SA Sales of #HuaweiMate20 up 280% compared to #Mate10 Release in first week @HuaweiZA

Hi Friends,

Huawei reports that the first week of local sales of its Huawei Mate 20 Pro has exceeded the first-week sales figures of its Huawei Mate 10 series by 280%. The Huawei Mate 10 series was launched only a year ago. The high-end smartphone manufacturer also revealed that the sales figures for the Huawei Mate 20 Pro are 73% higher than the corresponding sales figures from the first week of sales of the Huawei P20 series, which was released locally in April.

“The Huawei Mate 20 series offers consumers a compelling combination of powerful artificial intelligence (AI), flagship performance, longer battery life, advanced security, a greater videography and photography experience, and more—all wrapped in a sophisticated design,” explains Likun Zhao, General Manager at Huawei Consumer Business Group South Africa.

“Our first batch of Huawei Mate 20 Pro phones is almost sold out in SA. Another 14,500 devices have been ordered and will be available soon. Based on the first-week sales figures of the Huawei Mate 20 Pro, we are confident that this range of intelligent devices will further increase our share of the South African smartphone market, where we currently occupy the number two spot, ” notes Zhao.

Some of the features South Africans love about the Huawei Mate 20 Pro

1. Revolutionary camera
The Huawei Mate 20 Pro is equipped with a Leica Triple Camera featuring the 40MP main camera, a 20MP ultra-wide-angle camera, and an 8MP telephoto camera. Together, the trio of lenses mimics the results from professional cameras. The new camera system also supports macro photography, which produces crisp images of objects that are placed as close as 2.5 cm from the lens. The Huawei Mate 20 Series’ AI Portrait Colour video mode isolates the subjects of photos and desaturates the colors around them to dramatically highlight the person.

2. Long-lasting battery, SuperCharge, wireless quick charge, and reverse charging
Besides superb performance, the Huawei Mate 20 Series also features groundbreaking battery life. It supports 40W Huawei SuperCharge, which gives the device 70 percent charge in 30 minutes. The Huawei Mate 20 Pro also supports 15W Huawei Wireless Quick Charge, the industry’s fastest wireless charging solution, and Wireless Reverse Charge, which enables the device to work as a power bank for select electronic devices.

3. Biometric identification and in-screen fingerprint
The Huawei Mate 20 Pro supports 3D Face Unlock, which can quickly authenticate users within 0.6s at a false acceptance rate of below 1/1,000,000. These smartphones also feature an in-screen fingerprint sensor that has better speed and success rates.

4. EMUI 9 enables a quality life
The device’s smart operating system enables the Huawei Mate 20 Pro to perform a range of tasks from object identification to food calorie counting by simply pointing the camera towards objects. It is also able to recognize famous paintings and landmarks.

“The Huawei Mate 20 series allows users to fully immerse themselves in today’s dynamic digital world. Its advanced and powerful system is designed to be exceptional in every way and to deliver unparalleled next-generation smartphone innovation for South African consumers,” concludes Zhao.

 

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How Good is the @HuaweiZA #P20Pro #SmartphoneCamera? Watch the TV ad to find out #OOO

Hi Friends,

What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A camera that gives exquisite detail in every image – up to 300 percent more detail than 12MP sensors.

The answer? You shoot the smartphone camera’s entire TV ad with the device, of course!

With the launch of the new Huawei P20 series, the team at Huawei South Africa really wanted to highlight what the Huawei P20 was capable of. So they worked with some local Instagrammers and the team at SoCoMunity, a niche Content Creation, and Instagram agency, to push this smartphone camera to its limits.

Commenting on the concept of shooting the advertisement solely on the Huawei P20 Pro, Craig Howes, a travel photographer, and filmmaker, says “Our team at SoCoMunity loved the challenge this project presented, as it’s something we’ve always wanted to do. I thought it was possible, but I didn’t think the end result would look this good. The phone has incredible resolution and some really impressive functions. Most people can’t believe the ad is 100% shot on a phone.”

Shawn Ogulu, photographer, cinematographer, and social media influencer, who is the campaign manager at SoCoMunity, was also impressed by the capabilities of the Huawei P20 Pro. “When Huawei approached us with this project, we followed our usual process by researching the best way to go from concept to reality, which includes looking at how others have done similar projects. From that research, we noticed that a lot of other so-called “shot-on-smartphone” ads were only achieved by using aids such as attaching DSLR lenses to the smartphone. We looked at also going that route, but once we received the devices from Huawei, we were pleasantly surprised to see that we could actually shoot the commercial using nothing but the phone and some handheld stabilizers. We were amazed at some of the results. We initially thought that we would only be able to shoot about half of the ad on the Huawei P20 Pro because we thought the phone just wasn't as capable as a dedicated camera. However, the phone’s capabilities proved us wrong!”

One of the well-known Instagrammers who was asked to put the Huawei P20 Pro through its paces was Natassja Zuidmeer. She describes photography as being her creative outlet for the everyday routine of life. For Natassja, the real beauty of photography is being able to capture emotions and memories in each shot. Natassja’s stand-out feature of the Huawei P20 Pro was its portrait mode “I love taking portrait photography and this is the first phone that I have seen that adds such an incredible depth of field to my pictures. The portrait mode also offers different lighting modes that you can play around with.”

Natassja also fell in love with the size of the screen of the Huawei P20 Pro and its exceptional screen resolution; along with its sleek, slim feel; 128GB storage capacity; and extraordinary picture quality. Both Natassja and Shawn note that the phone’s battery life was better than any other phone they have used before. With HUAWEI SuperCharge, the Huawei P20 Pro 4,000 mAh battery can fast-charge extremely quickly. Shawn says, “For me, battery life is just as important as a camera because I use my phone for a number of things that require a lot of power to run. My phone is what I use to keep track of current projects and control various photographic equipment while in the field.”

Ofentse Mwase; an avid filmmaker specializing in music videos, commercials, movies, and TV dramas; was also asked to push the Huawei P20 Pro to its limits. His favorite hobby is shooting landscape photos all around the world, exposing the beauty that every corner of the globe has to offer. “I was amazed by the processing power of the phone. Also, the depth effect on the camera is precise and accurate so you can create shots with bokehlicious – soft, out-of-focus – backgrounds on both the wide angle and the long lens shots. In addition, you can control the amount of bokeh you want on each shot after you’ve taken it, and even re focus the shot.”

Natassja concludes, “The Huawei P20 device has really taken smartphone photography to the next level. If you want an everyday substitute to your DSLR, the Huawei P20 Pro is definitely a device to consider.”

To see the amazing capabilities of the Huawei P20 series for yourself, have a look at https://www.youtube.com/watch?v=zr9zQlE6CTY

Follow these hashtags for more information #SeeMooore #HuaweiP20Pro

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@HuaweiZA #P20 Series #AndroidSmartphone Shatters Sales Records #SouthAfrica

Hi Friends,

Huawei’s new P20 devices are already proving to be among SA’s most desirable smartphones, with sales of this range increased by 60% compared to their predecessor, the Huawei P10 series. These figures are for the six weeks after the release of the P20 series. Sales of the P20 Lite have also escalated by an impressive 150% compared to the P10 Lite for the same period. In addition, April sales numbers of the P20 series even surpassed that of the Samsung S9.

“The Huawei P series has established itself as the benchmark of exquisite design and best-in-class photography. With the P20 series Huawei has brought to market devices that revolutionize the use of innovative technology and premium design, making them some of the most desirable smartphones on the planet,” explains Likun Zhao Vice President Huawei Consumer Business Group Southern Africa.

The Huawei P20 Pro is equipped with the world’s first Leica triple camera with the highest total pixel count on a smartphone available in the market. This precise camera system comprises a 1 x 40MP RGB sensor, 1 x 20MP monochrome sensor, and 1 x 8MP sensor with the telephoto lens. The Huawei P20 features a Leica dual camera, with a 12MP RGB + 20MP monochrome camera setup.

In addition, the on-device AI in the Huawei P20 series provides users with tools to turn even the most amateur photographer into a pro. Its real-time scene and object recognition technology can recognize more than 500 scenarios in 19 categories for users to choose the right skills at the right moment. Using machine learning, the devices also understand the photography habits of users over time, making suggestions based on various actions.

With their groundbreaking triple camera design, the Huawei P20 and Huawei P20 Pro achieved the highest score in the history of well-known camera review website DxOMark – a total score of 109 for the HUAWEI P20 Pro and f 102 for the Huawei P20. They were also the first two devices ever to get three-digit ratings.

Commenting on the reasons for the surge in Huawei’s popularity, Mohamed notes, “We invest a large number of resources to connect with our consumers in meaningful ways. Over the last few years, customers have come to know Huawei as a brand that offers reliability and great service but also as a global brand with a local culture. We also make exceptional products with revolutionary on-device AI that offer the best pricing in their class.”

The popularity of the Huawei P20 series has not just been limited to South Africa. After a mere four weeks of being the sale, the HUAWEI P20 Pro surpassed sales numbers of last year’s HUAWEI P10 Plus, outselling its predecessor by 316% to become the most successful device ever sold by Huawei in Western Europe. Google Trends also found that the HUAWEI P20 Series has been one of the most frequent search queries in that region.

 

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