Microsoft Lumia and Uber broke a unique partnership to celebrate the release of new blockbuster Batman v Superman: Dawn Of Justice. The cinema event of the year sees two of the greatest comic book heroes, namely Superman and Batman, going toe to toe in Batman v Superman: Dawn Of Justice. Microsoft South Africa has partnered with Uber and Warner Bros. Pictures to provide fans with a cinematic experience to match the phenomenal stature of this titanic clash.
“Fifty lucky people in both Cape Town and Johannesburg got to attend the preview of this 3D blockbuster on Wednesday 23 March with a friend,” says Michelle Wyne, Microsoft Marketing Manager for Mobile Devices. “Like Bruce Wayne, they will get the red carpet treatment, kicking off with ride in style in an UberBLACK.”
This chauffeured ride took them straight to the preview venue, where they were able to step into the shoes of Clark Kent by chronicling some of their favourite moments in the photo booth for possible inclusion in the social pages of the Daily Planet. Attendees also won some instant prizes in the Microsoft Lumia zone and set the stage for the evening’s main event by challenging their friends at the Xbox Station.
Pick your path to greatness: Gotham City or Metropolis
People entered the same by opening the Uber app and entering the code LumiaBATMAN or LumiaSUPERMAN in the Promotions tab. Once done and when they Re-opened the app after 30 minutes you will see a fourth tab as your unique Super Hero view pops up.
“We are so excited to join forces with Microsoft Lumia and Warner Bros. Pictures to give riders the chance to attend the exclusive preview of the epic show down of Batman v Superman. Thank you to our partners for this opportunity, we are always looking for new ways to enhance the Uber experience”, says Alon Lits, General Manager Sub-Saharan Africa Uber.
This sweepstakes promotion was open to both new and existing Uber users who took a ride in Cape Town and Johannesburg. The 50 winners in each city were selected at random.
“Warner Bros. Pictures is delighted to partner with both Microsoft Lumia and Uber on the highly anticipated Batman v Superman: Dawn Of Justice release. Our partners have come up with an innovative and very trendy campaign which suits the film perfectly, and consumers will love every interaction from catching a personalised Batman or Superman Uber ride to the activation to seeing the film before it releases nationwide,” says Sue Dickinson, Marketing Manager: Warner Bros Pictures South Africa.
From director Zack Snyder (“Man of Steel”) comes “Batman v Superman: Dawn of Justice,” starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and Henry Cavill (“Man of Steel,” “The Man from U.N.C.L.E.”) as Superman/Clark Kent in the characters’ first big-screen pairing. Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day saviour, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
Batman v Superman: Dawn of Justice is being releases by Times Media Films and released on cinemas nationwide on 24 March 2016.
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