Hi Friends,
Samsung Electronics Co., Ltd. celebrated the launch of its latest Galaxy A series - the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G - at an exciting event in Johannesburg. Marking a bold new chapter for Samsung’s most popular smartphone line, the latest Galaxy A series comes with Awesome Intelligence, Galaxy’s first-ever comprehensive mobile AI tailored specifically for this range of devices.
For the first time, Galaxy A series users can enjoy fan-favourite Galaxy AI features, previously exclusive to flagship devices, now reimagined for a wider audience. Awesome Intelligence brings powerful, fun, and easy-to-use tools that transform how users create, connect, and explore.
“With Awesome Intelligence, we’re delivering an experience that’s smarter, more creative, and more personal to user and fans of the ever-popular Galaxy A series,” said Justin Hume, Vice President of Mobile Experience at Samsung South Africa. “These new devices bring flagship-level AI features and robust security to more people than ever before, while also debuting Samsung SOS+ – a true game-changer for personal safety in South Africa.”
Unlocking Creativity with Awesome Intelligence
Powered by One UI 7, Awesome Intelligence delivers cutting-edge AI innovations, including Circle to Search, which has taken searching on your phone to the next level. Featuring Awesome Intelligence enhancements, it’s now not just for images; it can now also recognise music playing in videos, helping users identify songs by tapping a button. With it, you can instantly identify songs playing nearby or from memory, thanks to advanced audio recognition.
The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices. AI enhancements ensure every photo and video looks sharp, vibrant, and perfectly lit, thanks to the improved camera set-up. Editing features like Object Eraser let users remove unwanted elements from images, while Filters offer personalised colour and style extraction for a unique visual flair. The result? Effortless creativity with every tap.
All three models feature a robust 5,000mAh battery[i], with Super-Fast Charging 2.0 (45W) support on the Galaxy A56 5G and A36 5G for all-day performance. The entire line-up is built to endure life’s surprises with IP67-rated dust and water resistance[ii] - now included even on the Galaxy A26 5G for the first time.
Introducing Samsung SOS+: Real-Time Emergency Assistance
Samsung also unveiled Samsung SOS+, a personal emergency service developed in partnership with AURA, the country’s leading emergency response platform. Samsung SOS+ connects users to a nationwide network of vetted medical and armed responders.
In an emergency, users dial the dedicated SOS+ number, which instantly shares their live location with AURA’s secure system. Help is then dispatched immediately, with a call-back from the SOS+ control centre to confirm assistance is en route. The service is free for the first 12 months with the purchase of any qualifying device, including the new Galaxy A56, A36, and A26. The Subscription service will be available from 01 May 2025.
[i] *** Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.
[ii] *Galaxy A56 5G is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.
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