Comic Con Africa Empowered by AXE #EmpoweredByAXE

Hi Guys, 

AXE is returning Comic Con Africa and AXE is bringing fans the opportunity to unleash their boldest selves with AXE.

AXE returns to Comic Con Africa with a stand-out activation themed Empowered by AXE, inviting fans to celebrate confidence, individuality, and bold self-expression through an immersive fragrance journey.

From the moment you step into the AXE-perience Zone, you enter the AXE universe. The experience kicks off with a 360-degree projection space that sets the tone for a powerful sensory adventure. Inside, fans will explore four interactive scent zones inspired by AXE’s most iconic variants: Apollo, Ice Chill, Dark Temptation, and Black. Each space reflects a different side of confidence and encourages personal discovery.

Visitors will be guided by AXE’s futuristic ambassadors, the AXE-tronauts, who bring energy, swagger, and storytelling to every part of the experience. From fragrance education demos and content capture stations to the AXE-ploration Podcast Studio, each element is designed to inspire and connect with fans on a deeper level.

At the AXE Stage, attendees can enjoy live performances by Robot Boii, a cosplay costume contest, and high-energy entertainment throughout the day. Before leaving, guests can head to the AXE Bar for a mocktail inspired by one of the AXE fragrances.

Those who share their experience using #EmpoweredByAXE will unlock a spin-and-win station where exclusive AXE merchandise is up for grabs.

Keep an eye out for our epic AXE panther, who will roam the halls of Comic Con Africa. And whether you are at the stand or not, you will get the opportunity to grab your free AXE sample.

Whether you are channelling your inner superhero, anime persona, or everyday confident self, the AXE Experience is here to celebrate your individuality and personal power.

Visit the AXE stand in Hall 5 and discover what it means to be Empowered by AXE.

Tickets for Comic Con Africa are moving fast, and Saturday is already sold out. Secure your spot now through Howler and get ready for good games only in your happy place.

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@MicrosoftSA @Uber_RSA Created Unique Travel and Win Opportunity #WhoWillWin

Hi Guys, 

Microsoft Lumia and Uber broke a unique partnership to celebrate the release of new blockbuster Batman v Superman: Dawn Of Justice. The cinema event of the year sees two of the greatest comic book heroes, namely Superman and Batman, going toe to toe in Batman v Superman: Dawn Of Justice. Microsoft South Africa has partnered with Uber and Warner Bros. Pictures to provide fans with a cinematic experience to match the phenomenal stature of this titanic clash. 

“Fifty lucky people in both Cape Town and Johannesburg got to attend the preview of this 3D blockbuster on Wednesday 23 March with a friend,” says Michelle Wyne, Microsoft Marketing Manager for Mobile Devices. “Like Bruce Wayne, they will get the red carpet treatment, kicking off with ride in style in an UberBLACK.”

This chauffeured ride took them straight to the preview venue, where they were able to step into the shoes of Clark Kent by chronicling some of their favourite moments in the photo booth for possible inclusion in the social pages of the Daily Planet. Attendees also won some instant prizes in the Microsoft Lumia zone and set the stage for the evening’s main event by challenging their friends at the Xbox Station.

Pick your path to greatness: Gotham City or Metropolis

People entered the same by opening the Uber app and entering the code LumiaBATMAN or LumiaSUPERMAN in the Promotions tab. Once done and when they Re-opened the app after 30 minutes you will see a fourth tab as your unique Super Hero view pops up. 

“We are so excited to join forces with Microsoft Lumia and Warner Bros. Pictures to give riders the chance to attend the exclusive preview of the epic show down of Batman v Superman. Thank you to our partners for this opportunity, we are always looking for new ways to enhance the Uber experience”, says Alon Lits, General Manager Sub-Saharan Africa Uber.

This sweepstakes promotion was open to both new and existing Uber users who took a ride in Cape Town and Johannesburg. The 50 winners in each city were selected at random.

“Warner Bros. Pictures is delighted to partner with both Microsoft Lumia and Uber on the highly anticipated Batman v Superman: Dawn Of Justice release. Our partners have come up with an innovative and very trendy campaign which suits the film perfectly, and consumers will love every interaction from catching a personalised Batman or Superman Uber ride to the activation to seeing the film before it releases nationwide,” says Sue Dickinson, Marketing Manager: Warner Bros Pictures South Africa.

From director Zack Snyder (“Man of Steel”) comes “Batman v Superman: Dawn of Justice,” starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and Henry Cavill (“Man of Steel,” “The Man from U.N.C.L.E.”) as Superman/Clark Kent in the characters’ first big-screen pairing. Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day saviour, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.

Batman v Superman: Dawn of Justice is being releases by Times Media Films and released on cinemas nationwide on 24 March 2016.

Cheers!!!

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Ant-Man : Sometimes, big heroes start small @SterKinekor #SouthAfrica

Hi Guys,

The release of Marvel’s latest comic book super-hero, Ant-Man, brings one of the founding members of The Avengers to the big screen for the very first time. The film, just released in the USA, shot to the number one spot at the box office, and grossed US $57.23 million in its opening weekend! Now it’s the turn of super-hero fans across South Africa. Being treated to one of this year’s most anticipated Marvel films - before its official release locally – and being able to watch it in 3D on the big screen, in the luxurious comfort of Cine Prestige or in the immersive IMAX® theatre, is a guaranteed five-star night out for any movie fan. Ster-Kinekor is giving you the opportunity to experience Marvel’s Ant-Man first - for one night – on Thursday, 30 July at 8pm.

The film releases nationally in 3D and 2D at Ster-Kinekor cinemas countrywide – including Cine Prestige and IMAX theatres – on Friday, 31 July, and bookings are now open.

From Marvel Studios and director Peyton Reed comes Ant-Man. Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang (aka Ant-Man) must embrace his inner-hero and help his mentor, Dr Hank Pym, to protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world. Having been forced out of his own company by former protégé Darren Cross (Corey Stoll), Dr Pym (Michael Douglas) recruits the talents of Lang (Paul Rudd), a conman just released from prison.

Lang becomes Ant-Man, trained by Pym and armed with a suit that allows him to shrink in size, possess superhuman strength and control an army of ants. The miniature hero must use his new skills to prevent Cross, aka Yellowjacket, from perfecting the same technology and using it as a weapon for evil. Marvel’s Ant-Man also stars Evangeline Lilly as Hope van Dyne, Bobby Cannavale as Paxton, Michael Peña as Luis, Judy Greer as Maggie, Tip ‘Ti’ Harris as Dave, David Dastmalchian as Kurt, Wood Harris as Gale and Jordi Mollà as Castillo.

Peyton Reed directs Marvel’s Ant-Man with Kevin Feige producing and Louis D’Esposito, Alan Fine, Victoria Alonso, Michael Grillo, Edgar Wright and Stan Lee serving as executive producers. Marvel’s Ant-Man promises a high-stakes, tension-filled adventure as its blasts its way onto Ster-Kinekor cinemas across South Africa from Friday, 31 July. The running time of the film is 1hr 55 mins, and the classification is still to be confirmed.

‘Ant-Man, while based on a minor deity in Marvel’s pantheon, is not only one of the more entertainingly human fantasies to come out of the studio, but it also defies the bedrock fan-boy aesthetic that you don’t want to merely watch the superhero; you want to be the super hero…’ – Time

Watch the trailer here: http://www.sterkinekor.com/?cinemaID=11#/trailer/7268/IMAX%203D%20-%20Ant-Man/

Seeing Ant-Man in full-on, in-your-face 3D promises an amazing sensory viewing experience – but, be warned, you need to hurry and book your tickets now! The exclusive pre-screening takes place in cinemas at all Ster-Kinekor sites across the country on 30 July for the 20:00 show only.

Ant-Man releases nationally at Ster-Kinekor cinemas on Friday, 31 July. Die-hard IMAX® fans will be pleased to know that Ster-Kinekor is releasing the film in IMAX® 3D in all five of its IMAX® theatres: Gateway in Durban, The Gove in Pretoria, Cape Gate in Cape Town, Baywest in Port Elizabeth and Cradlestone in Krugersdorp. For more information on the exclusive Ant-Man pre-screening and to make bookings, download the Ster-Kinekor App on your smart-phone. To find out what other exciting promotions Ster-Kinekor has on offer, visit www.sterkinekor.com or follow @sterkinekor on Twitter or Facebook at Ster-Kinekor Theatres. For queries, call Ticketline on 0861 MOVIES (668 437) or you can book at the box office. 

 

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It's HULK time on #Robosphere @MadmadRob #Superhero

Hi Guys,

May is the month of Superheroes who gives us hope and courage to take on anything that comes as a obstacle or struggle in our lives. They help us rise above ourselves and think of others to create a better world. In all of these Superheroes movies, comics and characters the truth always wins in the end and gives you a hope that you too will be alright if you keep working towards creating a better you. Mad Rob is giving us a chance to be a superhero like him by teaching/guiding/mentoring us to learn arts and crafts in a fun entertaining way.

#SUPERHERO month in the Robosphere so Hulk Smash is coming to you in a great way. Get your green thumb into monster mode with this super cool Hulk Pot Head. It’s a simply MARVELlous holiday activity as it will make your small garden look great and attractive. Help Hulk lose his head, plant a crazy fern in there, water it and watch his hair grow all summer! You can also think of other #superhero characters and make your small nursery of flowers look cool in your balcony.

https://www.youtube.com/watch?v=8svtVsuigqg&list=PLzl205uwoTCCIN52JrpDcxk7CIzaKLqyv

This will really make your balcony looks cool as well as full of #Superheroes as this channel will have more videos on arts and crafts related to them in May. Who doesn't want a personal #Superhero models created by himself in his/her room or house? Then don't waste any time and start doing this activity today as it's Sunday and you will have your Hulk by evening ready to be sowed as he turns from bald to crazy green hairs by next sunday! Don't forget to post your pictures after making the stuff at any of these channels by making MAD ROB and who knows you can be famous if he shows your pics on his channel and gives you some encouragement on one of his channels by liking your posts.

You can subscribe to the Mad Stuff with Rob channel at - http://bit.ly/1OOr1x3

Like on Facebook - https://www.facebook.com/madstuffwithrob
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Follow on Twitter - https://twitter.com/madmadrob
instagram - http://instagram.com/madstuffwithrob

Hit the subscribe button and get email notification once any new video gets uploaded on Youtube channel of MadStuffWithRob. Thanks to Sony Music Kids Initiative (Sony Music Entertainment India Pvt.Ltd.) for bringing all the arts and crafts fun for everyone around the world.

Cheers!!!

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#MrX does Mad Stuff With Rob #Crafts #Robosphere

Hi Guys,

Arts and Craft was the most difficult subject for me during my childhood as I was never motivated and inspired to create something out of the old boxes and colorful chart papers presented by the teacher. I always wanted my mom or cousins to complete my assigned tasks as I could never think of anything creative myself. But once I became a father and my daughter started watching M.A.D with Rob on Pogo TV, I started watching it too. I used to put in some efforts to do some Rob stuff with her. It became her dream to meet him in person. I won a contest for one of the project my daughter did in her school and was called for a live shooting for the show with her mother. It was a dream come true for her and myself also as I was able to fulfill hers. Check out the blogpost here. 

Now, in this fast internet age, kids don’t want to wait for the normal timings of the show on TV. Youtube is the biggest source of learning and inspiration to learn whatever you are passionate about and considering the same Rob also has come up with special channel for kids and parents to subscribe to. 

Mad Stuff With Rob is a kid's channel on Youtube that puts up fun stuff for kids and elders alike who want to have fun while they learn to create something unique too. The best part is all the things he uses are lying across in the house and we never think something can be created out of the same. Sometimes there is no limit to what you can create out of the regular shoe boxes or cola cans etc. Check out this video for some easy reference – 

https://www.youtube.com/watch?v=6Ag_5GQ4JIs&list=PLzl205uwoTCBn7p47j6Nko-AFTU6UvOhE

It’s unnecessary to ask if you have liked this clip, but if you want to see more and at regular intervals, it’s easy to subscribe to the channel here and stay connected with the creative aspects of your life – http://www.youtube.com/subscription_center?add_user=MadStuffWithRob

There’s more to the MadStuffwithRob channel, recently #MrX – Emraan Hashmi and Amyra Dastur has visited the sets to create a special episode and have fun on the go. This can tell us a lot about the popularity status of Rob and his craft amongst the kids and adults alike. Checkout some of the pics from the episode and get ready to learn, relearn and unlearn some of the arts & crafts you learned ages ago while you were in school. 

Mr. X is a science fiction thriller that has Emraan as a vigilante superhero with the power of becoming invisible. The movie has released today on 17th April 2015 in India and other countries. Also the movie is available in both formats of 2D and 3D for everyone to enjoy the same. The music has already been liked by fans worldwide. Check out this movie this weekend in the nearest cinema and multiplexes. 

I have already subscribed to the channel and will start watching the same with my daughter this weekend. Also, checkout the Indian superhero stories by watching what MrX has to offer to all of us in the theatres. There is added benefits for those who have free creative time as they can earn to do projects for others and can fill their piggy banks very soon. 

Cheers!!!

Follow me on twitter @araijain or @thelifesway

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Movie Review - Big Hero 6 (2014)

Hi Guys, 

Big Hero 6 (2014) is a Disney's action adventure comedy animated superhero movie which is one of their best of this year and will launch a lot of new characters with new powers in the superhero series. The film tells the story of a young robotics prodigy named Hiro Hamada who forms a superhero team to combat a masked villain in a city based on San Fransisco and Tokyo called San Fransokyo. 

Big Hero 6 is directed by Don Hall and Chris Williams and is based on the comics series of the same name. The film features the voices of Ryan Potter, Scott Adsit, Daniel Henney, T. J. Miller, Jamie Chung, Damon Wayans, Jr., Génesis Rodríguez, and Maya Rudolph. It's the first Disney movie to feature MARVEL comics characters. 

The movie is excellent and I really loved every part of the same. The movie will be the biggest hit as it has everything that it makes to be a great watch. This superhero movie has elements of laughter, fun, joy and moments of sadness, hopelessness and coming out of the same with the help of Baymax.

Baymax will be loved by every children around the globe along with the mind & talent of Hiro and his brother Tadashi. Baymax is a personal healthcare robot Tadashi created. He creates a lot of laughter as he is turned into a superhero by Hiro later on as he deals with a masked villian. The other characters are the nerdy friends of Tadashi who helps Hiro and Baymax. 

The movie is a must watch for every kid and adult alike. Disney has really created a MARVELlous superhero movie this time which will be loved by everyone. Go watch the same this festive season. Movie is releasing in Ster Kinekor on 26th Dec 2014. Book your tickets now. More info on twitter and facebook.

Cheers!!!

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