Flip Flop Day – Friday, 14th February 2025: Love in Every Soleful Step

Hi Guys, 

Childhood cancer is a diagnosis no family should have to go through alone. Yet, every day across South Africa, countless families wake up to this life-altering reality. The journey is one of immense challenges—but it’s also one where love, community, and compassion can make all the difference.

This Valentine’s Day, Flip Flop Day 2025 offers South Africans a chance to stand in solidarity with children and teenagers who have been diagnosed with cancer. Let’s unite—sole by sole, flip flop by flip flop—and prove that together, we’re stronger than any challenge.

What the Flip?

Flip Flop Day, organised by CHOC Childhood Cancer Foundation South Africa, is an annual initiative aimed at raising awareness and funds for children and teenagers diagnosed with cancer and their families.

For just R10, participants can purchase a sticker and wear their flip-flops with pride on Friday, 14th February 2025. This simple yet powerful gesture sends a message of hope and unity, showing children and teenagers diagnosed with cancer that they are not alone. It’s love in action, and compassion in every step.

Soulful Hearts Unite: Sole Mates Wanted

Flip Flop Day 2025 is calling for “Sole Mates” South Africans ready to step up for this life-changing cause.

Whether you’re an individual, a school, a corporation, or a volunteer, this Valentine’s Day is your opportunity to show love and solidarity with children and families facing the toughest battle of their lives. When we come together, our soles are unstoppable. Let's flip into action and prove that love truly conquers all, from bustling boardrooms to vibrant classrooms, from the seaside to the city.

Your R10 Can Change Lives

When a child or teenager is diagnosed with cancer, the difficult journey for the entire family begins. For Lebo, a bright 8-year-old who once spent her days running around her schoolyard, the diagnosis of leukaemia turned her world upside down.

The once-vibrant laughter in her home was replaced with worry as her parents struggled to understand the medical terms, treatment schedules, and the emotional toll. That’s when CHOC stepped in with psychosocial support, a foundation of their care.

Through counselling and emotional support, the CHOC team helped Lebo’s parents navigate the fears of treatment, providing them with tools to comfort their daughter through her toughest days. Lebo found ways to express feelings she couldn’t put into words, and her parents found strength in connecting with other families facing similar challenges.

“The psychosocial support we received gave us hope,” shares Lebo’s mother. “It taught us how to be strong for Lebo, how to bring laughter back into our home, and how to face each new day, together.”

This is the heart of CHOC’s work. Every sticker purchased for Flip Flop Day contributes to programmes like these—offering tailored emotional, social, and practical support that makes an immeasurable difference for children, teenagers, and their families.

Flippie, the SOLE-dier of Love

Leading the charge is Flippie, South Africa’s favourite and most beloved CHOC SOLE-dier. Flippie is passionate about spreading compassion and rallying support for children and teenagers taking on the toughest journey of their lives. Flip Flop Day is more than a fundraiser—it’s a celebration of unity, empathy, and love.

What CHOC Stands For

The CHOC Childhood Cancer Foundation South Africa is an internationally recognised non-profit organisation that supports children and teenagers diagnosed with cancer and their families.

CHOC provides life-changing services, including emotional and practical support, as well as education on the Siluan Early Warning Signs of Childhood Cancer. With over 1,500 children and teenagers in their care at any given time, CHOC’s mission is to ensure that no family walks this journey alone.

A Message from CHOC CEO, Hedley Lewis

“Flip Flop Day is more than just a fun event—it's a movement of kindness and support," says Hedley Lewis, CHOC CEO. "By flipping on your flip flops and donating R10, you’re stepping up to make a real difference in the lives of children and teens battling cancer. It's a simple act that shows we care and that we stand together. Let's turn every step into a stride of hope and solidarity."

What our Retail Partner, Tekkie Town, have to say

"It is always our privilege to work with CHOC and support their annual Flip Flop Day in our stores nationally. Cancer and the effect thereof is a cause close to many of our hearts and if in this small way, we can amplify awareness and drive support for this team, we will. Tekkie Town is proud to partner with CHOC and our fellow partners to make this Flip Flop Day - on Valentine's Day for 2025 - the perfect way to show your love and care” - Julie Mostert, head of marketing for Tekkie Town.

How You Can Step Up

Flip Flop Day 2025 is bigger and better than ever.

Get your stickers at Tekkie Town, CHOC Regional Offices, or online at www.choc.org.za.

On Friday, 14th February 2025, wear your flip flops or Ipanema’s, and of course, your stickers to show your support. Whether you’re hosting a fundraiser at work, organising a school event, or simply stepping out in your flip-flops, your participation makes a world of difference.

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Get Your Flip Flops Out on 17-Feb-23 @CHOCfoundation #FlipFlopDay #CHOCSA

Hi Guys, 

CHOC Childhood Cancer Foundation SA Flip Flop Day 2023 - Friday 17 February 2023

Did you know, in some way or form, each and every single one of us is affected by childhood cancer? While it may not affect you directly in some cases – it could be someone close to you – a beloved family member or the child of a close friend or colleague. But one thing is for certain – we all know of one brave little child or teenager fighting against it every day.

But they’re never alone – these courageous soldiers will always have the support, love and strength from those around them, even if it’s through a donation from a stranger who they will never meet.

CHOC Childhood Cancer Foundation South Africa is an advocate for the fight against this life-threatening illness – offering psychosocial, emotional and patient-facing support to families and children and teenagers diagnosed with cancer.

Made up of passionate, caring, committed and dedicated staff and volunteers, CHOC’s one goal is simple – to save lives through early detection, and to enable us all to stand up, stand strong and stand together to support these fearless little warriors.

Our 4th Annual Flip Flop Day Is Almost Here!

We’re not really about counting the days here – we’re more about making each and every day count. CHOC is about using HOPE as the medicine for all diseases.

And so, Flip Flop Day and Flippie have stepped up to the forefront to get every South African – young or old, the corporate or casual, the beach-side dweller or the city slicker – to get up and literally wear their heart on their soles on Friday the 17th of February 2023!

He’s told us to pass this message to you, “Rise up and join us! Kick off those shoes and let your toes be free on Friday, the 17th of February 2023 by showing your support and love for our warriors by flipping on a pair of flip-flops. Let’s show this life-threatening disease that we South Africans are a force to be reckoned with!"

“I’m ready to show my support! Where can I get my Flip Flop Day sticker?”

As the needs of the children, teenagers and their families increase and our desire to enhance our augmentation of the medical fraternity treatment continues, we are aiming to raise even more than R2 MILLION last year!

Partnered for greatness, you can get your sticker for only R10 at your nearest PNA, Tekkie Town, or by visiting www.choc.org.za or popping into your nearest CHOC region.

Hedley Lewis, CHOC CEO, comments; “Your small donation will make the biggest difference in the lives of these valiant little ones and their families. With you R10, you are not only helping CHOC fund their Core Programmes, but you’ll also be giving the gift of hope, solidarity and support to anyone and everyone fighting against cancer.”

So, are you ready to be flip ’n awesome this Flip Flop Day? Ready to flip on your favourite pair of flip-flops and rock out with your toes out?

Corporate companies, small businesses, ladies and gents – let’s do this together – let’s help pave the way with love and support for these amazing kids to see a brighter tomorrow.

CHOC:

CHOC Childhood Cancer Foundation SA is a non-profit organisation made up of caring, committed, and passionate people who stand up for and support the well-being of children and teenagers diagnosed with cancer or life-threatening blood disorders and their families. Our aim is to save lives through early detection and make the journey of those who are affected by childhood cancer, less burdensome through the comprehensive support programmes we offer.

PNA:

PNA is simply South Africa's favourite retailer due to its comprehensive product range that is featured in the major departments of Stationery, Arts and Craft Materials, Books and Educational Books. They equip people for success, inspire them to create and enrich them to discover more than they ever imagined. With over 120 independent, owner-managed PNA stores nationwide, the PNA franchise group has grown from its humble beginnings in 1992 to become a reputable and successful franchise entity.

Tekkie Town:

Tekkie Town is the number one retailer of branded footwear, clothing and accessories in Southern Africa. Together with our brand partners, they are able to bring you top international brands at prices you are able to afford, giving you the widest choice of Great Brands at Great Prices. They only stock genuine branded products and take pride in ensuring that we have a range of products available for all - from sports-specific sneakers to lifestyle and fashion brands across an assortment of styles and silhouettes. Tekkie Town has over 400 stores in South Africa, Lesotho and Namibia and is part of the Pepkor Group of Companies under their Speciality Division. Our Support Centre (Central Office) is situated in George South Africa.

Cheers!!!

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