Entertainment To The Extreme With @SonyXperiaZA and @TelkomZA #XperiaXZ2 #JOOX

Hi Friends,

Sony Mobile Communications , in partnership with Telkom is excited to bring you the most entertaining deal that will have you go to any extreme to get your hands on! Purchase an Xperia XZ2 from Telkom from 20 August 2018 and receive a free set of Sony SBH24 headphones, a Sony SRS-XB10 speaker, a 6-month VIP subscription to JOOX music streaming service and a Made for Xperia cover.

This incredible offer means you can use your Xperia XZ2 to download all your favorite tracks on JOOX, listen to your music on the Sony SRS-XB10 speaker AND take a call on your wireless Sony SBH24 headphones – all at the same time!


Built around the concept of bringing you the most immersive entertainment experience yet, the Xperia XZ2 touches your senses in every possible way. Whether you’re lost in an HDR movie or capturing hidden details with the new advanced Motion Eye™ camera, this smartphone will keep your sensory needs regaled.

The Sony SBH24 headphones is a small clip-style Bluetooth headset that combines durable design, quality audio, and hands-free functionality - all in an impressively premium feel. Once paired, you can listen to quality audio and talk with total wireless freedom, anywhere.

The Sony SRS-XB10 speaker is compact and wireless and has an impressive battery life so will allow you to conveniently listen to your favorite tracks for extended periods at a time without worrying about running out of power.


To top off this great deal you will also receive a 6-month subscription to JOOX, the music streaming app that enables South Africans to conveniently discover and listen to music wherever they are and is packed with various playlists for any mood. The app offers a free as well as paid-for, VIP option that enables users to download their music and listen offline to save their data.


This offer, exclusive to Telkom, is valid from 20 August 2018 – 31 December 2018 and can be redeemed through the Xperia Lounge app on the Xperia XZ2.


To follow all updates keep an eye on the Sony Mobile Facebook, InstagramandTwitter pages.

Cheers!!!

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Smartphone #Photography Tips - Push Your #Smartphone Camera To The Extreme @SonyXperiaZA

Hi Friends,

Xperia smartphones put the best of Sony’s boundary-breaking photography and video technology in the palm of your hand. Jacques Marais, Sony Xperia influencer and passionate user of the Sony Xperia XZ2 and award-winning story-telling adventure photographer, shares some tips to perfect your smartphone photography.

Get breathtaking shots of the great outdoors
Jacques says that the key thing to remember when using HDR on your Xperia phone is that it works best in high contrast situations - like the back-lit vehicle in the top image. The function works in both video and photography mode and when engaged, automatically adjusts the highlights and shadows to create a more pleasing and dynamic balance – see image on the left.

Change the Composition
How you compose your image could make all the difference to the visual story captured within a specific photograph.

One cardinal guideline to remember is the 'Rule of Thirds'. Divide your image area into 1/3s - both vertically and horizontally, and try to position your subject where these lines intersect. The visual aesthetic will make for more pleasing viewing and tell a better story.

Both subjects in the above images are positioned according to the 'Rule of Thirds'. The bottom photo tells the story of a 'mountain ascent', while the adjusted composition in the top image shouts out 'head in the clouds'!

Positioning your Subject
There are so many rules but don’t be afraid to break them! Conventional wisdom says that you should always shoot your subject with the sun behind you, thus illuminating your model.

This generally holds true, but sometimes the silhouette created while shooting straight into the sun can have as pleasing an effect. The silhouette created in this way adds mood or mystery, so I urge you to try it.

The image here is more conventional, with the model illuminated by the late afternoon sun. In the top photo, I positioned the model against the sun for a dramatic silhouette, avoiding excessive lens flare by blocking out the light source effectively. Be mindful of this feature when shooting with the Xperia Low Light function too.

Change your point of view
Sometimes, a slight adjustment as to where you shoot an image from can make all the difference. The bottom photo was taken from a higher angle, and shows the model against the ocean backdrop. In the top image, I moved down a few metres to silhouette the model against the sky for a more dynamic composition, showing her with the world figuratively at her feet. Both photos are good in their own right, but it shows what a difference 5m can make to the visual story.

 

One final tip to remember is to keep on experimenting - the more you shoot, the better you will get -The ground breaking Sony Xperia XZ2 guarantees great mobile photography, irrespective of how you compose your photos. This smartphone comes packaged with a quality Zeiss glass lens. The advanced Motion Eye™ camera records 960fps Super slow motion in HD or Full HD. It also shoots 120fps standard slow motion and allows you to switch between modes to make the most dramatic videos from passing moments.
 

To follow all updates keep an eye out on Sony Mobile’s Facebook page and Twitter page

 

Cheers!!!

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@SonyXperiaZA Get You Up Close & Personal With @OnesimusMuzik @TelkomZA Near You

Hi Friends, 

 

Sony Mobile and Telkom are excited to announce that Onesimus fans will now get the opportunity to meet the man behind the mic at a series of dedicated signing sessions in and around Johannesburg from May to June 2018. The sessions have been planned to celebrate the partnership between Sony Mobile, Telkom, and Onesimus and the exclusive deal available on the Xperia XA2 Ultra, Dual Sim Smartphone.

The African celebrated music artist Onesimus will be available at the following venues in Johannesburg and Pretoria, to reinforce his commitment to Sony Mobile and Telkom.

26 May – Telkom, Menlyn Mall, 12h00 to 14h00
9 June – Telkom, Festival Mall, 12h00 to 14h00
30 June – Telkom, Moponya Mall, 12h00 to 14h00

“This relationship with Sony Mobile and Telkom means so much to me as a growing artist in South Africa. As a music artist and songwriter, it is important for me to share what I do on social media – which is why I am particularly impressed by the Xperia XA2 Ultra dual camera for selfies. There are two selfie camera’s, which makes it great for taking selfies with my fans.” says Onesimus

Purchase an XA2 Ultra Dual Sim from Telkom for R339 per month for 24 months on the FreeMe 1GB deal and receive a free made for Xperia cover as well as three Onesimus soundtracks ‘I Need You’, ‘Freedom’ and ‘Tchuku Tchuku’, available for download through Xperia Lounge.

To follow all updates keep an eye out on Sony Mobile’s Facebook page and Twitter page

Cheers!!!

Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Taking Entertainment to the Extreme With the Highly Anticipated @SonyXperiaZA #XperiaXZ2

Hi Friends,

Sony Mobile Communications is excited to announce that the highly anticipated Xperia XZ2 is now available from select service providers nationwide.

Recently announced as boasting the world’s best battery performance, the Xperia XZ2 can go up to 36 hours without charging. According to a recent technical assessment by Strategy Analytics, Sony Mobile’s newest smartphone has the world’s longest battery life compared with five leading smartphones.

The XZ2 incorporates Sony’s brand new Dynamic Vibration System which analyses audio data and lets you feel the action in your hands, bringing your movies, games and videos to life. This incredible smartphone also offers the world’s first 4K HDR movie recording in a smartphone. You can now capture reality with incredible contrast and share or upload to a compatible HDR TV or YouTube to view your content back in lifelike realism.

The Sony Xperia XZ2 is now available from Vodacom for R599 per month for 24 months on a uChoose Flexi 165 with a free ‘Made for Xperia’ cover, a Stereo Bluetooth Headset and a single audio jack adapter, at Telkom from R549 per month for 24 months on a Free Me 1GB with a free ‘Made for Xperia’ cover and a Stereo Bluetooth Headset and at MTN for R599 per month for 24 months on MTN Made For Me M with a free ‘Made for Xperia’ cover and a Stereo Bluetooth Headset. 

 

As this is a new smartphone in the block, there are much more than these deals mentioned for the first 2-3 weeks before something else captures the world's eyes. I have not reviewed the smartphone as yet but Xperia XZ1 and XZ Premium was a nice camera and a very capable smartphone. They say this one has XZ Premium camera so the software will be an improved one and might take competition from the likes of Huawei and Samsung camera smartphones.

To follow all updates keep an eye out on Sony Mobile’s Facebook page and Twitter page

 

Cheers!!!

 

Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

@SonyXperiaZA #XperiaXZ2 Range Boasts The World’s Best #Smartphone #Battery Performance

Hi Friends,

Xperia’s new flagships Sony XZ2 lead the competition with 5 other premium smartphones.

Go up to 36 hours without worrying about charging your Xperia XZ2! According to a recent technical assessment by Strategy Analytics, Sony Mobile’s newest flagship smartphones, Xperia XZ2 and XZ2 Compact have the world’s longest battery life compared with the five leading smartphones. 

 

Under conditions experienced by a typical smartphone user, Sony’s Xperia XZ2 lasted for 36 hours and Xperia XZ2 Compact lasted for 34 hours. The assessment measured the time taken for each device to fail through battery exhaustion. Testing was conducted twice under each scenario and the average time taken to discharge the battery is reported in these results. 

This performance represents a leading position for Sony’s Xperia XZ2 and XZ2 Compact smartphones against leading premium smartphones.

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market. 3) Icons displayed are for illustrative purposes only. The home screen may appear different in your product. Some features may not be available in your country or area.

“SONY” is a registered trademark of Sony Corporation. “Xperia” is a trademark or registered trademark of Sony Mobile Communications Inc. All other trademarks or registered trademarks are the property of their respective owners. Additional information regarding trademarks may be located on our website at www.sonymobile.com/global-en/legal/trademarks-and-copyright

 

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Be Ahead of the Selfie Game with the Xperia XA2 Ultra, XA2 and L2 @SonyXperiaZA #Android

Hi Friends,

Sony Mobile Communications is proud to announce that the highly anticipated Xperia XA2 Ultra, Xperia XA2 and L2 is now available from selected service providers nationwide. As an added value, the XA2 Ultra will include a free “Made for Xperia” cover to protect your smartphone.

Announced at the Consumer Electronics Show (CES) earlier this year, the new range of selfie smartphones comes packed with the latest Sony camera technology, elegant designs and powerful performances.

Engineered specifically for selfies, the Xperia XA2 Ultra features 16MP with Optical Stabilisation and 8MP 120° super wide-angle dual front camera, both with front flash, producing clear shots regardless of the lighting or environment and for fitting more friends and surroundings into selfies.

Capture life’s beauty with a sophisticated 8MP front camera, 120˚ super wide angle or 4K recording with the Xperia XA2. Create images and videos with colour and clarity – 120fps slow motion video to capture dramatic action and movement. A beautiful borderless design, talking the screen right to the edge.

The L2 expansive 5.5” HD screen is great for enjoying video, browsing and social media on the go. The 120˚ super wide-angle 8MP front camera is built for selfies, with its 13MP F2.0 rear camera ensuring clear and crisp mobile photography. 

Telkom: Xperia XA2 Ultra, available from R339.00 per month for 24 months on a Free Me 1GB and receive a free “Made for Xperia” cover, three songs from music artist Onesimus, 100 minutes per month for 24 months and 10GB per month for three months

Cell C: Xperia XA2 Ultra, available from R529.00 per month for 24 months on a Pinnacle 100 and receive a free Smartband 2 valued at R1,499,00 and a “Made for Xperia” cover and the Xperia XA2, available from R349.00 per month for 24 months on a Pinnacle 150

MTN: Xperia XA2 Ultra, available from R399.00 per month for 24 months on a MTN Made for Me M and receive a “Made for Xperia” cover and the Xperia L2 available from R229.00 per month for 24 months on a MTN Made for Me S

To follow all updates keep an eye out on Sony Mobile’s Facebook page and their Twitter page

 

Cheers!!!

 

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A Memoir - This Month Last Year - Feb 2017 www.thelifesway.com #TheLifesWay

Hi Friends, 

February is the month of love and product launches as there are so many new smartphones launched at MWC and various new technological gadgets. Every new gadget is a product of numerous amount of hard work along with the intent of making it as smart as possible. Processing powers of devices are increasing day by day. What I studied in my Electronics engineering (1997-2001) 17 years ago is old now as new technologies and innovations have taken their space. You need to be on your toes always with the latest technologies if you want to understand and work on them too.

1. Xperia XA1 and XA1 Ultra Brings Superior #Camera Quality #SonyMWC @SonyXperiaZA - http://www.thelifesway.com/2017/02/xperia-xa1-and-xa1-ultra-brings.html - Sony is one of the companies I have always admired as their range of products is so big and I have so many products available with myself which I have bought over the years. From ebook reader to noise-cancellation headphones to iPod dock - I had it all. I recently reviewed the XA1 Ultra and liked the features of this mid-range smartphone. 

2. Music Streaming: The Now of Digital Marketing @EclipsePR - http://www.thelifesway.com/2017/02/music-streaming-now-of-digital.html - Music is an integral part of everyone's life and how this is impacting the world of digital marketing was the focus of this post. Music and Books are the most sold items other than the groceries which is required us to live. 

3. #UberEATS Prospers In South Africa @Uber_RSA - http://www.thelifesway.com/2017/02/ubereats-prospers-in-south-africa.html - Uber Eats is an app which has taken the world by storm but when I tried to use it for some food items to buy - I found that the price is little higher set by restaurants for the same item as compared to dine-in offered in the restaurant and then there will be some R10 to get it delivered. I always thought that the takeaways shall be cheaper than the dine-in's. I have not been able to part of this trend because it's not cost effective for me but considering the travel cost and petrol prices - it's worth looking at and hoping to do so this year.

4. World’s First Super #SlowMotion Video in @SonyXperiaZA XZ Premium #SonyMWC - http://www.thelifesway.com/2017/02/worlds-first-super-slowmotion-video-in.html - Recently Samsung also launched their S9/S9+ with slow-motion video capabilities at MWC18 to which when Sony launched their latest XZ devices mentioned that they already had 960fps video capabilities launched last year at MWC17 and all the journalist present at the event laughed to their heart desires. Great use of anecdotes in real life is the basics of using smartness can bring laughter to any launch event.

5. Genuine, Quality Devices are #Gifts that Keep on Giving @SamsungMobileSA - http://www.thelifesway.com/2017/02/genuine-quality-devices-are-gifts-that.html -Samsung has been the front-runner of technology and I still remember when it was my time to buy my first mobile phone, I had a choice between Alcatel and Samsung. Alcatel offered so many features but Samsung was unibody and it worked for its life and I am happy that I chose Samsung at that time. Again, when I was in London, I bought again another Samsung phone which has the full keyboard (Blackberry type) on this phone while the market was flooded with latest Galaxy S1 launched. Since the last 2 years, Samsung SA is giving out devices (S8 and S9) to journalists/bloggers attending their launch events and these have been the years I am not invited to those. I have otherwise been part of many previous launch events and got earphones and pen drives etc. This thing has pained me a lot and gave me sleepless nights whenever this thought comes to my mind but life goes on...

Always bet on those who bet on you and don't fall for any traps unless your demands are met. If you are doing so, you are already in the vicious circle where they will rotate your n number of times till either you are tired or you succumb to their pressure. 

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra! Check my influence and book me via https://webfluential.com/TheLifesWay

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Sony Mobile Unveils New Selfie Smartphones: #XperiaXA2 #XperiaXA2Ultra @SonyXperiaZA

Hi Friends,

Sony Mobile Communications unveiled Xperia XA2 and Xperia XA2 Ultra - the latest additions to its popular super mid-range line, with Sony camera technology, elegant designs and powerful performance.

"Our super mid-range product strategy started out as an exciting new idea based on bringing bold technologies to this section of the market in the most accessible way possible," said Hideyuki Furumi, EVP, Global Sales & Marketing, at Sony Mobile Communications. "Xperia XA2 and XA2 Ultra are no different, with leading front camera technology first seen in our flagship XZ line. We’re targeting 2018 as a breakthrough year, and look forward to showcasing further innovations across the entire Xperia portfolio over the coming months.”

Xperia XA2 - capture life’s beauty with sophisticated Sony camera technology in a sleek, borderless design
Xperia XA2’s powerful 23MP rear camera packs Sony’s large 1/2.3” Exmor RSTM for mobile image sensor, with ISO 12800 sensitivity for clear low-light photography.

It features 4K movie recording, allowing you to create with colour and clarity – 120fps slow motion video capture is also included for dramatizing action and movement. There’s a 120° super wide-angle 8MP camera up front, so you can fit more of your friends and surroundings into selfies.

The 5.2” Full HD display is brighter, sharper and more colourful – it sits within a beautiful borderless design, taking the screen right to the edge. And it’s built to last with strong and durable Corning® Gorilla® Glass.

Unlocking is made easy with the one-touch rear fingerprint sensor – integrated into the smooth metallic back panel. Xperia XA2 is composed of anodized aluminium on the sides, with a diamond-cut finish on the top and bottom, accentuating the industrial beauty of metal. It represents an evolution of the recognisable Xperia “loop surface” form, with smooth screen curvature and a symmetrical layout for a sleek look and comfortable feel.

The high-capacity 3,300 mAh battery and the Qualcomm® SnapdragonTM 630 Mobile Platform means you can do more of what you love for longer with smooth and speedy performance. And, even more Sony smart charging technologies; Smart Stamina extend usage during the day, with Battery Care and Qnovo Adaptive Charging ensuring the battery stays healthy over time. Quick charging is also supported to give you hours of power with just minutes of charging (requires Quick Charger UCH12W).

Xperia XA2 will be available in Single SIM and Dual SIM in select markets, in four fresh colours: Silver, Black, Blue and Pink.

Xperia XA2 Ultra is the ultimate “dual selfie” camera smartphone
Engineered specifically for selfies, Xperia XA2 Ultra features 16MP with Optical Image Stabilisation and 8MP 120° super wide-angle dual front cameras, both with front flash, producing clear shots regardless of lighting or environment and for fitting more friends and surroundings into selfies.

With the same 23MP rear camera module as Xperia XA2, the large 1/2.3” Exmor RSTM for mobile sensor is capable of ISO 12800 sensitivity for better low-light photography – and the 4K movie recording and 120fps slow motion video capture features allow you to preserve memories and magnify moments.

It features Sony’s most vibrant 6” Full HD smartphone display yet, with a wide and accurate colour gamut – built with strong and durableCorning® Gorilla® Glass. It sits within a borderless design; hardware so immersive, the screen becomes indistinguishable from the experience.

Just as with Xperia XA2, unlocking is made easy with the one-touch rear fingerprint sensor. The “loop surface” design is also composed of anodized aluminium on the sides, with the same recognisable diamond-cut finish on the top and bottom.

The super-capacity 3,580 mAh battery means you can use the device for longer, and intuitive Sony smart charging technologies regulate and analyse power consumption and charging cycles, so it lasts and stays healthy over time - and the Qualcomm® SnapdragonTM 630 Mobile Platform ensures performance is seamless and multitasking is made easy. Quick charging is also supported for hours of power in just minutes of charging (requires Quick Charger UCH12W).

Xperia XA2 Ultra will be available in Single SIM and Dual SIM in select markets, in four contemporary colours: Silver, Black, Blue and Gold.

Xperia L2 brings a large display, long-lasting battery and advanced selfie camera
Xperia L2’s expansive 5.5” HD screen is great for enjoying video, browsing and social networks on the go.

The 3,300 mAh battery means you can do more of what you love for longer, and intuitive Xperia smart charging technologies ensure the battery stays healthy during its lifespan.

The 120° super wide-angle 8MP front camera is built for selfies, with its 13MP F2.0 rear camera ensuring clear and crisp mobile photography.

Xperia L2 will launch in Single SIM and Dual SIM in select markets, in three colours: Black, Gold and Pink - each rendered with reflective surfaces, emphasizing the “loop surface” design, and unlocking is made easy with a single touch via the rear fingerprint sensor.

All-new fresh and imaginative Xperia accessories
New leather-look Style Cover Stands launch alongside Xperia XA2 and Xperia XA2 Ultra in Black and Silver, to complement each device’s colour style. Matching form with function, both are adjustable to stand independently for video playback, and will automatically pause or sleep the device when closed.

Mono Bluetooth® Headset MBH22 is a new in-ear Bluetooth headset combining subtle design features with a premium finish. With up to six hours talk time, you can use it alongside Google Assistant to control your music and get things done. Xperia XA2 and Xperia XA2 Ultra will launch on Android 8.0 OreoTM and Xperia L2 on Android 7.1.1 Nougat.
 

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Product Review - @SonyXperiaZA XA1 Ultra #Android #Smartphone #XperiaXA1Ultra

Hi Friends, 

Sony recently launched the second versions of the hit series of smartphones enhancing their capabilities and in some places changing the whole design of the smartphone as compared to the last year's version of the phone. I loved the Sony Xperia XA Ultra smartphone last year and there are a lot of images I shared on my instagram channel using the smartphone. 

This year I got the review unit for 2 weeks and it came in dashing Gold color which looks amazingly beautiful. I totally fell in love with the same and it was heart breaking to let it go back to the PR company. But anyhow, here are some of the features of the smartphone which I really liked and loved. I thing I observed is that all smartphones from Sony in this range has USB Type-C but still has a headphone jack intact.

I feel I am attracted to the devices which have 6 inch display screens and XA1 Ultra has Full HD (1080p) display which acquires the whole property of the smartphone. The six inches of screen covers edge to edge and only top and bottom portions have some metal on this Sony's marvel design.

Low Light Photo at Water Circus Show at Silverstar Casino

This really looks wonderful when you are playing HD games or watching some Youtube video's at 720p or 1080p resolutions as this also includes  the Sony's trademark image enhance technology. The best part is that this smartphone is only 8.1mm thick and display is protected with Corning Gorilla Glass 2.5D. The text and images both looks great and sharp.

The Globe at Silverstar Casino

Sony Xperia XA1 Ultra is equipped with 23MP rear camera with Hybrid Autofocus, Steadyshot and 5X Clear Image Zoom. I loved the Exmor RS mobile image sensor on this device as it had the capability of ISO to go upto 6400 which can help in low light photos. Talk about the front camera and you will be swooshed to the floor as it takes amazing selfies with its 16MP OIS enabled (Optical Image Stabilizer) and a smart selfie flash is added in the front too instead of screen going white to glow. As in all Sony Smartphones, this one also has a dedicated camera button to open the app in an instance and comes with all the extra apps that you can find in any of the Sony Xperia smartphone like AR effect, Creative effect, Sound Photo, Timeshift burst and Panorama as pre-installed.

Shot at Fairlawns Boutique Hotel

Sony Xperia XA1 Ultra is powered with MediaTek Helio P20 Octa Core 64bit (Quad Core 2.3GHz + Quad Core 1.6GHz) processor and 4GB RAM and internal memory on the review unit was 32GB which can be expanded upto 256GB using microSD card. This smartphone has 2700mAh battery which seems small on paper but it performs for a day's operation and can be quick charged using Qnovo Adaptive Charging technology powered by MediaTek Pump Express Plus 2.0.

Shot at Fairlawns Boutique Hotel

In the end, this smartphone weights only 188 grams and is a single SIM phone which takes Nano-SIM to connect you to 2G, 3G and 4G networks. The out of the box smartphone runs on Android v7.0 Nougat and offers amazing features. As in all Sony products, they are known for their audio and video capabilities, this one too doesn't need any introduction. I truly loved this one and here are some of the images I took with this smartphone. The smartphone is retailing at around ZAR 7000 and can be bought during the Black Friday sale if you are looking for a smartphone in that price range.

Selfie using front 16MP with flash ON

At one point of time way back in 2010-11 in London I used to have so many Sony products (from earphones to headphones, ebook reader to iPod dock, CD player to cassette player, mobile phone to Noise cancellation headphones) around me but currently I am not using even a single one. All of those were bought by me in London or gifted to me by my brother back then.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

World’s Most Photographed #Landmarks Revealed @SonyXperiaZA #XperiaXZ #XperiaNewPerspectives

Hi Guys, 

New pan-global research released by Sony Mobile has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa and Big Ben.

The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.

Lluís Salvadó, Eiffel Tower, Sony Xperia XZ

The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.

Research also concluded that half of those surveyed pick their holiday based on others’ holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.

Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.

Mikael Buck, Big Ben, Sony Xperia XZ

“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked, said Christian Haghofer, South Africa Country Manager at Sony Mobile. “Photography has become a vital part of any trip – whether city break, adventure or simply lying on a beach. With the quality of the camera in our Xperia XZ, travellers can experience blur-free images with ‘true-to-life’ colour image capture, and superb low-light capability. We hope to inspire a new generation of photographers to capture a new perspective on their travels.”

Commenting on the fantastic imagery created on Xperia XZ and the New Perspectives report CEO of World Photography Organisation, Scott Gray, said: “The photography landscape has changed dramatically over the past decade and this is ultimately down to the accessibility and quality of cameras. This accessibility is even more pronounced with smartphones, the technology within these camera phones enable people to improve their photography but also, very importantly, have a high enough resolution to be able to actually do something with that image. This ability to capture the spontaneous can really help challenge the photographer’s creativity whilst providing a unique image for the viewer.

It is absolutely fantastic that photographers are using different techniques and filters but these more unique images, whilst they may require editing, should suffice without heavy touching up and therefore produce a more natural photograph.”

Mikael Buck, Burj Khalifa, Sony Xperia XZ

Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer –

• Play around with colours and brightness, it's amazing how different one scene can look with some clever camera tricks
• If you're struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
• Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
• Try out a new perspective and get some shots from high above or below the subject, don't be scared to experiment with compositions
• Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SonyXperiaZA Revamped Mobile Store Opens @Vodacom World Mall #Midrand #Jozi

Hi Guys,

Sony Mobile together with Vodacom World is excited to announce the re-opening of the new and improved Sony Mobile Store at Vodacom World Mall in Midrand, Johannesburg. Customers can now look forward to new offerings and great customer experience.

The store will not only stock the latest Sony Mobile devices but will also stock the latest accessories including phone covers and screen protectors to make sure your phone is well-kept and looked after. More importantly though customers will also now be afforded the opportunity to have Software repairs done while you wait at the first and only exclusive Xperia Care Centre situated in the store. Should your handset require more than a Software Upgrade, there will be the normal turnaround time of 3 days.

We have also launched a great new trade-In initiative in-store, which allows you the opportunity to trade-in your old and used Sony Mobile device for great discounts on your next Sony smart accessory or Xperia device purchase which means you will keep up to date with the latest and greatest Sony technology. For example, trade in your 2-year-old Xperia Z5 and get up to R 2500.00 off the purchase of the awesome Xperia XZ. There is no limit to the number of devices you can trade in, so you can bring in all your used devices, get great value and have the peace of mind that all the old devices are recycled in a responsible and environmentally friendly manner.

What’s more is that customers can also now come and experience the Sony PlayStation VR system in the store, which is designed to be fully functional with the PlayStation 4 home video game console and can output a picture to both the PlayStation VR headset and television simultaneously, with the television either mirroring the picture displayed on the headset, or displaying a separate image for competitive or cooperative gameplay. Customers can try their hand at either Battle Zone or the VR Roller Coaster.

Christian Haghofer, Sony Mobile South Africa Country Manager commented, ‘We are so excited to be able to offer our customers this service. Should our customers want technical information, want to bring certain details about our products to our attention or simply require support, we are pleased to be able to offer this opportunity to our customers in the easiest, hassle free and quickest way possible.”

Centre Management of Vodacom World, Riona Singh had the following to say, “We are delighted to partner with Sony and welcome their Store relaunch as a differentiator to their brand that encompasses both the Sales and After Sales elements giving the Sony Customer, the ultimate experience.”

Head to Vodacom World in April and take advantage of some great deals, upgrade to a Xperia XZ for R449.00 per month and receive a set of Sony XB Headphones or the XA Ultra for R299.00 per month or get the Xperia XA for R199.00 per month and receive a Bluetooth water bottle.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Introducing @SonyXperiaZA L1 - A Stylish #Smartphone With Smooth Performance #XperiaL1

Hi Guys,

Sony Mobile Communications unveiled Xperia L1 - a sleek smartphone with a large 5.5” HD display and fluid performance, all at an accessible price point.

“Xperia L1 is a smartphone that matches form with function" said Tsutomu Sato, Director of Global Product Marketing, at Sony Mobile Communications. “It combines an immersive display and smooth performance within an iconic Sony design, that you can be proud to show off."

An Xperia smartphone that performs as good as it looks
Xperia L1 has understated premium looks – a large 5.5” HD display for an immersive and compelling viewing experience, whether enjoying content at home or on the move. This all sits within a recognisable Sony design; a seamless rounded frame that looks great and feels comfortable to use. Xperia L1 available colours to be confirmed.
 

Performance you can rely on, with efficient processing power and expansive memory capacity
Powering Xperia L1's smooth and fluid performance is a Quad-core platform and fast 4G LTE capability, providing a speedy and hassle-free experience. Downloading and storing content is also made easy, with a large 256GB memory expandable via microSD card, capable of securely housing images and videos. And, “Smart Cleaner” works unobtrusively in the background to ensure maximum power is available to your Xperia L1 at all times - automatically removing unused processes and cached data, for a smooth experience and longer-lasting device.

A user interface that learns and adapts, to make everyday tasks simple and enjoyable
Xperia L1 features Sony Mobile's "Xperia Actions" engine to responsively adapt device settings and functionality to your surroundings – the “Good night” mode will automatically set the device to “Do not disturb”, lower display brightness and ensure there’s no disruption whilst charging.

Introduced in 2016, “Xperia Tips” is your personal assistant – attuning to your preferences, to provide relevant and timely on-screen advice to help you get the most from your Xperia L1. Xperia L1 launch date to be confirmed in South Africa.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products & services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SonyXperiaZA XZ Premium Officially Named “Best New Smartphone" #MWC2017

Hi Guys,

The GSMA has announced that Xperia XZ Premium is the “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards).

The Glomo Award is the latest of 30 accolades (and counting) received while attending Mobile World Congress 2017 for Sony Mobile's innovation flagship, with media recognition including: GSM Arena's "Best New Mobile Handset", UK Blog Awards "Best Innovation", Tech Radar's "Reader's Choice" & "Best Smartphone" and Wired's "Coolest of MWC".

"Xperia XZ Premium is our most technologically capable smartphone ever" said Hiroki Totoki, President and CEO at Sony Mobile Communications. "We're honoured by this recognition - Xperia XZ Premium has received endorsement from operator partners, media, consumers and industry peers alike, which is testament to our relentless pursuit of innovation, to deliver great products and experiences for consumers."

“Our congratulations to all of the winners and nominees of the GSMA’s Glomo Awards at Mobile World Congress this week," said Michael O’Hara, Chief Marketing Officer, GSMA. "The Glomo Awards truly showcase those companies and individuals that are driving innovation in the rapidly evolving mobile industry. We thank all of our entrants, judges, sponsors and partners for supporting the 2017 Glomo Awards.”

Xperia XZ Premium features Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display in a smartphone (5.5”). Motion Eye is capable of 960fps Super slow motion video capture and playback, which is four times slower than any other smartphone.

Xperia XZ Premium rolls out globally from late Spring 2017 - available in Luminous Chrome and Deepsea Black.

 

Cheers!!!

 

Contact me at thelifesway@gmail.com to blog, share and influence about your products & services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SonyXperiaZA Delivers Its #Innovation Promise #MWC2017 #SonyMWC

Hi Guys, 

 

Sony Mobile Communications re-affirmed its position as a leading communications innovator and visionary, by unveiling product experiences that break new ground in consumer technology.

"Xperia Touch is the most revolutionary interface" said Hiroki Totoki, President and CEO, at Sony Mobile Communications. “A year on from unveiling our new brand direction and vision for the future of communications, not only are we announcing Xperia XZ Premium, equipped with the most advanced technologies to enhance the essential features on smartphones, we’re creating whole new interactive communication experiences with our Xperia Smart Products.”

Acclaimed concept to commercial product: Xperia Touch, the interactive Android projector launches from Spring 2017
Xperia Touch is an interactive projector that turns any flat surface into a 23” HD touchscreen, with either horizontal or vertical ultrashort-throw projection. The interface is fast, fluid and responsive to physical touch - it’s built using Sony’s SXRD projection display technology, and touch is made possible through a combination of Infrared light and real-time detection via its built-in camera, at a rate of 60 frames-per-second.

Xperia Touch in action

Xperia Touch enables family and friends to gather around a table, kitchen island or flat wall to enjoy games, watch online video streaming services and communicate using messaging apps and social networks. The elegant home screen skin is engineered specifically for touch - designed to be both minimalistic and accessible in brightly lit or dark conditions. It provides real-time weather information, a memo board for doodles or video notes, calendar access and a Skype™ portal for video chat with colleagues or loved ones.

Not only is Xperia Touch compatible with PlayStation® 4 Remote Play1, it will run any app or game downloaded from the Google Play Store, setting a new precedent for the way hundreds of thousands of application experiences2 can now be enjoyed. And, the unique projection, touch capability and sensor architecture will provide developers with an entirely new platform on which to build and create. Xperia Touch availability and RRP is yet to be confirmed for South Africa.

Hands-free. Eyes-free. Ears-free: Xperia Ear “Open-style CONCEPT” is a next-generation Xperia Smart Product concept
Xperia Ear “Open-style CONCEPT” is based on 'open-ear' audio technology developed within Sony's Future Lab Program, an incubator that enables consumers to trial and shape prototypes from Sony’s R&D division.

It utilises Sony's acoustics research and leadership to deliver wireless 'open-ear' stereo headphones, so you can listen to music and receive notifications, whilst simultaneously hearing sounds from the world around you. Whether you’re listening to music during a workout or commute, it’s an unparalleled ambient experience.

Xperia Ear “Open-style CONCEPT” is built to completely reimagine everyday listening and communication - its two highly powerful spatial acoustic conductors and driver units work together to transmit sounds directly to the ear canal. And just as with Xperia Ear, Xperia Ear “Open-style CONCEPT” will be powered by Sony Agent Technology - a personal assistant that uses conversational voice interaction and head gestures to help you get things done, access information and communicate.

Sony Mobile will continue to develop new features to further increase the in-ear assistant capability. An example of this is ‘Anytime Talk’ - a new voice-chat service that will allow users to instantaneously start a group conversation in real-time without searching through contacts or needing to dial, with a simple single button press or head movement. The beta version will roll out for the first-generation Xperia Ear over the coming months.

Sony Mobile is also exploring the collaborative possibilities with Sony Agent Technology on Xperia Smart Products and the new cloud AI platform from LINE Corporation, the company behind the popular LINE messaging app, to develop and co-create a new integrated voice experience.

All-new Xperia smartphones; Flagship Xperia™ XZ Premium and super mid-range Xperia XA1 and XA1 Ultra
Sony Mobile also announced additions to its popular X-series enhancing both the premium and mid-range models - further ensuring that the range offers a variety of features to excite consumers and ensuring that Xperia is available at each key operator tariff point in markets around the world.

Hideyuki Furumi, EVP, Global Sales & Marketing, at Sony Mobile Communications said: “We’ve continued to evolve and transform our smartphone portfolio, with an unwavering focus on delivering the most advanced technology in elegantly designed products. Whether it’s a memory-stacked camera system capable of super slow motion capture or the world’s first 4K HDR smartphone display, we’re delivering experiences that connect with users in emotional and meaningful ways like never before.”

Xperia XZ Premium showcases Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display4 (5.5”). Motion Eye camera provides 960fps super slow motion video capture and playback, four times slower than any other smartphone5. Xperia XZ Premium availability and RRP in South Africa is yet to be confirmed.

Building on the success of the Xperia XA models launched last year, Xperia XA1 and the 6” large screen Xperia XA1 Ultra feature a beautiful borderless design with edge-to-edge screens. Both will surpass camera expectations with high-end rear camera specs including 23MP sensors and low-light capabilities, whilst XA1 Ultra has been designed specifically for selfie lovers with its superior 16MP front camera. Xperia XA1 and Xperia XA1 Ultra availability, colours and RRP in South Africa is yet to be confirmed.

 

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !