@Lenovo Signs As @DucatiMotor Team’s #MotoGP World Championship #Technology Partner

Hi Friends, 

Lenovo has signed a multi-year sponsorship deal with the Ducati Team competing in the MotoGP World Championship, continuing the company’s ambitions to become one of the world’s most admired and globally recognized brands. Starting with the 2018 season, Lenovo will be the key technology partner for Ducati, which will include the team using Lenovo’s PCs, tablets, and servers both on and off the track. The partnership also includes co-development and collaboration on product R&D as part of a program to further accelerate the team’s progress and success. Lenovo’s first race with Ducati was on Sunday 8th April at the Autódromo Termas de Río Hondo, Argentina.

Commenting on the sponsorship, Lenovo Corporate President and Chief Operating Officer Gianfranco Lanci, said: “MotoGP is growing in global attention and stature and is fast becoming a sport watched by millions across the world. Ducati’s 90-year heritage and focus on innovation, speed, and performance align very well with our own story as a company and what drives our product development. Not only are we thrilled about the brand visibility the partnership will drive, but also the opportunity to have Lenovo products at the heart of driving the team's progress and ambitions.”

Ducati Motor Holding CEO Claudio Domenicali added: “It gives us great pleasure to announce this very important partnership with Lenovo, one of the world’s largest producers of personal computers and leader in providing innovative consumer, commercial and data center technology. In order to face successfully the new challenges, both on track in MotoGP and inside our company, we need to foster Ducati’s IT and digital capabilities and we will do it thanks to partners like Lenovo and its powerful and versatile computer hardware. At the same time, Ducati’s race and production bikes will be a perfect environment to test the latest Lenovo technologies in a partnership that we feel sure will be very successful one.”

About Ducati
Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design, and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport, and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories, and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. In 2017 Ducati delivered 55,871 bikes to customers, continuing the growth trend of the last eight years. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

 

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@DEFY_SA Believes In Better For #SouthAfrica #FutureLegends #FCBarcelona

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DEFY has always been a brand that is deeply committed to enriching the lives of South African people, with a particular passion for uplifting the nation’s youth. To commemorate DEFY’s historic campaign partnership with FC Barcelona, South Africa’s number one appliance brand plans to change the lives of three local learners through their Future Legends initiative. In order to invest in South African talent and create an unforgettable experience for three lucky learners, the search is on for South Africa’s next football legend in Durban, East London, and Johannesburg.

This initiative is spearheaded by footballing legend and Kaizer Chiefs alum, Jimmy Tau. Over three months, Jimmy Tau will be hosting coaching clinics at three provincial schools to assess the skills of aspiring soccer youths, as well as address the learners participating to motivate them to have their sporting dreams become a reality. The selected schools will initiate their own #FutureLegends day, where the school's sports facilitator will host a playoff or heats in age groups from 10 to 13. The criteria for selection will be guided by Jimmy and his team. One future legend will be selected from each province, and together they will be placed in a one-year incubation program to further develop their skills.

This is where these future legends’ lives become truly exciting. Once the incubation program has kicked off, these three rising stars will be flown off to Spain to watch FC Barcelona play a Champions League match live. The three finalists will also have the opportunity to be flown to Johannesburg to spend the day with Jimmy Tau and experience behind the scenes of SuperSport. The journaling of these aspiring soccer stars will be documented via video diary so that everyone may share in their excitement.

According to Cherisse Erwee, the Head of Marketing for DEFY South Africa, this initiative believes that it is this commitment to the local heritage that has made DEFY the well-loved brand it is today. “It is of huge importance that DEFY, as an organization, consistently gives back to our communities. Our ethos as a brand is to create happy, healthy and sustainable lives through constant innovation, and empowering and uplifting our youth is just one of the ways that we aim to achieve this goal.”

Watch DEFY make dreams become a reality by following the hashtag #FutureLegends. The winners will be announced in August.

To find out more about Defy go to www.defy.co.za, or follow on Facebook www.facebook.com/DefySouthAfrica/, Twitter twitter.com/defy_sa, Instagram instagram.com/defysa/ where they keep consumers abreast of all the new and exciting projects they are part of.

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