The ‘Kunlun Spirit’: The Tenacious Innovation Story Behind @HuaweiZA #HuaweiMate50Pro Glass Display

Hi Guys, 

The first smartphone to obtain SGS five-star glass drop resistance certification

With the recent launch of the HUAWEI Mate50 Pro in South Africa, reviewers and tech enthusiasts everywhere have been buzzing with excitement about the smartphone’s futuristic features, such as the Iconic Symmetrical Space Ring design and the Ultra Aperture XMAGE camera. In addition, the HUAWEI Mate50 Pro also introduces the HUAWEI Kunlun Glass display, one of the phone’s most exciting features.

Surveys reveal that half of the industry’s after-sales maintenance cases are related to cracked or broken screens. A simple crack on the glass is often enough to warrant a repair or result in the replacement of the entire screen, middle frame and even the battery. And so HUAWEI engineers created the HUAWEI Kunlun Glass - to resolve this pain point.

Engineering wonders of the HUAWEI Kunlun Glass

After years of uninhibited exploration and bold risk-taking, HUAWEI’s engineers took on a new challenge to create an invincible glass like no other. Now, with the launch of the HUAWEI Mate50 Pro, the HUAWEI Kunlun Glass is ready to be enjoyed by users all over the world.

In developing the HUAWEI Kunlun Glass, HUAWEI engineers were inspired by the robust features of reinforced concrete structures. Further research revealed that the load-bearing walls of traditional buildings could maintain a stable structure even if the surface was damaged after adding a strengthening layer.

To apply the same technique to smartphone screens, they figured out a way of introducing a large number of nanocrystals into the glass, to form a dense supporting structure to improve the resistance. Thus, the HUAWEI Kunlun Glass coating consists of 10 quadrillion nanocrystals, made possible by composite ion strengthening, 24-hour nanocrystal growth at high temperatures, a 108-step micro-crystalline matrix material and panel processing techniques, and 1 600℃ platinum smelting technology, which boosts the durability of the glass.

Thanks to the HUAWEI Kunlun Glass, the drop resistance of the HUAWEI Mate50 Pro has now increased 10 times. As a result, the HUAWEI Mate50 Pro has become the first smartphone to obtain the five-star glass drop resistance certification from Switzerland’s SGS.

Putting the HUAWEI Kunlun Glass through its paces

Several local Friends of the Brand have tried to push the HUAWEI Kunlun Glass to its limits. Some have been seen on social media using the HUAWEI Mate50 Pro to smash walnuts, while others have repeatedly thrown the phone onto concrete floors - and yet the phone has come out unscathed, time after time. Unsurprisingly, videos of the unsuccessful destruction attempts have garnered thousands of views. Nadia Jaftha / Cindy Mahlangu / Natasha Thahane

The tenacious spirit of innovation

The road taken towards the development of the HUAWEI Kunlun Glass - like the path to summiting a mountain peak - was neither simple nor smooth. The HUAWEI team was met with repeated setbacks during the research and development process, including challenges related to strengthening the type, number, and size of the nanocrystals. It was only through their resilience and resourcefulness that they were able to push through.

Eventually, the team successfully mastered the formula to control the type, quantity and size distribution of crystals inside the HUAWEI Kunlun Glass, as well as solving the ceramic’s material strength and optical matching issues.

A phone to enhance your lifestyle

Besides the HUAWEI Kunlun Glass, the HUAWEI Mate50 Pro comes with a host of other features that represent a major step forward in smartphone aesthetics and technology. This includes the symmetrical Space Ring Design, the intricate, eye-catching Clous de Paris step-patterned embossing design, and the versatile Ultra Aperture XMAGE camera.

The XMAGE camera brings you photographic qualities that are the epitome of HUAWEI’s technical expertise in mobile photography, with incredibly pleasing colour reproduction and lighting effects. At the same time, the unique Low Battery Emergency Mode allows for more power to be drawn from the battery, safely and without harming it, when the battery reaches 1%Na charge, while the SuperStorage feature helps you store significantly more personal data on your smartphone. All in all, this fantastic phone really is geared to enhance your lifestyle in so many ways!

The HUAWEI Mate50 Pro is priced at R24 999 for the 256 GB and R26 999 for the 512 GB and can be purchased at the HUAWEI online store or selected retail stores.

Cheers!!!

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The #HuaweiMate50Pro: SuperEnergy Boosting Technology Powers During Emergency @HuaweiZA

Hi Guys, 

The Low-battery Emergency Mode provides you with extra power and therefore extra time

The current iteration of the flagship series, the HUAWEI Mate50 Pro, boasts an Iconic Symmetrical Space Ring Design, an astonishing Ultra Aperture XMAGE Camera and ultra-reliable performance, in addition to visionary Super Device features spearheaded by HUAWEI’s mobile operating system, EMUI 13.

In addition, the new smartphone also features a super handy feature called the Low-Battery Emergency Mode. This is a power-saving mode that is built on a large battery with powerful EMUI 13 algorithms and a SuperEnergy boosting technology. Activated during low battery conditions, this feature allows for more power to be drawn from the battery, safely and without harming it.

Innovative Low-Battery Emergency Mode to prolong battery life – safely

Battery life is defined as the amount of time your device runs before it needs to be recharged, and sufficient battery life is crucial for any phone user. Unfortunately, due to aesthetics and portability-related requirements, most smartphones are limited to a battery life of one to two days, which, while being arguably a reasonable amount of time, is nonetheless not always ideal.

There are certain steps you can follow to maximise your smartphone battery life - for example, avoid charging or leaving your mobile device in hot environments, including direct sun exposure, for extended durations. In addition, with the HUAWEI Mate50 Pro, you can take advantage of the Low-Battery Emergency Mode. The feature combines a high-specification battery with EMUI 13 algorithms and SuperEnergy boosting technology and is designed to keep up with the needs of the fast-paced lifestyles of today’s users, as well as expand the scope of what they can expect from a smart device.

The Low-Battery Emergency Mode on the HUAWEI Mate50 Pro intelligently activates SuperEnergy boosting when your smartphone battery level falls to 1% – rescuing it from rapidly depleting completely. Basically, when the phone has only 1% battery left, the SuperEnergy boosting feature is intelligently activated, in turn aggregating the remaining battery, which provides the user with invaluable extended standby time on the smartphone.

The SuperEnergy boosting feature, which comprises energy accumulating pump technology, can re-polymerise the remaining ions in the battery through a special and very thin ’straw’. This enables the phone to be used for a period of time even after the ’off power is realised. What’s more, it is safe, as follows: it meets the certification range of HUAWEI’s charge-discharge cycle; is within the normal safe discharge range of the battery; and complies with industry standards.

Emergency Mode to keep your smartphone running in a crisis

Whether you are in an emergency situation or you simply want your smartphone to conserve power for as long as possible, the HUAWEI Mate50 Pro SuperEnergy feature has you covered. You no longer have to deal with the frustration of losing connectivity with friends and family when your battery suddenly and finally goes flat. With the HUAWEI Mate50 Pro, when you see your battery level drop to that dreaded 1%, the SuperEnergy boosting feature kicks in to aggregate the residual power.

Under this Low-Battery Emergency Mode, your phone is able to sustain three hours of standby time or 12 minutes of calling. Not to mention, it does all this without causing damage to the battery lifespan. This brings you multiple benefits.

Firstly, you can be assured that every last viable volt in the battery is put to good use in case you need to make an emergency call. Secondly, the 12 minutes of calling time provide you with the ability to make emergency calls - including being able to provide information over the phone to emergency responders and the like. You will also have more time to get your smartphone to a power source to recharge it before the battery is completely dead.

The HUAWEI Mate50 Pro is now available in Orange, Silver and Black and can be purchased from selected retail stores or the HUAWEI online store. The smartphone is priced at R24 999 for the 256 GB and R26 999 for the 512 GB.

Cheers!!!

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HUAWEI South African Consumer Device Group to Launch the much-anticipated HUAWEI Mate50 Pro @HuaweiZA

Hi Guys, 

This January, the HUAWEI South African Consumer Device Group will be releasing an exciting new line-up of products, including the futuristic high-end tech flagship smartphone, the HUAWEI Mate50 Pro.

HUAWEI has consistently pursued trailblazing innovations and the HUAWEI Mate Series is the crown jewel of its unabating efforts to bring cutting-edge technology to smartphones. The HUAWEI Mate Series distinguishes itself from other high-end flagship models, with each generation and incorporates visionary features that provide the ultimate digital experience for consumers.

The latest iteration of the flagship series, the HUAWEI Mate50 Pro, boasts an Iconic Symmetrical Space Ring Design, an astonishing Ultra Aperture XMAGE Camera and ultra-reliable performance in addition to the exceptional Super Device features spearheaded by EMUI 13.

“The HUAWEI Mate50 Pro embodies HUAWEI’s flagship technology advancements and innovations. It boasts industry-first features, like the Ultra Aperture XMAGE camera; which features a one-of-a-kind optical system, with 10 size adjustments to the physical aperture via adjustable blades. The smartphone’s Kunlun Glass is certified by Switzerland's SGS with 5-star glass drop resistance,” says HUAWEI Vice President of Operations, Akhram Mohamed.

“These elements, amongst others, make HUAWEI truly proud to launch the HUAWEI Mate50 Pro in South Africa, which is a reflection of our commitment to exploring the endless frontiers of technology,” concludes Mohamed.

The HUAWEI Mate50 Pro has vast advantages over the competition in terms of its design, rear camera system, new strengthened glass, battery and its wireless supercharge, marking the smartphone a must-have on a consumer’s 2023 purchase list.

You can pre-order the new HUAWEI Mate50 Pro on the HUAWEI online store or at selected network providers, including Vodacom, MTN, Telkom and Cell C.

That’s not all, alongside the HUAWEI Mate50 Pro, HUAWEI will also be launching the HUAWEI FreeBuds 5i and the HUAWEI MatePad SE 10.4-inch.

Cheers!!!

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