Explore The Language of Colours @HuaweiZA New Devices @Pantone #MWC2017

Hi Guys,

 

In a move that brings the worlds of technology and colour closer together than ever before, Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trend colours in Huawei’s upcoming product launches.

By combining Huawei’s advanced engineering expertise and industry leading metal craftsmanship with the trusted colour thought leadership and direction of The Pantone Color Institute, consumers can look forward to devices that seamlessly marry ground-breaking innovation together with stunning beauty.

As the world’s third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Color Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide.

The Pantone Color Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of colour in their design strategy. A unique destination for colour, the Pantone Color Institute forecasts future colour direction, expressing how colour influences human emotion through seasonal trend forecasts, custom colour creation and social commentary, including PANTONE Colour of the Year.

Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of colour to bring Huawei customers the most striking and on-trend colourways in the palm of their hand.

Richard Yu, CEO of Huawei Consumer Business Group said, “As the world’s leading authority on colour, we are very excited to work with The Pantone Color Institute on developing our product range to bring our customers the very latest trends. At Huawei, we believe strongly in the power of collective wisdom and collaboration and this partnership will allow consumers to express themselves more vividly through the universal language of colour.”

Laurie Pressman, VP of The Pantone Color Institute adds, “With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we’re looking forward to providing Huawei customers with the ability to make a bold colour statement.”

More details and information about the partnership between Huawei and The Pantone Color Institute will be announced at the Huawei CBG press conference taking place at Mobile World Congress, Barcelona, on Sunday 26 February.

About Pantone and The Pantone Color Institute
PANTONE®, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone’s universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.

Through The Pantone Color Institute, Pantone continues to forecast future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Twitter, and Pinterest.

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@HuaweiZA Mate 9 Wins Eight Awards at #CES2017 #Smartphone #AStepAhead

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Top global technology media outlets have recognized Huawei with multiple awards at CES 2017. Following the HUAWEI Mate 9’s global launch in November, Huawei announced availability in the U.S. market and new partnerships with Amazon Alexa and Google Daydream. Highlighting the Mate 9’s new partnerships, power, performance, design and dual-lens camera, global media presented Huawei with eight awards. CES also recognized the HUAWEI MateBook as a CES Innovation Award 2017 Honoree for its impressive design and performance.

In addition to the accolades received at CES, Android Authority named Huawei Manufacturer of the Year, crediting the company’s great devices, business acumen and technological leadership for its breakout success in 2016.

Here are the awards the HUAWEI Mate 9 received at CES 2017: 

The Wall Street Journal selected the HUAWEI Mate 9 as one of its ‘Best of CES 2017’ products. The editors highlighted the device’s display, processor, charging capabilities and Leica dual-lens camera. The Wall Street Journal is one of the top publications in the world and considered the most widely-read newspaper in the U.S. business and investment community.

Android Police awarded the HUAWEI Mate 9 the ‘Best of Smartphones’ for its integration with Amazon Alexa, which makes it a standout device at CES. Android Police is a blog dedicated to everything related to Android that is read by Android and technology enthusiasts.

BGR named the HUAWEI Mate 9 a ‘CES 2017 Winner’ because of its display, performance, battery and integration with Amazon Alexa. BGR is a leading online destination for news and commentary focused on the mobile and consumer electronics markets. It attracts readers that are early adopters, savvy technology fans and casual readers. 

Chip Chick recognized the HUAWEI Mate 9 as a ‘Top Pick of CES 2017’ following the smartphone’s launch in the U.S. and collaboration with Amazon Alexa. Established in 2004, Chip Chick was one of the first sites to focus on technology for women, offering a lifestyle perspective on the world of consumer electronics. 

Talk Android named the HUAWEI Mate 9 a ‘Best of CES 2017’ product, crediting its impressive dual-camera and powerful Kirin 960 chip. Talk Android is a site dedicated to reporting on Android and Google related mobile news. Its content is focused on new handsets, software developments, apps, and everything Android.

TechAdvisor/PC Advisor included the HUAWEI Mate 9 in its CES ‘Top Picks 2017’, highlighting the device’s integration with Amazon Alexa. TechAdvisor/PC Advisor is a leading global consumer technology publication that provides advice to users who want to purchase the best devices at a great value.

TechnoBuffalo awarded the HUAWEI Mate 9 ‘Best of CES 2017’ for its integration with Amazon Alexa, processor, smart app management, battery and beautiful display. TechnoBuffalo covers a wide range of technology-related topics from devices to industry trends. The site provides value to the reader through editorial commentary, descriptive ‘how-to’ guides, and immersive video.

Techaeris included the HUAWEI Mate 9 on its ‘Best of CES 2017’ list due to the device’s powerful Kirin 960 chipset, SuperCharge technology, Leica dual-lens camera and Amazon Alexa integration. Techaeris publishes in-depth stories, news coverage and product information and reviews. It covers everything from technology to science, art, photography and lifestyle.

For more information please visit: http://consumer.huawei.com

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Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my#socialmedia channels #TheLifesWay or to be a #Ambassador for your products and services!

@HuaweiZA @PorscheDesign #HuaweiMate9 Limited Edition #Smartphone #aStepAhead

Hi Guys, 

Technology innovator Huawei and premium-lifestyle brand PORSCHE DESIGN have collaborated to introduce the revolutionary PORSCHE DESIGN HUAWEI Mate 9. The PORSCHE DESIGN HUAWEI Mate 9 is a limited edition smartphone combining Porsche Design’s signature brand aesthetic with Huawei’s mobile engineering expertise, giving high-demanding individuals unprecedented luxury and performance in the palm of their hand.

The underlying philosophy for all Porsche Design products and also for the new PORSCHE DESIGN HUAWEI Mate 9 is to create an equilibrium of aesthetics and function. Those values stem from the design philosophy of Porsche Design’s founder - Professor Ferdinand Alexander Porsche – who designed the legendary Porsche 911 in 1963. His mission was to build a company that takes the principles and spirit of Porsche beyond the automotive world. All Porsche Design products stand for precision and perfection, smart functions, refined functional design and boast an impressive level of technological innovation. Created and engineered by the legendary Studio F. A. Porsche in Austria and brought to life by carefully-selected manufacturers. Porsche Design products are sold worldwide in over 140 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).

PORSCHE DESIGN HUAWEI Mate 9 features seamless curved edges, a graphite finish and stylish black coloring combined with the latest technology. This is perfectly complemented ‘under the hood’ by a unique, intuitive user interface that exudes sophistication thanks to Porsche Design’s signature design language. With a shared commitment to functional design, innovative craftsmanship and cutting-edge technology, the collaboration delivers highly discerning customers an unrivalled, premium smartphone experience; with revolutionary speed, extensive battery life and luxurious design cues.

PORSCHE DESIGN HUAWEI Mate 9 key features include:

• Highest performance: Kirin 960 chipset, the world’s highest performing smartphone processor, according to Geekbench 4.0.0 multi-core CPU performance and DDR performance
• Great experience: EMUI 5.0, an intuitive user interface that streamlines the user experience with the OS
• For the ambitious business traveler: the dual SIM card enables business travelers to switch very conveniently between two different SIM cards everywhere in the world
• Enough battery to fly around the world: breakthrough SuperCharge technology and a battery which lasts up to two days with normal use
• The best shot: second generation Leica dual-lens camera with Hybrid Zoom, featuring a 12-megapixel RGB sensor and a 20-megapixel monochrome sensor.

The second generation dual lens camera co-engineered with Leica has a world-leading 20 megapixel monochrome camera and 12 megapixel color camera. The PORSCHE DESIGN HUAWEI Mate 9 delivers spectacular photography and videography to match users’ own high-performance lifestyles. Supported by faster processing speeds and enhanced power thanks to the world’s newest processors, and longer battery life (up to two days with normal use), the result is an exclusive limited edition smartphone which delivers high performance in its finest form. With the PORSCHE DESIGN HUAWEI Mate 9, Huawei introduces a remarkable 5.5” curved AMOLED display that offers a smooth, sleek feel.

“Huawei’s brand ethos mirrors our own commitment to premium innovation and functional design so we are delighted to partner with Huawei to bring high-performance individuals the smartphone that they demand, and deserve, says Dr. Jan Becker, COO and spokesperson of the Management Board of Porsche Design Group. “The DNA of our brand is reflected in the device’s signature Porsche Design, giving consumers a smartphone that is as beautiful to hold, as it is to use.”

“We identified a new type of luxury consumer is emerging. One who needs a smartphone that matches the special demands of their successful, global lifestyles,” said Richard Yu, CEO, Huawei Consumer Business Group. “Porsche Design is synonymous with excellence in innovation, unique design and perfection. The PORSCHE DESIGN HUAWEI Mate 9 sets a new benchmark in design and performance and delivers a revolutionary smartphone experience that will enhance even the fastest-paced business and personal lifestyles.”

PORSCHE DESIGN HUAWEI Mate 9 is the next step in Huawei’s strategy of collaborative innovation and Porsche Design’s extension of the brand’s electronics category. By fusing PORSCHE DESIGN’S style with Huawei’s engineering perfection and technical innovation, the revolutionary limited edition PORSCHE DESIGN HUAWEI Mate 9 is one of the most finely crafted premium devices available to consumers.

Pricing and availability:
PORSCHE DESIGN HUAWEI Mate 9 (6GB RAM + 256GB ROM) retails in Europe for 1395 Euro and will be available in the European Porsche Design Stores starting in late December. The device will also be available in January 2017 at Porsche Design Stores worldwide (except USA), and select Huawei retail stores in Asia, Middle East and Europe. The exclusive PORSCHE DESIGN HUAWEI Mate 9 is available in Graphite Black.

For more information please visit: http://consumer.huawei.com
For regular updates on Huawei Consumer BG, follow them on:
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Google+: https://plus.google.com/+ huaweimobile


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Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services! 

@HuaweiZA Introduces the #HuaweiMate9 #Android #Phablet #aStepAhead

Hi Guys, 

At an exclusive global launch event, Huawei Consumer Business Group unveiled two of the most anticipated devices of the year – the HUAWEI Mate 9 and the exclusive PORSCHE DESIGN HUAWEI Mate 9. Building on Huawei’s success in delivering beautifully-designed, powerful mobile devices, the newest members of the Mate Series provides users with an all new Android experience – featuring the Kirin 960 for the fastest computing performance, SuperCharge technology and a stunning new UX.

“In developing the HUAWEI Mate 9, we started with a simple question – how can we improve every element of the smartphone experience?” said Richard Yu, CEO, Huawei Consumer Business Group. “We know that for today’s business users, a fast and functional smartphone is just the beginning. Consumers also want a gorgeous design and intuitive features, so we created two new devices at the forefront of hardware and software innovation. The result is a device that is breathtakingly new, inside and out.”

The HUAWEI Mate 9 features a dynamic interplay of industry-leading hardware and advanced software that work together to keep users a step ahead. Key features include:

• Kirin 960 chipset, the world’s highest performing smartphone processor*
• EMUI 5.0, an intuitive user interface that streamlines the users’ experience with the OS
• SuperCharge technology that delivers a full day’s charge in 20 minutes
• Second generation Leica dual-lens camera with 12-megapixel RGB sensor, 20-megapixel monochrome sensor and Hybrid Zoom, featuring a superior 2x magnification

Maximized Performance and Speed with Kirin 960
With over 100 million units sold, Huawei’s Kirin chipsets showcase the company’s deep understanding of the kind of power and experience users are looking for – a fast mobile device that is intuitive and reliable. The HUAWEI Mate 9 Series debuts the premium Kirin 960 chipset with Huawei’s Machine Learning Algorithm to deliver a fast and smooth experience, even after 18 months of continuous usage.

The Kirin 960 is the world’s first chipset to feature an ARM Cortex-A73/A53 Octa-core CPU and Mali G71 Octa-core GPU. The CPU delivers the best multi-core performance among all smartphone SoCs, while reducing power consumption by 15 percent. The GPU boasts a 180 percent performance uplift and a 40 percent improvement in energy efficiency compared to its predecessor. The Kirin 960 also takes full advantage of the pioneering Vulkan graphics standard on Android 7.0, increasing graphics performance by up to 400 percent.

A Safe, Faster-Charging Battery
The HUAWEI Mate 9 combines a 4000 mAh high-density battery with Huawei’s all new SuperCharge technology. With its advanced power saving technology, the HUAWEI Mate 9 increases battery life to provide over two days of uninterrupted performance. This includes a 40 percent increase in CDMA call time and a 20 percent increase in gaming time.

Supporting 5A fast charging, SuperCharge technology enables a 50 percent improvement over the previous generation – 10 minutes of charge provides enough power to watch two full movies. Most importantly, the battery sets a new standard in charging technology including Super Safe 5-gate protection, which offers real-time voltage, current and temperature monitoring to eliminate safety hazards and safeguard battery life.

A New Standard for Professional-quality Smartphone Photography
Following the incredible success of the Huawei P9, the HUAWEI Mate 9 features the second generation dual-lens camera co-engineered with Leica. Huawei and Leica have continued to improve and enhance the optical performance of the camera module, which now includes a 12-megapixel/F2.2 RGB sensor, a 20-megapixel/F2.2 monochrome sensor and enhanced image fusion algorithms that work in concert to produce stunning photography.

The RGB sensor captures true-to-life colors, while the monochrome sensor captures intricate details and depth resulting in the iconic Leica Image Style. When paired with the leading dual-lens camera Optical Image Stabilization (OIS) solution and the industry’s first dual-camera pixel binning technology, the HUAWEI Mate 9 has a superior night shot capability. The Kirin 960 is designed specifically to support the HUAWEI Mate 9’s second generation Leica dual-lens camera with Hybrid Zoom. The 4-1 Hybrid Auto-focus features laser focus, phase detection focus, depth focus and contrast focus.

Performance in Design
The HUAWEI Mate 9 builds upon the Mate Series’ highly-regarded design DNA and uses the finest materials to deliver a smartphone that features a 5.9” FHD display and is both beautifully designed and comfortable to use. Based on an extensive process of research and development, the HUAWEI Mate 9 is constructed using 50 unique processes including one hour of CNC milling, resulting in a high-precision unibody metal frame. Every detail – from the soft sandblasted texture to the gorgeous color palette – is a result of more than 25 years’ experience in delivering refined craftsmanship.


The Android Experience Reimagined
With the introduction of EMUI 5.0, the HUAWEI Mate 9 reimagines the native Android operating system using Linux to improve the experience, aesthetics and functionality. With EMUI 5.0, the HUAWEI Mate 9 becomes more intelligent and efficient over time by understanding consumers’ behavior patterns, and ensures the highest priority applications are given preference subject to system resources. This guarantees a long-lasting, smooth experience as over time, EMUI 5.0 slows down the performance erosion that all smartphone devices experience. EMUI 5.0 also introduces a brand new intuitive interface design. More than 50 percent of features can now be reached within two clicks while over 90 percent can be reached within three clicks.

Pricing and Availability
The HUAWEI Mate 9 is available in Black, Space Gray, Moonlight Silver, Champagne Gold, Mocha Brown and Ceramic White for Euro 699 (4GB RAM+ 64GB ROM). The HUAWEI Mate 9 will be available in the following first-wave launch markets: China, France,Germany, Italy, Japan, Kuwait, Malaysia, Poland, Saudi Arabia, Spain, Thailand, United Arab Emirates


Huawei Consumer Business Group also launched the HUAWEI FIT, a fitness watch featuring heart rate monitoring, automatic step counting, sleep tracking and support for multi-sport activities. The HUAWEI FIT provides comprehensive and customized running programs and offers real-time coaching; after a run the watch displays VO2 max, recovery time and a training score. It is the first wearable device to achieve the TÜV-WT reliability and accuracy certification. The HUAWEI FIT is available in Titanium Gray and Moonlight Silver for €149 in the following first-wave launch markets: France, Germany, Italy, Netherlands, Portugal and the United States.

*Geekbench 4.0.0 multi-core CPU performance and DDR performance.

For more information please visit: http://consumer.huawei.com
For regular updates on Huawei Consumer BG, follow them on:
Facebook: https://facebook.com/huaweimobile
Twitter: https://twitter.com/huaweimobile
YouTube: https://youtube.com/ huaweimobile
Instagram: https://instagram.com/huaweimobile
Google+: https://plus.google.com/+ huaweimobile

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!