The Life's Way - Journey of Visual and Written Content through Brands

Monday, 5 October 2015

The Power of Reading #StarWarsReadsDay #10Oct2015 #DisneyAfrica

Hi Guys,

Disney Publishing Worldwide and Lucasfilm Ltd. have announced that the fourth annual Star Wars Reads Day on October 10, 2015 will celebrate reading with events across the globe. The force of reading will be strong at over 1,000 regional and international storytelling events featuring a host of exciting literary programming for Star Wars fans of all ages as they gear up for the theatrical release of Star Wars: The Force Awakens on December 18, 2015. 
Participants in this year’s events include top publishers around the world, including Disney, Marvel, DK Books, Scholastic, Abrams, Chronicle Books, Del Rey, Quirk Books, Workman, Egmont, Studio Fun, Phoenix International Publishing, and many more. The robust line-up of events will feature Star Wars-themed games and activities, various author-related signings, meet-and-greets, panels, and readings at bookstores, libraries and other venues across the globe in an effort to promote literacy and unite fans of the iconic franchise.

Since the inaugural Star Wars Reads Day in 2012, there have been more than 2,500 events encouraging fans to read the films’ timeless stories, but for the first time, this year’s festivities will also feature titles from the recently released “Journey to Star Wars: The Force Awakens” initiative, which includes more than 20 print and digital books and comics for readers of all ages. 

“We are thrilled to be working so closely with Lucasfilm and our publishing partners in planning this year’s Star Wars Reads Day” said Jeanne Mosure, senior vice president and group publisher, Disney Publishing Worldwide. “The growth of this initiative globally is a true testament to the force of the Star Wars franchise and the importance of reading.”
This year, more than 1,000 events will take place in cities around the world on October 10, 2015, including three in South Africa at the following details: 

· Johannesburg: Exclusive Books, Melrose Arch (10:30AM) 
· Durban: Exclusive Books, Westville Mall (10:30AM)
· Cape Town: Exclusive Books, Cavendish (10:30AM)

South Africa’s Star Wars Reads Day Events will include themed activities, photo booths, story time and much more fun for the whole family. 

For more information on signings, parties and celebrations in your area, and to download the Star Wars Reads Day Printable Activity Kits, visit the Star Wars website and Star Wars Reads community Facebook page. Fans can follow Star Wars Reads Day on social media by using the hastag #StarWarsReadsDay. Have fun and enjoy a day with your favorite characters from Star Wars series. 

Cheers!!!

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