Introducing Discover Weekly: Your Ultimate Personalised Playlist @SpotifySA #SpotifySouthAfrica

Hi Friends,

Spotify has now launched its famous personalised playlist ‘Discover Weekly’ in South Africa. Updated every Monday morning, Discover Weekly brings you a custom-made, 30-song playlist explicitly tailored to your musical taste to help you find your next favourite artist.

Spotify users will receive a Discover Weekly playlist automatically - all you need to do is continue listening to the music you love on Spotify. Spotify will create a playlist of new music and artists based on your listening habits: the playlists you have created, the tracks you’ve skipped or loved and how frequently you listen to a specific track or artist.

Discover Weekly will also include tracks based on what fans with similar music tastes are enjoying right now. This means every song in Discover Weekly is based both on your own listening as well as what others are playlisting and listening to around the songs you love - making your playlist wholly unique but full of deep cuts and new discoveries.

It’s like having your best friend make you a personalised mixtape every single week.

As your music taste evolves, so will Discover Weekly, in fact, the more you listen, the better it gets to know you. Because it’s a playlist, you can access and listen to across all your platforms and devices, finding great new music for your Monday commute has never been better.

“High Fidelity’s Rob Gordon had it right - the making of a mixtape is a very subtle art. That’s why we created Discover Weekly,” says Gustav Söderström, VP of Product at Spotify. “There’s never been a simpler, more personalised way to discover music, with every playlist tuned just to you every single week.” 

Discover Weekly is refreshed with new music every week, so remember to save your new favourites to a playlist before the end of the week.

How Discover Weekly works: Listen to the music you love on Spotify. Spotify will create a playlist of new music and artists based on your listening habits: the playlists you have created, the tracks you’ve skipped or loved and how frequently you listen to a specific track or artist. This new personalised playlist will be served fresh to you each Monday.

Your Discover Weekly playlist is made even better the more you create your own playlists - to get you started here are some simple tips on creating a playlist:

• Click New Playlist in the menu on the left.
• Give your playlist a name (description and cover image optional) and click Create.
• Add a track
• Right-click a track and select Add to Playlist.
• Select a playlist.
• Note: You can also drag and drop the track to a playlist.
• Find excellent playlist recommendations for any occasion with Genres & Moods, located under Browse.
• It's time for Spotify to soundtrack your week. Who knows what you’ll find?

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com. To embed Spotify into a website - right click on any playlist, go to 'share' and copy the embed code.

#SpotifySouthAfrica - Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify

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@SpotifySA Launched In #SouthAfrica #SpotifySouthAfrica #MusicStreaming #SpotifyPremium

Hi Friends,

Spotify, the largest global music streaming subscription service, officially launched in South Africa, offering a revolutionary and unrivaled music experience tuned to your personal taste.

With a worldwide community of over 159 million music fans, Spotify offers users the choice of a free ad-supported service or an ad-free Premium subscription service. Users can listen for free forever, or alternatively can upgrade to Spotify Premium for the ultimate Spotify experience for only R59.99 per month*.

Spotify allows you to browse, discover, curate playlists, build your own music collection and share music with friends. With a catalog of over 35 million songs all available to both free users and subscribers, Spotify comes to South Africa offering the very best in both local and international music.

“Spotify is very excited to announce our launch in South Africa today. We have had the continent in our sights for a while and are finally able to offer South African fans access to all the music they already love on Spotify, while helping them to enjoy, discover and share new music from both local and international artists simply and easily,” said Michael Krause, Spotify MD, EMEA.

The best playlists
Spotify delivers music for every taste and mood. South African users have instant access to a wide range of local playlists expertly curated and regularly updated by our team of music experts, including Hip Hop Juice, Top Hits South Africa, House Nation, iGqom Le and SA Gold, alongside millions of Spotify and fan-built international playlists.

Unique music personalization and discovery features
A major feature of the Spotify service is its personalization, which allows fans to find the music they already love with ease, and will also help them discover new music and artists to love, based on their taste and listening patterns. When a new user joins Spotify, we take them through a ‘Taste Onboarding’ process, which helps Spotify quickly learn more about your music tastes.

Personalised discovery features including Daily Mix (a series of playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits - coming soon) mean you’re never more than a moment away from the music you love.

Listen while you play
With Spotify available on PlayStation Music™, you have a special way to enjoy streaming music on your PlayStation 4 while gaming. You can listen to any song, album or playlist on demand, or even control Spotify through the Quick Menu without interrupting the game.

Spotify also offers:

• Mood and genre playlist hubs: head to Browse to choose from wide range of hubs including Workout, Chill, Party, Focus, Gaming, Sleep, Dinner, Kids and many more.
• Automatic low bitrate streaming in South Africa: Spotify’s default setting for data streaming in South Africa is 24kbps, perfect if you’re streaming when not on wifi**.
• Offline listening for Premium users: simply ‘download’ your music to your mobile device or desktop when you’re online to enjoy while you’re offline.
• High audio quality for Premium users – up to 320 kbps.
• Superior social features:
• Unique sharing integration via Facebook and Twitter
• Share and make collaborative playlists on Facebook Messenger
• Share your own playlists and favorite songs from the app and become an influencer in your own right
• Charts: Global streaming charts. South Africa charts coming soon.
• Play everywhere: download the Spotify app on mobile, laptop and tablet
• Listen everywhere: Wi-Fi and Bluetooth speakers, Amazon Echo, Sonos, Bose, TV, Google Chromecast, Sony PlayStation®4 and PlayStation®3 consoles, Microsoft Xbox, Samsung, Google Home, Waze, Carplay and many others.
• Background play: the music never stops on your mobile, even when you run the app in the background.

Globally, Spotify has changed the way artists connect with music fans. Musicians want their music heard and Spotify has succeeded in introducing artists to millions of people the world over.

In addition, Spotify has delivered more than €8 billion to the music industry since first launching in 2008. Following the South Africa launch, and the launches are in Vietnam, Romania, and Israel, Spotify is now available in 65 markets worldwide.

To enjoy music the way you want it, download the app today via the Android or iOS app store or by heading to www.spotify.com.Facebook: @Spotify Twitter: @SpotifySA  Instagram: @spotify

*Ways to pay:
Credit cards: Visa, Mastercard, Amex  Debit cards: Visa & Mastercard
Enjoy a 30-day free trial when signing up for Spotify Premium with a credit or debit card.

**Spotify’s default data streaming setting for South Africa is 24kbps
To give you a comparison, Spotify uses 10.8 megabytes per hour of data while streaming music, compared with 43.2MB per hour as the lowest reported data consumption rate available to other music streaming services, according to Android Central.
And for when you are on wifi and want to stream at high quality rates, Spotify also offers data streaming at 96kbps, 160kbps and 320kbps (for Premium users)

 

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Music Streaming: The Now of Digital Marketing @EclipsePR

Hi Guys,

In today’s competitive world, brands are tapping into new ways of becoming more accessible and relevant to their consumers. Some are turning to music streaming networks to differentiate themselves from their competition. They realise that the way we listen to and acquire music is always changing. This can prove to be another tool in their arsenal to gain more customers.

“Music streaming services see millions of music lovers signing up daily. From Apple Music to Spotify, the online music sphere has become a platform for brands wanting to connect with individuals that they would otherwise have not been targeting,” says Jacki McEwen, Co-owner & Managing Director at Eclipse Public Relations.

Leading the front line in company curated playlists is Spotify. This platform is one of the largest music steaming services in the world. It was established before Apple Music, or even Tidal for that matter, were a twinkle in their creators’ eye.

For the past couple of years, businesses have been working on innovative projects in the hopes of building their brand and strengthening their relationship with consumers. This involves the creation of playlists that suit a brand’s style and image.

The Big Four: The benefits of music streaming for business
A music streaming strategy for brands goes hand in hand with social media tactics. There are four main benefits of music streaming that Senior Vice President of Pandora’s Strategic Solutions, Heidi Browning, identified in an article written for The Drum:

1) Engagement: Music streaming services enable consumers to create a personalised experience. In doing so, they have created an audience that is constantly engaging with these platforms through creating content unique to their interests. It has been reported by Vevo that millennials are spending on average 25 hours a week streaming music. If brands want to reach Generation Z, they need to be in tune with the streaming market.

2) Attention: We live in what is known as the “earbud generation”. What does this mean for marketers? While most adverts are focused on what we can see, what people hear commands more attention, as the brain can only focus on one auditory process at a time.

3) Context: Streaming music has made it easier for brands to reach their audiences without interrupting them. Listening to music has become a daily activity in the lives of many people and brands can only benefit from using these platforms to reach their target markets. Consumers use music for a variety of different reasons, often based on their moods. If brands can tap into a genre or theme of music, they can reach the right the people simply by aligning themselves with the right platform or playlist.

4) Resonance: Nielsen Catalina Solutions reported that audio is the most effective channel in delivering a Return On Investment (ROI). These platforms give brands the opportunity to interact with their customers in an environment that Browning calls “emotionally and contextually relevant” which sends a message that resonates with their consumers.

Music streaming platforms are inter-aligning themselves with the same practices that they offer businesses. Streaming platforms are turning to lucrative partnerships with artists to increase their subscriptions. They are using their own spaces within these platforms to draw in a very eager consumer. With almost 30 million subscribers signing up to streaming platforms, music streaming has changed the way we listen to and experience music.

Music streaming has allowed for the creation of a database that brands can pull from. With each playlist being made to the fancy of the consumer, it has become easy for brands to find their target market on these streaming platforms. Imagine an entire database of people that fit your brand that you can access purely by aligning with the right platform. By creating a playlist, you can get your brand’s name into the ears of a generation that is constantly listening to music.

“The digital era of music is constantly growing and expanding. It’s impossible to think of what could be next, but in 10 years’ time we could be listening to music in unexpected new ways. In order for brands to stay relevant, they need to embrace what these platforms have to offer. They are the now of media and the now of marketing,” concludes McEwen.

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