Samsung Electronics South Africa’s latest flagship smartphone, the Samsung Galaxy S7 and S7 edge, have been making waves in South Africa since its arrival in the country in March this year. The new, subtly gleaming Pink Gold colourway Galaxy S7 and S7edge is creating another stir. Created to take smartphones beyond advanced technology and into the realms of next generation art, the Galaxy S7 and S7 edge integrate leading edge mobile computing with uncompromising, refined design that now also feature sophisticated colour options.
The Pink Gold colourway is intended to soothe and incorporate a touch of gentleness, radiance and excellence to the smartphone. The Galaxy S7 and S7 edge, including the Pink Gold colourway, are now available in a choice of five colours. These consist of Black Onyx, Gold Platinum, White Pearl and Silver Titanium.
“Samsung developed dust and water-resistant bodies without impacting on style and sophistication. Everything about the 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge speaks to premium design, comfort and streamlined ergonomic usability,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.
In Samsung’s quest to introduce more human-centred devices to the market, both in form and user experience, the company’s designers accredited their inspiration to pebbles washed by waves to seamless, solid perfection, always bearing in mind the ‘feel & touch user experience (UX)’ motto.
“Using 3D Forming glass technology shaped under immensely high temperatures, Samsung has moulded the curved glass and metal of the S7 edge to form a seamless, cohesive whole that feels uniquely smooth and natural in the hand,” Fleischer says. “Even the buttons have become thinner and the rear camera is slimmer, so as not to disrupt the contours of the device.”
Samsung’s innovations extend to the user interface, which is more intuitive, with a softened colour palette of app icons making it easier to view over an extended period of time. An Always On Display (AOD) function that shows the time, date and simple alerts even when the device is not in use. Edge UX, the advanced edge available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.
“When it comes to the Galaxy S7 and S7 edge, Samsung has ensured that aesthetics are not compromised and thanks to this, fashion loving consumers have the opportunity to express their unique style through a device that epitomises flair,” concludes Fleischer.
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