New Fujifilm X-S20 Makes Life Easy for vloggers & Travellers @fujifilmx_za #FujifilmXS20

Hi Guys, 

• X-S20 brings the latest auto-focus tech, Vlog mode and a larger battery to the compact body.
• Also, an ultra-wide lens coming to SA, with the new Fujifilm XApp app available for enhanced wireless image transfer.

Fujifilm South Africa has announced the Fujifilm X-S20 mirrorless camera, the follow-up to the 2020s highly regarded X-S10. The X-S20 continues down the path set by its older brother, making it easy for both beginners and professional photographers alike, not forgetting about videographers and now also vloggers.

Quick and easy vlogging

For vloggers, Fujifilm has incorporated a new Vlog mode. It works by setting the Mode dial on the top panel to ‘Vlog’ in order to have the X-S20 ready for recording video in a second. Doing so activates the LCD monitor to display the live view alongside six important functions (such as Background Defocus mode, Product Priority mode and High-Speed Rec.), making it easy to adjust settings by simply touching the screen.

To make recording convenient, the X-S20 comes equipped with a 1.84-million-dot rear vari-angle LCD monitor to clearly view yourself when shooting video, while the camera can be also combined with Fujifilm’s innovative TG-BT1 tripod grip for enhanced vlog production.

By using a USB-Type C cable to connect the camera to a computer, vloggers can use the X-S20 as a webcam without having to install extra software. This allows them to continue to use Fujifilm’s innovative Film Simulation modes even during live streaming or an online meeting, and also able to adjust shooting settings on the fly.

As far as video capture capabilities, the X-S20 can record 6.2K/30P 4:2:2 10-bit video internally, further supporting extensive video functions including 4K/60P and 1080/240P.

Improvements all around

First seen on the X-S10, the X-S20 features the signature large grip for stability, being further enhanced with a five-axis in-body image stabilization (IBIS) mechanism that offers up to a 7.0-stop advantage. Fujifilm also drastically improved battery life on the X-S20, with the newly adopted high-capacity NP-W235 battery capturing approx. 800 frames (more than double the X-S10), making it an ideal travel camera. This status is further confirmed by the weight of the camera, pulling the scales at only 491g.

The X-S20 is certainly no slouch, boasting the back-illuminated 26.1MP X-Trans CMOS 4 sensor and the high-speed X-Processor 5 image processing engine to produce high-quality images and video. This is the same image processing engine found in Fujifilm’s flagship X-T5 camera and allows for a number of improvements including to the auto-focus (AF) system.

Importantly, Fujifilm brings its latest subject-detection AF technology to the X-S20, developed with Deep Learning technology. Now users can detect drones, cars, animals, birds, motorcycles, bicycles, aeroplanes, trains and insects, keeping them in focus for the perfect shot. In AUTO mode – advantageous for beginner photographers – the X-S20 automatically selects the optimum settings according to scenes, complemented by the new AUTO Subject Detection function.

Fujifilm X-S20 - local price and availability

A full all-rounder that caters to professionals, beginners and vloggers, the Fujifilm X-S20 should be available in South Africa in mid-June with a suggested retail price of R23 900 (incl. VAT), or R29 500 (incl. VAT) for X-S20 body alongside an 18-55mm lens.

Fujifilm’s widest lens yet - the XF8mmF3.5 R WR

Alongside the X-S20, Fujifilm has also launched its widest XF lens yet. The Fujinon XF8mmF3.5 R WR is an ultra-wide angle (UWA) prime lens with a focal length of 8mm (equivalent to 12mm in the 35mm film format). It boasts a viewing angle of 121 degrees diagonally and 112 degrees horizontally, capturing information from an area about double the effective visual field that human vision can recognise. The compact and lightweight design makes it an ideal walkaround lens with a wide range of applications including landscape, architecture, snapshots and travel photography. Furthermore, the lens barrel is weather-sealed at ten locations to achieve dust- and weather resistance and is able to operate in temperatures as low as -10°C.

The Fujinon XF8mmF3.5 R WR ultra-wide angle lens is expected in South Africa in mid-June with a suggested retail price standing at R16 500 (incl. VAT).

New XApp app brings stability to wireless image transfer

Last but certainly not least, Fujifilm is also releasing a new app to use with the GFX / X Series of digital cameras - the XApp. This app connects Fujifilm’s Wi-Fi-capable digital cameras with a smart device for remote shooting, image transfer and viewing. It offers improved wireless communication stability and speed over the previous app, allowing for smoother picture transfer and simplified operations. With the XApp, users can remotely operate a GFX / X Series camera from a connected smartphone/tablet while checking images in the Live View mode. There’s also a new ‘Timeline’ function which gathers and displays shooting information such as the camera and lens used, number of images taken, shooting location and more. The Fujifilm XApp is available for free to download from the most important app stores right now.

Aum Namah Shivay!

Till next time...Aashish 

Thanks! Cheers!!! 

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#TheLifesWayReviews @SonyElectronics RX100 VI Premium Compact #Camera #vLogging

Hi Friends, 

Only sometimes in your life, you come across gadgets which will take your breath away with their innovative products or the technology to touch your heart. I have seen in my lifetime a lot many products which have made me fallen in love with them. It's a different matter that those love me back or not! Sony is always one company which always touches your heart and my association with Sony goes a long back as I bought my first pair of earphones with my first savings ever for Rs 250 which is equal to R50 and it was the biggest purchase for me. From that time I have been able to buy and collect stuff from Sony Handycam to iPod dock, from ebook-reader to noise-canceling headphones I had it all and so much that Sony Electronics - India Country Manager wanted to come to visit my place to see the collection. 

Taken using the @SonyElectronics RX100 VI Premium Compact Camera 

Coming back to the topic of this review is this awesome, little yet powerful camera to carry easily for vLoggers like me in the making and other enthusiasts alike -  

• CON - 4k Video shooting capability with the limitation of 5 minutes at a single stretch. It's a really big feature on a small camera of this size. 

• PRO - The screen can be twisted and turned towards the front which the shooter or vLogger takes the videos. This makes it easy to watch yourself as you shoot and talk to the camera. 

• PRO - The amazing picture captured quality with 20.1MP Exmor RS CMOS sensor fitted with ZEISS Vario-Sonnar T 24-200mm zoom lens. The photos are very clear and focussed in auto mode as I didn't have much time to experiment with any other modes. 

• PRO - Amazing video quality in such a compact size camera which can be easily carried in your pockets. You can shoot anywhere anytime using this compact camera. This is one is the best feature that can enable you to shoot and share your videos immediately on your social media channels if you are an influencer or YouTuber. 

Taken using the @SonyElectronics RX100 VI Premium Compact Camera 

• Neutral - Price of the product is equivalent to mid-level DSLR camera so it's not for everyone and works in a niche market segment. The only thing is that this camera is a little bit expensive and you need to have a defined purpose for the same. 

Taken using the @SonyElectronics RX100 VI Premium Compact Camera 

• CON - There is no water and dust resistant in the camera so you have to take special care of the gadget. You need to be careful of where you are shooting. 

Taken using the @SonyElectronics RX100 VI Premium Compact Camera 

• Neutral - You need a special card to capture 4k videos and that's an additional investment from your end after buying an expensive niche camera. If you have that card already, then you shall make the best use of the same. I didn't have that card and it was only a review unit for 2 weeks it didn't make any sense for me to invest in the same. 

Taken using the @SonyElectronics RX100 VI Premium Compact Camera 

• CON - Battery life is not in favor of the camera. You definitely need to invest in another spare battery. But the best part is that's the camera can be charged with any smartphone battery pack you must be already carrying in your backpack or car or bag. 

• PRO - Life is always different and innovative with Sony and it will continue to be so as this camera. Once you have this camera in your life, you will be able to do everything under the blue and starry skies. 

I have fallen in love with this camera and really wanted to drop my DSLR and buy the Alpha range of Sony camera but the price is way too much for my budget. I will continue to use whatever I have now and may be in future, I might be invested in the new versions of the Sony mirrorless cameras. 

Cheers!!!

Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!