World’s Most Photographed #Landmarks Revealed @SonyXperiaZA #XperiaXZ #XperiaNewPerspectives

Hi Guys, 

New pan-global research released by Sony Mobile has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa and Big Ben.

The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.

Lluís Salvadó, Eiffel Tower, Sony Xperia XZ

The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.

Research also concluded that half of those surveyed pick their holiday based on others’ holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.

Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.

Mikael Buck, Big Ben, Sony Xperia XZ

“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked, said Christian Haghofer, South Africa Country Manager at Sony Mobile. “Photography has become a vital part of any trip – whether city break, adventure or simply lying on a beach. With the quality of the camera in our Xperia XZ, travellers can experience blur-free images with ‘true-to-life’ colour image capture, and superb low-light capability. We hope to inspire a new generation of photographers to capture a new perspective on their travels.”

Commenting on the fantastic imagery created on Xperia XZ and the New Perspectives report CEO of World Photography Organisation, Scott Gray, said: “The photography landscape has changed dramatically over the past decade and this is ultimately down to the accessibility and quality of cameras. This accessibility is even more pronounced with smartphones, the technology within these camera phones enable people to improve their photography but also, very importantly, have a high enough resolution to be able to actually do something with that image. This ability to capture the spontaneous can really help challenge the photographer’s creativity whilst providing a unique image for the viewer.

It is absolutely fantastic that photographers are using different techniques and filters but these more unique images, whilst they may require editing, should suffice without heavy touching up and therefore produce a more natural photograph.”

Mikael Buck, Burj Khalifa, Sony Xperia XZ

Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer –

• Play around with colours and brightness, it's amazing how different one scene can look with some clever camera tricks
• If you're struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
• Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
• Try out a new perspective and get some shots from high above or below the subject, don't be scared to experiment with compositions
• Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Upgrade to #XperiaXZ and Feel the Base With Sony Extra Bass #Headphones @SonyXperiaZA

Hi Guys,

Sony Mobile are pleased to share a fantastic deal that you won’t be able to resist. Get more boom for buck with the new Xperia XZ from 1 April 2017 and receive a free set of Sony Extra Bass Headphones redeemable through the Xperia Lounge when you sign up or upgrade to an Xperia XZ.

The Xperia XZ boasts an impressive 23MP main camera which not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot anytime, anywhere.

Designed to blast the bass - the bass booster amplifies the low-end frequencies through a specially designed duct in the housing, while an improved seal between the driver unit and your ears keeps sound in. Get the bass you crave from 30mm XB driver units and enjoy enhanced bass with the balanced rigidity and high response Extra Bass Diaphragm, which maintains powerful performance through hours of listening.

Offer valid from 1 April 2017, while stocks last at any Vodacom, Telkom, Cell C and MTN store nationwide and redeemable through Xperia Lounge.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products & services on all my Social Media channels #TheLifesWay #PhotoYatra !

Purchase @SonyXperiaZA #XperiaXZ @Takealot Get #XperiaXAUltra #Free #First100

Hi Guys,

Sony Mobile is excited to announce a once in a life time promotion where you get more than you bargained for. This month if you pre-order and purchase the brand new Xperia XZ with Takealot you will get an Xperia XA Ultra for free. Christmas came early!

The Xperia XZ boasts an impressive 23MP main camera which not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6 seconds at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike.

The Xperia XA Ultra is equipped with a large 6” screen, 16MP front camera, low-light sensor, up to two days battery life and a stylish thin design with a border-less screen which makes it a fantastic mid-range smartphone for every need.

Purchase an Xperia XZ online for R12,999.00 with Takealot and get an Xperia XA Ultra valued at R7,999.00 for free. Offer valid from 1 October 2016 – 15 October 2016. The deal is only for the first 100 customers to buy the same. 

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

@SonyXperiaZA #XperiaXZ #Xcompact #Smartphones with Triple Image Sensing Technology

Hi Guys,

Sony Mobile announced two incredible additions to its new X series smartphones. Continuing the vision set out at MWC in February, the flagship Xperia XZ and premium Xperia X Compact offer an even more intelligent, personalised experience.

“With Xperia we want to assist you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Hideyuki Furumi, Executive Vice President, Global Sales and Marketing, Sony Mobile Communications, “With Xperia XZ and Xperia X Compact you can capture every moment as you see it, with blur-free images day or night, and with true to life colours thanks to our new triple image sensing technology.”

Capture the action laser-fast with true colour
Sony’s new flagship smartphone, Xperia XZ, and premium Xperia X Compact bring new and improved camera technology to give you the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology and in collaboration with our digital imaging engineers, the new models feature one of the most advanced cameras in a smartphone.

Maximising Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s tripleimage sensing technology. This allows you to capture beautiful images in motion with true to life colours in virtually any conditions. The technology is comprised of Sony’s original Exmor RS™ for mobile image sensor which provides a powerful blend of high quality image and autofocus (AF) speed combined with Predictive Hybrid AF to intelligently predict and track subjects in motion for blur-free results.

Added to this is the Laser AF sensor with distance sensing technology, which captures beautiful blur-free photos in challenging low light conditions. And what’s more, you will enjoy superb true to life colours thanks to the RGBC-IR sensor with colour sensing technology which accurately adjusts the white balance based on the light source in the environment. The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike. Advanced features have been added for those who want more flexibility with manual settings to further enhance the shooting experience and creative possibilities, such as shutter speed and focus controls.

Videos are ever more popular for capturing and sharing unique moments on social media, both models bring significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam® camcorders, with Sony’s SteadyShot™ with Intelligent Active Mode to enable superb video. Now with 5-axis stabilization you can shoot smoother videos even when walking or capturing extreme close-ups. Xperia XZ also offers the highest quality recording in 4k so you get sharp, crisp footage that is full of detail.

Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies.

Premium design to fit in your life
With its stunning loop surface design, the 5.2” glass display and metal back of the Xperia XZ become one, to provide a perfect fit and beautiful feel in the hand. The loop surface is inspired by a monolithic form, whilst ALKALEIDO™ metal with high brightness and high purity provides shine and a feeling of depth which both enhance its premium design. Xperia XZ is available in a brand new blue colour inspired by the beauty of nature - Forest Blue - along with stylish classics Mineral Black and Platinum.

Adding a popular Sony form factor to the X series, the Xperia X Compact packs mighty technology into its small frame. Its 4.6” screen and loop surface design make it extra comfortable to hold and is ideal for an operation with just one hand. Xperia X Compact’s premium design can be clearly seen via its high-gloss finish and solid feel. It also follows our new signature blue colour expression with a Mist Blue colour hue together with timeless Universe Black and stylish White.

Sony’s expertise in functional design is carried through to the Xperia XZ with a water resistant design to take the worry out of a little splash of water, so you can relax about sudden spills or unexpected showers. Knowing who you are by just holding the phone, the fingerprint sensor power button on Xperia XZ and Xperia X Compact is intuitively placed on the side of the phone, so you’re able to pick up and securely unlock in a single movement and adds to the comfortable fit in the hand.

Learning your habits to improve your experience

We’ve incorporated intelligent features into our smartphones so that they can assist you to make your daily life more convenient, more efficient, and more enjoyable. Both models feature new Battery Care complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long.

Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed. Xperia Tips also recognises user habits to provide personalised tips and recommendations, helping you optimise your own personal user experience while Smart Cleaner automatically maximises performance by cleaning the cache from certain apps based on learning their usage so optimal performance is achieved at all times.

Performance matters
Xperia XZ is driven by its Qualcomm® Snapdragon™ 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.

Accessories
Xperia XZ and Xperia X Compact each have a range of matching optional Style Covers in corresponding colours including Style Cover Touch (SCTF10/20) which lets you access your favourite smartphone widgets through a smart window without needing to open the case. For easy video viewing, Style Cover Stand (SCSF10/20) has an auto on/off function with adjustable viewing angle. Each model will be supplied with the new USB Type-C™ charger for easy charging.

Xperia Smart Products
Sony continues to explore the unlimited possibilities for product innovation in the area of communications and we are advancing Smart Products to enable you to interact and connect in closer, more human ways. Xperia Ear, Sony’s in-ear and hands-free Smart Product that brings a new way of communicating, will be available to buy from November starting in select markets.

Xperia Ear responds to verbal commands with intuitive operations, and through a wireless connection to your smartphone, it gives you information and assistance in a natural, authentic voice interaction. Equipped with Sony Agent Technology and a proximity sensor, it provides you with useful information such as your schedule and other personalized updates when you just place it in your ear, enabling you to face forward and get things done. Sony will also display Xperia Projector and Xperia Agent as concepts at IFA, combined with services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user experiences offered by Smart Products.

Availability and specifications
Xperia XZ will be available locally from October 2016 at a recommended retail price of R12, 999 at select operators nationwide. The Xperia X compact will be available locally from October 2016 at a recommended retail price of R10, 999 at select operators nationwide. The Xperia XZ will come in Forest Blue as well Mineral Black, and Platinum. The Xperia X compact comes in Mist Blue, Universe Black and White. http://www.sonymobile.com/za/products/phones/

 

Cheers!!!

 

All inquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com