The Life's Way - Journey of Visual and Written Content through Brands

Saturday, 20 May 2017

@SamsungMobileSA Lights Up @NelsonMandelaSq For #Jozi Launch #GalaxyS8 Smartphone

Hi Guys, 
 
Samsung South Africa celebrated the local launch of its latest flagship smartphone range, the Galaxy S8 and S8+, early May this year. In true Samsung style, the company went all out by illuminating the famous Nelson Mandela Square in Sandton with immersive displays reflective of the powerful visual experiences the device’s Infinity Display provides.

“We lit it up the entire square in dramatic deep-sea imagery and riveting 3D projections, all in line with the iconic and dazzling Galaxy S8’s Infinity Display. A screen without any borders, bumps or angles – just uninterrupted glass,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.
@SamsungSA Lights Up #NelsonMandelaSquare For Local Launch #GalaxyS8
The imagery of the whale was lit up across the square, floating from building to building, diving beyond the limits of all of them bringing the device’s infinity display’s versatility to mind amongst all who witnessed the show. Accompanying the immersive lighting show and adding to the entertainment were the sounds from local artists - Chanda Munki and Liquideep. However, the star of the show was of course the Galaxy S8. Handsets were on show for the square’s packed audience to ogle and Samsung representatives were on hand to demonstrate the phone’s capabilities.

“As we have proven time and time again, Samsung’s innovative technology inspires the future and through our creativity and diversity we enrich the lives of our customers. This has again been made clear with our latest S-Series device,’’ Fleischer concludes. 
 
Cheers!!!
 
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