#UnleashTheHeat With The #FlaminHot Snack Range That's Winning The Hearts of Consumers!

Hi Guys, 

Food and beverage company PepsiCo South Africa has expanded its ‘hottest snacks’ portfolio, offering a variety of Mzansi’s favourite Hot & Spicy flavours with Simba Flamin’ Hot Chakalaka, Doritos Flamin’ Hot Masala and NikNaks Flamin’ Hot Chilli.

Speaking on the inspiration of the Range, Giulia Iorio-Ndlovu, Senior Marketing Director, Snacks of PepsiCo South Africa says, “The new Flamin’ Hot range encapsulates the existing deep love that consumers have for hot and spicy flavours, which awaken their taste buds and take them on an exciting flavour experience. Our flavours are rooted in cultural influences, pivoting legacy favourites amongst South Africans; Chakalaka, Masala and the classic Chilli, into enjoyable snacks.”

L-T: Robot Boii & Mpho Popps

PepsiCo South Africa is innovating how snack brands can fit into consumers' cultures and lifestyles. The three flavours are suitable for unique and personal taste preferences.

To celebrate and engage consumers on the Flamin’ Hot Range, a campaign was rolled out driving a simple flavour message through the “Unleash Your Heat” tagline, across key and relevant consumer touch points. This includes first of its kind TV Advert (featuring Simba, Doritos and NikNaks brands), where we kicked off a HOT dialogue that extended into the social/ digital platforms. The campaign is further supported by radio activations, OOH Billboards and Digital screens in malls nationwide.

L-T: Okay Wasabi

“Why go for mild when you can choose Flamin’ Hot? Unleash Your Heat as you Entice your tastebuds today with the Flamin’ Hot Range” Giulia Iorio-Ndlovu concludes.

Cheers!!!

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60 Years And @SimbaChipsSA Still Roarrrs With Flavour #SimbaMapha #SouthAfrica

Hi Guys,

Whether its Smoked Beef flavoured potato chips during Sunday lunch or the Creamy Cheddar flavour at picnics, whatever the occasion, South Africans have many happy memories of special, family fun times shared with a bag of Simba chips.

South Africans were introduced to the Simba Chippie In 1957. Not only did they get their very own local is lekker chip, it was also an opportunity to sneak a first glimpse of Simba the Lion, who would go on to become one of South Africa’s most recognisable and loved icons.

60 years later, over 6.8 million tonnes of potatoes have been farmed by more than 75 local farmers, working together to provide bag after bag of the great tasting, quality Simba chips that fans, of all ages, have come to expect and enjoy.

Simba Roarrrs with Flavour
Originally Simba chips were unflavoured and came with a flavour sachet affixed to the side of the bag. Launching with only one flavour - plain salted - the popular snack is now offered in a range of seven delicious flavours ensuring a tasty choice for everyone.

Simba chips have continuously introduced flavours that appeal to the local palate by partnering with other heritage brands to offer, amongst others, All Gold Tomato Sauce flavour and the popular Mrs H.S Balls Chutney flavoured potato chips.

Back in 2010 during the “What’s Your Lekker Flavour” campaign, Simba fans were even introduced, for a limited time period, to the possibility of Snoek and Atchaar, Walkie Talkie Chicken, Vetkoek and Chicken and Masala Steak Gatbsyflavours.

Celebrating 60 years of family fun times with Simba Chips
Simba chips started with Ouma Greyvenstein, the creator of Ouma’s Rusks. After a chance meeting with the founder of the Lay’s chip brand, her son Leon expanded the family business to include potato chips. Simba the Lion was the company’s way of acknowledging this vision as Leon means Lion as does the word Simba in Swahili. This company has today grown into a snack empire that spans across Southern Africa and has become an important part of the world’s biggest snack and beverage company, PepsiCo.

Some things are better when you Mapha
Simba, drew inspiration from the brand’s rich legacy as a social and family sharing brand and in 2013 introduced its first Simba Mapha campaign. Mapha is all about the joy of sharing. It’s a South African township phrase born out of the humour of young kids, generally used to encourage the other person to share a treat or snack. It’s a game that has been enjoyed by generations, which is why it was fitting for Simba, as an iconic South African heritage brand, to bring back the nostalgia with this happy memory.

To celebrate 60 years of Simba fun, look on pack for details on how you can claim your share of six million Rand in airtime and have the opportunity to Mapha your good luck with a friend, because with a bag of Simba chips, we know that some things are just better when you Mapha.

Family fun times are never complete without a great tasting snack that everyone can enjoy together. Simba has been part of our fun family sharing occasions from way back when and will continue to deliver on its promise for a strong South African taste experience 60 years later.

Follow Simba Chips www.simba.co.za on Facebook and @SimbaChipsSA on Twitter #SimbaMapha

 

Cheers!!!

 

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Indiblogger Pepsico #GharWaliDiwali - Diwali with Ghar Wali

Hi Guys,

Diwali is a festival of lights and is the main festival for Hindus in India and people living around the world. I always loved this festival and always look forward to the same since my childhood. From the last many years, due to the job at onsite, I have been missing the celebrations of this fun time. Last year, I had to travel to Johannesburg a night before Diwali. Last year, I had no friends and car here and spent my whole day of Diwali all alone. I didn't had a phone or internet also to call my friends and family. This year also I am here in Johannesburg and will be celebrating the festival all alone but unlike last time, I have access to all the internet and mobile as well as my own vehicles to see the temples etc. 

Diwali with Ghar Wali is the story about the first Diwali we celebrated after I got married way back in 2008. My brother visited us from America and bought us a 32" LED TV on the occasion along with a PS2. We spent a lot of time watching movies and playing games on the TV before the day to travel to our native place in Sirsa from Gurgaon. My brother also bought a Leg massager for mom & dad to take care of their tired feet. Diwali is always an occasion to buy some new stuff and great clothes. The shops are flooded with new things and people do save to buy the Diwali celebration Deals. 

PepsiCo is also celebrating Diwali with https://www.gharwalidiwali.com/ and checkout their movie at -

PepsiCo #GharWaliDiwali film

That Diwali we reached our home town around afternoon with some great food prepared by mom. We also enjoyed some great time till it's time for evening tea and to discuss what to do for Diwali this year around. Dad always has some plans to take all of us to our religious Gurus every time we are together for their blessings and good luck.

It was time to meet some relatives and plan to buy firecrackers from some store in a remote area outside town. We spent a lot of money grabbing the best firecrackers in store. My wife and mother were busy decorating the house with flowers and other stuff. I was sent early in the morning to fetch 3 kgs of flowers along with roses for the decoration. The lights were also decorated on the roof walls by the electrician and I took care of the other lights for inside the house. 

We bought some good gifts to give them to relatives and visited each of them. Every time you visit any relative during Diwali festival, you get to eat a lot of stuff. We were fully stuffed with food, dry fruits, home made desserts, chat and tea/coffee. Finally the day arrived and relatives started visiting our house and we enjoyed serving them as they served us with love and care. 

It was the time to light the Diya's and take some blessings from Lord Almightly. It was the time to be grateful for everything we had and all the things we will have in our future. It was the time to celebrate the togetherness of family. 

My brother and me were waiting for all the prayers and everything to end so that we could start on firecrackers. We called all our relatives to a common place to lit the firecrackers. We had some great time of fun and laughter together. It did caused a lot of sound & air pollution and I thought that I will discontinue the use of firecrackers or at least will minimize the same from next year.

Looking forward to have an awesome festival time this year around too and wishing everyone the same. I wish all of you gets health, wealth and prosperity on this festival of lights. May light of hope enters every human being and World achieves Peace. 

Cheers!!!

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