Comic Con Africa Empowered by AXE #EmpoweredByAXE

Hi Guys, 

AXE is returning Comic Con Africa and AXE is bringing fans the opportunity to unleash their boldest selves with AXE.

AXE returns to Comic Con Africa with a stand-out activation themed Empowered by AXE, inviting fans to celebrate confidence, individuality, and bold self-expression through an immersive fragrance journey.

From the moment you step into the AXE-perience Zone, you enter the AXE universe. The experience kicks off with a 360-degree projection space that sets the tone for a powerful sensory adventure. Inside, fans will explore four interactive scent zones inspired by AXE’s most iconic variants: Apollo, Ice Chill, Dark Temptation, and Black. Each space reflects a different side of confidence and encourages personal discovery.

Visitors will be guided by AXE’s futuristic ambassadors, the AXE-tronauts, who bring energy, swagger, and storytelling to every part of the experience. From fragrance education demos and content capture stations to the AXE-ploration Podcast Studio, each element is designed to inspire and connect with fans on a deeper level.

At the AXE Stage, attendees can enjoy live performances by Robot Boii, a cosplay costume contest, and high-energy entertainment throughout the day. Before leaving, guests can head to the AXE Bar for a mocktail inspired by one of the AXE fragrances.

Those who share their experience using #EmpoweredByAXE will unlock a spin-and-win station where exclusive AXE merchandise is up for grabs.

Keep an eye out for our epic AXE panther, who will roam the halls of Comic Con Africa. And whether you are at the stand or not, you will get the opportunity to grab your free AXE sample.

Whether you are channelling your inner superhero, anime persona, or everyday confident self, the AXE Experience is here to celebrate your individuality and personal power.

Visit the AXE stand in Hall 5 and discover what it means to be Empowered by AXE.

Tickets for Comic Con Africa are moving fast, and Saturday is already sold out. Secure your spot now through Howler and get ready for good games only in your happy place.

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#UnleashTheHeat With The #FlaminHot Snack Range That's Winning The Hearts of Consumers!

Hi Guys, 

Food and beverage company PepsiCo South Africa has expanded its ‘hottest snacks’ portfolio, offering a variety of Mzansi’s favourite Hot & Spicy flavours with Simba Flamin’ Hot Chakalaka, Doritos Flamin’ Hot Masala and NikNaks Flamin’ Hot Chilli.

Speaking on the inspiration of the Range, Giulia Iorio-Ndlovu, Senior Marketing Director, Snacks of PepsiCo South Africa says, “The new Flamin’ Hot range encapsulates the existing deep love that consumers have for hot and spicy flavours, which awaken their taste buds and take them on an exciting flavour experience. Our flavours are rooted in cultural influences, pivoting legacy favourites amongst South Africans; Chakalaka, Masala and the classic Chilli, into enjoyable snacks.”

L-T: Robot Boii & Mpho Popps

PepsiCo South Africa is innovating how snack brands can fit into consumers' cultures and lifestyles. The three flavours are suitable for unique and personal taste preferences.

To celebrate and engage consumers on the Flamin’ Hot Range, a campaign was rolled out driving a simple flavour message through the “Unleash Your Heat” tagline, across key and relevant consumer touch points. This includes first of its kind TV Advert (featuring Simba, Doritos and NikNaks brands), where we kicked off a HOT dialogue that extended into the social/ digital platforms. The campaign is further supported by radio activations, OOH Billboards and Digital screens in malls nationwide.

L-T: Okay Wasabi

“Why go for mild when you can choose Flamin’ Hot? Unleash Your Heat as you Entice your tastebuds today with the Flamin’ Hot Range” Giulia Iorio-Ndlovu concludes.

Cheers!!!

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