Sony Announces the Highly Anticipated FE 85mm F1.4 GM II Lightweight Portrait Lens

Hi Guys, 

A Next-Generation 85mm Full-Frame E-Mount Lens Brings High-Resolution and Stunning Bokeh with Fast Autofocus Ideal for Portrait Photography and Cinematic Video

Sony announces the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body. This is a second-generation lens that inherits the optical design that achieved a high-level fusion of bokeh and resolution that was highly praised in the first-generation model and generously incorporates the latest technology. When paired with the latest Sony’s Alpha™ series cameras, it is an ideal option for a wide variety of creative uses in both photography and videography, including portraiture, wedding, travel, and cinematic video.

High Optical Performance & Beautiful Bokeh

The advanced and refined optical design and elements of the FE 85mm F1.4 GM II bring together appealing bokeh and enhanced high resolution, making it ideal for portrait photography.

Packed with two XA (extreme aspherical) and two ED (extra-low dispersion) lenses, the state-of-the-art optical design effectively suppresses aberrations. This combination offers corner-to-corner resolution and rendering, resulting in outstanding image quality. Moreover, Sony’s original Nano AR Coating II technology effectively subdues flare and ghosting for clear, crisp images. The 11-blade circular aperture and optimisation of spherical aberration during the design and manufacturing process provide the beautiful, soft bokeh that is the hallmark of the G Master series.

Fast, Precise, Quiet Autofocus and High Tracking Performance

The FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies. For stills, it is up to 3 times faster[i] compared to the previous model[ii], tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps[iii] continuous shooting, and subject tracking performance is improved by as much as 7 times.

Lightweight and Stylish Design without Compromises

Compared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams, 22.7 oz.) is approximately 20% lighter[iv] and 13% smaller in volume, which is achieved through the latest mechanical technology and optical design. The FE 85mm F1.4 GM II has a filter diameter of φ77 mm, a diameter of 84.7 mm (about 3-3/8 in) and a length of 107.3 mm (about 4-1/4 in).

Effective Cinematic Creation Features

For smooth movie creation at F1.4, the FE 85mm F1.4 GM II has an XD linear motor. Focus breathing is minimal, and in-body focus breathing compensation[v] is supported. It has two customisable focus hold buttons and an AF/MF switch offers flexible operability, while an independent aperture ring and Linear Response MF focus control provide the kind of intuitive control that creative shooting demands.

Crafted for Durability

The front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture-resistant design[vi] provides extra reliability for outdoor use in challenging conditions.

Availability

The FE 85mm F1.4 GM II will be available in South Africa starting September 2024.

A product video on the new FE 85mm F1.4 GM II can be viewed here: https://youtu.be/-TiFpUYVCHg

For detailed product information about FE 85mm F1.4 GM II, please visit: https://www.sony.com/za/electronics/interchangeable-lenses/sel85f14gm2

[i] When used on the Alpha 1. Sony tests.

[ii] Compared to FE 85MM F1.4 GM.

[iii] Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary depending on the lens used in the AF-C focus mode. Refer to Sony's lens compatibility support page for details.

[iv] Compared to the FE 85MM F1.4 GM. Sony tests.

[v] Please refer to support page; https://support.d-imaging.sony.co.jp/www/cscs/function/compatibility.php?area=jp&lang=en&cs_ref=slct_lang&fnc=1001

[vi] Not guaranteed to be 100% dust and moisture proof.

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Sony's Battery-Powered Marvels: The Perfect Companion During Load Shedding

Hi Guys, 

Finding ways to entertain yourself during load shedding is a crucial part of keeping your sanity this winter. If you are not properly prepared, you could find yourself going without electricity for hours with only your thumbs to twiddle. Keeping a couple of long-lasting gadgets on hand is the best way to avoid the load-shedding boredom blues. From immersive audio experiences to vlogging adventures, these devices will keep your spirits high when the lights go out.

An Audio Oasis:

Load shedding can be an opportunity to escape from the world for a while and indulge in your favourite music or podcasts. Taking just 3,5 hours to fully charge, Sony’s WH-1000XM5 noise-cancelling headphones are an audiophile's dream and deliver stunning sound. If you are in a hurry, just three minutes on charge will get you 3 hours of playback. Once fully charged, these immensely comfortable headphones will keep going for up to 30 hours which means no amount of load shedding will leave you stuck in silence. Stuffed full of industry-leading technology, the WH-1000XM5s also features Adaptive Sound Control which learns your behaviour and the places you love to visit and adjusts your listening experience accordingly.

The WH-1000MX5s are available for just R7999 at incredible.co.za.

Unleash Your Musical Freedom:

If you prefer freedom of movement while enjoying your favourite tunes, the Sony WH-CH720 wireless headphones are the perfect fit for you. With noise cancelling technology that includes dual noise sensor technology and an integrated V1 processor, you will be able to comfortably immerse yourself in your own world. These stylish and lightweight headphones offer remarkable battery life, letting you groove to your favourite beats for up to 35 hours on a single charge and can hit 50 hours with the noise cancelling feature turned off. Weighing just 192g, their comfortable design and industry-leading sound quality, will keep your head bobbing through the powerless hours.

The WH-CH720s are available for just R2499 at incredible.co.za.

Content Creation Never Looked So Good:

One thing load shedding can be good for is getting your creative juices flowing and kick-starting that vlog idea that has been rattling around in your head. Built specifically for vloggers, the lightweight ZV-1F is the perfect camera for content creators who want to make magic. With a battery that can shoot continuously for approximately 75 minutes, a flip-out screen for easy self-recording, award-winning image quality and powerful image stabilisation, the ZV-1F is every vlogger’s ideal shooting companion. Equipped with a large innovative sensor, the ZV-1F ensures that you won't miss a single moment of your vlogging adventures, even when things get dim, and the lights go out.

The ZV-1F is available for just R12 995 at Ormsdirect.co.za.

The Portable Party Companion:

Who says load shedding means the party has to stop? With the Sony SRS-XV900 portable speaker, the party can continue long after the electricity has. This compact and powerful speaker delivers earth-shaking sound quality that can keep going for up to 25 hours on a single charge. Whether you're hosting an outdoor gathering or simply enjoying some downtime at home, the SRS-XV900 will keep the energy alive with its immersive omnidirectional sound, vibrant LED lights and a plug-and-play karaoke system.

The SRS-XV900 is available for just R14 999 at Incredible.co.za.

Load shedding may disrupt our daily lives, but these long-lasting devices will make sure that the fun never stops.

Aum Namah Shivay!

Till next time...Aashish
Thanks! Cheers!!!
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