the round-corner design. When measured according to the standard rectangle, the diagonal length of the screen is 6.57 inches (the actual visual area is slightly smaller).
5 Data is from HONOR Lab.
6 On different application interfaces and gaming screens, the screen refresh rate and touch sampling rate may be slightly different.
7 The battery capacity of HONOR 50 is a typical value, and the rated capacity of the battery is 4200 mAh.
8 HONOR 50 supports a maximum 66W wired charge, 66W HONOR charger and cable are required. Actual charging speed may vary depending on environmental conditions and other factors.
9 The charging data are sourced from the test results of HONOR Lab. At a temperature of 25℃ and relative humidity of 45% to 80%, a 66W HONOR charger and the original charging cable are used to charge the battery from 3% when the phone screen is off. The actual charging data may vary with products, usage habits and environmental factors.
10 The test data comes from Qualcomm, and the compared test object is Qualcomm Snapdragon 765G.
11 The four colours are not sold in all regions, please refer to the actual products sold locally.
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