Showing posts with label Smartphone. Show all posts
Showing posts with label Smartphone. Show all posts

Thursday, 30 September 2021

New Galaxy A03s Adds Into The #GalaxyASeries @SamsungMobileSA #GalaxyA03s

Hi Friends, 

The new Samsung Galaxy A03s is the latest addition to Samsung’s Galaxy A series, with new and improved features at an even lower price

Samsung has unveiled the Samsung Galaxy A03s, providing enhanced features that are accessible to everyone at just R2, 499. Following the A02s released earlier this year, the new A03s comes with a side-mounted fingerprint sensor and an upgraded Octa-Core processor for an upgraded experience. Alongside, a triple camera experience, a 6.5” Infinity-V display and an awesome Haze design, the Galaxy A03s also has a large 5000mAh battery so you can enjoy your phone to its fullest capacity.

Enhanced Power Solution
The Galaxy A03s features a large 5,000mAh battery that lets you enjoy your phone for longer1, meaning you can focus on what’s most important to you, whether that be streaming your favourite shows or scrolling through your social media channels.
Revolutionise Your Pictures
Why have one camera when you can have four? Never settle for less, as the Galaxy A03s lets you experience the new era of photography with four dedicated cameras at your fingertips. The Triple Rear Camera includes a 13MP Main Camera, a 2MP Refined Macro Camera2 and a 2MP Depth Camera. The Galaxy A03s also has a 5MP Selfie Camera, which comes with Selfie Focus meaning you now up your Selfie game like no other.

When creativity strikes, the Galaxy A03s gives you lots of ways to decorate your snapshots. Live Stickers uses facial recognition to give you fun stickers3 that adapt to your face, allowing for a touch of personality in your pictures. There are also plenty of stamps and filters to choose from which you can use to personalise your photos.

A Big Display for Fun and a Design that Embraces Uniqueness
Be it movies or games, you’ll get drawn into the action on the Galaxy A03s screen. The cinematic experience has never been more accessible with the 20:9 display ratio ensuring you get the whole scene on your screen.
The Galaxy A03s has a Haze & Matt effect appearance, allowing for a comfortable grip on its smooth curves and an easy hold whilst you watch movies or surf the web.

One UI Core
The A03s One UI Core lets you customise your phone as you please, whilst providing you with access to Samsung’s Galaxy Apps including Samsung Knox, Samsung Health and Samsung Smart Switch.

Availability
The new Samsung Galaxy A03s will be available at a recommended retail price of R2, 499

For more information about the Samsung Galaxy A03s visit www.samsung.co.za

Specifications
Display Size Resolution - 6.5″ HD+ TFT
Display - Infinity-V Display

Camera
Rear -13MP(Wide) + 2MP(Macro) + 2MP (Depth)
Front - 5MP (F2.2)

Processor - MTK6765 (Octa 2.3 GHz + 1.8GHz)

Memory - RAM - 3GB
ROM - 32GB

Micro SD - O

Battery Capacity (Typical) - 5,000mAh

Charging - 7.75W

Dimension - 164.3 x 76 x 9.1

Others - Side Fingerprint

1Typical value tested under third-party lab conditions. Rated (minimum) capacity is 4900 mAh
2Macro experience is supported for the rear cameras only.
3AR Stickers can recognise up to three people at once

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Friday, 30 April 2021

How a Good #Smartphone Can Make You A Great #vlogger? @HuaweiZA #HuaweiMate40Pro

Hi Friends, 

When it comes to vlogging, one of the key components in your visuals. Whether you’re vlogging about food, fashion or sports, a great smartphone camera that takes beautiful pictures and videos, like the one on the HUAWEI Mate40 Pro, goes a long way to making your content compulsively watchable.

The HUAWEI Mate40 Pro’s Ultra Vision Selfie Camera, Super Sensing Wide Camera, Ultra Wide Cine Camera and the Periscope Telephoto Camera empower the HUAWEI Mate40 Pro’s photography capabilities. With XD Fusion HDR Video, Steady Shot, Front and Rear Dual-View Video, Tracking Shot, Audio Focus, Audio Zoom and more – you can ensure that memorable moments can be recorded anytime and anywhere. Here’s a breakdown of each camera and what it can do to help you on your vlogging career journey.

This HUAWEI Mate40 Pro’s 50 MP Super Sensing Wide Camera features an industry-leading 1/1.28-inch sensor and a Huawei-exclusive RYYB colour filter array (CFA), supporting Full Pixel Octa PD AutoFocus. The eight-channel multi-spectrum Colour Temperature Sensor augments the main camera to further enhance picture quality. So, if you’re a vlogger who prides themselves on producing high-quality content, then you will appreciate the attention to detail that the super-wide camera brings out in pictures and video. This is a great camera to use when shooting food content, especially when cooking with fruit and vegetables –all of those colours and textures will come out looking spectacular.
How a Good #Smartphone Can Make You A Great #vlogger? @HuaweiZA #HuaweiMate40Pro
The Mate40 Pro’s 20MP ultra-wide camera supports a superbly wide field of view. In addition, this highly versatile camera features algorithms that enhance picture quality and correct distortion. A wide field of view is well suited for taking photos in narrow areas and group shots, as it allows more content to be packed into the frame. So, the next time you go exploring the city, be sure to take pictures of some of the intricate graffiti, which tends to be in hard to reach places; the effort will definitely be appreciated by your YouTube vlog channel viewers.

The telephoto camera on this smartphone supports 10 times hybrid zoom and 50 times digital zoom, allowing users to easily capture faraway objects as if they were up close. The comprehensive zoom options give users the ability to capture from a greater range. This camera is perfect for capturing food content. Imagine zooming in on the stove while you’re making a salmon flambé; the fierce, fiery flames are all the drama you need to keep your viewers gobsmacked.

Then there’s the Ultra Vision Selfie Camera, which is perfect if you’re a beauty vlogger as it’ll make shooting your how-to eyebrow tutorials easy. This is because the phone’s front camera supports ultra-wide captures, dynamic and smart field of view adjustment and facial distortion correction algorithms. With three fields of view supported, you can easily fit everything you want in the frame.

When it comes to videos, the HUAWEI Mate40 Pro supports XD Fusion HDR Video on its Ultra Wide Cine Camera, Super Sensing Wide Camera and Ultra Vision Selfie Camera. It uses the powerful quad-core ISP to process a massive dataset for balancing exposure, with consistently high-quality results. By using cameras on both sides of the device, users can document their life from multiple angles, or take a close-up shot and a wide shot at the same time. This is a dream come true for those of you who do vlog collaborations with brands for adverts. And if you’re an aspiring filmmaker, this will definitely up your video shooting game.

The HUAWEI Mate40 Pro is powered by a Kirin 990 processor and has 8GB RAM to make sure that it doesn’t slow down. All of these features and hardware are powered by a 4200mAh battery, which can last through the day, meaning more time to capture as many visuals as you want. So, if you’re looking to kickstart your vlog, look no further than the HUAWEI Mate40 Pro.

Buy the HUAWEI Mate40 Pro before 30 April for just R19,999 on the Huawei Store (Online) and receive a complimentary bundle consisting of HUAWEI FreeBuds 3, a HUAWEI Wireless Charger CP60 and the HUAWEI VIP Service, all valued at R5,697. Stock is limited. Ts and Cs apply.

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Monday, 16 March 2020

@HuaweiZA Rethinks the Smartphone With Its Ground-Breaking #HuaweiMate30Series

Hi Friends, 

Huawei unveiled its ground-breaking HUAWEI Mate 30 Series at an exclusive launch event in Munich. Setting new standards in every area from aesthetic design through to hardware engineering and software innovation, the HUAWEI Mate 30 Series is the world’s first-second generation 5G smartphone and the pinnacle of mobile technological development. 

Benefiting from Huawei’s 32-years of expertise in communication technologies and a decade in design innovation, the HUAWEI Mate 30 looks and performs like no other smartphone. Inspired by the design principle of minimalism, the HUAWEI Mate 30 Series showcases the perfect example of how aesthetic design fuses with technology. Its unique, iconic OLED HUAWEI Horizon Display offers an immersive viewing experience, while the Kirin 990 5G SoC – the first to integrate processing units and a 5G modem on the same chip using the 7nm+ EUV process– affords unrivaled levels of performance and efficiency.

A revolutionary integrated quad-camera includes the SuperSensing Cine Camera, a dual main camera system designed for amazing photographic and videographic results, while the HUAWEI SuperCharge and EMUI10 offer long-lasting battery life for heavy mobile users and enhanced user experience.

Richard Yu, CEO of Huawei Consumer Business Group, said: “The HUAWEI Mate 30 Series unleashes the full potential of the smartphone. Designed to stand out, it challenges convention while delivering unrivaled user experience. The era of 5G is an opportunity to rethink smartphone technology and the HUAWEI Mate 30 series is the ultimate expression of what’s possible.”
@HuaweiZA Rethinks the Smartphone With Its Ground-Breaking #HuaweiMate30Series
Rethink Design: Futuristic iconic handset
The HUAWEI Mate 30 Series builds upon the aesthetic of the HUAWEI Mate 20 Series with a futuristic design that is sure to make a lasting impression. With an ultra-narrow notch design and the thinnest of bezels, the Huawei Mate 30 Pro features the HUAWEI Horizon Display, which curves at an angle of 88 degrees to maximize the display area to provide an unparalleled, edge-to-edge immersive viewing experience.

HUAWEI Mate 30 Pro introduces the Intuitive Side-touch Interaction feature to replace the side volume buttons with invisible virtual keys. This feature also allows users to customize the volume key position on either side of the device and makes HUAWEI Mate 30 Pro the most integrated, all-in-one design smartphone currently available. Together, HUAWEI 3D Face Unlock and In-Screen Fingerprint provide high levels of biometric security and convenience.

Turn the device over and the iconic ring design of the quad-camera system immediately stands out, surrounded by a metallic ‘halo’. Mirroring the design of a DSLR camera and designed to be held comfortably, the beautiful HUAWEI Mate 30 Series makes the user the focus of the crowd, attracting all the attention. The HUAWEI Mate 30 Pro also features HUAWEI Acoustic Display Technology to deliver high-quality audio through a sound-emitting display. 

Rethink Performance - World’s First 2nd Generation 5G Smartphone
The HUAWEI Mate 30 Series is powered by the HUAWEI Kirin 990 series chipset, Huawei’s most sophisticated smartphone chipset launched to date. The HUAWEI Kirin 990 5G challenges the limits of silicon-based physics by incorporating a three-level power-efficient architecture for the CPU, Huawei’s self-developed Da Vinci NPU architecture (large dual-NPU + tiny NPU cores) as well as a supersized 16-core GPU to deliver super-fast performance and high-power efficiency. 

Manufactured with the cutting-edge 7nm+ EUV process, the disruptive HUAWEI Kirin 990 5G supports 2G/3G/4G network and 5G Non-StandAlone (NSA) and StandAlone (SA) modes, along with Dual SIM, Dual Standby and FDD/TDD full frequency bands to deliver seamless connectivity. The HUAWEI Mate 30 Series has also been optimized for ultimate OS performance. As the world’s first 2nd generation 5G smartphone, the HUAWEI Mate 30 Pro 5G features 14 antennas for 5G, delivering ground-breaking speed with unrivaled connectivity.

The HUAWEI Mate 30 sports a large battery of 4200mAh, while HUAWEI Mate 30 Pro has an even bigger battery of 4500mAh. With TÜV Rheinland certified wired and wireless Huawei SuperCharge Technology, the 27W Wireless HUAWEI SuperCharge and the 40W HUAWEI SuperCharge provide users safe and fast charging, while wired and wireless in-car charging and a wired power bank ensure a seamless experience across all scenarios.

Additionally, the HUAWEI Mate 30 Series provides upgraded reverse wireless charging bringing users a quick and convenient way to recharge other devices.
@HuaweiZA Rethinks the Smartphone With Its Ground-Breaking #HuaweiMate30Series
Rethink Photography and Videography – SuperSensing Cine Camera for Stunning Images and Videos
The HUAWEI Mate 30 is equipped with a SuperSensing Triple Camera, comprising a 40MP SuperSensing Camera, 16MP Ultra Wide-angle Camera, and an 8MP Telephoto Camera. Coupled with an ISP 5.0 Image Signal Processor, the HUAWEI Mate 30 enables users to capture high-quality photographs and videos.

The HUAWEI Mate 30 Pro sports a revolutionary quad-camera system with the 40MP Cine Camera, 40MP SuperSensing Camera, an 8MP Telephoto Camera, and a 3D Depth Sensing Camera. 

The SuperSensing Cine Camera is a Dual-main camera system capable of taking stunning photos that rival high-end cameras. The Cine Camera features a large 1/1.54-inch sensor size with a high maximum Video ISO of 51200 to capture videos with an extended dynamic range at 4K/60fps as well as ultra slow-motion at the highest 7680 fps. It also supports 4K Low-light Ultra-wide time-lapse video. The HUAWEI Mate 30 Pro also offers pro-bokeh capabilities while recording for professional-looking results. Additionally, the second of the dual-camera system is a 1/1.7-inch HUAWEI SuperSensing Camera which attracts 40% more lights to deliver stunning results in low light conditions with an impressive light sensitivity of ISO409600, making it the best low light one-shot device ever even for ultra-wide shots.

The 8MP HUAWEI Telephoto Camera offers 3x optical zoom, 5x Hybrid Zoom and up to 30x Digital Zoom. Optical Image Stabilisation (OIS) + AI Stabilisation (AIS) and 3D Depth Sensing, complete the package making the HUAWEI Mate 30 Series the most capable handset for smartphone photography and videography available to consumers. A front-facing 3D Depth Sensing Camera delivers pro-bokeh effects with accurate depth-of-field information for selfies and portraits. 

Rethink Interaction: A Faster, Safer and More Engaging Experience
The HUAWEI Mate 30 Series features a range of new features that deliver an amazingly smooth and engaging user experience. Including:
  • EMUI10 operating system featuring a contemporary magazine inspired layout, Always-On-Display (AOD) where the color of the lock screen changes throughout the day; 
  • Dark Mode brings enhanced legibility making the screen look gentler and more comfortable when night falls;
  • Intuitive Side-touch Interaction to customize invisible virtual keys for volume adjustment, gaming, and camera set-up as well as being ideal for both right and left-handed users; 
  • AI gesture control for contactless screen interaction, whereas AI Auto-Rotate and AI Private View are all designed to improve users experience;
  • HiCar smart travel for advanced, seamless connectivity between the device and a car’s communication and entertainment system;
  • Multi-screen Collaboration allows users to transfer data and control multiple screens between Huawei devices;
  • HUAWEI 3D Face Unlock and In-screen Fingerprint to provide advanced data security and privacy protection with (HUAWEI Mate 30 Pro only);
Huawei also launched its much anticipated HUAWEI WATCH GT 2 range of wearables. Equipped with the self-developed Kirin AI chip, the HUAWEI WATCH GT 2 range offers class-leading battery life and a host of new features and functions including 15 sports modes, 10 training modes specifically for running, an enhanced music player and Bluetooth voice calls. HUAWEI WATCH GT 2 also provides new wellness features that allow for hassle-free monitoring of a user’s heart rate, daily sleep, and other attributes.

Additionally, Huawei also announced the availability of its HUAWEI FreeBuds 3 true wireless Bluetooth earphones which won 11 Best of IFA media awards at the recent IFA consumer electronics show. The black and white versions of FreeBuds 3 will be available in China, Europe, the Middle East, Russia, Asia Pacific, and Latin America starting from November 2019. 

Colors 
The 6.53-inch HUAWEI Mate 30 Pro and 6.62-inch HUAWEI Mate 30 come in various color variants and materials: Emerald Green, Space Silver, Cosmic Purple, Black, while Forest Green and Orange are available in vegan leather. 

Cheers!!!
Contact Aashish Rai Jain at thelifesway@gmail.com or editor@thelifesway.com to discuss your products, launch events, and services. #TheLifesWay #PhotoYatra #7YearsofTheLifesWay #NoFreePosts. TheLife'sWay charges a blogging fee for the time and efforts to join a new campaign or an existing one based on your requirements. Namaste!

Thursday, 20 June 2019

Is It Time To Replace Your Phone Battery? @HuaweiZA #Smartphone #WowWay #HuaweiService

Hi Friends, 

Although phone batteries have come a long way in the past few years, they are still not built to last forever. While smartphones have advanced at a rapid rate, no longer falling prey to underperformance after passing their second birthday, phone batteries can’t offer the same performance over time, simply because they are a consumable component. Like all rechargeable batteries, phone batteries hold less power, and become less effective as they age, which usually starts happening after about 18 to 24 months. Most smartphone batteries offer about 300 to 500 charging cycles.

Here are a few signs that it might be time to replace your smartphone battery:
  • Is your phone losing its charge a lot quicker than it used to? If you used to still be at 60% around midday, even after extensive use, and you’re now at 40% while chewing on your lunchtime sarmie, then it might be time to say cheers to the battery you’re using.
  • Is your phone losing about 10% of charge within 20 minutes after unplugging it from the charger? A few percentage points of battery drop are okay, but a more significant drop might be signs of a bigger problem.
  • Is your phone refusing to charge completely, no matter how long you leave it in the charger? This might mean it’s time for out with the old (battery) and in with the new.
  • Does your phone feel hotter than usual while charging? This is because a deteriorating battery generates heat. If this is happening, then it’s definitely time to get a new battery.
Is It Time To Replace Your Phone Battery? @HuaweiZA #Smartphone #WowWay

Huawei’s battery replacement offer 1 – 30 June
For Huawei smartphone users, an easy battery replacement is within their reach, with Huawei’s special battery replacement promotion from 1 to 30 June.

If your Huawei phone is out of warranty, Huawei is giving you the opportunity to replace your phone battery for just R199. If your phone is covered by Huawei’s two-year warranty, Huawei will also replace the battery – for free. Both offers include a free labor charge of R400; these days it’s crucial to get your battery replaced by the professionals, as most smartphones are not easy to open yourself.

Huawei Service Day
Huawei also offers what they call Huawei Service Day, which runs in the last week of every month from Thursday to Sunday. This includes:
  • Free Exterior Phone Cleaning
  • Free Screen Protectors
  • Free Out-of-warranty Labour Charge (you only pay for parts replacement)
  • Free Software Support
Phones models included in both these offers are:
• Y-Series - Y3 2018, Y5 PRIME 2018, Y7 2018
• P-Series - P8 lite 2017, P8 lite, P9, P10, P10 Plus, P20 Pro, P20, P20 lite

The battery replacement service and Huawei Service Day are available at all Huawei Customer Service Centres:
  • Johannesburg Shop H37G, The Piazza, Melrose Arch
  • Cape Town Shop 96, Canal Walk Shopping Centre, Century Boulevard, Century City
  • Cape Town Shop G 231, Somerset Mall, Centenary Dr, Somerset West
  • Durban Shop U91, Cornubia Dr, Mount Edgecombe Country Estate 2, Mount Edgecombe
Yesterday on 19th June, I went in with my Huawei P20 Pro and came to know that the Batteries for this particular smartphone is out of stock @ Melrose Arch and they will call me once they receive the same and it will be done in about 2-7 working days at R199. But when they saw a small crack on the corner of my smartphone screen the sales agent told me that it will be around R2500 for the whole thing as the battery is attached to the display and it will break further if they try to change the battery on this smartphone. I have brought my smartphone back home and using it will they call me with the battery inventory and then I can decide if I want to go and pay R2500 for the whole process. 

Cheers!!!
Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

Sunday, 14 October 2018

75% More Speed and 58% More Efficiency in @HuaweiZA #HuaweiMate20 Series #Smartphone

Hi Friends,

Huawei’s Kirin 980 boasts the world’s first 7-nanometer mobile AI chipset that promises a higher intelligence in mobile phones.

In the race against time to provide consumers with what they want and when they want it, phone companies pack more power, more speed and more efficiency into each new chipset design. Huawei’s 7-nanometer chipset is expected to bring the next level of true AI in Huawei’s upcoming flagship phone to be launched next month.

Huawei has always been at the forefront of research and innovation in mobile AI and is one of the top leading companies in terms of R&D. The company has 14 R&D centres globally, with 45% of its total workforce engaged in R&D. According to the EU Industrial R&D Investment Scoreboard (2017), Huawei's R&D investment ranked number six ahead of Apple at number seven.

Last year, the company was the first to launch an AI-enabled mobile phone with the launch of the mate 10 series, this year Huawei is giving a hint on what to expect in its upcoming mate 20 series that will be powered by its newest chipset the Kirin 980 which is another breakthrough innovation. Compared to its predecessor the chipset will deliver robust performance increase in Huawei’s upcoming Mate 20 device, a series known throughout the industry for their performance. The power-packed 7 nanometer 1cm2 die size processor, equipped with all-new CPU, GPU and world’s first 7-nanometer mobile AI chipset, is the ultimate engine to power next-generation productivity, efficiency entertainment applications and also a second to none gaming experience.

75% More Speed and 58% More Efficiency in @HuaweiZA #HuaweiMate20 Series #Smartphone

More efficiency, more power
With the capacity to deliver 75% improved performance and 58% improved power efficiency in the devices that it powers, the cutting edge 7nm processor does this by packing 6.9 billion transistors - 1.6 times more than the previous generation. Running at a high clock speed, Kirin 980 enables quicker app launch times, better multi-tasking and a generally smoother user experience. The Kirin 980’s unique configuration of cores are flexibly allocated to tasks depending on the device requirements at that point in time.

The next level of gaming
As graphics in mobile games have become more and more sophisticated in recent years, the Mali-G76 GPU that debuts in the Kirin 980 delivers unparalleled gaming experiences, with 46 % greater graphics processing power at 178% improved power efficiency over the previous generation. It also features an innovative clock boosting technology that utilizes AI to intelligently identify gaming workloads and adjust resource allocation for optimal gaming performance.

Camera Capabilities
Huawei is now synonym of the ultimate smartphone photography and its newly launched chipset will further enhance the camera capabilities in the upcoming mate 20 series. The flagship will boast Huawei’s proprietary fourth-generation ISP that provides better support for multi-camera configurations, as well as an all-new HDR color reproduction technology that can manipulate picture contrast to highlight objects on various parts of an image. In addition, the Kirin 980’s noise reduction solution results in better quality on images taken in low-light and improved motion tracking that recognizes a moving subject with 97.4% accuracy, so users can capture fleeting moments with ease.
The rise of video-centric social media platforms brought together with it a surge of demand for video features. Kirin 980 adopts a new pipeline dedicated to processing video captures, allowing the camera module to shoot videos with 33% shorter delay.

World-Class Connectivity
To deliver the best connectivity to phones powered by Kirin 980, Huawei integrated the world’s first modem supporting LTE Cat.21 with a peak download speed of 1.4Gbps. Additionally, with carrier aggregation across frequency bands, users will be free to choose their mobile operators and still enjoy the same premium connectivity experience, wherever they are.

A Higher Intelligence
Following the successful Mate 10 launch last year which featured the first camera with built-in AI, the Kirin 980 promises an elevated on-device AI experience with better object recognition, real-time video processing, and precise real-time object segmentation due to the world’s first 7-nanometer mobile AI chipset that results in an image recognition capability of up to 4,500 images per minute, further demonstrating Huawei’s industry leadership in the On-Device AI space.

The Mate series is one of Huawei’s two flagship lines of mobile phones that have consistently delivered true innovation and breakthrough technology like no other. Huawei’s Mate Series has always brought best-in-class performance and innovation to the mobile phone market, focusing on new chipset technology, processing power and battery performance, so we can’t wait what extraordinary features the upcoming mate 20 series will boast.

A higher intelligence is around the corner. Stay tuned for the launch of the first Kirin 980-powered Mate 20 series, which is scheduled to arrive on October 16th where it will be launched globally, followed by a regional launch for the MEA region that will take place in Dubai on October 24th.

*The specifications of Kirin 980 do not represent the specifications of the phone using this chip.
All data and benchmark results are based on internal testing. Results may vary in different environments

Cheers!!!
Contact me at thelifesway@gmail.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

Sunday, 15 July 2018

Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence

Hi Friends, 

Huawei has been a consistent performer regarding enhancing its technology with collaborations with Leica and many other technology innovation leaders in the smartphone industry. I never expected Leica cameras to be such a powerful enhancer on the Huawei smartphones as I was not able to check out P9/P10 smartphones and only checked out the review unit for Huawei P20 for two weeks now. In such a short span of time, I took around 1500 photos and videos on the review unit and also shared the same on my Twitter and Instagram handles. Coming back to the review and how much fortunate I considered myself to use this fantastic #ArtificialIntelligence enabled smartphone and the Leica Dual Camera on Huawei P20 performance, let's begin the review.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
Saturday Morning Breakfast with friends and family took using Huawei P20

Huawei smartphones are always equipped with their EMUI and on this P20, its version 8.1 which displays incredible HD quality wallpapers which can be set to change automatically on every login. I loved those wallpapers instead of having only one for long. Many such small features are enabled inside all smartphones which takes time to identify and use. I could see that this phone also gives you GPS directions using Google Maps even if the display is off. Also, all Huawei smartphones come with Delacey's - Dream It Possible song which I admire, love and adore. Only thing I didn't like is that you can't copy this song or share it with others.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
Top of Hartbeespoort taken using Huawei P20

The very first thing that you will fall in love with is the back panel of the new P20 smartphone. It's available in a glass-like reflective surface which comes in three colours, and the review unit in Blue looked amazingly beautiful. Purple is also one colour which shines in your hands, and also you can personalise the smartphone by getting the glass etched using laser technology when you buy it at Huawei stores. The smartphone only weights 165 grams and fits very well in your hands.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
At Silverstar Casino taken using Huawei P20

The 5.8" full view display is full HD 1080x2244 and has been brilliant enough to showcase 16.7M colours giving 428ppi. The Huawei P20 device is powered using the Kirin 970 CPU which is octa-core where 4 are Cortex A73 2.36GHz and rest 4 are Cortex A53 1.8GHz. I have played multiple pre-installed games, and the responsiveness is excellent on the device and never faced the problem of device warming. 4GB RAM on the machine is enough to make it multitaskable without any performance issues.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
At Cradle of Humankind taken using Huawei P20

The other feature that stole my heart away for this device is 128 GB memory capacity which will last you long even when you are clicking photos on the go for a month long trip. Though the battery capacity of 3400mAh is not enough if you are using 4G internet on the phone too without switching on the power saving mode. It will then last you less than 12 hours and needs to be charged to keep it going.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
Selfie at home with Rancho took using Huawei P20

The package contains a USB-C to 3.5 mm Headphone Jack Adapter which means the smartphone doesn't have a headphone jack built-in but provides to still keep your loved headphones in sync with you. The USB-C Earphones that come are average, and you will only use them for calls etc., but they are not for audiophiles tastes for listening pleasures. The charger is supercharge enabled, and the phone quickly charges to 100% in less than an hour using this original charger. The USB-C cable has purple colour on both its ends. The audio is Dolby Atmos-enabled and loud enough to listen to music and videos directly from the device. The USB-C earphones that come with Huawei can also be used with other Type-C devices.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
One of the dishes at Tashas taken using Huawei P20
Now coming to the main feature of the legendary Huawei P20 Artificial Intelligence Photography capabilities. A grand salute or standing ovation before I begin the praise for the same for introducing DSLR photos right in the hands of people who don't need to know any rule of thirds and other photographic jargons. The camera capabilities on this Leica Dual camera smartphone is highly appreciated all around the globe and features 12MP RGB lens and 20MP monochromatic lens on the rear side. The DxOMark photo score for this mobile is 102 which is second highest to date from all the smartphones made which are a feature in itself, and the same smartphone is 3rd best for videography. No wonder this camera smartphone also features super slow-motion video at 960fps. 0.25s recorded in 960 fps Super Slow Motion mode equates to approximately 8s of standard video.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
A low light capture from Sandton Convention Centre taken using Huawei P20
Artificial Intelligence helps the smartphone in multiple ways and the first being to do image stabilisation to take blur-free handheld shots even in low-light conditions using Night mode. Night Mode also balances high-contrast scenes for effortlessly clear, light-balanced snaps in any setting. Secondly, AI helps to identify the scene settings from 19 different categories and automatically adjusts the photo settings to give you the best results possible. Identifiable types include cat, food, group, natural colours, close-up, night shot, text, greenery, portrait, dog, fireworks, blue sky, flowers, stage, document, sunset, snow, waterfall, and beach. I could only take photos for blue sky, greenery, snow, night shot, text, food and portrait in my two weeks with the review unit which are available on my instagram.com/araijain handle. It also colour balances your photography depending on the scene just like the DSLR camera on auto-scene mode to give you the best results. Professional framing is also enabled in the smartphone along with the watermark to write individual text messages in your photographs.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
At RUSH eSports Gaming at Sun Arena Pretoria taken using Huawei P20
Another feature which AI enabled is the translation of any text in any language to English when you travel around the world just by pointing your camera towards the billboard or newspaper or whatever you want to translate. All the photos used in this blog post are taken using the Huawei P20 camera on auto mode. Huawei P20 is one smartphone that will destroy the entry-level DSLR market where you have to purchase separate lenses for prime, telephoto and portrait lenses making it similar in the value as this smartphone with a lot less weight to carry around. If you are a general social media influencer like myself, you don't need anything further to cover the events, post images on twitter, facebook and Instagram and also on your blog.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
At French Toast Koffie Kafee Hartbeespoort taken using Huawei P20

Coming to the never heard feature of front camera of 24.8MP CMOS sensor to take incredible selfies in whatever setting to make vibrant, sharp and dazzling images. Also enabled is the 3D portrait lighting where you can control a host of studio-quality lighting effects to turn quick selfies into striking portraits. Overall, I have fallen in love with Leica Dual Camera AI Huawei P20 Android Smartphone and wishing the best of Huawei P20 Pro with Leica Triple Lens on my 38th birthday on 22nd July this year. I know its a wishful thinking, but you never know as Life is a box of chocolates, and you can always get the better ones in the end.
Product Review - @HuaweiZA P20 #SeeMooore #HuaweiP20 #ArtificialIntelligence
Happy Birthday in advance Aashish Rai on 22nd July taken using Huawei P20

Cheers!!!

Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal

Hi Friends, 

Nokia has been launching Android smartphones every quarter or half-yearly to take on the market which has been taken over by Apple's iPhones, Samsung Galaxy and Note series and Huawei's P and Mate Series Android smartphones. If the smartphones are on the shelves and the hardware is good enough, it will definitely pick up by just a little bit of luck and word of mouth. Nokia trying to do the same and I got to review this Nokia 6.1 which is an upgraded version of Nokia 6 which is the mid-range smartphone. Read my blog post for Nokia 8 here along with some Instagram images taken using the smartphone.
Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
At MTN's 5KM Run in Roodepoort

All the while till today, I was of the opinion that I used Nokia 6 earlier and why the smartphone has been degraded from the performance I was getting from new Nokia 6.1, but the truth was I was comparing apples to oranges as I used Nokia 8 earlier. Let's begin afresh than to talk about the features of this smartphone. 

Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
The very first feature that will attract you is the design and coloured contours of this Android smartphone. I really loved the Copper lining on the black coloured smartphone, there are 2 others colour options available too which are White - Iron and Blue - Gold. This immediately makes the phone look good and when you are using an entry-level smartphone that the most calming effect when your family and friends relook at your smartphone. Even Nokia 7 Plus has the same kind of design, and it's this copper colour that really helps you get connected to its design and fall in love with the all aluminium body of Nokia 6.1 

Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
Low Light capture of pathway
Nokia 6.1 comes with 5.5" IPS LCD full-HD display with the resolution of 1920x1080 protected with Corning Gorilla Glass 3. The smartphone is now upped to 64GB internal memory as compared to Nokia 6, and also the Operating system is now Android One as compared to Android Nougat in Nokia 6. The RAM has been increased from 3GB to 4GB, and Snapdragon 430 processor has been replaced with Qualcomm Snapdragon 630 octa-core processor with a clock frequency of 2.2 GHz. The battery remained the same in both the smartphones at 3000mAh which is enough to give 12-13 hours of full loaded performance. 

Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
Fire on a lazy wintery afternoon
The phone display is excellent and viewable in sunlight too, and also another feature I loved is that of continuous GPS road navigation guidance even if the screen is turned off. That is really helpful if you are living in Johannesburg and don't want the phone to be visible at the intersections and also need to follow Google maps to some destination travelling for the first time.
Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
Selfie at MTN 5km Race

Nokia 6.1 has the same camera as Nokia 6, but I didn't really enjoy using the same as I compared it against Nokia 8. But as the price difference is too high between those 2 smartphones, at this price Nokia 6.1 could have done a little bit better as compared to the same priced models from Motorola, Samsung and Huawei. Low light photos were full of noise, and video quality was also inferior. The auto-focus was not right in low light, but with ambient light, the phone was able to take some good clear shots. Only worth mentioning is the selfie camera which was cool enough to take good shots and is equipped with 8MP FF, 1.12um, f/2, FOV 84degrees. The rear camera is 16MP PDAF, 1.0um,f/2, dual-tone flash equipped with ZEISS OPTICS. All the photos in this blog post are taken using Nokia 6.1.

Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
Badplaas Forever Resorts Mountains
3.5mm jack for headphones is still part of the smartphone, but the dual speakers in Nokia 6 have been replaced by a single speaker with smart amplifier. The phone has 2 microphones enabled with Nokia OZO audio technology. It comes with latest Type-C USB connection and fingerprint sensor at the back. The audio speakers are not much powerful and very difficult to talk if you are driving and it's on loudspeaker or in a noisy environment. I didn't really enjoy using the smartphone on the loudspeaker.
Product Review - @NokiaMobile Nokia 6.1 #AndroidOne #NokiaMobileZA #Nokia61 @HMDGlobal
Selfie with my son
The packaging is simple and contains the smartphone, simple old style earphones, Type C USB cable and charger for the smartphone. I really don't like using the entry-level or mid-range smartphones, but this one has great design and never looked mid-range and performance wise it's good hardware if you are into multi-tasking games and apps, but camera performance has taken me down. Worthy buy if you want to stick with Nokia brands but wait for the next version if you already have Nokia 6 in your pockets. Check out some of the photographs of the product and images on my Instagram.com/araijain

Cheers!!!
Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Tuesday, 10 July 2018

4 Reasons Why the @HuaweiZA #HuaweiP20Pro Is The Perfect #Travel Companion #SeeMooore

Hi Friends, 

As the school holidays are now in full swing, you’re probably preoccupied with thoughts of sun, sea, rest, and relaxation. But even though you’ll be taking a break from reality for a while, the one thing you know you won’t be leaving at home is your smartphone. Here are four ways the Huawei P20 Pro can help you make the most of your holiday.

1. Picture perfect – If you have no photos to show at the end of your getaway, how do you know you even went on holiday?! Sharing your pics on social media and preserving those precious memories are all part of the holiday experience. The best thing about the Huawei P20 Pro is that it takes you from amateur to professional photographer without you having to do anything except point and shoot. For starters, the Huawei P20 Pro has a Leica triple camera, which includes a 40 MP sensor, 8MP and a 24 MP selfie camera. The phone automatically recognises and adjusts settings according to the subject matter, such as a gorgeous beach view, to help enhance results. The Huawei P20 Pro also puts an end to the blurred and hazy photos you often get with night photography and action shots. So you’ll be able to remember every single moment of your trip and capture every little detail.
4 Reasons Why the @HuaweiZA #HuaweiP20Pro Is The Perfect #Travel Companion #SeeMooore
2. Immersive entertainment – The holidays are the perfect time for evening series marathons when the kids are tucked up in bed. And, as all parents know, having episodes of your child’s favourite show on your phone is an absolute must, especially on long car trips. The Huawei P20 Pro’s 6.1-inch screen with FullView Display offers an immersive viewing experience and is a gamer’s dream, as the phone’s speedy performance system ensures that there is no lag. If you need a bigger screen, though, the phone can wirelessly connect to other screens, so you don’t have to remember to bring countless cords for the TV in your holiday chalet.

3. You’ve got the power – Worrying about your phone dying at any moment can really drain the life out of you. And there certainly aren’t any plug points close by when you’re lazing on the beach or on a game drive. When you’re on holiday, you don’t want a little thing like battery life to dictate how many pics and vids you can take in a day. The Huawei P20 Pro supports an impressive 17 hours of video playback, 13 hours of web browsing and 89 hours of music playback. The phone’s TÜV Safety Certified SuperCharge battery allows for low-voltage fast charging, as well as intelligent power management. A 10-minute charge powers the battery to 20%, while a 30-minute charge powers the battery to 58%.
4 Reasons Why the @HuaweiZA #HuaweiP20Pro Is The Perfect #Travel Companion #SeeMooore
4. Water baby – Whether you’re lying on a beach in KZN, fishing in Dullstroom, or encountering waterfalls in the Berg, it’s probably a given that your holiday will involve water, which can make you worry about your phone becoming a casualty of your adventures. But leaving your phone in your holiday chalet for safekeeping means you’ll miss out on a lot of great photo opportunities, not to mention how inconvenient it will be. Luckily, the Huawei P20 Pro has an IP67 rating – meaning it can withstand being submerged in one metre of water for up to 30 minutes. Your Huawei P20 Pro also has great dust resistance, which will come in handy if you experience a freak sandstorm while in the Karoo.
 
Cheers!!!
Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Friday, 15 June 2018

How Good is the @HuaweiZA #P20Pro #SmartphoneCamera? Watch the TV ad to find out #OOO

Hi Friends,

What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A camera that gives exquisite detail in every image – up to 300 percent more detail than 12MP sensors.

The answer? You shoot the smartphone camera’s entire TV ad with the device, of course!

With the launch of the new Huawei P20 series, the team at Huawei South Africa really wanted to highlight what the Huawei P20 was capable of. So they worked with some local Instagrammers and the team at SoCoMunity, a niche Content Creation, and Instagram agency, to push this smartphone camera to its limits.

Commenting on the concept of shooting the advertisement solely on the Huawei P20 Pro, Craig Howes, a travel photographer, and filmmaker, says “Our team at SoCoMunity loved the challenge this project presented, as it’s something we’ve always wanted to do. I thought it was possible, but I didn’t think the end result would look this good. The phone has incredible resolution and some really impressive functions. Most people can’t believe the ad is 100% shot on a phone.”
How Good is the @HuaweiZA #P20Pro #SmartphoneCamera? Watch the TV ad to find out #OOO
Shawn Ogulu, photographer, cinematographer, and social media influencer, who is the campaign manager at SoCoMunity, was also impressed by the capabilities of the Huawei P20 Pro. “When Huawei approached us with this project, we followed our usual process by researching the best way to go from concept to reality, which includes looking at how others have done similar projects. From that research, we noticed that a lot of other so-called “shot-on-smartphone” ads were only achieved by using aids such as attaching DSLR lenses to the smartphone. We looked at also going that route, but once we received the devices from Huawei, we were pleasantly surprised to see that we could actually shoot the commercial using nothing but the phone and some handheld stabilizers. We were amazed at some of the results. We initially thought that we would only be able to shoot about half of the ad on the Huawei P20 Pro because we thought the phone just wasn't as capable as a dedicated camera. However, the phone’s capabilities proved us wrong!”

One of the well-known Instagrammers who was asked to put the Huawei P20 Pro through its paces was Natassja Zuidmeer. She describes photography as being her creative outlet for the everyday routine of life. For Natassja, the real beauty of photography is being able to capture emotions and memories in each shot. Natassja’s stand-out feature of the Huawei P20 Pro was its portrait mode “I love taking portrait photography and this is the first phone that I have seen that adds such an incredible depth of field to my pictures. The portrait mode also offers different lighting modes that you can play around with.”

Natassja also fell in love with the size of the screen of the Huawei P20 Pro and its exceptional screen resolution; along with its sleek, slim feel; 128GB storage capacity; and extraordinary picture quality. Both Natassja and Shawn note that the phone’s battery life was better than any other phone they have used before. With HUAWEI SuperCharge, the Huawei P20 Pro 4,000 mAh battery can fast-charge extremely quickly. Shawn says, “For me, battery life is just as important as a camera because I use my phone for a number of things that require a lot of power to run. My phone is what I use to keep track of current projects and control various photographic equipment while in the field.”

Ofentse Mwase; an avid filmmaker specializing in music videos, commercials, movies, and TV dramas; was also asked to push the Huawei P20 Pro to its limits. His favorite hobby is shooting landscape photos all around the world, exposing the beauty that every corner of the globe has to offer. “I was amazed by the processing power of the phone. Also, the depth effect on the camera is precise and accurate so you can create shots with bokehlicious – soft, out-of-focus – backgrounds on both the wide angle and the long lens shots. In addition, you can control the amount of bokeh you want on each shot after you’ve taken it, and even re focus the shot.”

Natassja concludes, “The Huawei P20 device has really taken smartphone photography to the next level. If you want an everyday substitute to your DSLR, the Huawei P20 Pro is definitely a device to consider.”

To see the amazing capabilities of the Huawei P20 series for yourself, have a look at https://www.youtube.com/watch?v=zr9zQlE6CTY
Follow these hashtags for more information #SeeMooore #HuaweiP20Pro

Cheers!!!
Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Monday, 4 June 2018

The #PorscheDesign @HUAWEIza Mate RS: Luxury and Performance Meet Innovation #HuaweiMateRS

Hi Friends,

Nothing beats the exhilarating experience of being drawn into the seat of a luxury high-performance vehicle as it accelerates into high speed. The engine roars as it bursts into hyper-drive, without taking away from the real feeling at the sensation of elegance behind the steering wheel.

Now imagine that powerful performance and ultimate luxury in the palm of your hand.
The PORSCHE DESIGN HUAWEI Mate RS is the bringing together of a trailblazing technology corporation and world-class design house, Porsche Design – culminating to form the apex of luxury and innovation. The PORSCHE DESIGN HUAWEI Mate RS isn’t a smartphone. It’s a statement.

Understanding that today’s elite consumers demand exquisite and premium craftsmanship and a device that can stand the test of time, with best-in-class hardware.

Breaking the boundaries of an ultra-premium smartphone, the PORSCHE DESIGN HUAWEI Mate RS is introduced at the tail-end of the success of the PORSCHE DESIGN HUAWEI Mate 10 Pro – launched in South Africa in 2017.

The RS, which stands for “Race Sport”, a designation reserved for cars that embody the best of performance and design, is pursued by all who love racing and exclusivity around the world.
The #PorscheDesign @HUAWEIza Mate RS: Luxury and Performance Meet Innovation #HuaweiMateRS
Setting a new pace
The PORSCHE DESIGN HUAWEI Mate RS redefines the standard of high-quality workmanship with streamlined curves and symmetrical surfaces, which allow light and shade change to play on the device’s surface, a true masterpiece of excitement.

The PORSCHE DESIGN HUAWEI Mate RS features the industry’s most advanced technologies, including the world’s first dual fingerprint design including an on-screen fingerprint sensor and the world’s first Artificial Intelligence (AI) chipset.

As Huawei’s peak flagship and luxury device, the PORSCHE DESIGN HUAWEI Mate RS aptly fits into the lifestyle of the high-end user who demands potent performance and efficiency out of their smartphone.

Have a business meeting? The PORSCHE DESIGN HUAWEI Mate RS features an enhanced hands-free mode allowing users to simply place the handset on the table to record conference calls.

When the directional voice pick-up mode is switched on, the phone can record specific voices from multiple directions, filtering out background noise. After recording, users can choose to replay audio from a single participant or multiple parties on the call.

Featuring proportioned look, minimalist feel and a stylish 8-edged 3D curved glass body, the PORSCHE DESIGN HUAWEI Mate RS is available in South Africa in Black, a timeless, bold and sophisticated color.

The PORSCHE DESIGN HUAWEI Mate RS features a 6-inch, 18:9 OLED 2K curved screen for the most comfortable hold. The maximized screen viewing area brings users an unparalleled display experience.
The #PorscheDesign @HUAWEIza Mate RS: Luxury and Performance Meet Innovation #HuaweiMateRS
Under the hood
To power the performance, the PORSCHE DESIGN HUAWEI Mate RS incorporates the world’s first Artificial Intelligence (AI) chipset – the Kirin 970. Breakthroughs in mobile AI allow Huawei’s EMUI system to evolve and learn to better understand the user’s needs, to respond faster to every task.

PORSCHE DESIGN HUAWEI Mate RS also features Leica’s triple camera setup with a 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens, while the 5x Hybrid Zoom supports clear viewing at long distances. The breakthrough HUAWEI AIS technology is brilliant in low light while being powered by Master AI, intelligent photography is taken to a new level.

Fast-paced days require a powerful charge. The 4000 mAh battery and TÜV Safety Certified HUAWEI SuperCharge with intelligent power saving will meet every need. A whisper quiet, fan-less and wireless quick charging design keeps it cool under pressure.

The pioneering in-screen fingerprint design unleashes a revolution in unlocking. Floating your finger wakes up the device and touching to unlock the smartphone is as fast as lightning. The dual fingerprint identification in both front and back are also easy keys to switch separate mobile spaces, a new level of privacy.

To top it off, the PORSCHE DESIGN HUAWEI Mate RS is an entertainment powerhouse. Featuring dual super linear system (SLS) speakers with DOLBY ATMOS, setting the PORSCHE DESIGN HUAWEI Mate RS apart from its predecessors and other premium flagship devices. This enables it to have the best immersive surround sound and entertainment experience on-the-go.
 
Cheers!!!
Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Sunday, 13 May 2018

Form vs Function in #MobilePhones: How #Design #Aesthetics Have Evolved? @HuaweiZA #SeeMooore

Hi Friends,

By Akhram Mohamed, Marketing Director, Huawei Consumer Business Group South Africa
When cell phones first entered the market in the 1980s, it was obvious that form had been sacrificed on the altar of function. There was nothing remotely aesthetically appealing about the good old ‘brick’, from its bulky body to its scrawny pull-out aerial, to its bland black hue. Luckily, the brick is long gone and has been pushed aside for sleek, colorful devices. The form is now every bit as important as function, and the two need to complement one another to ensure an even better smartphone experience.

Beauty is in the eye of the beholder
The journey of cellphone design enhancement has been a long one. The very first mainstream mobile phones were rather nondescript – black, formless, and cumbersome. In those early days, cell phones were primarily used as business tools and were exorbitantly expensive. Because it was a new technology, the design was not the primary consideration for mobile phones; in fact, it wasn’t considered at all.

However, as cell phones became more mainstream in the early 2000s, and the consumer audience for this product grew, aesthetic appeal became far more important. Brands jostled one another for their share of the mobile phone pie, in an effort to secure and maintain their place on the winners’ podium. One of their battlegrounds was design. In the early days of the smartphone era, phone design was far less uniform, and each brand devised their own unique ‘look’. Users were also able to customize their phones to reflect their personality – phone color, size, and shape variants all communicated something about the person who was holding the device. Consumers also expressed themselves through their choice of funky phone covers, colorful wallpapers, and distinctive ringtones.
Form vs Function in #MobilePhones: How Design Aesthetics Have Evolved? @HuaweiZA #SeeMooore
Smart, beautiful, or both?
One of the smartphone designs that really caught the eye of design lovers all around the world was the Motorola RAZR. It was slim, sleek, and beautiful. This slender flip phone came in a range of striking colors and slipped easily into your pocket. Even its thin buttons were elegant. Unfortunately, it didn’t rate very highly in terms of technological advancement, but nevertheless became one of the top best-selling mobile phones of all time. This emphasized that users were demanding more of their cellphone aesthetics than ever before. Phones could be objects of beauty and not just utility.

When the smartphone era really began to take off around 2007/2008, phones became ‘smart’ not only in their functionality but in their design too. Gone were the clunky keys of their predecessors; instead, they were replaced by ‘invisible’ keyboards, which only came to life when the user summoned them. As a result, their screens were larger, which not only made the phones easier to use but also highlighted a shift towards valuing the visual. The shape and size of the phones got even sleeker as technology progressed.

However, this technological advancement also brought with it uniform design, and these days it can be difficult to find something in a phone’s aesthetics that can uniquely distinguish it from its competitors. In contrast to most phone manufacturers, however, Huawei has increasingly delivered more in terms of device design. This is especially evident in our new Huawei P20 series, which is an exquisite combination of art and technology for the fashion forward. The aesthetics of these devices are striking, especially when it comes to color, as they exhibit vivid and gradual changes in hue, rather than solid, motionless color. This unique effect is caused by light refracting off the surface of the phone and can be found in all of the colors in our range – Twilight, Midnight Blue, and Black. Another aspect of our Huawei P20 series that adds to the design experience is its FullView Display, which blends seamlessly with the phone’s rounded edges. This allows for an exquisite visual experience when viewing media on the device, or even just using an app.

It’s clear, then, that mobile phone design has come a long way since the era of the bulky, black brick. This design evolution is a promise of appealing aesthetics on the horizon, and it will be exciting to see where the next step in the journey takes us. 
 
 
Cheers!!!
 
Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!