Protect and Connect While You Away @Logitech #Circle

Hi Guys,

Keep home in your hands with the Logitech Circle – the modern, wireless home camera designed to help watch over your kids, pets and home while you’re away. Whether you’re at work or just next door, always know what’s happening at home, in the office or at daycare, in real time with instant alerts to your mobile device. Users are able to login or join in Circle’s unlimited live streaming, two-way audio and smart recorded video which are accessible anytime from anywhere at no additional costs. You will always be “in the loop” with Circle.

Because life doesn’t stay still, the Logitech Circle is portable and rechargeable. Take the camera room to room with you, and when you need to recharge it simply place on the magnetic charging ring. The rechargeable battery can stream for up to three hours, and lasts up to 12 hours in power save mode.

The Circle works as easy as plug and play with just turning ON the device and connecting to your smartphone. Download the app on the iOS and Android phone and you will be ready to watch your loved pets or anything you want to.

 

Upgrade your device today to either Samsung or Huawei and receive the Logitech Circle for R150 per month on a 24 month contract available at any Vodacom Shop in South Africa.

 

Cheers!!!
 

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

@HuaweiZA Debuts #HuaweiNova Smartphone in South Africa #TakeYourBestShot

Hi Guys,

Huawei South Africa has made available its newest smartphone, Nova. The new device is designed to meet the needs of today’s most dynamic consumers. The device features a stunning multi-curve design feature, camera advances for more vivid photography and performance updates for enhanced usability, meaning consumers can take their best shot. Every feature of the Huawei Nova is designed to support consumers’ fast-paced, dynamic lifestyles, and to express their unique personalities – reflecting the young demographic of South Africa.

The devices are priced competitively at a recommended retail price of ZAR R 6999 for the Nova, making it a high-spec, affordable handset for young consumers. The device delivers brilliant usability features combined with stunning looks, powerful performance and fantastic camera which continues Huawei’s commitment to innovation and design.

“South Africans by nature are dynamic consumers. As such, they demand a device that keeps up with their fast-paced lifestyle,” said Zhao Likun, General Manager of Huawei South Africa Consumer Business Group. “Huawei Nova is an excellent device for South Africa’s youthful market with a growing share of smartphone users. These devices will bring new experiences to life with its incredible performance, design and camera features.”

Ergonomic Design
The Huawei Nova smartphone’s curved surfaces and 5-inch screen connect seamlessly to create an ergonomic, compact design that fits perfectly in the user’s hands, enabling single-handed functionality. As beautiful to look at as it is to use, the Nova draws inspirations from curves found in modern architecture with its curved metallic back polished by an advanced sandblasting process, hairline finishing and signature oblong composite panel stretching across the top of the phone. The subtle contours and smooth curves reflect light to emit multiple shades of brilliant colours and sheens.

Fantastic Camera
Today’s smartphone users demand a device that empowers them to take their best shot and share their favourite moments, anytime and anywhere. With its powerful 8-megapixel front-facing camera, the Huawei Nova enables users to take and share better selfies in any lighting condition. Additional features include the proprietary Beauty Makeup 2.0 and Beautiful Skin 3.0 applications, which apply cosmetic effects and skin smoothing filters to create more flattering images.

Huawei Nova’s 12-megapixel rear camera with 1.25um larger pixel sports an enhanced wide-aperture lens and imaging sensor allowing it to capture photos in low-light conditions. In addition, the Huawei Nova supports fast autofocus for amazing accuracy, helping consumers to capture wonderful moments in their life.

Real-world Performance
The Huawei Nova is powered by the Snapdragon 625 processor, which uses advanced 14nm technology to increase performance and reduce power consumption. The Huawei Nova’s 3020 mAh battery with Smart Power 4.0 can power longer sessions for users to easily navigate between different apps. With a next-generation 3D fingerprint sensor, the Huawei Nova supports faster and more accurate 360-degree unlocking for improved security, convenience and single hand selfies.

The Huawei Nova with 32GB ROM, will be available at all operators. I will review the device once I receive the same from the brand.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

@Vodacom #VideoPlay Launches New Local #Comedy Channel #Gunga7Com

Hi Guys,

Vodacom has extended its Video Play bouquet following the launch and addition of a new comedy channel called ‘Gunga7.com.’ This follows a content licensing deal with production company Diprente Films and takes the total number of channels to 10 (and they include; music, gospel, sports, kids, news, lifestyle, NXT LVL, Siyakha, TV shows)

‘Gunga7.com’ is a subscription channel that goes live today. For R4, 99 a day or R14, 99 a week or R39, 99 a month viewers can now enjoy a large selection of local comedy shows. These include:

• ‘The Bantu Hour’ hosted by Kagiso Lediga and Hugh Masekela,
• ‘Next of Next Week’ featuring comedians Skhumba Hlophe and Thapelo Seemise, “Tips Shampoo”, Ntosh Madlingozi and Celeste Ntuli,
• ‘Late Night News’ with Loyiso Gola
• And old favourite ‘Pure Monate Show’ featuring a host of comedians including David Kau, Joey Rasdien, Chris Forrest, and Riaad Moosa.

Ashraff Paruk, managing executive of digital services said; “the introduction of ‘Gunga7.com’ forms part of Vodacom’s content strategy to bring more targeted local video content to consumers in an easy and simple way via their mobile phones”.
 

In November 2016, Vodacom announced plans to offer video on demand streaming service in partnership with a range of content providers which include MultiChoice (DSTV) and Showmax. Vodacom Video on Demand will launch in April.

§ How to subscribe to Video Play
o To subscribe to Video Play SMS video to 31116 from your Android phone, download Video Play and click on ‘Gunga 7’. Ts & Cs apply http://www.vodacom.co.za/vodacom/terms/promotions/vodacom-video-play

§ Fast facts about Video Play
o Video Play has circa 150 000 active monthly users since its launch in 2015
o Subscribers can choose from a range of video content which include the latest music content and over 25 of the best local soapies like; Uzalo, Skeem Saam, Generations, Inkaba, The Wild and many more
o The Video Play app is available on Google Play or the Vodacom App Store
o There is no charge for browsing or downloading, only for the minutes of the video a user downloads (In the case of subscription the downloads are unlimited as long as the subscription is active)
o To get the best experience out of the App customers are encouraged to purchase a prepaid bundle of minutes which is available in the App
o Once content has been downloaded (when the network is quiet, usually within 4 hours of the request), the customer can watch the videos offline whenever they want

 

Cheers!!!

 

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

Music Streaming: The Now of Digital Marketing @EclipsePR

Hi Guys,

In today’s competitive world, brands are tapping into new ways of becoming more accessible and relevant to their consumers. Some are turning to music streaming networks to differentiate themselves from their competition. They realise that the way we listen to and acquire music is always changing. This can prove to be another tool in their arsenal to gain more customers.

“Music streaming services see millions of music lovers signing up daily. From Apple Music to Spotify, the online music sphere has become a platform for brands wanting to connect with individuals that they would otherwise have not been targeting,” says Jacki McEwen, Co-owner & Managing Director at Eclipse Public Relations.

Leading the front line in company curated playlists is Spotify. This platform is one of the largest music steaming services in the world. It was established before Apple Music, or even Tidal for that matter, were a twinkle in their creators’ eye.

For the past couple of years, businesses have been working on innovative projects in the hopes of building their brand and strengthening their relationship with consumers. This involves the creation of playlists that suit a brand’s style and image.

The Big Four: The benefits of music streaming for business
A music streaming strategy for brands goes hand in hand with social media tactics. There are four main benefits of music streaming that Senior Vice President of Pandora’s Strategic Solutions, Heidi Browning, identified in an article written for The Drum:

1) Engagement: Music streaming services enable consumers to create a personalised experience. In doing so, they have created an audience that is constantly engaging with these platforms through creating content unique to their interests. It has been reported by Vevo that millennials are spending on average 25 hours a week streaming music. If brands want to reach Generation Z, they need to be in tune with the streaming market.

2) Attention: We live in what is known as the “earbud generation”. What does this mean for marketers? While most adverts are focused on what we can see, what people hear commands more attention, as the brain can only focus on one auditory process at a time.

3) Context: Streaming music has made it easier for brands to reach their audiences without interrupting them. Listening to music has become a daily activity in the lives of many people and brands can only benefit from using these platforms to reach their target markets. Consumers use music for a variety of different reasons, often based on their moods. If brands can tap into a genre or theme of music, they can reach the right the people simply by aligning themselves with the right platform or playlist.

4) Resonance: Nielsen Catalina Solutions reported that audio is the most effective channel in delivering a Return On Investment (ROI). These platforms give brands the opportunity to interact with their customers in an environment that Browning calls “emotionally and contextually relevant” which sends a message that resonates with their consumers.

Music streaming platforms are inter-aligning themselves with the same practices that they offer businesses. Streaming platforms are turning to lucrative partnerships with artists to increase their subscriptions. They are using their own spaces within these platforms to draw in a very eager consumer. With almost 30 million subscribers signing up to streaming platforms, music streaming has changed the way we listen to and experience music.

Music streaming has allowed for the creation of a database that brands can pull from. With each playlist being made to the fancy of the consumer, it has become easy for brands to find their target market on these streaming platforms. Imagine an entire database of people that fit your brand that you can access purely by aligning with the right platform. By creating a playlist, you can get your brand’s name into the ears of a generation that is constantly listening to music.

“The digital era of music is constantly growing and expanding. It’s impossible to think of what could be next, but in 10 years’ time we could be listening to music in unexpected new ways. In order for brands to stay relevant, they need to embrace what these platforms have to offer. They are the now of media and the now of marketing,” concludes McEwen.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

Explore The Language of Colours @HuaweiZA New Devices @Pantone #MWC2017

Hi Guys,

 

In a move that brings the worlds of technology and colour closer together than ever before, Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trend colours in Huawei’s upcoming product launches.

By combining Huawei’s advanced engineering expertise and industry leading metal craftsmanship with the trusted colour thought leadership and direction of The Pantone Color Institute, consumers can look forward to devices that seamlessly marry ground-breaking innovation together with stunning beauty.

As the world’s third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Color Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide.

The Pantone Color Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of colour in their design strategy. A unique destination for colour, the Pantone Color Institute forecasts future colour direction, expressing how colour influences human emotion through seasonal trend forecasts, custom colour creation and social commentary, including PANTONE Colour of the Year.

Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of colour to bring Huawei customers the most striking and on-trend colourways in the palm of their hand.

Richard Yu, CEO of Huawei Consumer Business Group said, “As the world’s leading authority on colour, we are very excited to work with The Pantone Color Institute on developing our product range to bring our customers the very latest trends. At Huawei, we believe strongly in the power of collective wisdom and collaboration and this partnership will allow consumers to express themselves more vividly through the universal language of colour.”

Laurie Pressman, VP of The Pantone Color Institute adds, “With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we’re looking forward to providing Huawei customers with the ability to make a bold colour statement.”

More details and information about the partnership between Huawei and The Pantone Color Institute will be announced at the Huawei CBG press conference taking place at Mobile World Congress, Barcelona, on Sunday 26 February.

About Pantone and The Pantone Color Institute
PANTONE®, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone’s universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.

Through The Pantone Color Institute, Pantone continues to forecast future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Twitter, and Pinterest.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!