Flip Flop Day – Friday, 14th February 2025: Love in Every Soleful Step

Hi Guys, 

Childhood cancer is a diagnosis no family should have to go through alone. Yet, every day across South Africa, countless families wake up to this life-altering reality. The journey is one of immense challenges—but it’s also one where love, community, and compassion can make all the difference.

This Valentine’s Day, Flip Flop Day 2025 offers South Africans a chance to stand in solidarity with children and teenagers who have been diagnosed with cancer. Let’s unite—sole by sole, flip flop by flip flop—and prove that together, we’re stronger than any challenge.

What the Flip?

Flip Flop Day, organised by CHOC Childhood Cancer Foundation South Africa, is an annual initiative aimed at raising awareness and funds for children and teenagers diagnosed with cancer and their families.

For just R10, participants can purchase a sticker and wear their flip-flops with pride on Friday, 14th February 2025. This simple yet powerful gesture sends a message of hope and unity, showing children and teenagers diagnosed with cancer that they are not alone. It’s love in action, and compassion in every step.

Soulful Hearts Unite: Sole Mates Wanted

Flip Flop Day 2025 is calling for “Sole Mates” South Africans ready to step up for this life-changing cause.

Whether you’re an individual, a school, a corporation, or a volunteer, this Valentine’s Day is your opportunity to show love and solidarity with children and families facing the toughest battle of their lives. When we come together, our soles are unstoppable. Let's flip into action and prove that love truly conquers all, from bustling boardrooms to vibrant classrooms, from the seaside to the city.

Your R10 Can Change Lives

When a child or teenager is diagnosed with cancer, the difficult journey for the entire family begins. For Lebo, a bright 8-year-old who once spent her days running around her schoolyard, the diagnosis of leukaemia turned her world upside down.

The once-vibrant laughter in her home was replaced with worry as her parents struggled to understand the medical terms, treatment schedules, and the emotional toll. That’s when CHOC stepped in with psychosocial support, a foundation of their care.

Through counselling and emotional support, the CHOC team helped Lebo’s parents navigate the fears of treatment, providing them with tools to comfort their daughter through her toughest days. Lebo found ways to express feelings she couldn’t put into words, and her parents found strength in connecting with other families facing similar challenges.

“The psychosocial support we received gave us hope,” shares Lebo’s mother. “It taught us how to be strong for Lebo, how to bring laughter back into our home, and how to face each new day, together.”

This is the heart of CHOC’s work. Every sticker purchased for Flip Flop Day contributes to programmes like these—offering tailored emotional, social, and practical support that makes an immeasurable difference for children, teenagers, and their families.

Flippie, the SOLE-dier of Love

Leading the charge is Flippie, South Africa’s favourite and most beloved CHOC SOLE-dier. Flippie is passionate about spreading compassion and rallying support for children and teenagers taking on the toughest journey of their lives. Flip Flop Day is more than a fundraiser—it’s a celebration of unity, empathy, and love.

What CHOC Stands For

The CHOC Childhood Cancer Foundation South Africa is an internationally recognised non-profit organisation that supports children and teenagers diagnosed with cancer and their families.

CHOC provides life-changing services, including emotional and practical support, as well as education on the Siluan Early Warning Signs of Childhood Cancer. With over 1,500 children and teenagers in their care at any given time, CHOC’s mission is to ensure that no family walks this journey alone.

A Message from CHOC CEO, Hedley Lewis

“Flip Flop Day is more than just a fun event—it's a movement of kindness and support," says Hedley Lewis, CHOC CEO. "By flipping on your flip flops and donating R10, you’re stepping up to make a real difference in the lives of children and teens battling cancer. It's a simple act that shows we care and that we stand together. Let's turn every step into a stride of hope and solidarity."

What our Retail Partner, Tekkie Town, have to say

"It is always our privilege to work with CHOC and support their annual Flip Flop Day in our stores nationally. Cancer and the effect thereof is a cause close to many of our hearts and if in this small way, we can amplify awareness and drive support for this team, we will. Tekkie Town is proud to partner with CHOC and our fellow partners to make this Flip Flop Day - on Valentine's Day for 2025 - the perfect way to show your love and care” - Julie Mostert, head of marketing for Tekkie Town.

How You Can Step Up

Flip Flop Day 2025 is bigger and better than ever.

Get your stickers at Tekkie Town, CHOC Regional Offices, or online at www.choc.org.za.

On Friday, 14th February 2025, wear your flip flops or Ipanema’s, and of course, your stickers to show your support. Whether you’re hosting a fundraiser at work, organising a school event, or simply stepping out in your flip-flops, your participation makes a world of difference.

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New Year Resolutions - Week 06 Achievements & Failures in 2023 #TheLifesWay

Hi Guys, 

The more you write or tell your story the more people are going to read it or follow it. I am also doing the same via these weekly posts where I tell the amount of time spent on web series binge-watching or doing something interesting also. I am feeling more and more in love with my own feelings or rather I am now much closer to my heart as I can see the effects of anything happening around me or the world and can feel the pain and empathy etc. Will I do something about it or just let it pass is a choice that I will keep for myself to decide via the brain cells kicking in at the right time? 

1. Google Maps - Local Guides is a community-based programme run by Google to enhance the experience of Google Maps users. Whenever you go and visit any location, you can write a review about the same on the Google Maps page and post some photos and videos so that the next person searching for the location can have some information before actually visiting the place. I reached the Top Level 10 on the same on 10-Feb-2023 after enrolling in the programme around 6 years back or so. I have not received any gift from Google during the course of my photo sharing across this platform but I am happy that I did it. I am in the Top 1% of Johannesburg Local Guides and 10% globally. Slowly and steadily, I will try to become the Top 1% at global levels as well. 

2. Thank You - I started from the last week's count to reach 42000 where the counter drops back to zero. Then again I take it to reach the 8000 mark by the end of the week. The total count is now 141500. 

3. Entertainment - I watched the most illogical movie The Menu this week. There was nothing to enjoy in this movie. Totally time waste or negligible. I started watching FARZI Season 1 which I loved watching but didn't expect that it will reach the most viewed series on Amazon Prime. Since Kabir Singh, Shahid Kapoor has a dejected way to stand and the same is also showcased here and in other movies also. I don't like the use of the same again and again and I am definitely biased. I have to check his earlier movies if he has the same hand style in Jab We Met, Ishq Vishq or Dil Bole Hadiappa etc. 

4. The Life's Way - First Car Review - I was grateful to Suzuki Motors South Africa for sending their Vitara Brezza for the upcoming Valentine's Day and my 15th Marriage Anniversary as well. I took the same around the city and totally loved the pleasure of having a second car in a household. My wife can take my car to the office instead of doing an Uber or Bolt. I can then drop the kids to school and they also loved this dual-coloured car. The average that the car gave is around 15-16 km per litre of petrol and the mini-SUV body felt comfortable for long rides as well. We went to Hartbeespoort with the whole family in this nice car while enjoying the rain along with our marriage anniversary. I went gaga over the same as you will see in my Instagram posts. Thanks, Suzuki. 

5. Launch Event - I went to the CHOC event that was held at Sandton Sun Towers and Sky Deck. I loved the joy they are bringing on the faces of children suffering from Cancer and other diseases. It's an uphill climb all the time with these diseases but your support can help the organisation to reach more and more children and help their families as well. 

I also received the Cooler Master Goodies in a contest I won on Instagram. This is a massive package as you will see in the video underneath. I went to their Sandton Experience centre to pick up my goodies and it was lovely to see all the products on display there. You should definitely visit the same to experience the gaming products and setup. 

I think this is a lot of stuff to do in a single week and I feel grateful that I could do it. The clarity of thoughts and getting in touch with your own emotions is the best thing I learned from doing the Yoga starting 1-Feb-23. I am feeling stretched as this is the only exercise I have done in years to the upper body and many parts which were lying dormant. I have only done 1000km walking last year but that was it. This year walking is taking a backstage as I venture into the Yoga exercises. 

Till next time...Aashish Thanks you Cheers!!!

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