@SonyXperiaZA #Smartphones & #Accessories Available @TakeaLot Website #ItsaSony

Hi Friends,

Sony Mobile Communications and Takealot.com, South Africa’s leading online store, announced that customers can purchase their preferred Sony Mobile Xperia smartphone plus select original or Made for Xperia accessories through Takealot. This partnership will afford Sony Mobile users the opportunity to receive their device/s and accessories through Takealot’s fast, reliable delivery service, direct to their door.

Pair your favorite Sony Mobile smartphone with one of Sony Mobile’s original accessories like the wireless charger or Sony Mobile’s original or Made for Xperia covers, cases and screen protectors which will now also be available at the click of a mouse through the online retailer.

Commenting on the announcement, Sony Mobile, South Africa Country Manager Christian Haghofer says, “Not only are we thrilled to be able to offer Sony Mobile consumers the convenience of being able to purchase their favourite Xperia smartphone through Takealot – SA’s leading online retailer, but are particularly excited to be able to support these purchases with selected original Sony Mobile or Made for Xperia accessories.”

Takealot’s Chief Marketing Officer, Julie-Anne Walsh, says, “At Takealot.com, our customers can shop anything they can imagine, from the very latest cell phones to great value accessories and everything in-between. That’s why we’re thrilled to promote leading tech brands like Sony Mobile to our over 1 million happy shoppers, who can easily discover and shop the range.

To keep up to date with Sony Mobile follow them on Facebook page and Twitter page

 

Cheers!!!

 

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@SonyXperiaZA and @TelkomZA Team Up With #Music Artist #Onesimus #Singer

Hi Friends,

Sony Mobile Communications and Telkom are thrilled to announce an exclusive partnership between the two telecom giants and African music artist, Onesimus with the launch of the new Xperia XA2 Ultra Dual Sim smartphone, the ultimate dual selfie camera smartphone with an impressive 6” display made for big-screen entertainment.

This exciting partnership kicks off with an exciting deal where fans will receive three Onesimus soundtracks when upgrading or purchasing to the Xperia XA2 Ultra Dual Sim, the tracks ‘I Need You’, ‘Freedom’ and ‘Tchuku Tchuku’ will be available for download through Xperia Lounge.

The African celebrated music artist Onesimus, Sony Mobile and Telkom are all entering this journey with a clear goal in mind: To give Xperia XA2 Ultra Dual Sim owners an exclusive offering where technology meets music. This partnership further entrenches Sony Mobile’s focus on being able to offer local fans exclusive content via their smartphones.

“Music is a part of Sony Mobile’s heritage so being able to collaborate with Onesimus stands testament to our key values and focus, we couldn’t be more delighted to work in partnership with Telkom and support local artists, says Christian Haghofer, Sony Mobile Communications, Country Manager, South Africa.

“Smartphones have made the world smaller for us all, but as an artist, its also made the distance between myself and my fans even smaller. I use my smartphone to communicate with my fans and keep them up to date with everything I am working on which is why this partnership is so special to me,” says Onesimus

“Telkom is putting consumers first with innovative packages at reduced prices. In December, we gave South Africa the “12 Days of Christmas” song collaboration between Goodluck and BlackMotion, and our LIT service gives our customers unlimited music streaming. We’re very happy to be partnering with Onesimus and Sony Mobile to offer even more exclusive music content,” said Telkom’s Managing executive for Sales and Distribution, Megan Nicholas.

Engineered specifically for selfies, the Xperia XA2 Ultra Dual Sim features a 16MP with Optical Stabilisation and 8MP 120° super wide-angle dual front camera, both with front flash, producing clear shots regardless of the lighting or environment and for fitting more friends and surroundings into selfies.

With each purchase of the Xperia XA2 Ultra Dual Sim from Telkom from R339.00 per month for 24 months, consumers will receive three songs from Onesimus as well as a free “Made for Xperia” cover, 100 All-Net minutes per month for 24 months and 10GB per month for three months.

To follow all updates keep an eye out on Sony Mobile’s Facebook page and Twitter page

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra! Check my influence and book me via https://webfluential.com/TheLifesWay

@SonyXperiaZA Set Up #Xperiatial Mall Activation to Launch #ItsASony Devices

Hi Guys,

Sony Mobile is proud to announce the arrival of the highly anticipated Xperia XZ Premium, XA1 Ultra and L1 in South Africa from July 2017. To align with the eagerly awaited Xperia devices, Sony Mobile will be hosting mall activations across Johannesburg, starting from 05 July at the Mall of Africa, which includes the Xperia XZ Premium voted the Best Smartphone of 2017 at the annual Global Mobile Awards (Glomo Awards). As a leading communications innovator, Sony Mobile has re-affirmed its position, by unveiling unique product experiences that break new ground in consumer technology with its key offering of the three devices. Each device has been strategically targeted to provide consumers with an array of suitable choices and options that match their lifestyle and interests, which is evident to Sony Mobile’s testament to innovation and to deliver great product features for mobile users.

As part of the mall activations, consumers will be invited to upgrade their current device that will come with a free gift, if done instore during the ‘Xperiatial’ activations. The mall activation stand will not only stock the latest Sony Mobile devices but will also showcase the powerful Qualcomm® Snapdragon™ 835 Mobile Platform plus the latest in Sony’s internet of things – products, Xperia Ear and Xperia Touch.

About Xperia XZ Premium
Announced at the Mobile World Congress (MWC) as the “Best New Smartphone of 2017”, the Xperia XZ Premium is Sony Mobile’s most technologically capable and ground-breaking smartphone to date. The Xperia XZ Premium boasts the world’s first super slow motion video in a smartphone, with its 960 frames per second, providing sensational videos that can be played back four times slower than any other smartphone. With additional key features such as the beautiful 4K HDR 5.5” display, 19MP high resolution, the XZ Premium captures motion that the human eye can’t see. Predictive Capture is included to ensure you always stay one step ahead and automatically started buffering images when it detects motion even before you press the button.

Taking intelligence to the next level, making it one of the first smartphones capable of Gigabit Class LTE, the Xperia XZ Premium is powered by Snapdragon 835 Mobile Platform with X16 LTE. This feature supports super-fast 1Gbps download speeds to get 4K movies in your hands in seconds, stunning graphics, superior performance and enhanced battery efficiency.

“We’re excited Sony has chosen the Qualcomm Snapdragon 835 Mobile Platform, our most powerful and efficient mobile platform to date, to power Xperia XZ Premium,” said James Munn, VP of Business Development, Qualcomm Technologies, Inc. “Snapdragon 835 supports in a new era of immersive consumer experiences and features the world’s first commercially announced Gigabit Class X16 LTE modem which is designed to support fiber optic speeds on the go for an unparalleled user experience.”

About Xperia XA1 Ultra
The XA1 Ultra is Sony Mobile’s mid-range model with its 6” screen, 23MP high resolution camera and fast speed. Building of the success of the XA models, the XA1 Ultra features a beautiful borderless design to make the most of the edge-to-edge screen for those who love to take selfies and capture their experiences to post online. The front camera of the XA1 Ultra boasts a 8MP, 23mm wide angle lens that will allow you to capture all the action even in a group selfie without missing anyone out.

About Xperia L1
‘Made for your hand’, the Xperia L1 is offers a 13MP Auto focus Rear Camera, 5MP Front Camera and a 5.5’’ HD Display.

“The new Sony Mobile devices is evident to our relentless pursuit to keep offering consumers the best mobile devices. It is evident that through continuous innovation and the evolving mobile industry, consumers are in search of mobile devices that are aligned with their lifestyle and personal interests. Whether it is a businessman looking for the best out of a smartphone or ladies that love to take selfies, Sony Mobile has ensured that the latest portfolio of Xperia products are the perfect fit for the user’s needs. We look forward to welcoming consumers to our mall activations to ‘xperience’ the best of Sony,” says Christian Haghofer, Sony Mobile Country Manager.

Consumers are invited to visit the below malls to upgrade their Sony devices and a chance to win great prizes with Sony Mobile. Check out some of the images from the Mall of Africa activation on my instagram.com/araijain

Mall of Africa: 05 July – 16 July
Northgate Mall: 18 July – 30 July
Menlyn Park: 01 August – 13 August
Keywest Mall: 15 August – 27 August

 

Cheers!!!

 

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

World’s Most Photographed #Landmarks Revealed @SonyXperiaZA #XperiaXZ #XperiaNewPerspectives

Hi Guys, 

New pan-global research released by Sony Mobile has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa and Big Ben.

The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.

Lluís Salvadó, Eiffel Tower, Sony Xperia XZ

The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.

Research also concluded that half of those surveyed pick their holiday based on others’ holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.

Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.

Mikael Buck, Big Ben, Sony Xperia XZ

“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked, said Christian Haghofer, South Africa Country Manager at Sony Mobile. “Photography has become a vital part of any trip – whether city break, adventure or simply lying on a beach. With the quality of the camera in our Xperia XZ, travellers can experience blur-free images with ‘true-to-life’ colour image capture, and superb low-light capability. We hope to inspire a new generation of photographers to capture a new perspective on their travels.”

Commenting on the fantastic imagery created on Xperia XZ and the New Perspectives report CEO of World Photography Organisation, Scott Gray, said: “The photography landscape has changed dramatically over the past decade and this is ultimately down to the accessibility and quality of cameras. This accessibility is even more pronounced with smartphones, the technology within these camera phones enable people to improve their photography but also, very importantly, have a high enough resolution to be able to actually do something with that image. This ability to capture the spontaneous can really help challenge the photographer’s creativity whilst providing a unique image for the viewer.

It is absolutely fantastic that photographers are using different techniques and filters but these more unique images, whilst they may require editing, should suffice without heavy touching up and therefore produce a more natural photograph.”

Mikael Buck, Burj Khalifa, Sony Xperia XZ

Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer –

• Play around with colours and brightness, it's amazing how different one scene can look with some clever camera tricks
• If you're struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
• Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
• Try out a new perspective and get some shots from high above or below the subject, don't be scared to experiment with compositions
• Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SonyXperiaZA Revamped Mobile Store Opens @Vodacom World Mall #Midrand #Jozi

Hi Guys,

Sony Mobile together with Vodacom World is excited to announce the re-opening of the new and improved Sony Mobile Store at Vodacom World Mall in Midrand, Johannesburg. Customers can now look forward to new offerings and great customer experience.

The store will not only stock the latest Sony Mobile devices but will also stock the latest accessories including phone covers and screen protectors to make sure your phone is well-kept and looked after. More importantly though customers will also now be afforded the opportunity to have Software repairs done while you wait at the first and only exclusive Xperia Care Centre situated in the store. Should your handset require more than a Software Upgrade, there will be the normal turnaround time of 3 days.

We have also launched a great new trade-In initiative in-store, which allows you the opportunity to trade-in your old and used Sony Mobile device for great discounts on your next Sony smart accessory or Xperia device purchase which means you will keep up to date with the latest and greatest Sony technology. For example, trade in your 2-year-old Xperia Z5 and get up to R 2500.00 off the purchase of the awesome Xperia XZ. There is no limit to the number of devices you can trade in, so you can bring in all your used devices, get great value and have the peace of mind that all the old devices are recycled in a responsible and environmentally friendly manner.

What’s more is that customers can also now come and experience the Sony PlayStation VR system in the store, which is designed to be fully functional with the PlayStation 4 home video game console and can output a picture to both the PlayStation VR headset and television simultaneously, with the television either mirroring the picture displayed on the headset, or displaying a separate image for competitive or cooperative gameplay. Customers can try their hand at either Battle Zone or the VR Roller Coaster.

Christian Haghofer, Sony Mobile South Africa Country Manager commented, ‘We are so excited to be able to offer our customers this service. Should our customers want technical information, want to bring certain details about our products to our attention or simply require support, we are pleased to be able to offer this opportunity to our customers in the easiest, hassle free and quickest way possible.”

Centre Management of Vodacom World, Riona Singh had the following to say, “We are delighted to partner with Sony and welcome their Store relaunch as a differentiator to their brand that encompasses both the Sales and After Sales elements giving the Sony Customer, the ultimate experience.”

Head to Vodacom World in April and take advantage of some great deals, upgrade to a Xperia XZ for R449.00 per month and receive a set of Sony XB Headphones or the XA Ultra for R299.00 per month or get the Xperia XA for R199.00 per month and receive a Bluetooth water bottle.

Cheers!!!

Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

@SonyXperiaZA Together With @Takealot Brings You The #XperiaEar

Hi Guys,

Sony Mobile Communications announced that Xperia Ear is available exclusively at takealot.com Xperia Ear is a smart product from Sony Mobile, an in-ear personal assistant to help communicate and get things done via conversational voice interaction and simple head gestures. 

The Xperia Ear is designed to bring a new way of communicating, without compromising on enjoying the world around you. It provides useful information such as your schedule, weather and the latest news to keep you up-to-date on the go. Powered by Sony Agent Technology; an adaptive platform, Xperia Ear responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location. 

"We are proud to be SONY's exclusive South African retail partner for the launch of the Xperia Ear," says Julie-Anne Walsh, Chief Marketing Officer at Takealot. "We'll always back cutting-edge technology that enriches the lives of our customers and it's just the kind of exciting innovation we're looking to offer on takealot.com. Living increasingly interconnected lives, here's a product that enables us to stay in touch, keep organised and plan our time, hands-free. By making the Xperia Ear available to buy online at Takealot, we're giving customers all over South Africa a fast, simple and direct way to shop this technology first."

Xperia Ear reads out incoming texts, WhatsApp or Facebook messages and allows you to initiate a response with a simple nod and then reply instantly with your voice. Xperia Ear has a full-day of battery life and, most importantly, doesn't feel uncomfortable when it's placed in your ear.

Christian Haghofer, Sony Mobile South Africa Country Manager said: “Xperia Ear enables you to be aware of and be in touch with the world around you. It gives you a liberating feeling of not being tied to a smartphone. We are delighted to be teaming up with Takealot to bring this innovative product to the South African market and look forward to the response.”

The Recommended Retail Price is R2499 which is almost similar to several other products available in the market in the same category. 

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!