Hi Friends,
South African music is having its moment in the sun and to help celebrate, Sony launched its new ULT POWER SOUND Series. This fiesta of ULTimate sound was hosted on the 22nd of August, at The Greenhouse in Sandton.
The event was nothing short of epic, featuring incredible performances by content creator and music artist Ghost Hlubi, Magatsela More, and the hilarious and talented PD Jokes. The party then took it to the dance floor as Ghost Hlubi showed everyone how a pro gets down when he unleashed his #SonyULTChallenge moves. A dance challenge competition that was launched on social media by Ghost Hlubi, in collaboration with Sony. The competition saw Given Makua being crowned as the winner at the launch event, competing with Ghost Hlubi on stage and walking away with a brand-new Sony ULT FIELD 1
South Africa’s growing music industry shows that it’s the home of massive bass and ultimate vibes
The breakout success of music genres such as Amapiano, Bacardi, and Hip Hop have everyone’s ears glued to what’s happening in Mzansi’s music scene. Artists like Kabza De Small, Black Coffee, Focalistic, and many others, are also flying the flag high for South African sound across the globe. Wherever you look, it is our time. With the launch of the ULT POWER SOUND Series, Sony is setting a new standard in audio experiences to bring music lovers and party starters massive bass and ultimate vibes.
Here’s a closer look at what the ULT POWER SOUND Series offers:
ULT TOWER 10: The powerhouse of the series, the ULT TOWER 10 is designed for those who want to feel the bass in their bones, whether you’re hosting a braai for your friends and family or getting ready for the coming spring and summer parties. With massive bass, 360° Party Sound, 360° Party Light, wireless mic and karaoke features, it’s perfect for house parties and events where you want to turn up the volume and let the music take over.
The ULT TOWER 10 can seamlessly connect to your TV or even pair to multiple Bluetooth devices at the same time, meaning you can switch between listening to different devices at the touch of a button. The speaker’s 25-hour battery life means that you will have all day to hit that ULT button for an extra bass boost.
ULT FIELD 7: Versatility at its best, the ULT FIELD 7 is ideal for both indoor and outdoor settings. With punchy bass, expressive lighting, a waterproof and dustproof design, 30-hour battery life and karaoke and guitar connectivity, it’s your go-to speaker for any occasion, ensuring the party follows you wherever you go. It also features the ULT button for party starters who are looking for massive bass boosts at the touch of a button.
ULT FIELD 1: Equipped with a compact multi way strap, the compact but mighty ULT FIELD 1 delivers exceptional sound quality in a smaller package. It’s perfect for more intimate gatherings or personal use. With 12 hours of battery life and coming in four different colours, it proves that big things really do come in small packages. With its portable design and ULT button for that huge bass boost, it’s perfect for on-the-go music lovers.
ULT WEAR: The future of portable sound, ULT WEAR lets you take your music on the go with ultimate comfort and style. Whether you're jogging, commuting, studying or just hanging out, ULT WEAR ensures you never miss a beat and with the ULT button feature, it will also give you the bass boost you’ve been looking for.
Whether you’re dancing the night away to sounds of Amapiano, Bacardi, HipHop and more, the ULT POWER SOUND Series is here to enhance every note and beat. It’s not just about hearing the music—it’s about feeling it, living it and sharing it.
Aum Namah Shivay!
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