@Vodacom #VideoPlay Launches New Local #Comedy Channel #Gunga7Com

Hi Guys,

Vodacom has extended its Video Play bouquet following the launch and addition of a new comedy channel called ‘Gunga7.com.’ This follows a content licensing deal with production company Diprente Films and takes the total number of channels to 10 (and they include; music, gospel, sports, kids, news, lifestyle, NXT LVL, Siyakha, TV shows)

‘Gunga7.com’ is a subscription channel that goes live today. For R4, 99 a day or R14, 99 a week or R39, 99 a month viewers can now enjoy a large selection of local comedy shows. These include:

• ‘The Bantu Hour’ hosted by Kagiso Lediga and Hugh Masekela,
• ‘Next of Next Week’ featuring comedians Skhumba Hlophe and Thapelo Seemise, “Tips Shampoo”, Ntosh Madlingozi and Celeste Ntuli,
• ‘Late Night News’ with Loyiso Gola
• And old favourite ‘Pure Monate Show’ featuring a host of comedians including David Kau, Joey Rasdien, Chris Forrest, and Riaad Moosa.

Ashraff Paruk, managing executive of digital services said; “the introduction of ‘Gunga7.com’ forms part of Vodacom’s content strategy to bring more targeted local video content to consumers in an easy and simple way via their mobile phones”.
 

In November 2016, Vodacom announced plans to offer video on demand streaming service in partnership with a range of content providers which include MultiChoice (DSTV) and Showmax. Vodacom Video on Demand will launch in April.

§ How to subscribe to Video Play
o To subscribe to Video Play SMS video to 31116 from your Android phone, download Video Play and click on ‘Gunga 7’. Ts & Cs apply http://www.vodacom.co.za/vodacom/terms/promotions/vodacom-video-play

§ Fast facts about Video Play
o Video Play has circa 150 000 active monthly users since its launch in 2015
o Subscribers can choose from a range of video content which include the latest music content and over 25 of the best local soapies like; Uzalo, Skeem Saam, Generations, Inkaba, The Wild and many more
o The Video Play app is available on Google Play or the Vodacom App Store
o There is no charge for browsing or downloading, only for the minutes of the video a user downloads (In the case of subscription the downloads are unlimited as long as the subscription is active)
o To get the best experience out of the App customers are encouraged to purchase a prepaid bundle of minutes which is available in the App
o Once content has been downloaded (when the network is quiet, usually within 4 hours of the request), the customer can watch the videos offline whenever they want

 

Cheers!!!

 

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

Music Streaming: The Now of Digital Marketing @EclipsePR

Hi Guys,

In today’s competitive world, brands are tapping into new ways of becoming more accessible and relevant to their consumers. Some are turning to music streaming networks to differentiate themselves from their competition. They realise that the way we listen to and acquire music is always changing. This can prove to be another tool in their arsenal to gain more customers.

“Music streaming services see millions of music lovers signing up daily. From Apple Music to Spotify, the online music sphere has become a platform for brands wanting to connect with individuals that they would otherwise have not been targeting,” says Jacki McEwen, Co-owner & Managing Director at Eclipse Public Relations.

Leading the front line in company curated playlists is Spotify. This platform is one of the largest music steaming services in the world. It was established before Apple Music, or even Tidal for that matter, were a twinkle in their creators’ eye.

For the past couple of years, businesses have been working on innovative projects in the hopes of building their brand and strengthening their relationship with consumers. This involves the creation of playlists that suit a brand’s style and image.

The Big Four: The benefits of music streaming for business
A music streaming strategy for brands goes hand in hand with social media tactics. There are four main benefits of music streaming that Senior Vice President of Pandora’s Strategic Solutions, Heidi Browning, identified in an article written for The Drum:

1) Engagement: Music streaming services enable consumers to create a personalised experience. In doing so, they have created an audience that is constantly engaging with these platforms through creating content unique to their interests. It has been reported by Vevo that millennials are spending on average 25 hours a week streaming music. If brands want to reach Generation Z, they need to be in tune with the streaming market.

2) Attention: We live in what is known as the “earbud generation”. What does this mean for marketers? While most adverts are focused on what we can see, what people hear commands more attention, as the brain can only focus on one auditory process at a time.

3) Context: Streaming music has made it easier for brands to reach their audiences without interrupting them. Listening to music has become a daily activity in the lives of many people and brands can only benefit from using these platforms to reach their target markets. Consumers use music for a variety of different reasons, often based on their moods. If brands can tap into a genre or theme of music, they can reach the right the people simply by aligning themselves with the right platform or playlist.

4) Resonance: Nielsen Catalina Solutions reported that audio is the most effective channel in delivering a Return On Investment (ROI). These platforms give brands the opportunity to interact with their customers in an environment that Browning calls “emotionally and contextually relevant” which sends a message that resonates with their consumers.

Music streaming platforms are inter-aligning themselves with the same practices that they offer businesses. Streaming platforms are turning to lucrative partnerships with artists to increase their subscriptions. They are using their own spaces within these platforms to draw in a very eager consumer. With almost 30 million subscribers signing up to streaming platforms, music streaming has changed the way we listen to and experience music.

Music streaming has allowed for the creation of a database that brands can pull from. With each playlist being made to the fancy of the consumer, it has become easy for brands to find their target market on these streaming platforms. Imagine an entire database of people that fit your brand that you can access purely by aligning with the right platform. By creating a playlist, you can get your brand’s name into the ears of a generation that is constantly listening to music.

“The digital era of music is constantly growing and expanding. It’s impossible to think of what could be next, but in 10 years’ time we could be listening to music in unexpected new ways. In order for brands to stay relevant, they need to embrace what these platforms have to offer. They are the now of media and the now of marketing,” concludes McEwen.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

Explore The Language of Colours @HuaweiZA New Devices @Pantone #MWC2017

Hi Guys,

 

In a move that brings the worlds of technology and colour closer together than ever before, Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trend colours in Huawei’s upcoming product launches.

By combining Huawei’s advanced engineering expertise and industry leading metal craftsmanship with the trusted colour thought leadership and direction of The Pantone Color Institute, consumers can look forward to devices that seamlessly marry ground-breaking innovation together with stunning beauty.

As the world’s third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Color Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide.

The Pantone Color Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of colour in their design strategy. A unique destination for colour, the Pantone Color Institute forecasts future colour direction, expressing how colour influences human emotion through seasonal trend forecasts, custom colour creation and social commentary, including PANTONE Colour of the Year.

Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of colour to bring Huawei customers the most striking and on-trend colourways in the palm of their hand.

Richard Yu, CEO of Huawei Consumer Business Group said, “As the world’s leading authority on colour, we are very excited to work with The Pantone Color Institute on developing our product range to bring our customers the very latest trends. At Huawei, we believe strongly in the power of collective wisdom and collaboration and this partnership will allow consumers to express themselves more vividly through the universal language of colour.”

Laurie Pressman, VP of The Pantone Color Institute adds, “With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we’re looking forward to providing Huawei customers with the ability to make a bold colour statement.”

More details and information about the partnership between Huawei and The Pantone Color Institute will be announced at the Huawei CBG press conference taking place at Mobile World Congress, Barcelona, on Sunday 26 February.

About Pantone and The Pantone Color Institute
PANTONE®, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone’s universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.

Through The Pantone Color Institute, Pantone continues to forecast future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Twitter, and Pinterest.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

#UberEATS Prospers In South Africa @Uber_RSA

 Hi Guys,

With the great success of the UberEATS launch in both Johannesburg and Cape Town and the overwhelming response received from both the ‘eaters’ and restaurateurs, UberEATS is set to expand in both cities.

From today UberEATS will be reaching new areas in the Cape Town Southern Suburbs of Rondebosch, Newlands, Claremont, Bishopscourt and Mowbray where those who are located within these areas can look forward to all their favourite dishes at the touch of a button. Similarly, in Johannesburg, those keen for a bite in the Roodepoort area, including Cosmo City, Honeydew, RadioKop and Weltevredenpark can download the app and begin their UberEATS experience. 

It’s time to select your favourite burgers, sushi, salads and more from a variety of your local restaurants and enjoy! 

UberEATS is on the rise, and in the months to come, more eaters will enjoy the UberEATS experience with greater hope to expand even further partnering with more couriers and more restaurants too. 

“The uptake since launch has been phenomenal, Joburg and Cape Town have been great and we’re so excited about the potential. We have partnered with amazing restaurants so far and we’re adding more every day,” says Dave Kitley, Restaurant Operation Manager UberEATS South Africa. 

Some of the benefits of UberEATS: 

• Orders can be customised on the app, so add those extra fries on your cheat day, you deserve them!
• Ordering via the app means no queues and you should not have to wait longer than 45 minutes for their delivery, quick and easy!
• UberEATS benefits extend to the restaurateurs who gain a new market and can receive feedback from the customer on the order. 

Eaters will be able to rate their service of both their meal and food courier on the UberEATS app by using a ‘thumbs up’ or ‘thumbs down’ rating system after the food has arrived. 

The UberEATS app can be downloaded on the app store or through the Uber rides app, as well as via the web at ubereats.com. Meals can be requested for delivery in Johannesburg from 7am - 10pm and in Cape Town from 10am - 10pm, seven days a week with a R20 delivery fee. UberEATS now offers ‘eaters’ living in these extended areas an alternative way of getting quality food in good time, with no minimum order size. 

Don’t get hangry, get UberEATS!

• Download the app or go to ubereats.com to find what you’re craving, and we’ll handle the rest.
• Sign in - you can use your existing Uber account for UberEATS - or create a new one. 
• Tell us where to deliver - add your home, work, or any other address you’d like.
• Browse local restaurants - search for your favourite local restaurant or try something new.
• Browse food types - looking for Sushi? Use the search function to look up the options.
• Check out with a tap - simply pay with your card on file. And remember, the delivery fee is R20.
• Track your order - watch as your order gets picked up and delivered right to your door.

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

Make Your #ValentinesDay The Perfect Night @Uber_RSA #UberEATS

Hi Guys,

Valentine’s Day is around the corner, and you are either fully prepared or like most people, you have forgotten about it totally and left plans to the last minute. Luckily, whether you sharing this day with someone special or celebrating with friends, UberEATS has you covered.

With all the romantic options available to make the day even more special, we can all agree that edible gifts are a tasty idea. On 14th February 2017, through the UberEATS app Joburgers will be able to order strawberry chocolate roses and various tasty food gifts from Edible Bouquets to spoil your loved one or, if you’re someone's secret admirer, these edible gifts will be a delicious surprise. 

Roses and chocolates are always a win, so for something traditional try some of our favourite Cape Town restaurants such as Table 13 or Rush Bars who will be offering these as a complimentary gift, or for a Secret Surprise grab your romantic meal for two from The Creamery.

Valentine’s Day is probably one of the busiest days of the year for restaurants, so why not skip the queues and stay home this year?

If this sounds like an ideal idea but your homemade dinner plans aren’t panning out, or you know your cooking skills aren't up to scratch, UberEATS has your back. Some of our great restaurant partners in Johannesburg have designed some awesome meal options for two, such as Casalottis, Polpetta, Momo Bauhaus or why not order a sushi box for two from Active Sushi in Cape Town? 

In a long distance relationship? 

Not to worry, UberEats has gone the distance! Thanks to technology, for those in long distance relationships you can still have a great dinner date. Order the same meal in Johannesburg and Cape Town from Kauai Nu, Primi Piatti or Col’Cacchios and share a special moment with your loved one no matter how far apart you are from each other.

Not a fan of Valentine’s Day or spending the night in with your significant others, known as your friends? 

UberEats hasn’t forgotten you! There will be great menu options from various restaurants on the app to make this day a memorable one. 

On a tight budget? 

Ordering through the app is the perfect way to save you money. If it’s your first time trying UberEats, download the app and enter the promo code at checkout; BAE100, and enjoy up to R100 off your first order. 

So whether you’re going all out, sharing this day with friends or just want to eat a great meal from one of your favourite local restaurants, UberEATS is the perfect option this Valentine's Day. 

The Uber network is now available in over 475 cities in over 75 countries spanning 6 continents. To request a ride, users must download the free application for Android, iPhone, Blackberry 7, or register for Uber at www.uber.com/go. For questions visit www.uber.com

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!