Space: Not The Final Frontier @ADATATechnology #ExternalHardDrive

Hi Friends,

Space. It may once have been the final frontier, but now it’s the one thing that anyone with technology runs out of. The sheer volume of data generated every day is staggering with the average for 2017 working out to around 2.5 quintillion bytes daily. Research by Domo also revealed what takes place in one hot internet minute – users watch more than four million videos, Google spits out 3.6 million search results and Instagram gains nearly 50,000 new images. That’s in just one minute. While it’s unlikely that your system is about to gather up that much data in one lifetime, the challenge of space remains just that, challenging.

According to Tony Yu, South African country manager at ADATA, the need for space is only increasing, especially for people who spend their time working with huge files. And this number isn’t small or niche either.

“Whether you are gaming on a console or a laptop, looking for a way to secure critical data or simply trying to find places to squeeze in large files, storage space is often lacking,” he says. “This demand has ignited a marked trend towards the development of new and cost-effective storage solutions that can handle the weight of the data and meet the needs of the user.”

One of these solutions is the external hard drive (HDD). It’s the natural, comfortable cousin of the internal hard drive or solid state drive (SSD) that is locked in place by design. The external HDD fits in your pocket, go with you when you need it, can be stored safely and used to backup critical data all at the same time.

The added edge of security is, of course, a bonus when you consider how easily systems are being compromised today. Although if you don’t leave your external HDD plugged in, that will only make it just as vulnerable as other systems connected to the net.

“In addition to security, the external HDD is accessible and easy to use – plug and play convenience on the move,” adds Yu. “Unlike cloud storage solutions, the external HDD doesn’t need the internet to connect you to your data, and there is such a wide variety of sizes and designs that they fit most lifestyles and budgets.”

It’s true that not all external HDD are created equal. Some are slim and simple, introducing an array of colours alongside various storage capacities and capabilities. Others are military grade and rugged, ready to be dipped and dusted and thrown into the road. Although nobody is entirely sure why you would want to do this, there are external HDDs that can handle it.

“The ADATA HD710 Pro and HD650 are dust and waterproof and have military grade shock resistance,” says Yu, “The new HD650 has the 4TB capacity which is a new milestone for unpowered USB external hard drives. Both can withstand being immersed in water for up to an hour and have been designed to handle a lot of wear and tear to prevent data corruption.”

For those who aren’t that into beating up their hard drives, there is the HV300 and the HD330 external hard drive range from ADATA. The HV300 is only 10.3mm thick, and the HV330 is both slim and tough with a silicone layer that protects it against accidents.

Regardless of personal taste in style, colour and durability, the one thing that all external hard drives bring is more space. It may not be the final frontier anymore, not when capacity is up to 4TB, but at least the challenge of finding more of it has been resolved in a handy, portable and lightweight device. Visit www.adata.com.

Sources:https://i.marketingprofs.com/assets/images/daily-data-point/dataeachday-LG-domo-020817.jpg

 

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The Ultimate #Gaming Experience, Right Now @ADATAtechnology #SSD #DRAM

Hi Friends,

It is said that there are two types of gamer in this world. The PC gamer and the console gamer. The former’s demise has long been predicted, but statistically, PC gaming is even more popular today than it was when it started. Steam game sales hit an astonishing $US4.3 billion in 2017, increasing by more than 18% from 2015, and PwC has predicted that gaming will be worth more than US$31 million by 2019. For those who love the creak of the keyboard and the strife of the mouse as they hurtle through virtual worlds at the speed of reflex and storyline, PC gaming is the ultimate immersive experience. But, like anything, there are ways to make it even better…

According to Tony Yu, South African country manager at ADATA, there are some subtle tips and tricks that can transform your gaming experience and give you that extra edge in the boss fight.

“The first step is to upgrade to a solid-state-drive (SSD),” he says. “These are so much faster than previous hard drives and have the potential to reduce loading times and improve performance significantly. Their capabilities are not to be confused with graphics performance, though. Your graphics processing unit (GPU) is your key to unlocking exceptional visuals so improving gaming graphics should start with you ensuring that it, and all your other hardware, are regularly updated. It’s also worth running regular PC diagnostics to ensure that both your SSD and GPU, among other essential elements, are working properly.”

SSD may not introduce gorgeous graphics, but it does really deliver on loading times which, for those who play open world games and in vast online vistas, makes a big difference to the experience. Constant ‘hitching’ in a game is frustrating and an SSD is your secret weapon in defeating it. For additional online security, especially for people who enjoy playing online, a virtual private network (VPN) is another vital element to help you smooth over the edges of your experience.

“Some parts of the online gaming community have been known to attack players and force them offline, so by using a VPN you protect your identity and remove the threat,” says Yu.

The next step is to invest in memory designed specifically for gaming. As Rock, Paper, Shotgun says, ‘…what you absolutely, positively need and what will make your computing life, in general, more pleasant and your gaming, in particular, more enjoyable aren’t the same thing’. What you want is beautiful memory designed specifically for PC gaming that can handle the worlds and beasts thrown at it with elegant aplomb. That’s gaming.

“Discerning gamers with an eye for the perfect gaming experience should consider investing in technology that has hybrid cooling capabilities as this instantly improves performance and gain,” adds Yu. “High-quality chips and cooling systems designed to work optimally with leading GPUs and systems will make any game into something special. These are also excellent tools for anyone keen to move into eSports or play games on a more competitive level.”

Finally, to really round off the perfect game, you need the right mouse and keyboard. Your mouse must have incredibly high DPI, at least 3200, and a smooth ride with a comfortable grip, and it is advisable to invest into a mechanical keyboard as it offers superb tactical feedback and control. With most ranges designed for gamers, you can even adjust the lighting effects which is, let’s face it, cool.

“Of course, great gaming technology, such as the ADATA XPG Spectric D80 DDR4 RGB, not only has liquid nitrogen cooling but can be overclocked to take advantage of it,” concludes Yu. “It’s a world first RGB DDR4 memory with hybrid liquid-air cooling to deliver extraordinary performance and in May 2018 it reached the SPECTRIX D80 LN2 OC 5531 MHz record. We are committed to keep improving on our performance and we are proud that our DRAM is already compatible with at least four motherboard brands, namely Asus, Gigabyte, MSI and ASRock. We will continue adding other brands to this list.”
 

For more information, please visit www.adata.com.
Sources: https://www.wepc.com/news/video-game-statistics/#pc-gaming

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Key Considerations When Buying Your Next #PowerBank @ADATAtechnology #TravelIdeas

Hi Friends,

Power banks are very handy, particularly when you’re an avid traveler, but what are some of the key considerations you should keep in mind when purchasing one? ADATA country manager for South Africa, Tony Yu, advises that if you’re in the market for a new power bank to use while traveling by air, you must ensure that the safety aspects of your device are up to scratch.

“According to IATA rules, you are not allowed to travel with a power bank in your cargo luggage and are only permitted to travel with it in your carry-on luggage,” he says. “Even then, there are restrictions on the number of power banks you can carry as well as their power rating.”

The IATA rules state that power banks that contain lithium ion batteries must have a power rating of less than 100 Wh to be carried onto an aircraft. Should that power rating be exceeded, special permission must be obtained from the airline operator to carry it on board and even then, it may not exceed 160 Wh.

Yu says that other key considerations should include a thorough review of the brand and built-in safety specifications. “The first question you should ask yourself is whether the power bank you are considering purchasing has circuit protection,” he says. “Multiple circuit protection will protect the power bank from overcharging or discharging, making it much safer to use. ADATAs power banks have additional protection measures in place to prevent overcurrent, -heating, -Voltage and short-circuiting as well.”

“You must also ensure that you purchase a power bank from a reputable brand, that designs and tests their products to ensure they comply with international safety standards. The circuit design is also crucial, and it is even better when fire-resistant casings are used,” says Yu.

“Depending on the type of activities you engage in, you might also want to consider whether the power bank is dust and waterproof and is resistant to shocks and drops. This is particularly important for people with an active, outdoors lifestyle that require a sturdier power bank to charge their devices while on the move,” he says.

 

I hope you will make the right decision and check out the Wh values before buying your next Power Bank to keep your little devices charged all the time. 

 

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The Role of #PortableStorage in a #Cloud-Dominated World - Tony Yu @ADATATechnology

Hi Friends,

While the use of cloud is on the increase, there is still a very important role for portable storage, particularly in countries where pervasive and reliable connectivity is lacking, and the cost of data is prohibitive. This is the view of Tony Yu, ADATA country manager for South Africa.

“In South Africa, fixed-line connectivity is still concentrated around urban areas, with people in more remote areas relying on mobile connectivity to access the internet. The challenge we face, however, is that mobile data in the country is expensive, with South Africa ranking as the most expensive in the top 6 countries in Africa,” he says. “For consumers to use cloud storage they require reliable connectivity that is affordable. A slow or unstable connection could be the source of much frustration for the consumer.”

Yu believes there are several circumstances where portable storage would make more sense for consumers. “With a portable storage device, they will still be able to back up the data that is important to them, without requiring an internet connection or using up their expensive mobile data. The cost of data roaming is also very high, so for traveling professionals, a portable storage device might also be a better option.”

In 2017, mobile service providers came under fire for the high cost of connectivity, but, despite out of bundle rates being reduced, the overall cost of data remains very high. The service providers have argued that they require more spectrum to be made available for them to roll out more affordable data bundles, but the process of spectrum allocation is yet to commence. “Unless something is done to extend fixed-line connectivity and drive down the cost of mobile data, using cloud storage will not be a viable option for many South Africans. Couple that with the fact that the cost of portable hard drives has come down significantly since they first hit the market and you have a much better solution for consumers’ backup and data storage needs,” he says.

Many pundits will argue that cloud storage is far more secure and reliable due to the resources that the big cloud providers put into their public cloud solutions, and that portable hard drives are more vulnerable to damage, due to their portability. “Portable hard drives have evolved enormously over the past couple of years,” says Yu. “We, as ADATA, for example, have hard drives available that have military-grade shock resistance and have water and dust resistant protection. Additionally, these devices are equipped with shock sensors and should they detect strong vibrations while the device is in use its protective systems will be activated to prevent further damage.”

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