SA youth: Accessing the Heart of this Powerful Buying Market #Nokia105 #NokiaT20

Hi Guys, 

South Africa’s youth today is a very progressive and powerful buying market, who value authenticity, a balance between working, living and making a difference in their immediate and greater worlds. They are also very particular about which products and experiences they engage with – which will be heavily influenced by these core values.

When researching a brand, this younger buying market makes a point of seeing if a brand’s products, ways of doing business, and/or company values, are kind to the planet, and not just the pocket. They actively seek out brands that care as much as they do.

While very ambitious – wanting to build a life that is comfortable and holds space for adventure, experiences, and personal growth – SA youth see the brands/companies/products/services that they engage with as an extension of themselves, and as such should hold the same core values as the individual.

Brands with hearts stand apart

Brands that stand apart from others in the eyes of this buying market have initiatives that support the sustainability of natural resources, as well as having as little impact on the planet as possible in the process of production, operation, and disposal.

This extends to their mobile devices too – how they are manufactured, the eco-friendliness of replaceable (such as batteries, charging cables, etc), and the care of people as much as the planet.

So when a brand achieves a high sustainability ranking, as did HMD Global, the Home of Nokia phones, this younger and very aware buying market stands up and takes note. HMD has a powerful mission to lower its carbon footprint on the planet, including extending the longevity of its products so that they last longer without losing operational capability, requiring less production of new products. This is highly attractive to this market.

Authenticity is gold

A brand that is transparent, personal, honest and “real” with its audience will capture their hearts – and that share of the market.

The younger SA buying market is very shrewd consumers that aren’t attracted to “fluff” created around a brand and its offerings. They want a brand partner that tells it like it is, that listens to what their consumers want, and that cuts through the clutter of marketing noise with an offer that is simple and “real”.

Feeding into the SA youth market’s priorities

This is why HMD has reduced the noise and clutter, bringing phones and tablets to the youth market that support them in what is important to them in life.

Nostalgia

SA youth don’t “do” overcomplicated, and in a world where things are becoming more and more complicated, they are leaning decidedly towards the simplicity of older times, and the comfort and “escape” that these bring.

Because this market is prone to worry, they are looking at removing things from around them that fuel the worry – like overcomplicated processes, products and features. They want things that are easy to use, dependable, that last, and that give them exactly what they need, as opposed to handfuls of other things that they will have to wade through.

A simple phone like the Nokia 105, for example, offers calling and messaging, a torch, some games, FM radio and a very-long-lasting battery. And this young market is seeing a device like this as taking them back to that safe and simple past and stripping them away from an overcomplicated lifestyle.

Work meets life

Supporting a balanced lifestyle is also a very important consideration for SA youth. As much as they want the comfort and stability of a good income, they also want to be able to save money to travel; experience and own things that interest and excite them and bring emotional value to their lives.

A brand that supports this holistic approach to life is one that this market wants to be associated with. And one that has a bouquet of products to choose from, with each product having a specific collection of features that talks to this market’s priorities, will gain additional traction in their esteem.

The Nokia T20 tablet, for example, talks to the young working SA professional who need long-lasting battery time to cater for online meetings, the ability to stream movies and good sound for quality listening. Because quality is also desired for the holistic experience. 

Access 

Of vital importance to enter this market is access. Access to the internet; apps that support their need for inspiration, community, information and connectivity to peers and the workplace.

Access is what opens up this market’s world – from virtual travel and exploration, enhancing their education, to catching up with someone abroad. And they want their access to be immediate.

The world has become more fast-paced than ever, and this generation that wants their finger on the pulses of everything in their realm of interest wants it immediately with near-instant gratification.

Aum Namah Shivay!

Till next time...Aashish

Thanks! Cheers!!!

https://linktr.ee/thelifesway

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Top 4 Virtual Games to play with your family from your phone without worrying about battery life #NokiaC21Plus

Hi Guys,

Distance has become far less limiting over the past few years, especially when it comes to connecting with family and friends. Video-calling a sibling from South Africa to Australia is as simple as a touch of a button. Even connecting with several family members at the same time is easy using group call functions.

While calling for a chat fills you in on the latest news, connecting with family members in a more engaging way is what brings you closer together. And one of the best ways to do that is to do fun things together, virtually.

HMD Global, the Home of Nokia phones, shares some original and super-fun things that families can do together on the virtual playground.

Charades

Have a blast playing Charades with your family, this incredibly entertaining and thrilling multi-activity allows participants to guess the word on the card that's on the screen of the person who’s got the phone to their head, based on clues from other participants’ performances (which could include dancing, singing, acting, or sketching) before time runs out.

Lip-Sync Battle

Fancy yourself a great rock star imitator? Challenge your family members to a Lip-Sync Battle, where each person has 30 seconds to show their stuff, lip-syncing their favourite music artist.

You can create a score sheet, where everyone judges each performance based on things like accuracy of lyrics, dramatism, flair, and believability.

Karaoke King

Or drop the lip-syncing and have a full-on karaoke competition. You can find instrumental versions of your favourite song on YouTube, Smule, KaraFun or Singa. Go live on your video call and show your family that you deserve to be on South Africa’s Got Talent!

Drawing Together

So we’ve done acting, singing (and mock singing) – how about some family drawing!

There are loads of online drawing sites that you can use, like Sketchbook or WeDraw where you can do anything from relaxing doodling to playing and learning how to draw step by step. Or go for the good old Pictionary, which is sure to ramp up the hilarity.

You’ll naturally need a screen that’s big enough to be able to see all these masterpieces, making the 6.5” screen of the Nokia C21 Plus perfect!

In It For The Long Run

With all these wonderful games you’ll be playing with your family, it’s easy to lose track of time. Luckily the C21 Plus has up to 3-day¹ battery life on a single charge! (Now that alone is worth the unbelievably affordable price of only R1,999, right?!)

What are you waiting for? Create that family WhatsApp group and get everyone ready and psyched up for the best fun together.

Aum Namah Shivay!

Till next time...Aashish

Thanks! Cheers!!!

https://linktr.ee/thelifesway

Subscribe to my YOUTUBE Channel for historical tech, new gadgets, stationery, product reviews

and mystery unboxings. #TheLifesWay Link to all social media platforms - https://t.co/gUHjo8DQ7h

Your Lifestyle and Technology Blog for the last 10 Years!

Winter doesn’t have to be a downer – Have a Social life, Stay fashion-conscious and Happy #Nokia105

Hi Guys, 

Winter isn’t everyone’s cup of tea, with the cold making people hesitant to step outdoors. The double-edged sword is that load shedding makes indoor activities like watching movies, or simply listening to music, hard as well.

Throw into the mix a lack of motivation to do physical exercise, lower mood due to a lack of vitamin D and serotonin, and being cooped up indoors because of low outdoor temperatures, and you could end up feeling rather blue about life.

The good news is that winter doesn’t have to be the let-down that it can be infamous for! HMD Global, the home of Nokia phones, shares some tips on how to keep social, look fabulous, and feel on top of the world this winter.

Retro/vintage is powering the 2023 fashion scene

If you love the vintage look (and the wonderful nostalgia that it brings), 2023 is your year! Vintage is roaring ahead in fashion this year, with a notable spotlight on comfort and minimalism. Smaller handbags partner well with oversized sweaters and comfy cargo pants are just perfect for the compact Nokia 105 - which is a fashion statement in itself.

This neat phone takes you back to when you could just slip your phone into your compact bag or pocket - but brings with it all the features you need. FM radio, 15 hours of talk time, games to keep you entertained in the queue at the grocery store…and a bright torch for when load shedding tries to leave you in the dark.

Going retro can also help with mental wellness

Another way to support your mental wellness this winter is by taking a break from the “noise” of things like souped-up modern technology - which seems to be always on, and always shouting for your attention.

Going retro with certain things, like your mobile phone, can evoke a nostalgic feeling that takes you back emotionally to “simpler times”, when things were easier, less stressful, and less cluttered. This can have a powerful effect on your state of calm and improve your holistic mental well-being.

Stay on top of the entertainment scene

While you’re chatting for hours with your friends (yes, HOURS – because the incredible battery life of the Nokia 105 gives you the power to talk for hours), it’s more than likely that the topic of what’s hot on the entertainment scene will come up.

Luckily, one of the upsides of staying indoors more often in winter means you’ll be able to binge-watch some of the latest series, so you’ll have no trouble commenting on all the drama happening in Young, Famous & African S2 – because you can stream them right to your phone (and watch for hours)!

Be the light of your own life

OK, let’s face it – load shedding on a freezing-cold, dark winter’s night is enough to bring anyone down. The Nokia 105 can give you a bright guiding light so you don’t stub your toe (which is always more painful when it’s cold), fall over the dog, or step on a Lego brick (if you’re a parent, you’ll know the pain – especially in winter).

Turn on that powerful torch and be your OWN guiding light to the bathroom – or the kitchen for some leftover shesa nyama because you need some kind of reward for getting up in the middle of a winter’s night (you won’t be able to heat it, but that’s OK – leftover shesa is great hot or cold).

Keep your mind healthy and happy during winter

An effective and easy way to help you work through those mental winter “blues” and feel happy and content. Music is one of them – especially if it’s music you really enjoy. Imagine cuddling under your blankets in your bed with a hot water bottle, listening to your favourite artists as you fall asleep. With the Nokia 105’s FM wireless radio, you can listen all night. And a good night’s sleep also sets you up to wake up feeling happy, refreshed, and ready to take on the day – which may be cold, but you’ve got some really cool tools to make them fabulous with!

Aum Namah Shivay!

Till next time...Aashish

Thanks! Cheers!!!

https://linktr.ee/thelifesway

Subscribe to my YOUTUBE Channel for historical tech, new gadgets, stationery, product reviews

and mystery unboxings. #TheLifesWay Link to all social media platforms - https://t.co/gUHjo8DQ7h

Your Lifestyle and Technology Blog for the last 10 Years!

Light, Games and Chatting with friends – The Power is in your Hands when Load Shedding Hits #Nokia105

Hi Guys, 

With winter having taken a solid foothold in South Africa over the past few days, the demand for electricity is already seeing a major rise, putting our threatened power grid under more strain – with more load shedding to come.

And winter being what it is, people tend to spend more time at home and indoors where it’s warm and staying entertained with family. Until load shedding hits, that is.

Luckily, it’s not all bad news! HMD Global, the home of Nokia phones, sheds light on a nifty little companion to lift the load-shedding blues.

When the lights go out

If you’re not prepared with a backup light, you stand the risk of some really eina accidents. Like stubbing your toe on the corner of the couch as you grapple for the emergency light or having your phone (the screen of which you’re using for light) knocked out of your hand to crash onto the floor as you try to navigate your way to a light source.

This is when you’ll be so grateful for your handy Nokia 105! With a built-in torch, you won’t have to worry about getting those nasty bumps and bruises, as the torch lights the way to your generator, inverter, or backup lights.

And if you do happen to have it knocked out of your hands while trying to get that generator going, it’s OK – built to take on everyday life, the scratch and bump-resistant exterior is built to last – and looks good doing it The Nokia 105’s compact shape is specially moulded to feel great in the hand and easily slip into your pocket when you’re on the go.

Boredom is so 2022

Some of us aren’t so fortunate to be able to have a generator or inverter in our homes for when load shedding hits. So, when the power is out and can’t feed the TV or laptop, how on earth do you stay entertained?!

Aside from reading your favourite book in the clear and strong light of your Nokia 105’s built-in torch, or going old-school with some fun board games, your Nokia 105 has a selection of 10 classic pre-loaded games for your enjoyment - including Snake!

Or use the time for some great catch-up calls with family and friends thanks to the Nokia 105’s all-day1 battery life, you can catch up on Sipho’s drama with his landlord, how Melanie’s first date went, and how your cousin’s new job is going in KZN.

Chill to the beats of local radio

But perhaps you just want to chill out and relax to some cool music, soak in a hot bath with the week’s top 20 hits or put your feet up and listen to the latest amapiano tracks.

Keep up with the football score or listen to your favourite radio shows together with friends and family on loudspeakers or plug in to enjoy music privately. Whatever you are in the mood for, the wireless FM radio gives you a choice.

So who really has the power?

With the Nokia 105 - it’s you! All thanks to the torch, pre-loaded games and great battery life!

Aum Namah Shivay!

Till next time...Aashish 

Thanks! Cheers!!! 

https://linktr.ee/thelifesway

Subscribe to my YOUTUBE Channel for historical tech, new gadgets, stationery, product reviews and mystery unboxings. #TheLifesWay Link to all social media platforms - https://t.co/gUHjo8DQ7h Your Lifestyle and Technology Blog for the last 10 Years!

Football Stars Teased for Launch of the first life-proof Phone, designed for the long run @NokiaMobile

Hi Friends, 

The owner of one of the most powerful kicks in football is set to go head-to-head with a resilient new device expected to be announced globally on 27th July. 

The time has come for one of the most powerful kicks in football to collide with the strength of a brand-new Nokia device, and there’s only room for one winner. A footballing legend will join freestyle champion, Lisa Zimouche, to put a new life-proof phone through a series of high impact challenges.

Stephen Taylor, Chief Marketing Officer for HMD, the home of Nokia phones said: “Our latest phone is tougher than the status quo, it’s built for everything life can throw at it, literally. And it is about to take on its toughest match yet.

We create Nokia phones with technology that lasts for longer, we want our customers to be able to love, trust and keep their phones. In the coming days, we will truly demonstrate our latest devices capabilities with the hand of the talented freestyle champion, Lisa Zimouche and a footballing sensation.”

More info is expected on 27th July. 

Cheers!!!

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