Saturday 19 August 2017

How to Use Communication to Energize Your Business?

Hi Guys,

Whether your sales figures are not growing in the right direction quickly enough, or you just want to inject some more energy into your business, your business occasionally needs a boost to reinvigorate, motivate and advance.

Consider the following aspects of communication in relation to your business and see how they can promote new opportunities, improve efficiencies and revitalize your business.

Customers and Clients
Ask your customers what they want from you. Never just assume you know what they want. By asking them directly on areas that your business can improve on, you can get valuable information that money just can’t buy. The chances are high that since your business started, the customers’ needs and expectations will have evolved.

If several clients comment on the same area, you know that by refining it, you will be improving client satisfaction, client retention and your profit margin.

The regular changes in website algorithms, keeping on top of your website SEO and social media platforms can feel like a full-time job, and has prompted a resurgence in the success of e-mailed newsletters to get your company’s message out there. You already have a database of past customers’ and clients’ e-mail addresses, so use them to your advantage. You will need to be content savvy, and be able to engage your customers to keep them engaged. Think about what you want your newsletter to achieve, what calls to action are going to be included, and the frequency of your newsletter.
How to Use Communication to Energize Your Business?
While your customers are key, you also need to find out from your employee’s areas that they think can be improved upon from an internal point of view. Happy employees equal increased productivity, efficiency and loyalty. You may find that your current information technology hinders certain processes. By upgrading your system to allow easier collaboration between teams and departments and easier access to documents, you are enabling your staff to work to the best of their ability.

Office 365 provides a complete software solution that promotes fluidity across businesses; it uses Office programs so there is no need for mass time-consuming retraining as they are already familiar. The benefits for your business and the features involved with Office 365 are explained by the Bytes Office 365 FAQ, and provides all the information you need to consider. The improved technology will assist your staff by improving their working practices, and your customers will benefit from an improved service.

The feedback from your employees may require you to do something as simple as changing the way they book annual leave, or introduce incentives such as flextime or remote working to motivate employees. People will readily tell you what they want to improve their working day, you just need to listen.

You know what you want your business needs to say to its existing and potential customers and clients: you have the logo, the brand, and the website. Communication is a two-way street, and you need to look at the other side of the coin, and not only hear what they say back to you, but listen. Your employees know your business just as well, and in some areas, better than you do, and they are key to your success.


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