HUAWEI South African Consumer Device Group to Launch the much-anticipated HUAWEI Mate50 Pro @HuaweiZA

Hi Guys, 

This January, the HUAWEI South African Consumer Device Group will be releasing an exciting new line-up of products, including the futuristic high-end tech flagship smartphone, the HUAWEI Mate50 Pro.

HUAWEI has consistently pursued trailblazing innovations and the HUAWEI Mate Series is the crown jewel of its unabating efforts to bring cutting-edge technology to smartphones. The HUAWEI Mate Series distinguishes itself from other high-end flagship models, with each generation and incorporates visionary features that provide the ultimate digital experience for consumers.

The latest iteration of the flagship series, the HUAWEI Mate50 Pro, boasts an Iconic Symmetrical Space Ring Design, an astonishing Ultra Aperture XMAGE Camera and ultra-reliable performance in addition to the exceptional Super Device features spearheaded by EMUI 13.

“The HUAWEI Mate50 Pro embodies HUAWEI’s flagship technology advancements and innovations. It boasts industry-first features, like the Ultra Aperture XMAGE camera; which features a one-of-a-kind optical system, with 10 size adjustments to the physical aperture via adjustable blades. The smartphone’s Kunlun Glass is certified by Switzerland's SGS with 5-star glass drop resistance,” says HUAWEI Vice President of Operations, Akhram Mohamed.

“These elements, amongst others, make HUAWEI truly proud to launch the HUAWEI Mate50 Pro in South Africa, which is a reflection of our commitment to exploring the endless frontiers of technology,” concludes Mohamed.

The HUAWEI Mate50 Pro has vast advantages over the competition in terms of its design, rear camera system, new strengthened glass, battery and its wireless supercharge, marking the smartphone a must-have on a consumer’s 2023 purchase list.

You can pre-order the new HUAWEI Mate50 Pro on the HUAWEI online store or at selected network providers, including Vodacom, MTN, Telkom and Cell C.

That’s not all, alongside the HUAWEI Mate50 Pro, HUAWEI will also be launching the HUAWEI FreeBuds 5i and the HUAWEI MatePad SE 10.4-inch.

Cheers!!!

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@HuaweiZA #P20 Series #AndroidSmartphone Shatters Sales Records #SouthAfrica

Hi Friends,

Huawei’s new P20 devices are already proving to be among SA’s most desirable smartphones, with sales of this range increased by 60% compared to their predecessor, the Huawei P10 series. These figures are for the six weeks after the release of the P20 series. Sales of the P20 Lite have also escalated by an impressive 150% compared to the P10 Lite for the same period. In addition, April sales numbers of the P20 series even surpassed that of the Samsung S9.

“The Huawei P series has established itself as the benchmark of exquisite design and best-in-class photography. With the P20 series Huawei has brought to market devices that revolutionize the use of innovative technology and premium design, making them some of the most desirable smartphones on the planet,” explains Likun Zhao Vice President Huawei Consumer Business Group Southern Africa.

The Huawei P20 Pro is equipped with the world’s first Leica triple camera with the highest total pixel count on a smartphone available in the market. This precise camera system comprises a 1 x 40MP RGB sensor, 1 x 20MP monochrome sensor, and 1 x 8MP sensor with the telephoto lens. The Huawei P20 features a Leica dual camera, with a 12MP RGB + 20MP monochrome camera setup.

In addition, the on-device AI in the Huawei P20 series provides users with tools to turn even the most amateur photographer into a pro. Its real-time scene and object recognition technology can recognize more than 500 scenarios in 19 categories for users to choose the right skills at the right moment. Using machine learning, the devices also understand the photography habits of users over time, making suggestions based on various actions.

With their groundbreaking triple camera design, the Huawei P20 and Huawei P20 Pro achieved the highest score in the history of well-known camera review website DxOMark – a total score of 109 for the HUAWEI P20 Pro and f 102 for the Huawei P20. They were also the first two devices ever to get three-digit ratings.

Commenting on the reasons for the surge in Huawei’s popularity, Mohamed notes, “We invest a large number of resources to connect with our consumers in meaningful ways. Over the last few years, customers have come to know Huawei as a brand that offers reliability and great service but also as a global brand with a local culture. We also make exceptional products with revolutionary on-device AI that offer the best pricing in their class.”

The popularity of the Huawei P20 series has not just been limited to South Africa. After a mere four weeks of being the sale, the HUAWEI P20 Pro surpassed sales numbers of last year’s HUAWEI P10 Plus, outselling its predecessor by 316% to become the most successful device ever sold by Huawei in Western Europe. Google Trends also found that the HUAWEI P20 Series has been one of the most frequent search queries in that region.

 

Cheers!!!

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Form vs Function in #MobilePhones: How #Design #Aesthetics Have Evolved? @HuaweiZA #SeeMooore

Hi Friends,

By Akhram Mohamed, Marketing Director, Huawei Consumer Business Group South Africa
When cell phones first entered the market in the 1980s, it was obvious that form had been sacrificed on the altar of function. There was nothing remotely aesthetically appealing about the good old ‘brick’, from its bulky body to its scrawny pull-out aerial, to its bland black hue. Luckily, the brick is long gone and has been pushed aside for sleek, colorful devices. The form is now every bit as important as function, and the two need to complement one another to ensure an even better smartphone experience.

Beauty is in the eye of the beholder
The journey of cellphone design enhancement has been a long one. The very first mainstream mobile phones were rather nondescript – black, formless, and cumbersome. In those early days, cell phones were primarily used as business tools and were exorbitantly expensive. Because it was a new technology, the design was not the primary consideration for mobile phones; in fact, it wasn’t considered at all.

However, as cell phones became more mainstream in the early 2000s, and the consumer audience for this product grew, aesthetic appeal became far more important. Brands jostled one another for their share of the mobile phone pie, in an effort to secure and maintain their place on the winners’ podium. One of their battlegrounds was design. In the early days of the smartphone era, phone design was far less uniform, and each brand devised their own unique ‘look’. Users were also able to customize their phones to reflect their personality – phone color, size, and shape variants all communicated something about the person who was holding the device. Consumers also expressed themselves through their choice of funky phone covers, colorful wallpapers, and distinctive ringtones.

Smart, beautiful, or both?
One of the smartphone designs that really caught the eye of design lovers all around the world was the Motorola RAZR. It was slim, sleek, and beautiful. This slender flip phone came in a range of striking colors and slipped easily into your pocket. Even its thin buttons were elegant. Unfortunately, it didn’t rate very highly in terms of technological advancement, but nevertheless became one of the top best-selling mobile phones of all time. This emphasized that users were demanding more of their cellphone aesthetics than ever before. Phones could be objects of beauty and not just utility.

When the smartphone era really began to take off around 2007/2008, phones became ‘smart’ not only in their functionality but in their design too. Gone were the clunky keys of their predecessors; instead, they were replaced by ‘invisible’ keyboards, which only came to life when the user summoned them. As a result, their screens were larger, which not only made the phones easier to use but also highlighted a shift towards valuing the visual. The shape and size of the phones got even sleeker as technology progressed.

However, this technological advancement also brought with it uniform design, and these days it can be difficult to find something in a phone’s aesthetics that can uniquely distinguish it from its competitors. In contrast to most phone manufacturers, however, Huawei has increasingly delivered more in terms of device design. This is especially evident in our new Huawei P20 series, which is an exquisite combination of art and technology for the fashion forward. The aesthetics of these devices are striking, especially when it comes to color, as they exhibit vivid and gradual changes in hue, rather than solid, motionless color. This unique effect is caused by light refracting off the surface of the phone and can be found in all of the colors in our range – Twilight, Midnight Blue, and Black. Another aspect of our Huawei P20 series that adds to the design experience is its FullView Display, which blends seamlessly with the phone’s rounded edges. This allows for an exquisite visual experience when viewing media on the device, or even just using an app.

It’s clear, then, that mobile phone design has come a long way since the era of the bulky, black brick. This design evolution is a promise of appealing aesthetics on the horizon, and it will be exciting to see where the next step in the journey takes us. 

 

Visit: https://consumer.huawei.com/en/

 

Cheers!!!

 

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@HuaweiZA Reveals The Future of Smartphone AI Photography #HuaweiP20pro #SeeMooore

Hi Friends,

Huawei Consumer Business Group, South Africa unveiled their highly anticipated Huawei P20 and Huawei P20 Pro, barely a week after the phones’ global launch in Paris. The P20 Series promises to usher in a new era of smartphone cameras that combine the very latest in smartphone technology with Leica Camera’s legendary expertise, driven by artificial intelligence.

“Huawei’s flagship Huawei P Series devices are known for their best-in-class camera, cutting-edge technology, and sophisticated design. Continuing this illustrious tradition, the new Huawei P20 and Huawei P20Pro fuse art with advanced mobile technology to offer a revolutionary, professional photography experience,” explains Likun Zhao, Vice President of Huawei Consumer Business Group South Africa.

Photography world-firsts powered by AI
The Huawei P20 Pro is equipped with the world’s first Leica triple camera with the highest total pixel count on a smartphone available in the market. This precise camera system comprises a 1 x 40MP RGB sensor, 1 x 20MP monochrome sensor, and 1 x 8MP sensor with a telephoto lens. This results in images with more light, greater zoom, and intricate detail, with the 40MP sensor on the Huawei P20 Pro providing up to 300 percent more detail compared to 12MP sensors.

The Huawei P20 features a Leica dual camera, with a 12MP RGB + 20MP monochrome camera setup. The 12MP sensor has a pixel size as high as 1.55 μm, significantly enhancing the Huawei P20’s capacity to capture photographs in low-light settings.

With their groundbreaking triple camera design, the Huawei P20 and Huawei P20 Pro achieved the highest score in the history of well-known camera review website DxOMark – a total score of 109 for the HUAWEI P20 Pro and a total score of 102 for the Huawei P20.

The on-device AI in the Huawei P20 series also provides users with tools to turn even the most amateur photographer into a pro. Its real-time scene and object recognition technology can recognize more than 500 scenarios in 18 categories for users to choose the right skills at the right moment. Once an object or a scene is identified, the smartphone automatically makes adjustments to produce the best possible results. Using machine learning, the devices also understand the photography habits of users over time, making suggestions based on various actions.

An exquisite combination of art and technology for an immersive experience
The 5.8-inch screen Huawei P20 and 6.1-inch screen Huawei P20 Pro feature ultra-thin bezels and impressive screen-to-body ratios for better viewing experiences with more on-screen information. The Huawei FullView Display offers an immersive experience whether the user is gaming, watching videos, reading, or browsing the Internet. The Huawei FullView Display seamlessly blends with rounded edges, making the device comfortable to hold.

Commenting on the design of the Huawei P20 Series, Akhram Mohamed, Marketing Director, Huawei Consumer Business Group South Africa, says, “These devices come to life in a new vibrant gradient color, Twilight, in addition to Black and Midnight Blue. These signature colors are achieved by applying several layers of Non-conductive Vacuum Metalising (NCVM) optical coatings underneath the glass back, so light hitting the surface refracts and creates a gradual change in hue. On Twilight, for example, the gradient color fades layer by layer from a striking blue to vibrant purple.”

Leading AI computing and ultimate power performance
The Huawei P20 and Huawei P20 Pro feature the powerful Kirin 970, which introduces the latest generation 12-core GPU. With the new HiAI mobile computing architecture, the on-device neural network processing unit (NPU) delivers AI performance that surpasses any CPU in AI-related tasks with 50 times the efficiency and 25 times the performance. In a benchmark image recognition test, Kirin 970 processed 2,000 images per minute. In addition, the chip’s machine learning capabilities mean that it has the potential to further improve its performance with extended use.

The Huawei P20 and Huawei P20 Pro come pre-installed with EMUI 8.1 based on Android 8.1. Fully customizable with AI support and sophisticated security technology, EMUI 8.1 is set to become the new gold standard in smartphone operating systems.

“The Huawei P20 series features TÜV Safety Certified Huawei SuperCharge technology – one of the most prestigious battery certifications in the world. The devices feature 3,400 mAh and 4,000 mAh batteries, respectively, and support 4.5V/5A low-voltage fast charging, as well as intelligent power management. A 10-minute charge powers the battery to 20 percent, while a 30-minute charge powers the battery to 58 percent. The battery remains at a low temperature during fast charging to ensure safety,” says Zhao.

Other notable features of the P20 series to look out for include:

• The Huawei P20 Pro sports a revolutionary and highly-sensitive image sensor of 1/1.7 inches, 170 percent larger than its closest competitor, with a pixel size of 2 μm micrometers. The Huawei P20 has a pixel size of 1.55 μm. Its larger image sensor allows for bigger pixels, which in turn enables the device to capture more light and produce cleaner, higher-quality shots.
• The Huawei P20 Pro is equipped with f/1.8, f/1.6 and f/2.4 wide aperture Leica lenses, while the Huawei P20 features f/1.8 and f/1.6 wide aperture Leica lenses.
• The Huawei P20 Pro includes a brand new Leica telephoto (VARIO-SUMMILUX-H 1:1.6-2.4/27-80ASPH) lens for long-range photography of up to 3x optical, 10x digital zoom and 5x Hybrid Zoom. The Huawei P20 delivers 2x Hybrid Zoom.
• The HUAWEI P20 Series uses Huawei AIS (AI Image Stabilisation) technology to recognize objects with an AI algorithm, then filters and corrects images as a result of shifts and blurs caused by an unsteady hand holding the device. Huawei AIS steadies handheld night shots for incredible long exposure images without a tripod.
• The new devices also support six-axis stabilization and 960fps super slow motion, which is 4x higher than the standard 240fps and captures details that cannot be seen with the naked eye.
• The P20 Series features Ultra Snapshot mode, where the devices can capture an image in as little as 0.3 seconds, even from an off screen.
• Both smartphones boast 4D predictive focus, where the camera predicts moving objects and focuses on them with extreme efficiency to capture minute details of these objects in motion.
• The Huawei P20 and Huawei P20 Pro pack a 24MP selfie camera with AI beautification, which captures the smallest details and brings selfies to life through natural skin tone enhancements, delicately outlined face shapes, and 3D facial feature adjustments.
• The Huawei P20 Pro has an IP67 rating – six for dust resistance and seven for water resistance – which means it can withstand being submerged in one meter of water for up to 30 minutes. The Huawei P20 is rated IP53 for splash resistance.
• The Huawei P20 and Huawei P20 Pro can be connected to a monitor in PC mode, which provides a desktop environment for users. With PC mode, users can enjoy the productivity benefits of a desktop, complete with keyboard and mouse functionalities on the phone, without having to carry a laptop around.

“The all-new Huawei P20 Series is a huge leap forward from the previous generation, blending technology and art to bring consumers an unprecedented experience. From the artistic design, gradient colors and Leica triple camera, to the Kirin 970 chipset and Master AI photography features, Huawei demonstrates its accumulated knowledge in photography innovation, and its commitment to intelligent technology research and development,” concludes Mohamed. Huawei's Consumer BG believes that competitiveness begins and ends with consumers. With this in mind, in 2018 we will continue to innovate in core technologies – including AI, AR, and VR — to guide evolution from smart devices to intelligent devices.

Pricing and Availability
The Huawei P20 Lite, Huawei P20, and Huawei P20 Pro are available in South Africa from 6 April.
The recommended retail price for the P20 series is as follows:

• P20 Lite – R5 999
• P20 – R12 999
• P20 Pro –R 15 499

The P20 and P20 Pro both come with an exceptional service offering, where customers will be entitled to a one-hour fast service repair at Huawei branded service centers, as well as a one-time free screen replacement service within the first year warrantee of the device.

Cheers!!!

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