A Memoir - This Month Last Year - Mar 2018 www.thelifesway.com #TheLifesWay #1700thPost

Hi Friends,

March is a month where you will start to feel the excitement with MWC products starting to reach your respective countries and there will be local launch events happening. If you have good contacts and you are lucky then you will definitely have all the invites and you might be even flown to outside for the global launch events. I am still trying to be that lucky and I am now working towards making my presence felt in the international markets. I will be there by 2020! 

1. A Memoir - This Month Last Year - Mar 2017 www.thelifesway.com #TheLifesWay

A Memoir - This Month Last Year - Feb 2017 www.thelifesway.com #TheLifesWay

A Memoir - This Month Last Year - Jan 2017 www.thelifesway.com #TheLifesWay - This has been my favorite series of posts which really is my way to indulge in analysis and introspection of what I am doing in my life. It really gives me perspective but whether I follow the advice it gives me or not, it's my wish. I really love writing these series as these are my own memoirs of my experience with various brands and PR companies. 

2. Product Review - Nokia 8 #NokiaMobileZA #Nokia8 @HMDGlobal @NokiaMobile - http://www.thelifesway.com/2018/03/product-review-nokia-8-nokiamobileza.html - Nokia launched its new smartphones last year and I got this lovely Nokia 8 which I rolled around the city and it took some amazing pictures and some special kind of selfie feature too. I have not heard from them after that in a year now and don't know how these devices are performing in the South African markets. 

3. Celebrating World Monopoly Day #19March @Hasbro #MonopolyTokenMadness - http://www.thelifesway.com/2018/03/celebrating-world-monopoly-day-19march.html - Monopoly remains the most played and loved Boardgame around the world and I really like playing it with my family. 19th March passed this year while I was traveling around the Garden Route and completely missed the show. But wishing Hasbro and Monopoly a happy anniversary. Thanks!

Aashish Rai Jain at the top of Light House in Port Elizabeth, South Africa

4. @SpotifySA Launched In #SouthAfrica #SpotifySouthAfrica #MusicStreaming #SpotifyPremium - http://www.thelifesway.com/2018/03/spotifysa-launched-in-southafrica.html - Spotify celebrated their first birthday in South Africa and still going strong. I was not part of the first year's celebration party but many heartiest congratulations to the brand. I did so many posts for them in the last year. Let's see what the future holds for me and the brand. 

5.  @InspectaCarSA Launched 4 New Dealerships in A Single Day #17March2018 #Tshwane - http://www.thelifesway.com/2018/03/inspectacarsa-launched-4-new.html - Inspecta Car launched their new dealerships and asked some bloggers and celebrities to visit on a day trip to all of them. I was not able to join the same because of the birth of my second child but it was a nice outing for those who joined. Cars are something which is everyone's necessity and for some, it's pride too. Inspecta Cars takes care of both the requirements for people of all age groups. 

I have so many things to do in my life but I am not getting disciplined and not feeling powerful enough to even open my laptop in the evenings these few months. It's the lowest amount of screen time ever in my life in this first quarter of 2019. Earlier I was thinking Dell laptop (9 years old) as the main reason which is very slow but then I am not even opening my office Dell Laptop (4 years old) to write or share stuff. I think I need to focus on my health and keep my energy levels high with proper sleep and food habits. Let's see what Q2 of 2019 is in store for me! 

Cheers!!!

Contact me at thelifesway@gmail.com or editor@thelifesway.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

A Step-By-Step Guide To DIY #Djing @SpotifySA #SpotifySouthAfrica

Hi Friends,

The playlist is arguably one of the most important parts of any event. So, as South Africans prep for summer, thinking about your party playlist, and making sure the most popular mood songs are on it, are essential to ensuring an awesome party vibe.

Hiring a DJ is not only costly, but it can also end in disaster as soon as the DJ stops ‘reading the room’ and starts spinning those golden oldies that lost their sheen decades ago. Avoid the awkward silences, beats that fall flat and set your own vibe with Spotify’s handy tips below on how to get your guests moving to the best summer tunes.

The many viral dance challenges that have taken the music scene by storm over the past year also make the best icebreakers. There is no way you won’t get your guests moving to Drake’s In My Feelings with everyone yelling, “Kiki do you love me…!” at the top of their lungs.

So now you’ve got the party started and want to keep it going with an amazing playlist of the biggest local and international songs, what do you add to your list? Well, according to Spotify’s list of the most streamed songs and artists by South African audiences since launch*, if you’re going to include any artist on your playlist Drake is a must, as he is both the most popular artist, and has the most popular for South African audiences. (Drake was also the most streamed artist on Spotify’s Top Global Songs of Summer 2018, in the northern hemisphere.)

If you’d like to add some local flair to your playlist, Spotify recommends some of the top South African house, hip-hop, and pop artists. The most-streamed SA artists since launch, broken down by streams in South Africa and the rest of the world, are Nasty C, AKA and Jeremy Loops as the top three artists, respectively. Local favorites, Shekhinah, DJ Maphorisa, Lady Zamar, Black Coffee and Distruction Boyz also made an appearance on the top 20 list.

Now that you have an idea of where to start when creating your playlist all you have to do is sign up to Spotify, for free, at spotify.com. Once you’ve completed the first step below, you’re well on your way to a great party with nothing but the best songs to keep it going. Let’s get started!

· Make your selection
Whether your event is a small relaxed affair or a highly polished event, your choice of music will have the largest impact on the overall mood of the event and guests. Knowing what your guests will like and the type of atmosphere you want to create is essential for striking the perfect musical balance.

To create a playlist, go to www.spotify.com and follow these simple steps:

1. Sign up (if you haven’t already)
2. Click new playlist on the bottom left-hand corner
3. Use Spotify’s browse feature to explore different genres & moods
4. Tap the ‘more button’ (…)
5. Tap add to playlist
6. Repeat step 4 and 5 until you are happy with the selection you have made

· Let the music play on
No one likes awkward silences, so ensure you give your playlist that professional DJ touch by making use of Spotify’s crossfade feature. Crossfade lets you eliminate the silence between tracks so your music never stops. Simply turn this feature on under advanced settings on your app. To enable Crossfade:

1. Click on the menu next to your name
2. Go into settings
3. Scroll down and click show advanced settings
4. Under playback, switch crossfade songs on – button will turn green
5. Move the slider to select the desired crossfade length

· RSVP Collaboration
Get your guests involved right from the beginning by having them RSVP with their top three favorite tracks and add these to the playlist. This way everyone will have a moment at the event when their song comes on. You can achieve this by creating a collaborative playlist. To create a collaborative playlist: Click the ‘more button’ (…) and select a collaborative playlist – make sure there is a tick next to it. You have the option to share your playlist as a link, which you could include in your e-invite, or use on your favorite social media platform.

· Co-DJing
Everyone loves making a special request, so when that time of the evening comes and some other tracks spring to mind, or the evening takes a nostalgic turn, why not give your guests access to a tablet or two. They can then browse the song they want to hear and add it to the collaborative playlist you created as part of the RSVP process.

· Personalise your collaborative playlist
Personalize your playlist by uploading a picture of your event invitation as well as adding important information about it in the description box. This guarantees that your guests don’t end up on the wrong playlist – in case there is another one that is similarly named.

Best of all the party playlist lives on - you can add the link to the thank you emails or pass onto guests after the event as a memory of an incredible occasion.

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com - to embed Spotify into a website - right click on any playlist, go to 'share' and copy the embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

@SpotifySA Debuts #AfroHub #SpotifySouthAfrica #AfricanMusic

Hi Friends,

As part of Spotify’s newest Global Cultures initiative, designed to promote and bring to the surface culturally diverse music, Spotify today announced the launch of a new Afro Hub. Spotify’svision for Global Cultures is to connect audiences, bringing cultures from around the world into your playlist, opening a lens into fresh parts of this small world.

Focused on delivering relevant content, the Global Cultures editorial team initiated this global plan with the Latin and Desi hubs followed by today’s launch of the Afro Hub.

This much-anticipated hub celebrates and honors the African culture as well as it’s widely known and loved music. It’s our mission to uncover every layer of this ancient, expressive and rhythmic musical culture which is an important component of today’s mainstream, modern music. Comprised of a variety of different styles, African music has influenced genres in the U.S. and abroad for centuries.

Afro Hub will include multiple tiers of content featuring news, podcasts, and playlists. A few examples of the hub’s playlists include: African Heat (Top Hits); Peppeh (Early Bets); Gold Mine(Classics) and We Everywhere (X-Overs / Diaspora Hits), as well as playlists highlighting the continent’s best tracks within continental shelves (ex. West Africa, East Africa, Southern Africa).

The hub will also offer unique content including playlist takeovers from artists like Major Lazer, Wizkid, Jacob Banks, Burna Boy, and Bas & Mereba, and podcasts by Jesus & Jollof feat. Yvonne Orji and Luvvie Ajayi, some of the best African creators of today.

Visit Spotify’s Afro Hub here: http://spoti.fi/Afro
*****Read our FTR post for a more in-depth look at the Global Cultures initiative****

 

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra! 

It’s Beginning To Look a Lot Like #Christmas... on @SpotifySA #SpotifySouthAfrica

Hi Friends,

With more than 21 million Christmas-themed playlists on Spotify, it’s safe to say our listeners have a healthy appetite for holiday music.

But how early do they start listening to it? Depending on where you are in the world, there’s a good chance you’ve already begun.

Most countries start to hit play on holiday hits in November, with the first big spike in listening happening around December 1st. (We’ve determined that a country is officially festive once Christmas tracks make up more than 2 percent of all listening in the region).

According to our data, the Philippines is always first out of the gate and cranks up the Yuletide tunes as early as September. Makes sense; the country kicks off a bevy of Christmas-related festivities that month. And while Filipinos can’t get enough of holiday songs from Michael Bublé, Mariah Carey and Ariana Grande this time of year, they also love local veteran singer Jose Mari Chan, whose song “Christmas In Our Hearts” is a favorite in the region.

But not everyone is impatient for Christmas music; some countries like Argentina and Uruguay wait until Christmas Day itself to start listening.

(For an embeddable graphic representation of how streaming kicks into high gear around the world based on 2017 data, go here).

Enjoy our top lists of the songs and artists bringing in the Christmas spirit year after year around the world; it’s a mix of the tried-and-true holiday classics from the likes of Frank Sinatra and Brenda Lee, to more contemporary artists like Ariana Grande, Michael Bublé, and Justin Bieber.

Top 10 Christmas Songs Globally:

1. Mariah Carey - All I Want For Christmas is You
2. Wham! - Last Christmas
3. Michael Bublé - It’s Beginning to Look A Lot Like Christmas
4. Andy Williams - It’s The Most Wonderful Time of the Year
5. Brenda Lee-Rockin' Around the Christmas Tree
6. Bobby Helms - Jingle Bell Rock
7. Band Aid - Do They Know It’s Christmas?
8. Bing Crosby - White Christmas
9. John Lennon - Happy Xmas (War is Over)
10. Frank Sinatra - Let It Snow! Let It Snow! Let It Snow!

Top 10 artists streamed in Christmas-themed playlists, globally:

1. Michael Bublé
2. Bing Crosby
3. Frank Sinatra
4. Mariah Carey
5. Pentatonix
6. Nat King Cole
7. Ariana Grande
8. Elvis Presley
9. Andy Williams
10. Justin Bieber

To get into the festive spirit, check out some of Spotify’s favorite holiday-themed playlists, like Christmas Classics, Christmas Pop, Christmas Jazzand Hanukkah. And on November 19th, look out for Spotify Singles: Christmas Collection, a playlist of holiday covers performed and recorded in Spotify studios around the globe by artists like John Legend, Meghan Trainor and Paloma Faith. 

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

New Ways To Creatively Express Yourself @SpotifySA #Music #SpotifySouthAfrica

Hi Friends, 

 

In 2018, gone are the days of handwritten love letters, sitting hunched over a radio playing a tug of war between ‘record’ and ‘stop’ to create the perfect mixtape, or diligently copying down the lyrics of a favourite song to share with someone special.

While technology may have taken us into a new era there is no reason why we still can’t express our feelings creatively, especially with the rise of music streaming services like Spotify, which have made listening to and sharing music simpler and less time consuming.

While the modern-day mixtape may take on the form of a specially curated playlist - now you can take this a step further by creating a playlist that spells out exactly how you feel or want to say simply using song titles.

Whether you want to ask someone out, apply for a job (this could work as a great covering letter), pop the question, announce there’s a baby on the way, help a friend through a tough time or simply let someone special know you’re thinking of them – the options are endless, and with a catalogue of over 35 million tracks on Spotify there’s a song to spell out any message.

To get you started, if you want to tell someone how much you love them, pick a few song titles that spell out how you feel and arrange them in a playlist to form one beautiful sentence.

Have some fun with your love note. Once you have created a new playlist, add a fun description of the compilation by leaving some blanks, in the description, in the form of numbers so that the recipient fills in the missing words using the associated song titles in the playlist, to read out the love note.

For example, spell out the message in the description placeholder using the playlist below:

‘’I really want to share this with 1 (the one I love) as you are the 2 (love of my life) and I know that I was 3 (made for you) because I really 4 (can’t help falling in love), this is just 5 (the way you make me feel) always!’’

1. The One I Love – R.E.M
2. Love Of My Life - Queen
3. Made For You – Banky W
4. Can’t Help Falling In Love – Elvis Presley
5. The Way You Make Me Feel – Michael Jackson

Take it one step further and pop the big question with a creative playlist proposal.

Title your playlist: I have a question for you? And indicate in the descriptor that the song titles spell out a message, then list the tracks in the following order and share the link to the playlist with your significant other. Turn it into a collaborative playlist and eagerly await the answer.

· I Just Called to Say I Love You
· You’re the One that I want
· Spend My Life With You
· I Have a Question
· Marry Me
· What’s your Answer?

For more inspiration visit Spotify Browse/ Romance for a selection of curated playlists that cover timeless love song classics, to wedding to heartbreak playlists, something to span all occasions of the heart. Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com - to embed Spotify into a website - right click on any playlist, go to 'share' and copy embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

 

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

On @SpotifySA Playlists Have No Borders - Broadening Reach for Local Artists #SpotifySouthAfrica

Hi Friends,

The launch of Spotify, the largest global music streaming subscription service, into South Africa in March provided a ‘game-changing’ opportunity for the local music industry, according to Claudius Boller, Spotify MD for Middle East & Africa.

Globally, Spotify has enhanced the way artists connect with music fans by introducing individual artists and their music to millions of people around the world. With a worldwide community of over 180 million music fans across 65 countries, the introduction of Spotify to the South African market extends the potential global reach for local artists. The benefits of having a dedicated local music curator on board for South Africa has ensured that local artists are supported across Spotify - promoting these artists to a broad audience who otherwise may not have been exposed to South African talent.

This was the case with South African megastar AKA, where tracks from his latest sell-out album Touch My Blood, featured on global Spotify playlist We Everywhere. To date, AKA’s Beyoncé track holds the highest first-day streaming record for a South African single, in the country.

A key feature of Spotify’s commitment to artists and their careers is Spotify for Artists, a powerful free resource for artists and their managers to track the global performance of their music in real time. In this way, artists can better understand and build their audiences, with invaluable statistical data and insights into who is listening to their music, which music is performing the best, and where those fans are located.

With this resource, artists can access a range of analytics including; the demographics of their listening audience, listeners’ anonymized geographical locations, similar artists that their fans listen to, the number of real-time listeners, song performance data, playlist data and playlist notifications.

Spotify for Artists provides the analytical support that artists need to optimize their performance and focus on doing what they do best - creating music to share with fans around the world. This data provides strategic insight to direct how artists promote themselves and the potential to explore different market and audiences based on who is listening to their music.

The latest data reflects that local artists such as DJ Maphorisa have more Spotify listeners in Paris, Toronto, London, Montreal, and New York than in Johannesburg while most of Babes Wodumo’s Spotify listeners come from Los Angeles, London, Mexico City, Chicago, and New York. Nasty C’s key Spotify listenership originates from Paris, Toronto, London, Montreal, and New York, with additional listeners in Japan and Mexico, which certainly helped propel his latest track King to the spot of second highest first-day streaming record for a South African track since launch. Most streamed South African female artist Shekhinah, also has listeners in the US, Canada, and Sweden among her top 10 listener countries. Overall Jeremy Loops is the most streamed South African artist since launching.*

Educational empowerment is a key focus of the Spotify for Artists platform, with a host of useful and informative video and editorial content to better understand Spotify, music streaming and the music industry in general. The Spotify community, made up of industry experts and musicians, has a wealth of music industry knowledge. To ensure this knowledge is accessible to artists at all stages of their career, Spotify for Artists launched The Game Plan, an original video drawing on the expertise of the Spotify community, to provide tips, tools, and strategies that can help artists build their careers, both on and off the Spotify platform.

The Spotify for Artists platform launched in April 2017 and has since expanded to include a variety of new features and analytics updates and is constantly improving and developing new products and services to better suit the needs of artists at all stages of their career. The Spotify for Artists app also recently launched on both iOS and Android platforms, improving the real-time access for artists allowing them to directly control their profiles from their phones, wherever they are.

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com - to embed Spotify into a website - right click on any playlist, go to 'share' and copy the embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

 

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

Enjoy A Proudly South African Celebration with @SpotifySA #HeritageDay #SpotifySouthAfrica

Hi Friends,

Monday, 24 September marks the 23rd annual celebration of Heritage Day in South Africa. Also known as National Braai Day or Braai4Heritage, over the years, it has evolved to become more inclusive of South Africa’s growing diversity.

We can all see it already, the sun, braai stands, chops sizzling and some of the best local tracks playing in the background. To celebrate, Spotify has curated playlists that celebrate our local music heritage.

The playlists Made in South Africa and SA Gold, featuring artists such as Johnny Clegg, Brenda Fassie, Gold Fish, Nasty C, Shekhinah and more, are a great way to celebrate our country’s diversity through one of the biggest unifiers: music.

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com.

To embed a Spotify playlist into a website - right click on any playlist, go to 'share' and copy embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

All Roads Lead to #OppiKoppi, Take the Music with You @SpotifySA #SpotifySouthAfrica

Hi Friends,

One of South Africa’s biggest multi-day music festival, OppiKoppi is coming up, and as any festival veteran will tell you it’s essential to get yourself Oppi ready beforehand.

While your survival pack should include a strong flashlight, sunscreen, a bandana mouth/nose guard against the dust and a great pair of plastic wellies for when the dust turns to mud, the key ingredient to a great weekend is assembling your top squad to share in the fun.

For most of the 20 000 strong crowds the journey to Oppi is based on how quickly you can get there and get the party started. This time round turn your Oppi drive into a scenic road trip by journeying through one of the country’s best road trips routes - the Valley Route - and start the Oppi experience as soon as you get on the road.

Start off your journey by creating a Spotify playlist, featuring some of the OppiKoppi Nomakanjani 2018 line-ups, gearing up for what’s ahead.

With multi-stages during the 3-day festival, the best part of Oppi is the range of musical talent available, with something for everyone. From favorites to discovering new artists, the 2018 line-up includes award-winning rapper Kwesta, legendary rock band Wonderboom, electronic music sensation GoodLuck, alternate Afrikaans rock band, Fokofpolisiekar, skater kid turned electronic music producer Muzi and more including the 2018 tribute artist, iconic Zimbabwean human right activist and musician extraordinaire, Oliver Mtukudzi.

All users can enjoy listening to some of the 2018 OppiKoppi artists in the line-up for free on Spotify. And if you have upgraded to Spotify Premium, then you can download your playlists to listen offline wherever and whenever you are and don’t need to worry about adverts interrupting your listening. Consider creating a collaborative playlist (click the ‘more button’ (…) and select the collaborative playlist, make sure there is a tick next to it, you have the option to share your playlist as a link), where everyone can contribute their musical choices.

Best of all, the weekend doesn’t need to end as you drive through the gates. It’s easy to update and add to the playlist ensuring your journey home with some great Oppi memories.

Alternatively, you can take a listen to the already curated The Sound of OppiKoppi playlist, with

To enjoy music the way you want it, download the app today via the Android or iOS app store or by heading to www.spotify.com. To embed Spotify codes into a website, simply right click the playlist you wish to embed, go to ‘share’ and copy the embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

 

Cheers!!!

Contact me at thelifesway@gmail.com to collaborate on your campaigns. #TheLifesWay #PhotoYatra!

Bond With Your Bestie on International Day of #Friendship #30July @SpotifySA

Hi Friends,

There’s nothing better than taking the stage with your BFF and belting out your best rendition of Aretha Franklin’s Respect for weekly karaoke or getting into a girl huddle for I Will Survive! Have you ever found yourself singing along to your favorite song and looked up to find someone doing the same thing? How many friendships have been formed through a shared love for a track or genre of music?

Monday, July 30th marks International Day of Friendship and what better way to celebrate than to spend some quality time with your best friend or circle of friends enjoying the tracks you love best.

To celebrate the International Day of Friendship, Spotify is sharing some of the best Karaoke Duets songs that you and your friends can enjoy the next time you’re together. German composer Paul Hindemith once said, “People who make music together cannot be enemies, at least while the music lasts,” so keep the good time rolling by signing up for Spotify for free, and create a playlist of all your favorite sing-along tracks to share with friends.

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com. To embed Spotify into a website - right click on any playlist, go to 'share' and copy the embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

 

Cheers!!!

Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Introducing Discover Weekly: Your Ultimate Personalised Playlist @SpotifySA #SpotifySouthAfrica

Hi Friends,

Spotify has now launched its famous personalised playlist ‘Discover Weekly’ in South Africa. Updated every Monday morning, Discover Weekly brings you a custom-made, 30-song playlist explicitly tailored to your musical taste to help you find your next favourite artist.

Spotify users will receive a Discover Weekly playlist automatically - all you need to do is continue listening to the music you love on Spotify. Spotify will create a playlist of new music and artists based on your listening habits: the playlists you have created, the tracks you’ve skipped or loved and how frequently you listen to a specific track or artist.

Discover Weekly will also include tracks based on what fans with similar music tastes are enjoying right now. This means every song in Discover Weekly is based both on your own listening as well as what others are playlisting and listening to around the songs you love - making your playlist wholly unique but full of deep cuts and new discoveries.

It’s like having your best friend make you a personalised mixtape every single week.

As your music taste evolves, so will Discover Weekly, in fact, the more you listen, the better it gets to know you. Because it’s a playlist, you can access and listen to across all your platforms and devices, finding great new music for your Monday commute has never been better.

“High Fidelity’s Rob Gordon had it right - the making of a mixtape is a very subtle art. That’s why we created Discover Weekly,” says Gustav Söderström, VP of Product at Spotify. “There’s never been a simpler, more personalised way to discover music, with every playlist tuned just to you every single week.” 

Discover Weekly is refreshed with new music every week, so remember to save your new favourites to a playlist before the end of the week.

How Discover Weekly works: Listen to the music you love on Spotify. Spotify will create a playlist of new music and artists based on your listening habits: the playlists you have created, the tracks you’ve skipped or loved and how frequently you listen to a specific track or artist. This new personalised playlist will be served fresh to you each Monday.

Your Discover Weekly playlist is made even better the more you create your own playlists - to get you started here are some simple tips on creating a playlist:

• Click New Playlist in the menu on the left.
• Give your playlist a name (description and cover image optional) and click Create.
• Add a track
• Right-click a track and select Add to Playlist.
• Select a playlist.
• Note: You can also drag and drop the track to a playlist.
• Find excellent playlist recommendations for any occasion with Genres & Moods, located under Browse.
• It's time for Spotify to soundtrack your week. Who knows what you’ll find?

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com. To embed Spotify into a website - right click on any playlist, go to 'share' and copy the embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

Cheers!!!

Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

@SpotifySA The World's Game - Animated #Football Scrubber Launch #SpotifySouthAfrica

Hi Friends,

We’re almost through the World Cup and throughout, Spotify has been taking listeners beyond the playing field by connecting music and soccer through a variety of initiatives. One of these is a new product integration called The World's Game, a collection of world cup songs.

To up the fun, Spotify has launched an animated Football Scrubber. Anytime you’re listening to a song on your Android device within The World's Game, the scrubber will come alive with a range of fun football moves, kicks, and jukes. Make sure to connect to Wi-Fi to get the full range of those killer moves! Take a look at what it will look like on your device here.

 

The curated World’s Game Spotify playlists include tracks such as ‘Waka Waka’, ‘Wavin’ Flag’, ‘We Are One’ and many more. Olympic & World Cup Champion, Brandi Chastain also created a playlist titled, Fit as a Footballer, including her favourite workout tunes.

To enjoy music the way you want it, download the app today via the Android or iOS app store or by heading to www.spotify.com. To embed Spotify codes into a website, simply right click the playlist you wish to embed, go to ‘share’ and copy embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

 

Cheers!!!

Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

Give Dad the Gift That Keeps On Giving This #FathersDay @SpotifySA #SpotifySouthAfrica

Hi Friends,

Father’s Day is almost here and choosing a suitable gift can prove quite challenging, at times. What do you get someone who possibly has everything?

A personalized thought out gift adds that special touch so why not get him something he can’t lose and can use every day, like a Spotify account.

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com onto Dads mobile and/or laptop and create his account. You can then curate a playlist especially for dad and give him access to all his favorite artists, tracks, and podcasts to keep him entertained wherever he is. Personalise his profile by uploading a picture of the two of you. A few minutes is all it takes to create that playlist and recreate the good times and make new memories that will last a lifetime.

Spotify has already done some of the work for you - to stream Spotify’s Father’s Day playlist follow this link.

To give him uninterrupted listening pleasure and the ability to listen while offline, play any song, anytime with no skip restrictions and no ads, upgrade him to the Spotify Premium account for only R59.99 per month.

To create a playlist, go to www.spotify.com and follow these simple steps:

1. Sign up
2. Click New Playlist on the bottom left-hand corner
3. Search dad’s favorite song
4. Tap the (…) button
5. Tap Add to playlist
6. Repeat step 4 and 5 until you are happy with the selection you have made

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

Cheers!!!

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Personalized Discovery: Listen to Music You Love with All-New Free on @SpotifySA #SpotifySouthAfrica

Hi Friends,

Music is the great connector. It unites us across markets, ages, backgrounds, languages, preferences, political leanings and income levels. At Spotify, they believe in music for everyone—and they are one step closer to making that a reality as they unveiled a new, improved, and more personalized way to discover music and listen to what you love on Spotify, for free. Spotify introduces its All-New Free service at a press conference in New York City. However, since the 13 March 2018 local launch, South Africans have been lucky enough to have experienced the All New Spotify Free service already!

Unlike many other streaming services, Spotify Free is an ongoing, ad-supported service, with no expiry date. You can listen for free forever, or if you choose can upgrade to the Premium service for offline listening and other benefits for R59.99 per month. With a new design on mobile, Free on Spotify includes a number of new features to make the listening experience more tailored to what you need to hear, now.

On-demand playlists

Spotify want all users to have more control over the listening experience so everyone can both discover new artists and return to old favorites. Fifteen new on-demand playlists offer the ability to pick and play any track within our curated lists—without skipping tracks or waiting on shuffle to bring up the music you love. These on-demand playlists will be unique to you, based on your musical tastes, and may include Spotify-curated playlists ranging from RapCaviar and Viva Latino to Ultimate Indie and Alternative R&B as well as personalized playlists like Discover Weekly, Release Radar, and Daily Mix.

More personalized 

With Spotify for free, users gain easy access to favorite songs and discovering new music is made simpler—and it’s personalized for you. When you sign up, we’ll ask you about the artists you love, and we’ll deliver curated playlists that match your musical taste and personalized playlists, like Daily Mix. These new playlists are easily accessible on the new Home screen, which is always being updated based on your listening activity. 

Make Spotify yours 

Tell us which songs and artists you LIKE ♡ (or HIDE) as you listen. Tap the ♡ to quickly save songs to your Favorites playlist and tap the icon to hide songs you don’t want to hear. Recommendations will improve the more you listen and denote preferences. 

Create your own playlists 

Playlists are the key to creating a mood, whether it’s morning workout or weekend dance party, and now it’s even easier to create and edit a playlist with Spotify. Just give your playlist a name, search and preview specific tracks, and add to your playlist. As you save songs, we’ll continue to suggest more songs that we think you will like.

Play music using less mobile data with Data Saver: Music should be accessible to everyone, in every market—the love of a great song is what connects communities and cultures across the world. But many users of Spotify for free around the world aren’t able to enjoy music whenever they want, because of the volume of mobile data streaming typically uses. That's why we created Data Saver, a simple toggle switch that optimizes the listening experience to use less mobile data when listening to music. One of the benefits of the Spotify’s Data Saver mode is to offer automatic low bitrate streaming. Spotify’s default setting for data streaming in South Africa is 24kbps, perfect if you’re streaming when not on wifi. 

To enjoy music the way you want it, download the app via the Android or iOS app store or by heading to www.spotify.com

Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify The new free experience will be available on iOS and Android and will be rolling out globally to all markets in the coming weeks. Happy Streaming!

Cheers!!!

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@SpotifySA Launched In #SouthAfrica #SpotifySouthAfrica #MusicStreaming #SpotifyPremium

Hi Friends,

Spotify, the largest global music streaming subscription service, officially launched in South Africa, offering a revolutionary and unrivaled music experience tuned to your personal taste.

With a worldwide community of over 159 million music fans, Spotify offers users the choice of a free ad-supported service or an ad-free Premium subscription service. Users can listen for free forever, or alternatively can upgrade to Spotify Premium for the ultimate Spotify experience for only R59.99 per month*.

Spotify allows you to browse, discover, curate playlists, build your own music collection and share music with friends. With a catalog of over 35 million songs all available to both free users and subscribers, Spotify comes to South Africa offering the very best in both local and international music.

“Spotify is very excited to announce our launch in South Africa today. We have had the continent in our sights for a while and are finally able to offer South African fans access to all the music they already love on Spotify, while helping them to enjoy, discover and share new music from both local and international artists simply and easily,” said Michael Krause, Spotify MD, EMEA.

The best playlists
Spotify delivers music for every taste and mood. South African users have instant access to a wide range of local playlists expertly curated and regularly updated by our team of music experts, including Hip Hop Juice, Top Hits South Africa, House Nation, iGqom Le and SA Gold, alongside millions of Spotify and fan-built international playlists.

Unique music personalization and discovery features
A major feature of the Spotify service is its personalization, which allows fans to find the music they already love with ease, and will also help them discover new music and artists to love, based on their taste and listening patterns. When a new user joins Spotify, we take them through a ‘Taste Onboarding’ process, which helps Spotify quickly learn more about your music tastes.

Personalised discovery features including Daily Mix (a series of playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits - coming soon) mean you’re never more than a moment away from the music you love.

Listen while you play
With Spotify available on PlayStation Music™, you have a special way to enjoy streaming music on your PlayStation 4 while gaming. You can listen to any song, album or playlist on demand, or even control Spotify through the Quick Menu without interrupting the game.

Spotify also offers:

• Mood and genre playlist hubs: head to Browse to choose from wide range of hubs including Workout, Chill, Party, Focus, Gaming, Sleep, Dinner, Kids and many more.
• Automatic low bitrate streaming in South Africa: Spotify’s default setting for data streaming in South Africa is 24kbps, perfect if you’re streaming when not on wifi**.
• Offline listening for Premium users: simply ‘download’ your music to your mobile device or desktop when you’re online to enjoy while you’re offline.
• High audio quality for Premium users – up to 320 kbps.
• Superior social features:
• Unique sharing integration via Facebook and Twitter
• Share and make collaborative playlists on Facebook Messenger
• Share your own playlists and favorite songs from the app and become an influencer in your own right
• Charts: Global streaming charts. South Africa charts coming soon.
• Play everywhere: download the Spotify app on mobile, laptop and tablet
• Listen everywhere: Wi-Fi and Bluetooth speakers, Amazon Echo, Sonos, Bose, TV, Google Chromecast, Sony PlayStation®4 and PlayStation®3 consoles, Microsoft Xbox, Samsung, Google Home, Waze, Carplay and many others.
• Background play: the music never stops on your mobile, even when you run the app in the background.

Globally, Spotify has changed the way artists connect with music fans. Musicians want their music heard and Spotify has succeeded in introducing artists to millions of people the world over.

In addition, Spotify has delivered more than €8 billion to the music industry since first launching in 2008. Following the South Africa launch, and the launches are in Vietnam, Romania, and Israel, Spotify is now available in 65 markets worldwide.

To enjoy music the way you want it, download the app today via the Android or iOS app store or by heading to www.spotify.com.Facebook: @Spotify Twitter: @SpotifySA  Instagram: @spotify

*Ways to pay:
Credit cards: Visa, Mastercard, Amex  Debit cards: Visa & Mastercard
Enjoy a 30-day free trial when signing up for Spotify Premium with a credit or debit card.

**Spotify’s default data streaming setting for South Africa is 24kbps
To give you a comparison, Spotify uses 10.8 megabytes per hour of data while streaming music, compared with 43.2MB per hour as the lowest reported data consumption rate available to other music streaming services, according to Android Central.
And for when you are on wifi and want to stream at high quality rates, Spotify also offers data streaming at 96kbps, 160kbps and 320kbps (for Premium users)

 

Cheers!!!

 

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