Renewable Electricity Is Now Brewing Refreshing Beer @CastleLiteSA #SwitchToRenewable

Hi Friends, 

The last week in South Africa has reinforced exactly why Castle Lite is switching to brew their extra cold refreshment with renewable electricity. Electricity supply constraints that result in frequent load shedding means South Africans are regularly left in the dark. All too often, there is simply not enough electricity to go around. This not only gets in the way of our ambitions as individuals and as a nation but also hinders our ability to dial-up our enjoyment at the moment. In order to ensure that they draw less electricity from our national grid, Castle Lite has announced that it is switching to renewable electricity to brew its beer.

With this switch, Africa’s largest premium lite beer is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption. All seven of their breweries within South Africa contribute to this through solar power, with Alrode brewery in Johannesburg also making use of biogas facilities. As of January – August this year they have already generated over 9.7GWh of renewable electricity. This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.

And this is just the start, the brand is on a journey to be 100% brewed with renewable electricity and to fully “switch to renewable” sources by 2025, ensuring that they use all options available to further reduce the load they take from the national grid. The move is directly in line with The South African Breweries (SAB) and holding company, Anheuser-Busch InBev (AB InBev), globally committing to the 2025 Sustainability Goals in climate action by adding renewable electricity capacity to regional grids and reducing CO2 emissions across the globe.

“We know how important sustainability and our environmental future is for South Africa, but sometimes, it feels like such a big task that we can’t do anything to make a difference. As a brand that prides itself on innovation, Castle Lite is making the switch to brew with renewable electricity in order to ensure that making a difference is easier. Our consumers can do their bit by choosing a beer that is not only hugely enjoyable and super refreshing but is also reducing its load on the national power supply with its production, ensuring there is more to go around. Meaning more enjoyment.” Says Castle Lite Brand Director, Colleen Duvenage.

“As a business and brand of our magnitude, it is our responsibility to ensure we are leading the way in sustainability initiatives. Castle Lite is committed to switching to brew 100% of our extra cold refreshment with renewable electricity by 2025. Using less power from the national grid to brew our beer, means more power for the things that you want to do. It’s that simple. Castle Lite is not just playing a part in being the change we want to see in the world but we are actively forging the way forward so that others can follow and do the same,” Duvenage continues.

Our future is in our hands and so is our enjoyment. Castle Lite, in being committed to our world, is also committed to South Africans, and their love for an extra cold Castle Lite. Our dedication is what keeps us going – and soon so will our renewable electricity!

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Zulu Mkhathini Tops The Leaderboard For Season 2 #TheLiteShow @CastleLiteSA

Hi Friends, 

Season 2 of The Lite Show may have ended but a bonus interview with Zulu Mkhathini showed the King of Slay topping the leaderboard for this season’s Stay in the Game, toppling the leader, Mpho Popps, who appeared in Episode 3 of this season.

In an honest and open interview with host Donovan Goliath, Zulu spoke about his childhood and said the reason he’s so multifaceted is that he never focused on one single thing. Growing up in the Durban township of Ntuzuma, Zulu says his teachers and community members would always tell his mom he has star quality and she felt pressured to remind him to keep pushing and to achieve his dreams. He rose to the pressure and describes himself as a “proud African Zulu man”.

People might have known Zulu as “Dash” from the hip-hop group, Dreamteam. Now a recognised solo artist, he says his journey is the result of many people contributing to his success, including his mom and sister. Zulu, who dropped a highly successful album during the pandemic and collaborated with some of the best in South Africa’s popular music scene, is close to the Castle Lite brand as he previously hosted #UtimateHouseParty.

The show closed out with Zulu freestyling with Donovan in a perfect end to a jam-packed season of laughs and celebration of South African entertainment.

The Lite Show is Mzansi’s first-ever YouTube news show brought to you by Africa’s biggest premium beer brand, Castle Lite. The show is all about giving South Africans the opportunity to stay abreast of what’s going on while enjoying a good laugh and getting to know more about the featured guests.

While season 2 has come to a close, don’t worry. You can, re-watch your favourite episodes and relive the moments you loved most. Catch all the episodes on the Castle Lite YouTube channel.

We gonna be alright, keep it Lite!

For more information check out www.castlelite.co.za and follow the official social media pages:

YouTube: CastleLiteSA

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

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Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

One of a Kind #TheLiteShow @CastleLiteSA Completes it's First Season!

Hi Friends, 

Certainly, lockdown and Covid-19 has substantially increased the online content the customers are consuming and a lot of brands have brought up unique ways to not only keep their users occupied but retain their brand value too when the alcohol was banned as part of lockdown restrictions. 

For the past 12 weeks, South Africans have enjoyed a one-of-a-kind weekly news entertainment program, The Lite Show from the comfort of their homes. Commissioned by Africa’s biggest premium beer brand, Castle Lite, the show is Mzansi’s first-ever digital satirical news show.

It is a fun and lite-hearted take on news and current events hosted by Comedian and TV personality, Donovan Goliath alongside the hilarious duo that is Mojak Lehoko and Lihle Msimang. And entertaining musical weekly rap ups by Rouge and violinist Davina. 

We look forward to season 2 and what it may have in store for us when it comes to celebrities, satire and hilarious content. I really loved watching this episode with Lasizwe as I only came across this guy when he started distributing Samsung devices during the lockdown as well as I saw his great youtube channel too. Meanwhile, I have also started my own youtube channel too and The Life's Way will celebrate it's 8 anniversary of blogging on 27th December 2020. 

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!