Sony Announces the Highly Anticipated FE 85mm F1.4 GM II Lightweight Portrait Lens

Hi Guys, 

A Next-Generation 85mm Full-Frame E-Mount Lens Brings High-Resolution and Stunning Bokeh with Fast Autofocus Ideal for Portrait Photography and Cinematic Video

Sony announces the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body. This is a second-generation lens that inherits the optical design that achieved a high-level fusion of bokeh and resolution that was highly praised in the first-generation model and generously incorporates the latest technology. When paired with the latest Sony’s Alpha™ series cameras, it is an ideal option for a wide variety of creative uses in both photography and videography, including portraiture, wedding, travel, and cinematic video.

High Optical Performance & Beautiful Bokeh

The advanced and refined optical design and elements of the FE 85mm F1.4 GM II bring together appealing bokeh and enhanced high resolution, making it ideal for portrait photography.

Packed with two XA (extreme aspherical) and two ED (extra-low dispersion) lenses, the state-of-the-art optical design effectively suppresses aberrations. This combination offers corner-to-corner resolution and rendering, resulting in outstanding image quality. Moreover, Sony’s original Nano AR Coating II technology effectively subdues flare and ghosting for clear, crisp images. The 11-blade circular aperture and optimisation of spherical aberration during the design and manufacturing process provide the beautiful, soft bokeh that is the hallmark of the G Master series.

Fast, Precise, Quiet Autofocus and High Tracking Performance

The FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies. For stills, it is up to 3 times faster[i] compared to the previous model[ii], tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps[iii] continuous shooting, and subject tracking performance is improved by as much as 7 times.

Lightweight and Stylish Design without Compromises

Compared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams, 22.7 oz.) is approximately 20% lighter[iv] and 13% smaller in volume, which is achieved through the latest mechanical technology and optical design. The FE 85mm F1.4 GM II has a filter diameter of φ77 mm, a diameter of 84.7 mm (about 3-3/8 in) and a length of 107.3 mm (about 4-1/4 in).

Effective Cinematic Creation Features

For smooth movie creation at F1.4, the FE 85mm F1.4 GM II has an XD linear motor. Focus breathing is minimal, and in-body focus breathing compensation[v] is supported. It has two customisable focus hold buttons and an AF/MF switch offers flexible operability, while an independent aperture ring and Linear Response MF focus control provide the kind of intuitive control that creative shooting demands.

Crafted for Durability

The front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture-resistant design[vi] provides extra reliability for outdoor use in challenging conditions.

Availability

The FE 85mm F1.4 GM II will be available in South Africa starting September 2024.

A product video on the new FE 85mm F1.4 GM II can be viewed here: https://youtu.be/-TiFpUYVCHg

For detailed product information about FE 85mm F1.4 GM II, please visit: https://www.sony.com/za/electronics/interchangeable-lenses/sel85f14gm2

[i] When used on the Alpha 1. Sony tests.

[ii] Compared to FE 85MM F1.4 GM.

[iii] Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary depending on the lens used in the AF-C focus mode. Refer to Sony's lens compatibility support page for details.

[iv] Compared to the FE 85MM F1.4 GM. Sony tests.

[v] Please refer to support page; https://support.d-imaging.sony.co.jp/www/cscs/function/compatibility.php?area=jp&lang=en&cs_ref=slct_lang&fnc=1001

[vi] Not guaranteed to be 100% dust and moisture proof.

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The ULTimate Sound Experience: @SonyMEA New ULT POWER SOUND Series Unveiled #Sony #Party #ULTPowerSound

Hi Friends, 

South African music is having its moment in the sun and to help celebrate, Sony launched its new ULT POWER SOUND Series. This fiesta of ULTimate sound was hosted on the 22nd of August, at The Greenhouse in Sandton.

The event was nothing short of epic, featuring incredible performances by content creator and music artist Ghost Hlubi, Magatsela More, and the hilarious and talented PD Jokes. The party then took it to the dance floor as Ghost Hlubi showed everyone how a pro gets down when he unleashed his #SonyULTChallenge moves. A dance challenge competition that was launched on social media by Ghost Hlubi, in collaboration with Sony. The competition saw Given Makua being crowned as the winner at the launch event, competing with Ghost Hlubi on stage and walking away with a brand-new Sony ULT FIELD 1

South Africa’s growing music industry shows that it’s the home of massive bass and ultimate vibes

The breakout success of music genres such as Amapiano, Bacardi, and Hip Hop have everyone’s ears glued to what’s happening in Mzansi’s music scene. Artists like Kabza De Small, Black Coffee, Focalistic, and many others, are also flying the flag high for South African sound across the globe. Wherever you look, it is our time. With the launch of the ULT POWER SOUND Series, Sony is setting a new standard in audio experiences to bring music lovers and party starters massive bass and ultimate vibes.

Here’s a closer look at what the ULT POWER SOUND Series offers:

ULT TOWER 10: The powerhouse of the series, the ULT TOWER 10 is designed for those who want to feel the bass in their bones, whether you’re hosting a braai for your friends and family or getting ready for the coming spring and summer parties. With massive bass, 360° Party Sound, 360° Party Light, wireless mic and karaoke features, it’s perfect for house parties and events where you want to turn up the volume and let the music take over.

The ULT TOWER 10 can seamlessly connect to your TV or even pair to multiple Bluetooth devices at the same time, meaning you can switch between listening to different devices at the touch of a button. The speaker’s 25-hour battery life means that you will have all day to hit that ULT button for an extra bass boost.

ULT FIELD 7: Versatility at its best, the ULT FIELD 7 is ideal for both indoor and outdoor settings. With punchy bass, expressive lighting, a waterproof and dustproof design, 30-hour battery life and karaoke and guitar connectivity, it’s your go-to speaker for any occasion, ensuring the party follows you wherever you go. It also features the ULT button for party starters who are looking for massive bass boosts at the touch of a button.

ULT FIELD 1: Equipped with a compact multi way strap, the compact but mighty ULT FIELD 1 delivers exceptional sound quality in a smaller package. It’s perfect for more intimate gatherings or personal use. With 12 hours of battery life and coming in four different colours, it proves that big things really do come in small packages. With its portable design and ULT button for that huge bass boost, it’s perfect for on-the-go music lovers.

ULT WEAR: The future of portable sound, ULT WEAR lets you take your music on the go with ultimate comfort and style. Whether you're jogging, commuting, studying or just hanging out, ULT WEAR ensures you never miss a beat and with the ULT button feature, it will also give you the bass boost you’ve been looking for.

Whether you’re dancing the night away to sounds of Amapiano, Bacardi, HipHop and more, the ULT POWER SOUND Series is here to enhance every note and beat. It’s not just about hearing the music—it’s about feeling it, living it and sharing it.

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Product Review 8: Sony SRS-BTV5 Bluetooth Speaker

Hello Friends, 

Sony SRS-BTV5 Bluetooth Speakers I won during one of the James Bond Movie Contests during SKYFALL from the Sony Movies Twitter handles in India and received this amazing prize which was around ZAR800 at that time way back in 2013. I was in South Africa at that time and I brought it back on my way back from India. I went to meet my brother who lives in the USA and was visiting our parents. He unboxed the same while I was travelling back so I don't know how the overall packaging it was in as he has already thrown the same. 

Let's see if it still packs the punch for our listening pleasures!

Sony Audio products are one of the most sought and this one is really unique because of its unique circular design which packs a lot of features for your office or home use. The quality of this product is supreme and the sound quality is also great. I still have this Bluetooth speaker in my Historical museum here in South Africa and I charge it sometimes to just appreciate the beauty of the sound that it generates while drooling over the design of this audio product by Sony engineers. 

Link to video - https://youtu.be/OzFcZifQeVU - Your Views Are My Only Blessings! 

#SonySRSBTV5 #SonyBluetoothSpeakers #SonyElectronics #TheLifesWay #TechBlogger #Youtuber #Johannesburg #SouthAfrica 

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Sony and Zoom Partner to Bring Video Conferencing to BRAVIA TVs @Zoom @SonyMEA

Hi Guys, 

Connect with family and friends on the TV screen from the comfort of your living room

Sony announced that Zoom Video Communications, Inc. is now available on Sony’s BRAVIA TVs that are compatible with BRAVIA CAM[1]. This partnership will allow users to easily connect with friends, family, and colleagues for video calls and meetings from the comfort of their living room. Sony’s BRAVIA is the first TV brand to support the Zoom for TV app on Google Play Store.

With Zoom on BRAVIA TVs, users will be able to take advantage of all the features that make Zoom one of the leading video communication platforms. This includes video communication on a TV screen, screen sharing, and collaboration tools. Users will also be able to use BRAVIA CAM’s advanced features – it recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. All of that is possible with a very simple setup – when using a compatible TV with a BRAVIA CAM, it only takes downloading the Zoom app from Google Play and launching it with the TV’s remote.

“We are excited to partner with Zoom to bring video conferencing to our BRAVIA TVs, making Zoom services available on the Android TV platform,” said Shusuke Tomonaga, Head of BRAVIA TV Product Design, Product Technology Center, Sony Corporation. “This partnership will make it possible for our customers to enjoy more realistic video communication on a large TV screen in the living room, enabling them to be more connected with the people they care about, whether they are working from home, learning remotely, or just catching up with friends and family.”

“We are thrilled to work with Sony to bring Zoom to their BRAVIA TVs,” said Eric Yu, Head of Hardware Partnership at Zoom. “We are allowing our customers to enjoy the best of both worlds – the convenience of video conferencing on their TV and the power of Zoom’s collaboration tools.”

Availability

Zoom is now available on select BRAVIA TVs that are compatible with BRAVIA CAM[1] in selected countries in the Middle East and Africa.

For more information on all Sony televisions, please visit: https://www.sony.com/za/electronics/smart-tv-features-apps-and-internet

[1] Compatible BRAVIA TVs: X95L, A80L, X90L, X85L, X80L, X75WL, Z9K, A95K, X95K, A90K, A80K, X90K, X85K , X80K

Aum Namah Shivay!

Till next time...Aashish
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Sony's Battery-Powered Marvels: The Perfect Companion During Load Shedding

Hi Guys, 

Finding ways to entertain yourself during load shedding is a crucial part of keeping your sanity this winter. If you are not properly prepared, you could find yourself going without electricity for hours with only your thumbs to twiddle. Keeping a couple of long-lasting gadgets on hand is the best way to avoid the load-shedding boredom blues. From immersive audio experiences to vlogging adventures, these devices will keep your spirits high when the lights go out.

An Audio Oasis:

Load shedding can be an opportunity to escape from the world for a while and indulge in your favourite music or podcasts. Taking just 3,5 hours to fully charge, Sony’s WH-1000XM5 noise-cancelling headphones are an audiophile's dream and deliver stunning sound. If you are in a hurry, just three minutes on charge will get you 3 hours of playback. Once fully charged, these immensely comfortable headphones will keep going for up to 30 hours which means no amount of load shedding will leave you stuck in silence. Stuffed full of industry-leading technology, the WH-1000XM5s also features Adaptive Sound Control which learns your behaviour and the places you love to visit and adjusts your listening experience accordingly.

The WH-1000MX5s are available for just R7999 at incredible.co.za.

Unleash Your Musical Freedom:

If you prefer freedom of movement while enjoying your favourite tunes, the Sony WH-CH720 wireless headphones are the perfect fit for you. With noise cancelling technology that includes dual noise sensor technology and an integrated V1 processor, you will be able to comfortably immerse yourself in your own world. These stylish and lightweight headphones offer remarkable battery life, letting you groove to your favourite beats for up to 35 hours on a single charge and can hit 50 hours with the noise cancelling feature turned off. Weighing just 192g, their comfortable design and industry-leading sound quality, will keep your head bobbing through the powerless hours.

The WH-CH720s are available for just R2499 at incredible.co.za.

Content Creation Never Looked So Good:

One thing load shedding can be good for is getting your creative juices flowing and kick-starting that vlog idea that has been rattling around in your head. Built specifically for vloggers, the lightweight ZV-1F is the perfect camera for content creators who want to make magic. With a battery that can shoot continuously for approximately 75 minutes, a flip-out screen for easy self-recording, award-winning image quality and powerful image stabilisation, the ZV-1F is every vlogger’s ideal shooting companion. Equipped with a large innovative sensor, the ZV-1F ensures that you won't miss a single moment of your vlogging adventures, even when things get dim, and the lights go out.

The ZV-1F is available for just R12 995 at Ormsdirect.co.za.

The Portable Party Companion:

Who says load shedding means the party has to stop? With the Sony SRS-XV900 portable speaker, the party can continue long after the electricity has. This compact and powerful speaker delivers earth-shaking sound quality that can keep going for up to 25 hours on a single charge. Whether you're hosting an outdoor gathering or simply enjoying some downtime at home, the SRS-XV900 will keep the energy alive with its immersive omnidirectional sound, vibrant LED lights and a plug-and-play karaoke system.

The SRS-XV900 is available for just R14 999 at Incredible.co.za.

Load shedding may disrupt our daily lives, but these long-lasting devices will make sure that the fun never stops.

Aum Namah Shivay!

Till next time...Aashish
Thanks! Cheers!!!
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Gadgets I Own @SonyElectronics #SRSBTV5 Bluetooth Speaker #SonyAudio #ProductReview

 Hi Friends,

When I was in India, I used to participate in a lot of twitter contests and used to win some of the great gadgets from time to time and one gadget which I won during that time in 2012 and still with me is this Sony Electronics SRS-BTV5 Bluetooth Speaker which is not only good looking but also has a great design and sound quality. I got this during a contest by Sony Pictures for Skyfall movie in the James Bond Series. Way back in 2012 also, it has the NFC feature which is now also not available in many audio products and also the call/microphone feature too built into it. I reviewed the same long ago on my blog The Life's Way which you can read here. 

As time has changed and more focus is on videos so I have created one and I am still learning to create and edit videos. If you like this one, please do like, share, and subscribe to my Youtube channel for more such videos. I am creating new content from all the gadgets and travels and launch events I have attended in South Africa. 

I really love Sony Audio and Mobile Products and still remember that once I met the Country Manager of Sony Electronics in India at a launch event of Sony Headphones and he asked me for what all products I own from the brand and the next day I sent him the 3 photos of more than 25-30 Sony products from eBook-reader to Walkman to Noise-cancellation headphones and various other earphones I owned lying on my bed. He called me immediately and wanted to come to visit my home too. It was just before I traveled to South Africa and it could not ever happen and I missed a chance to get another product from Sony Audio Products he wanted to gift me. Thanks a lot to Sony for even thinking about it and you are welcome any day to my home in India. 

Cheers!!!

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@Google Lens Features Now Available #XperiaXZ2 #XZ2Compact Camera App @SonyXperiaZA

Hi Friends,

Ever found yourself wandering around town unsure of the buildings or landmarks you’re seeing, or being unable to identify that cute dog you saw in the park? Google Lens understands your environment and allows you to do just that - you can now access its features directly within the camera app on Xperia XZ2 and XZ2 Compact* (available out-of-the-box for XZ2 Premium) via a free update rolling out from today** .

Google Lens helps you browse, and interact with the world around you. Find products online, copy and paste text, learn more about landmarks, add events to your calendar, look up movie posters, identify popular plants and animals, and more.

Update the Google app to access Google Lens directly from the camera app on Xperia XZ2 and XZ2 Compact.

*Supported languages: English, Spanish, Portuguese, French, German, and Italian
**Rollout is phased - timing and availability may vary by market and/or device

 

Cheers!!!

 

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Get @SonyXperiaZA Amazing #XperiaXZpremium Smartphone @Vodacom Deals #XperiaL1

Hi Friends,

Sony Mobile Communications in partnership with Vodacom is proud to announce an exciting deal that will see you getting more for less!

From 07 March 2018, all you need to do is sign up or upgrade to a Xperia XZ Premium, voted the world’s best new smartphone at Mobile World Congress in 2017 and receive a free Sony Xperia L1 Smartphone for only R579 p/month for 24 months - add an additional R49 p/month for 24 months and get a Sony PlayStation 4 500GB free. This offer is valid until 06 April 2018 or while stocks last, so don’t miss out!

To add to this great deal the XZ Premium device will also include a FREE ‘Made For Xperia’ cellphone cover to ensure your device is protected whilst capturing life in Super Slow Motion.

To follow all updates keep an eye out on Sony Mobile’s Facebook page and their Twitter page

*The PlayStation deal of R49 per month for 24 months is only valid by signing up or upgrading to a Xperia XZ Premium
**Deal valid from 07 March – 06 April or while stock last
Other TandCs apply

Value Analysis and ROI - 

If you think this deal suits your budget with 2 Smartphones and 1 PS4  at around 629 p/month then you shall go for the same but in the latest MWC 2018, they launched an upgraded version of the device but still Sony Xperia XZ Premium is a device worth keeping. Technically, at Zar 629 for 24 months, you will pay around 15100 rands, in which you will receive L1 phone worth R 3000 and PS4 worth Rands 4000 leaving XZ Premium costs to be around R8100 only and you will receive devices now and can enjoy for the next 2 years which is Priceless!!!

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28 Days To www.TheLifesWay.com 5th Birthday Celebrations #5YearsofTheLifesWay #27Dec2017 #Perseverance

Hi Friends, 

#Perseverance Part 2

Nobody believed my luck that day as I called my friend who was with me and also that day I had my house owner's daughter's birthday party so I returned immediately after getting the Sony Handycam from UEFA executives. As I was sitting in Jubilee Line to go to Wembley Park, I was all smiles as I always wanted a Handycam and thought that now I can make awesome videos from the same. London really fulfilled many of my small and big dreams and I simply love and adore this city!

Coming back to Perseverance, as it was London Summer time the sun used to set very late in the evenings and UEFA stalls used to get closed around 630-700pm. I used to leave office around 530 and reach Hyde Park to participate in the online contest at the stalls. I did it continuously on Monday, Tuesday, Wednesday and right on Thursday afternoon, I got another call from UEFA that I have won 2 tickets to the Finals between Manchester United and Football Club Barcelona. Again, I was overjoyed and collected the tickets in the evening that day. I couldn't believe my luck and it was awesome to win the prestigious tickets to the Finals of Champions League Trophy. 

Perseverance is what kept me going on my blog www.thelifesway.com as I continue to face discrimination despite creating content which is above average and giving ROI to brands much more than they deserve too for free. I have used my channels to promote a lot of brands from whom I have never got anything in return. As I celebrate my 5th anniversary of the #TheLifesWay I won't work for brands those who are not invested in me unless it's their first or second post with me. I also have family and also need time and money to work on myself and all these social media handles so there has to be a reward for the same. 

Somewhere in Scotland, United Kingdom on a Road Trip in April 2011

Another story of perseverance in my life is all the facebook contests where there is some app and you need to play certain levels to win once you clear all the levels. Similarly, an Indian gaming website once had a campaign where you can redeem the points collected by playing their mini-games for a Hand Blender. I had heard earlier from my mom how much she desired the hand-blender so I thought it to be the right opportunity to work out the plan to reach that levels of points and earn the hand-blender for my mom. I worked for continuous 10 days playing a lot of games each evening after office hours at home till the time my eyes automatically used to shut down. I reached the level and ordered the hand-blender without the knowledge of my mom and took the delivery of the same in my office and then when I traveled back to my mom's place 275 kilometers far and gifted her the same she was so happy. I thought that my perseverance has paid off big time that day. 

Once I have set my mind to achieve something no one can change the same until I get that thing. I have that in me but it doesn't mean I have not struggled in my life. My life has always been a Life of Pi because I was born on 22 July so numerically its 22/7 which is a Pi value. The Life's Way is my love and passion which gives me smiles all the time I look at and some unfulfilled expectations which I am working towards on a daily basis. 

Invest in me and your ROI will be beyond your thinking! Check out my instagram.com/araijain

Cheers!!!

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Introducing @SonyXperiaZA L1 - A Stylish #Smartphone With Smooth Performance #XperiaL1

Hi Guys,

Sony Mobile Communications unveiled Xperia L1 - a sleek smartphone with a large 5.5” HD display and fluid performance, all at an accessible price point.

“Xperia L1 is a smartphone that matches form with function" said Tsutomu Sato, Director of Global Product Marketing, at Sony Mobile Communications. “It combines an immersive display and smooth performance within an iconic Sony design, that you can be proud to show off."

An Xperia smartphone that performs as good as it looks
Xperia L1 has understated premium looks – a large 5.5” HD display for an immersive and compelling viewing experience, whether enjoying content at home or on the move. This all sits within a recognisable Sony design; a seamless rounded frame that looks great and feels comfortable to use. Xperia L1 available colours to be confirmed.
 

Performance you can rely on, with efficient processing power and expansive memory capacity
Powering Xperia L1's smooth and fluid performance is a Quad-core platform and fast 4G LTE capability, providing a speedy and hassle-free experience. Downloading and storing content is also made easy, with a large 256GB memory expandable via microSD card, capable of securely housing images and videos. And, “Smart Cleaner” works unobtrusively in the background to ensure maximum power is available to your Xperia L1 at all times - automatically removing unused processes and cached data, for a smooth experience and longer-lasting device.

A user interface that learns and adapts, to make everyday tasks simple and enjoyable
Xperia L1 features Sony Mobile's "Xperia Actions" engine to responsively adapt device settings and functionality to your surroundings – the “Good night” mode will automatically set the device to “Do not disturb”, lower display brightness and ensure there’s no disruption whilst charging.

Introduced in 2016, “Xperia Tips” is your personal assistant – attuning to your preferences, to provide relevant and timely on-screen advice to help you get the most from your Xperia L1. Xperia L1 launch date to be confirmed in South Africa.

Cheers!!!

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@SonyXperiaZA Launches Xperia E5 #XperiaE5 #Smartphone

Hi Guys, 

Sony Mobile Communications unveiled Xperia E5 - a fun, easy-to-use smartphone with advanced Sony performance and camera technology, at an accessible price point. 

“Xperia E5 is a no-compromise approach to smartphone capability at this section of the market” said Tsutomu Sato, Director of Product Marketing, at Sony Mobile Communications. “It’s the perfect device for those seeking affordable access to the performance, camera technology and design more often associated with high-end mobile devices.”

Performance you can rely on, with three elements providing the power to do more - fast processor, large memory capacity and up to two day's battery life. 

• Underpinning the combination of performance and power is the MediaTek MT6735 processor – its advanced Quad-core platform and fast 4G LTE capability, provide an immersive and vibrant multimedia, gaming and mobile internet experience.
• Downloading and storing content is also made simple, with a large 200GB memory expandable via microSD card, capable of securely housing essential apps, music, images and games. 
• Xperia E5’s battery is long-lasting so you can use it for up to two days between charges - downloading apps, streaming video and browsing social networks, all without regularly reaching for the plug socket. 
• Available in Graphite Black and White, this powerful feature set sits within a slim 8.2mm form factor, weighing only 147g - for a natural and comfortable hand fit.

Beautiful pictures, always - easier than ever to capture stunning shots with a smartphone

Not only does Xperia E5 make smartphone photography easy, both the 13 MP rear and 5 MP front cameras recognize what and where you’re capturing. Auto Scene Recognition analyses the conditions and whether you’re shooting a nouvelle cuisine dish or a selfie, it adjusts the settings accordingly for high quality shots - and with the additional option of HDR, you can be sure images look sharp and striking on the 5” HD display. The swipe control camera interface makes it easy to flick between modes, and the all-new “Share” button allows for instantaneous upload to Instagram, Twitter or Facebook with a few simple taps.

It just works - say goodbye to slow connections, freezes and never-ending downloads

“Smart Cleaner” works diligently in the background to ensure maximum power is available to your Xperia E5 at all times - automatically removing unused processes and cache data. The result: a fluid experience and longer-lasting device. 

Introduced at the heart of the 2016 Xperia portfolio, “Xperia Tips” is your personal assistant – intelligently attuning to your preferences, providing relevant and timely on-screen advice to help you get the most from your Xperia E5. And, the re-imagined “Introduction to Xperia” helps you get set up and started within minutes, with account sync, seamless content migration from previous devices and personalized app recommendations. Xperia E5 launches locally in August 2016 with a recommended retail price of R3,999.00

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@SonyXperiaZA Launched Xperia XA Ultra #Selfie Smartphone #XperiaXLegend #eXperience

Hi Guys, 

Sony Mobile Communications announced a new addition to the revamped Xperia X series with the stylish selfie-cam masterpiece, Xperia XA Ultra. Its large 6” screen, 16MP front camera, low-light sensor, up to two days battery life and stylish thin design with a borderless screen makes it a fantastic mid-range smartphone for every need. 

Boasting an advanced selfie cam, it captures the perfect pose day or night. This is made possible by its 16MP front camera and Sony’s renowned low-light sensors. The Sony camera technology used in the Xperia XA Ultra helps achieve sharp, bright, blur-free shots every time and features a smart selfie flash to naturally illuminate a face for night scene selfies. It benefits additionally from the Optical Image Stabilisation system to counter hand shake for both photos and videos. Taking a selfie is made even easier with the Hand Shutter feature. All it takes is raising a hand and the shutter timer will start to count down, leaving enough time to make the perfect pout and strike a pose. Capturing the perfect spontaneous shot is also possible with the super-fast main camera, featuring 21.5 megapixels, Sony's exceptional Hybrid Autofocus and quick launch and capture so one can go from standby to capture in a fraction of a second.

Fitting beautifully in the hand, the infinity-feel borderless 6-inch Full HD display with curved glass is encased by a metal surround that creates a seamless feel. Despite the large screen, the Xperia XA Ultra's razor thin design and One-handed Operation Mode means it sits comfortably in one hand.

The Xperia XA Ultra might have a big, bright display, but that doesn’t compromise the Sony battery standard. It still gets up to 2-days of battery life from a single charge, leaving more time to chat, snap and watch. When the need comes for a quick battery top-up, the Xperia XA Ultra coupled to the Quick Charger UCH12 will get 5.5 hours of battery life in just 10 minutes. Additionally, with integrated Qnovo adaptive charging technology the lifetime of the battery is extended so over time one gets much more use out of the device. 

This breakthrough model comes on the heels of Sony Mobile Communications' announcement of the appointment of Mr. Jason Smith as its new Vice-President for the Middle East and Africa, effective 1st of April 2016. A consummate Sony professional, Mr. Jason Smith has been part of the Sony Corporation for the past 16 years, spearheading different markets in Asia and South Africa. The new Vice-President's focus will be to develop further the partnerships with operators and distribution partners throughout the region, while continuing to strengthen Sony Mobile Communications' business in the Middle East and Africa markets.

Looking forward to review the device once the local launch date and price is released by Sony Mobiles. 

Cheers!!!

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A Memoir - Year 2015 for www.TheLifesWay.com #Blog #AashishRai (600 Post)

Hi Guys,

It's time to connect the dots and look again at some of the important activites that happened for The Life's Way blog in 2015. There has been many achievements and great things happened to me which I shared from time to time on the social media channels and also on my blog. The best part of the year came in when I became the winner of Samsung's Blogger Challenge Grand Finale for 2014. I am thankful to the brand for the same and I love watching all the movies and TV series on Samsung's 65inch curved UHD TV. 

In the third year of it's existence The Life's Way blog started from 100k pageviews on 01 Jan 2015 and reached 740k pageviews on 31 Dec 2015, that's a massive 640,000 pageviews in a single year. I am thankful to Tweet Jukebox for helping me reach this mark along with more than 219 blogposts in a single year. The followers on all social media channels are increased with time spend on that particular channel. 

I am also thankful to Indiblogger for their Happy Hours contest which allowed me to get several Flipkart vouchers so that I could buy myself a Nikon Speedlight SB-910. The device is really expansive and I did some sponsored blogposts to reach the milestone. I was very happy to spend all my vouchers and sponsored blog posts money on something I always wanted to have. Thanks to Indiblogger and PR's for sponsored posts.

I am so grateful to Aramex Global Shopper for giving me a chance to work for them which helped me buy my favorite  Momentum On-Ear headphones from Sennheiser, Social Beat to work on their several paid campaigns to allow me to buy SB-910 Nikon Flash.

I am also thankful to MonteCasino's PR team for the invites to their special events from time to time giving me a chance to take photographs to post on my Instagram channel. I am thankful to them for sending the Christmas goodies being my first one ever received from any brand. Thanks once again!

I am also thankful to Savanna Cider and GC Communications for all the invites to their events and sending me samples from time to time. I really loved the Beats Solo HD headphones from one of their events and will continue to enjoy music via them forever. 

I am also thankful to 48hoursinJoburg's - Imran Khan, Chat Factory's - Jodene Shaer  TechSmartMag - Robin-Leigh Chetty, MyEyeOnTheWorld's - Namritha Sivasankar, TechGirl's - Sam Wright and Anne Doli, Jarred Doyle from JDC, TechnoBok's Jason Mayo, CapeTownGuy's Ariel and Jared Stokes from Disney Africa for always supporting in me in all my endeavors. 

I am also thankful to Cerebra Communication for Huawei to invite me to all their events and for sending me their devices to review. I am thankful to Epic MSL Group for sending me Samsung devices and inviting me to their launch events. Craving Novity for inviting me to Sony launch events and Bang & Olufsen too. Fleishman Hillard's for Microsoft did invited me to some events for the first half of the year and I am grateful to them too. 

I am extremely grateful to HTC for sponsoring me HTC One M8 and to Idea Engineers for sending me their latest devices from time to time. I am sure I have provided them the reach they wanted on instagram and twitter along with several blog posts from time to time. 

I fell in love with Peugeot Active #208 car which I took for a weekend drive to Pilanesburg and thanks to the brand for sponsoring me to do so. I really loved the same and shared a lot of photographs on my instagram/photoyatra channel. 

The new year I want to achieve Tier 3 for Instagram, Twitter and Blogger profile based on the calculations done at Webfluential. I am thankful to the team for giving me my first job for twitter this year for one of their campaigns. 

I want to cross 3000 posts on Instagram (1630 posts so far), Blog to cross 1000 posts (600 posts) by 31 Dec 2016 to take my pageviews to cross 1 Million mark in 2016. I am also thinking of migrating to Wordpress to change the look and feel of my blog along with enabling several other features. I will continue to participate in all the blogging contests from Blogadda and Indiblogger once again. 

Overall, it was a great year where it was awesome to work with new PR companies and sending/receiving proposals. I was not able to work with all of them but I hope in 2016 I will be able to do so. I hope this new year, I can earn some money to buy myself membership plans for some of the things which needs to be taken care of by the blog to automate stuff especially Tweet Jukebox. I also want to buy a Prime lens Nikon 35mm most probably to take some awesome portrait shots or Samsung's 45mm lens for NX300 Mirrorless camera. Brands do contact me if you see my profile fits the products you have and contact me on email - thelifesway@gmail.com

Looking forward to The Life's Way in 2016 and Have A Great Year to each and every readers of my blog!

Cheers!!! 

Aashish Rai

Follow me on twitter @araijain or @thelifesway 
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page 
Checkout my photo blog - www.photoyatra.blogspot.in

Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay