New Look Refreshes The @CastleLiteSA #HitRefresh #CastleLite

Hi Friends, 

Africa’s biggest premium beer brand, Castle Lite is excited to announce that they are hitting the refresh button in 2022 with a new look shrink and tray design across all its packs. The brand, which had its last update in 2018 has introduced its new packaging at licensed outlets across the country.

In today’s competitive beer scene, it has become more important than ever for brands to remain relevant and to stay fresh. With this in mind, Castle Lite conducted pack research to test its secondary packaging with consumers in 2021. Findings from the research indicated that consumers require products that are very easy to spot within a much-cluttered market so that they can have a seamless shopping experience.

“Castle Lite is a brand that puts premium enjoyment front and centre. We have maintained our position over the years as an accessible premium brand with a distinctive positioning and visual identity. With the packaging refresh, it was critical that the brand maintains its premium look which speaks to our high-quality taste while giving us a more appealing canvas to connect with our consumers. We are excited to introduce our fresh new look with the same refreshing taste that consumers have come to love and enjoy over the years,” says Castle Lite Brand Director, Colleen Duvenage.

The new-look boasts an updated colour scheme with blue and grey blends making the packing more appealing and attractive. When researched amongst consumers, they noted that the new colours cue cold, premium and refreshing. The brand has taken a completely different direction with this refresh, with a pack that reflects what’s inside: superior, high-quality refreshment. Consumers need not worry, the only thing that has changed is the packaging, the liquid is still the same extra cold, premium and refreshing Castle Lite consumers know and love.

For more information check out www.castlelite.co.za and follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

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#SaveYourSummer with @CastleLiteSA As Homes All Across Mzansi Becomes The Centre of Enjoyment

Hi Friends, 

It’s that time of year again, the time we’ve all been waiting for – sun, fun and your favourite extra cold refreshment. But the summer you’re dreaming of isn’t necessarily guaranteed – lockdowns, curfews and load shedding, means that there are many things that may get in the way of your enjoyment again this year!

Castle Lite, Africa’s largest premium lite beer, is launching a campaign in an effort to save your summer. As the authorities of enjoyment, they won’t stand by and watch another summer tumble down. Castle Lite wants to help #SaveYourSummer by ensuring that no matter what happens ‘out there’, they can help make your home the best place to be. Because this year, the best way to chill out, is to chill in. Encouraging Mzansi to turn up this summer in the most responsible way, at home.

To do this, Castle Lite is giving away 10 home entertainment upgrades worth R50 000 each. This includes décor to style your home, electronics to up the vibe, Castle Lite to keep you refreshed and fridges to keep it extra cold. All to make your home space the best it could possibly be this summer. There are also other refreshing prizes to be won, including speakers, coolers, music subscriptions, and more. All you have to do is sign up on www.castlelite.co.za to stand a chance to win and keep your eyes on Castle Lite’s social pages. There are also 3million Rands worth of prizes up for grabs when you purchase Castle Lite in store and follow on-pack details.

To ensure nothing stands in the way of your entertainment and summer fun, Castle Lite has introduced LULU, a virtual pod that knows how to ensure you have a great time at home, sharing the latest fashion trends, hooking you up with the freshest music, making sure your entertainment area is on point and of course, always ensuring you have extra cold Castle Lite to keep you refreshed all in the comfort of your own home this summer. LULU’s fun personality is brought to life through digital content and her virtual interaction with consumers all across the socials.

To introduce LULU, Castle Lite have partnered with a face well known in millions of homes across South Africa – Vusi Kunene. He is synonymous for being the tough, bad guy of TV, and what better way to show how LULU can bring enjoyment to your home space than if she can bring out the lightness and fun in Vusi. The dynamic interplay between the heavy and the light makes for entertaining content, all while keeping you informed on how to have the best chill-out at home.

https://www.youtube.com/watch?v=TXy0HxilWPc

“After the unpredictability of last year’s summer, and with the uncertainty of this year’s summer, we knew our consumers needed some help to make sure this summer is full of uninterrupted enjoyment, no matter what happens out there. That’s why Castle Lite is here to save your summer – with refreshing prizes to be won and super entertaining content, we’re here to guarantee your enjoyment. Lulu is a part of this, and we’re putting her to the test this summer. ” Says Castle Lite Brand Director, Colleen Duvenage.

Castle Lite is once again, putting the enjoyment back in your hands this summer, ensuring that this year, the best way to chill-out, is to chill in with Castle Lite at home.

For more information check out www.castlelite.co.za and follow the official social media pages:

YouTube: CastleLiteSA

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

The article is provided by Castle Lite South Africa

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Renewable Electricity Is Now Brewing Refreshing Beer @CastleLiteSA #SwitchToRenewable

Hi Friends, 

The last week in South Africa has reinforced exactly why Castle Lite is switching to brew their extra cold refreshment with renewable electricity. Electricity supply constraints that result in frequent load shedding means South Africans are regularly left in the dark. All too often, there is simply not enough electricity to go around. This not only gets in the way of our ambitions as individuals and as a nation but also hinders our ability to dial-up our enjoyment at the moment. In order to ensure that they draw less electricity from our national grid, Castle Lite has announced that it is switching to renewable electricity to brew its beer.

With this switch, Africa’s largest premium lite beer is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption. All seven of their breweries within South Africa contribute to this through solar power, with Alrode brewery in Johannesburg also making use of biogas facilities. As of January – August this year they have already generated over 9.7GWh of renewable electricity. This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.

And this is just the start, the brand is on a journey to be 100% brewed with renewable electricity and to fully “switch to renewable” sources by 2025, ensuring that they use all options available to further reduce the load they take from the national grid. The move is directly in line with The South African Breweries (SAB) and holding company, Anheuser-Busch InBev (AB InBev), globally committing to the 2025 Sustainability Goals in climate action by adding renewable electricity capacity to regional grids and reducing CO2 emissions across the globe.

“We know how important sustainability and our environmental future is for South Africa, but sometimes, it feels like such a big task that we can’t do anything to make a difference. As a brand that prides itself on innovation, Castle Lite is making the switch to brew with renewable electricity in order to ensure that making a difference is easier. Our consumers can do their bit by choosing a beer that is not only hugely enjoyable and super refreshing but is also reducing its load on the national power supply with its production, ensuring there is more to go around. Meaning more enjoyment.” Says Castle Lite Brand Director, Colleen Duvenage.

“As a business and brand of our magnitude, it is our responsibility to ensure we are leading the way in sustainability initiatives. Castle Lite is committed to switching to brew 100% of our extra cold refreshment with renewable electricity by 2025. Using less power from the national grid to brew our beer, means more power for the things that you want to do. It’s that simple. Castle Lite is not just playing a part in being the change we want to see in the world but we are actively forging the way forward so that others can follow and do the same,” Duvenage continues.

Our future is in our hands and so is our enjoyment. Castle Lite, in being committed to our world, is also committed to South Africans, and their love for an extra cold Castle Lite. Our dedication is what keeps us going – and soon so will our renewable electricity!

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