@HuaweiZA - A #Brand To Watchout For In 2016 #Smartphones

Hi Guys, 

The Huawei Consumer Business Group announced it has shipped over 100 million smartphones worldwide in 2015, cementing its position as one of the top three consumer device companies in the world. Over the last five years, shipments of Huawei's smartphones have increased more than 3,000 percent, from 3 million in 2010 to 100 million in 2015. This year’s performance represents an important achievement as Huawei continues to grow and launch several global flagship devices each year that are focused on the premium market and integrate the best in creativity, design, fashion, photography and performance. 

Steady Growth in Smartphone Shipment

“Huawei’s success is not accidental. These results directly reflect the consumer demand for our products, and we’re proud to deliver premium smartphone devices to people around the world,” said Kevin Ho, President, Huawei Consumer Business Group Handset product line. “The smartphone landscape is constantly changing as people look for devices that let them extend the boundaries of what’s possible. We look forward to continued growth in 2016 as we expand our product portfolio and partner with some of the world’s top brands to bring the best devices to market.”

In 2015 Huawei recorded a 30 percent increase in its mid-to-high-end smartphone shipments, including:

• Through September, 4 million P8 smartphone shipments, 7.5 million P7 smartphone shipments, and 6.5 million Mate 7 smartphone shipments.

• The launch of Huawei’s Mate S smartphone, which was sold in 48 countries across Asia and Europe and Europe.

• Huawei’s Nexus 6P smartphone made in collaboration with Google, which made headway in North America.

• The Mate 8 smartphone, which was launched in China in November.

This success is a result of Huawei’s extensive research and development efforts, diversification across markets, omni-channel strategy and the brand loyalty inspired by its products. 

Research and Development:
Huawei’s expansive R&D efforts set the standard for the most unique and innovative consumer devices to hit the market in 2014. Last year Huawei invested 14.2 percent ($6.3 billion USD) of its annual revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices. Huawei has established 16 research laboratories in various countries including China, Germany, Sweden, Russia and India. Each R&D center is chosen for a strategic purpose. For example, Huawei’s research institute in Japan focuses on materials and technology, utilizing Japan’s spirit of pursuing perfection. In Paris, Huawei collaborates with the Paris Aesthetics Center to consult French luxury designers to ensure its smartphones reflect the most cutting-edge fashion trends. With R&D as its foundation, Huawei has achieved an important balance constantly improving its product concept, hardware architecture and EMUI user interface.

Diversification and Omni-channel Strategy:
2015 marked a significant shift in Huawei’s market strategy. While Huawei experienced excellent results in the mid-to-low-end market, this year it launched a series of premium smartphone to expand its portfolio into the high-end market, attracting attention from consumers across the globe. To meet the growing demand for Huawei devices, Huawei established over ten thousand experience centers and franchised stores in China and will open 1,000 additional stores in 2016. By leveraging brick-and-mortar establishments where consumers can hold and try using the devices, quality online and offline retailers and streamlined distribution channels, Huawei is expanding the reach of its devices to people everywhere.

Looking Forward:
Huawei employs the world’s most elite engineers and developers to deliver exceptional results. Driven by their passion for perfection, the Huawei team works tirelessly to provide consumers with the best experience and develop products that are truly worth pursuing. 2015 signifies an important milestone for Huawei, with its record-breaking domestic smartphone shipments and recognition as a top-three smartphone brand worldwide. Huawei is confident that it will continue to disrupt the global smartphone market in 2016. For more information, please visit: http://consumer.huawei.com/cn

Congratulations and All the very best to the brand and I hope I will be using one of their smartphone devices as my day to day phone. Follow the brands on twitter and facebook.

Cheers!!!

Follow me on twitter @araijain or @thelifesway 
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Mate S: @HuaweiZA Luxurious Smartphone unveiled #IFA2015

Hi Guys, 

Huawei unveiled its new flagship smartphone, the Huawei Mate S, at a special event in Berlin. The Mate S features new luxury-focused design packed with innovative technology to deliver the best possible Android experience. Key features of the new phone include a floating 2.5D screen, a pressure sensitive touch system and a new battery technology to give the users the maximum usages from a single charge. This is in addition to enhancements to the camera, the fingerprint reader and the touch controls introduced in previous models. 

“Our goal in designing the Huawei Mate S was to develop a smartphone that offers a personalised experience, rather than a commoditised one,” said Richard Yu, CEO of Huawei Consumer BG. “The Huawei Mate S is based on insights we gathered about human interaction – most notably that touch is a natural action we take to understand our world. The Huawei Mate S redefines how we incorporate touch technology into our smartphones, breaking through the conventional way of touch screen control and ushering in new imagination for human-machine interaction.”

The Mate S’ touch screen control technology uses an unconventional design to strike a balance between the phone’s brilliant capabilities and its stunning visual appearance. Building on the revolutionary Huawei Mate 7 smartphone, the Mate S features a 5.5 inch 2.5D AMOLED screen that is 7.2 millimeters thick at the centre but with a width on the edges of just 2.65 millimeters. The arched back cover is designed to fit perfectly into the palm of a hand, making the phone less likely to be dropped. 

Touch is at the heart of the Huawei Mate S, creating an enhanced experience for users that simplifies their interaction with the device. When viewing photos, they can be quickly previewed and enlarged by pressing the screen with one finger, streamlining the operations of a traditional phone. The Mate S can also be used as a scale to weigh objects. The phone is equipped with Fingerprint 2.0, an upgraded version of the advanced chip level security and one-key unlock technology pioneered in the Mate 7. Fingerprint 2.0 halves recognition speeds, with more accurate self-learning functions. It can also be used to control the notification bar, erase unread notifications, preview pictures, and hold and take phone calls. All of these options improve the one hand operation of the phone. 

Fingerprint 2.0 and Knuckle Control 2.0 – technology first introduced in the Huawei P8 – simplifies how users switch between app operations and take screenshots. The feature offers users a new way to interact with their phone: drawing a “C” with their knuckle activates a camera, while double-clicking the screen with a knuckle records the screen in the form of a video. With these options, every type of touch provides an opportunity to be innovative.

The Mate S is equipped with a camera that considers users’ needs in everyday life as well as professional camera setting. The 13-megapixel rear camera features an advanced sensor with optical image stabilisation, dual color-temp LED flash lights, and independent image signal processor camera units, all of which combine to capture higher quality pictures faster. The Mate S takes camera capabilities one-step further by offering an 8-megapixel front camera with soft, front lights to improve selfies. 

The professional camera mode allows for manual adjustment of ISO, exposure compensation, exposure time, white balance and focusing, and functions such as the grid, and flash-assisted focusing. 

The Mate S takes regular recording functions to the next level by leveraging three microphones to support a smart direction algorithm. The Mate S’ beam-forming algorithm allows all three mics to focus on the sounds coming from where the phone is facing, enabling a clear recording with minimal background noises. For consumers on the go, the Mate S also supports Mopria printing general protocol, which includes 700 printer types across 29 leading brands. 

The Mate S will be initially available in more than 30 countries including China, France, Germany, Israel, Japan, Spain, South Africa and UAE. The Mate S will be available for pre-order in Western Europe on Vmall.eu starting Tuesday, September 15. Exact South African availability and pricing will be announced at a later date. I am awaiting this awesome new upgrade as I loved Huawei Mate 7 when I had it for review. I am loving some of the latest features in Huawei P8.  

For more information, please visit: consumer.huawei.com

Follow the brand on:  Facebook: facebook.com/HuaweiDevice / Twitter: twitter.com/HuaweiDevice /

Google+: google.com/+HuaweiDevice / YouTube: youtube.com/HuaweiDevice /Flickr: flickr.com/HuaweiDevice

Cheers!!!

Follow me on twitter @araijain or @thelifesway 
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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EISA Consumer Smartphone Award goes to #IgniteP8 @HuaweiZA

Hi Guys, 

Huawei, a leading global information and communications technology (ICT) solutions provider, has been awarded ‘European Consumer Smartphone 2015 – 2016’ by the European Imaging and Sound Association (EISA) for its latest flagship smartphone, Huawei P8. This is the third consecutive year that Huawei has been recognized by EISA in this category.

Building on the success of last year’s award‐winning Ascend P7, the new Huawei P8 is the culmination of the P series’ rich heritage of style and functionality, and is once again redefining the smartphone market with easy-to-use features that amaze and inspire consumers. EISA praised Huawei for delivering ”improved camera performance and surprisingly high‐end craftsmanship that gives this affordable device a truly sophisticated appearance.” It highlighted its 2,680mAh capacity battery, f/2 lens developed for better low‐light performance and the P8’s excellent 5.2‐inch Full HD IPS‐NEO display. I am still awaiting to review the device and hope to use it forever as my day-to-day smartphone also if Huawei agrees to the same.

The low-light camera performance allows consumers to be more creative using the best light painting facility available on a smartphone and amazing crisp high contrast shots. The P8 also features a compact and powerful dual-antenna design plus rapid switching technology allows the phone to intelligently recognize the best mode reduces dropped calls and maintains a stronger signal.

“We are proud to be presented with this award for the third year in a row. We are committed to challenging the industry and revolutionizing how a smart phone is used - the Huawei P8 is the most user-friendly smartphone for consumers globally,” said Glory Zhang, Chief Marketing Officer, Consumer Business Group (BG).

In August 2014, Huawei Ascend P7 was named ‘European Consumer Smartphone 2014 – 2015’ and was praised for its ‘beautiful glass finish’, ‘attractive price’ and its 8-million-pixel front-facing camera and rear 13-million-pixel sensor with flash and supporting apps. Huawei Ascend P7 is now on sale in over 100 countries and has shipped more than 7 million units since it was launched. In 2013, Huawei had been awarded the ‘European Consumer Smartphone 2013 – 2014’ for the ultra slim 6.18mm Ascend P6. I have not used any of the P series phones but they are very slim and loaded with technology to keep you engaged to your smartphone all the time. Follow the brand on - Facebook: facebook.com/huaweidevicesouthafrica
Twitter: twitter.com/HuaweiZA & Huawei Consumer BG online SA: consumer.huawei.com/za/

 

Cheers!!! 

 

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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@HuaweiZA P8 - Designed to Enhance Creativity #IgniteP8 #Johannesburg

Hi Guys! 

Design took centre stage in Johannesburg on Thursday, 02 July when Huawei introduced its latest masterpiece, the P8 smart phone at the Johannesburg Country Club. Building on the success of its predecessors, the P8 embodies classic yet inspiring design, class-leading technology and ease of use that is bound to amaze and inspire its users. The P series is focused on beauty and the Huawei P8 epitomizes this in all aspects, from the phone’s design, the user interface and including its packaging. The Huawei P8 is undoubtedly “superlatively fashionable”.

The phone’s design inspiration comes from the ancient tradition of libraries throughout the ages, where knowledge is curated on mahogany bookshelves, and is steeped in history and a respect for culture. This is reflected in the design that aims to enhance comfort and elegance, with the phone’s curves inspired by the spine of hardcover books that offers outstanding comfort. The packaging of P8 also is based on this design inspiration and I am waiting for the day to unbox the device myself.

The P series is recognized for its minimalist aesthetics including: a flat screen, frameless front and pure back design. Similar to the screen, the camera lens has a flat surface, which reflects the pursuit of a minimalist feel and form. Catering to the fashion conscious consumer who delights in choice, the Huawei P8 is available in silver, gold, black and grey. The P8’s 5.2’’ full HD display with a 1080p resolution completes the design of a handset that redefines elegance and a fully immersive experience. The sleek design combines comfort and ease of use, with the beveled body measuring a mere 6,4mm in height and weighing only 144g.

The P8’s outward appeal lies in its sleek, classical design that reflects its users’ sense of style and appreciation of performance and usability. Combining elegance, craftsmanship and durability, the P8 is manufactured using the latest nano-injection moulding technology to deliver a one-piece aluminum body.  Also the Huawei P8 comes with Huwaei Select giving you 24 months of warranty for free screen and liquid damage repair. 

Creativity knows no bounds with the introduction of the P8’s enhanced video and photography options that are built on Huawei’s revolutionary philosophy for camera design that leverages hardware, software and proprietary algorithms. 

Captured through the 13MP camera, the P8 redefines artistic expression to deliver images of the highest quality - no matter the conditions. The world’s first four-color RGBW sensor enhances brightness in high contrast lighting situations, and reduces it in low light environments. This means that clear, sharp and noise-free images can be captured in even the most trying low-light conditions. 

This device has a dual SIM slot that alternatively accepts a second SIM card for storing all your extra photographs, documents or anything else that ignites creativity. The Huawei P8 is optimized for 4G/LTE data connections as well as enhanced network roaming - which is performed nearly three times faster than competitor phone models. 

The Huawei P8 is undoubtedly the smart phone of choice for the fashion-conscious, visually-stimulated modern user. The P8 will be available in South African stores and through all network operators from the second week of July. Vodacom has already announced some deals for first 2000 customers who buys P8 will receive 1TB HDD along with the phone. Other telecom partners will have their own plans and deals for their respective customers. I am waiting for the device so that I can review the same soon on my blog.

Cheers!!! 

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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@HuaweiZA P8 - Making Memories Count #IgniteP8 #Johannesburg

Hi Guys,

2015 Smartphone technology is changing – a phone is no longer simply a phone. It serves a wide array of functions, one of which is making memories with a built-in camera and much more from the front camera in the form of selfies. Huawei is committed to delivering consistent, positive experiences and has recently developed a revolutionary light painting smart phone to help do this – the Huawei P8. The P8 breaks new ground by combining the best of fashion and technology to give consumers the perfect blend of technology, sleek styling, usability and revolutionary low light camera features. The P8 embodies a new philosophy for camera design that leverages a combination of hardware, software and proprietary algorithms to help users capture beautiful photographs, even in the worst lighting conditions. The P8 smartphone has 13 MP main camera with OIS and f2.0 and 8 MP front camera to take selfies etc.

Eight awesome camera features that you can look forward to with the Huawei P8:

1. No more fuzz: Industry-leading Optical Image Stabilizer technology up to 1.2°, enabling high-quality photos and videos, and managing camera shake so images are consistently sharp. It takes the images really sharp which I tested with the smartphone models on display.

2. Perfect lighting: The world’s first four-color RGBW sensor enhances brightness by 32 percent in high contrast lighting situations, reduces it by 78 percent in low light environments. DSLR-level independent image processor enables noise reduction when shooting and intelligent detection of a high-contrast lighting environment.

3. Your own virtual studio: Four professional quality low-light shooting modes giving users access to a virtual photo and video studio to capture artistic inspirations. That's a thought if we have 3 other people using the same camera then only we can try to do this feature. This can only be tested under an #instagram walk by the brand where they give everyone the same phone.

4. Playful painting: The P8’s ‘Light Painting’ mode, one of the four professional quality low-light shooting modes, leverages the manual camera shutter to capture broad swaths of light. Light Painting mode can capture a rolling ferries wheel at night, showing the circular streams of light in an artistic photo. You can also “light paint” your own freehand pictures using a small torchlight in the dark. This is something which helps you create your own canvas with light. My understanding of the same is that it records the video for some seconds and then merges the same into a single image to give you an awesome photograph. I have so many ideas to try this feature out and create my unique canvases.

5. Preview functionality: Another industry first low with this light technology is the ‘Light Check and Preview’ mode. By giving you a preview of what the shot will look like, the device makes it easier to experiment creatively with light sources in the dark. This is amazing as you can think of carrying on with the shot or changing to take a better one.

6. Professional filming: The Huawei P8’s ‘Director’ mode is the industry’s first professional-level video capture function on a smart phone. It allows you to direct and control up to three other Android phones when shooting a video scene from four angles simultaneously, while also synchronizing video clip editing. If this can be done using any other brands Android camera also where P8 controls them, then it will be amazing.

7. Dual-color flashlight: Separate regulation of individual LEDs provides versatile control of flash lighting and optimizes the AWB effect.

8. Super Selfies: The P8’s ‘Perfect Selfie’ mode utilises face recognition and pre-set custom enhancement selections so you can now get the perfect selfie. This is really cool feature to always look great in all your photographs.

The Huawei P8 delivers a new level of usability for applications impacting everyday life – at work and at play. With craftsmanship that pushes the bounds of possibility and new revolutionary light painting modes, the Huawei P8 provides consumers with an inspiration for creativity. Looking forward to actually use the phone and post a lot of photographs on my instagram channel.

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page
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@HuaweiZA P8 - The Real SmartPhone Experience #IgniteP8 #Johannesburg

Hi Guys,

Style and glamour took centre stage in Johannesburg on Thursday, 02 July when Huawei introduced its latest masterpiece, the P8 smart phone at the Johannesburg Country Club. Johannesburg is the latest stop in a worldwide tour that has included stops in Bangkok, Singapore, New York and London, with newly appointed GM of Huawei Consumer Business Group SA, Charlene Munilall unveiling a smart phone that flawlessly balances artistry and creativity.

“The goal of the Huawei P8 is to become the most user-friendly smart phone for consumers globally. Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary and premium user experience. The device symbolises our continuous commitment to provide customers with access to premium quality products” said Charlene Munillal, GM of Huawei Consumer Business Group SA. 

The P8 embodies classic yet inspiring design, class-leading technology and ease of use that is bound to amaze and inspire its users. The P8 will be available in South African stores and through all network operators from the second week of July. The P8’s outward appeal lies in its sleek, classical design that reflects its users’ sense of style and appreciation of performance and usability. Combining elegance, craftsmanship and durability, the P8 is manufactured using the latest Nano-injection moldings technology to deliver a one-piece aluminum body.

The sleek design combines comfort and ease of use, with the beveled body measuring a mere 6,4mm in height and weighing only 144g. Catering to the fashion conscious consumer who delights in choice, the Huawei P8 is available in silver, gold, black and grey. The P8’s 5.2’’ full HD display with a 1080p resolution completes the design of a handset that redefines elegance and a fully immersive experience.

These physical attributes that perfectly blend human-machine design are enhanced by clarity of thought and ease of use in the user interface that delivers a new level of usability for applications impacting everyday life – at work and at play. This is by virtue of Huawei’s Emotion UI 3.0 (EMUI) user interface that redefines the user experience. Built on top of the Android 5.0 Lollipop operating system, EMUI offers what can only be called a containerized solution: it’s a look, feel and set of features unique to Huawei.

Android Lollipop 5.0 on the P8 features a bold design that is responsive and allows for quick ways to view and respond to messages directly from the locked screen. It comes with automatic encryption to help protect data on the device if it is lost or stolen. The inclusion of SELinux running on all applications allows for protection against vulnerability and malware. Another great feature that comes part of the Operating System is when the screen is off, simply utter the words “OK Google” to access the full Google offering.

This attention to usability detail is taken a few steps further with the ability to increase the volume by up to 58 percent above normal level in noisy environments, as well as the ability to cut out 90 percent of wind noise when using a headset or earphones with a single mic. Add to this the super hands-free functionality that enables clear hands-free speaker calls within two meters, and the built-in independent audio decoder chipset that doubles the music volume without sacrificing audio quality.

All these features and functionality are powered by Kirin 930 Octa-Core 64-bit chipset, delivering outstanding performance that outpaces the smart phone market by 20 percent. The 2680mAh battery has been optimized through extensive research and development in the Huawei laboratories and offers 24 hours of standby power when only 10 percent battery power remains.

This has been achieved by also applying Huawei’s unique battery management technology that includes features such as balancing brightness and energy consumption that provides 20 percent higher efficiency than comparative phones. The P8 is available with either 16GB or 64GB on-board memory, which can be supplemented with a micro SD card up to 128GB that fits into the dual SIM slot that alternatively accepts a second SIM card.

The Huawei P8 is optimized for 4G/LTE data connections as well as enhanced network roaming - which is performed nearly three times faster than competitor phone models. By the same token, voice quality has been given a boost with Huawei’s Signal+ technology that provides seamless network connectivity, even when users are travelling on a train at a speed of up to 300 kilometers per hour.

How the P8 handset performs and how it matches with the all the details mentioned above will be reviewed once the device reaches my hands? The P8 launch was amazing and grand and brought all the media from South Africa and other parts of Africa also to see the smartphone. 

Cheers!!!

Follow me on twitter @araijain or @thelifesway
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page
Checkout my photo blog - www.photoyatra.blogspot.in
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