Showing posts with label Craige Fleischer. Show all posts
Showing posts with label Craige Fleischer. Show all posts

Monday, 9 July 2018

The Evolution of The Mobile Camera @SamsungMobileSA #MobilePhotography #DoWhatYouCant

Hi Friends, 

Whilst Samsung cannot claim to have inspired the first duck face (pout), or the wagging tongue we see so often on social media today, it can lay claim to having spurred the mania when it introduced its first camera phone as far back as the year 2000. Back then even the names of the phones were unimaginative but being able to capture pictures with a mobile phone, using an image sensor of 0.35MP, is pretty cool even with a name like SCH-V200.

Two years later Samsung innovated the flip phone with its SCH-X590, which boasted an image sensor of 0.11MP, by pioneering a rotating camera, allowing users to capture pictures from the front and rear of the phone - sound familiar? Yes, this was the phone that birthed selfies on a grand scale [#Iconic].

Leading the pack, Samsung decided to up the ante on the flip phone and introduced a phone with a swing-style screen in 2003, allowing users to capture images from new angles. The SCH-V420 came with an image sensor of 0.3MP, granting it bigger pixels to accompany those creative photographs.

Leaping from one milestone to greatness, in 2005 Samsung gave the world a mobile camera phone for all aspiring pocket photographers. The SCH-V770 had a first of its kind 7MP camera, that supported manual functions and wide-angle & tele-conversion lenses. It also featured 3x optical zoom, 5x digital zoom and autofocus. Ground ‘shuttering’ stuff.
The Evolution of The Mobile Camera @SamsungMobileSA #MobilePhotography #DoWhatYouCant
The year 2010 gave us the best soccer world cup to date and Samsung’s first smartphone. Even the names started getting cooler. The Galaxy S had a 5MP camera with a wide range of modes like panorama, stop motion and cartoon shot. The touchscreen changed how people interacted with their phones and viewed their pictures.

Good isn’t good enough if it can be better and in 2014 Samsung gave us better in the form of the Galaxy S5. Coupling the fastest auto-focus (0.3seconds) and Real-Time High Dynamic Range (HDR), the Galaxy S5’s 16 MP CMOS camera made pictures more vivid, brighter and instantly ready to be shared.

The more records you smash, the more driven to outdo yourself you become. In 2017 Samsung unveiled the Galaxy Note 8, its first smartphone with dual 12MP rear cameras with optical image stabilisation on both the telephoto and wide-angle lenses. The Live Focus feature allowed users to add a bokeh effect for more professional-looking portraits.

Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa, says, “Capturing images to remember special occasions has been part of the human story since the beginning of time – from rock paintings to the latest art portraiture. Samsung’s innovative development grew from the SCH-V200’s camera to what we have today. Even though this now feels light-years away, Samsung continues leading the way when it comes to superlative photographic ability. The Samsung Galaxy S9 and S9+ smartphone cameras are simply the best on the market today.”

Having ticked all the boxes and surpassed its own imaginings, Samsung decided to reimagine the camera. From these alchemic efforts came the Galaxy S9’s camera. It is called a camera because the English language has not evolved enough to come up with the correct name. The-super-speed-dual pixel-12MP-with-960 frames per second-sensitive even to low light-reads-like-a-human-eye-camera allows users to capture the world as they see it in both bright and dark lights. It also enables you to express yourself using an emoji that looks just like you through its Augmented Reality Emoji feature. Users are able to create captivating Super Slow-mo videos to share with their friends and also make GIFs with three styles of looping: reverse, forward, or swing.

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Sunday, 18 June 2017

#SmartPhones are Changing #SouthAfrica Consumers’ Lives @SamsungMobileSA

Hi Guys,

Smartphones have changed the lives of South African consumers and enabled them to be more connected than ever. Mobile devices are changing the way adverts are viewed, the audiences that are targeted and even how the media and publishing industry promotes the content.

The 2017 South Africa Mobile Report is based on a survey of nearly 5000 mobile internet users across the country. One insight in the smartphones stood head and shoulders above the rest: when it comes to the market’s favourite brand, Samsung is four times more popular with consumers than the closest competitor.

“Clearly, people recognise Samsung as a leader in the market and use our devices because they most closely match their needs as consumers. Samsung has always focused on innovation and as such, the phone display and user interface are optimised to make browsing the internet easy as possible,” says Craige Fleischer, Director Integrated Mobility at Samsung South Africa.

The importance of mobile connectivity to consumers is highlighted by the fact that 78% of those surveyed indicated that the last time they accessed the Internet via their phone was just the day before. In addition, 35% reach for their cell phone to browse the internet first thing in the morning and a further 36% browse on their phone while also watching TV. Some 13% even admitted to connecting while in the bathroom.
#SmartPhones are Changing #SouthAfrica Consumers’ Lives @SamsungMobileSA
“The research shows that mobile has well and truly become a daily part of our lives. We rely on them more than we realise. Businesses marketing to their consumers need to keep this in mind when developing their strategies.” says Greg Mason, Regional Lead at Effective Measure Sub Saharan Africa.

One of the most interesting statistics was the increasing number of South Africans who are happy using their phone to purchase items. Everything from airtime (47%) to apps (25%), books (11%) and concert or event tickets (10%) have been purchased by users in the past year, with a total of two-thirds of consumers admitting to having purchased something using their phone.

“The lives of South African consumers are clearly changing as they become more connected than ever. Recognising this, Samsung continues to innovate and deliver better and more sophisticated devices to its users, to enable them to access and enjoy the Internet in new and exciting ways,” concludes Fleischer.

Please click on the following link to download the report: http://hello.effectivemeasure.com/za-mobile-2017
 
Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Saturday, 20 May 2017

@SamsungMobileSA Lights Up @NelsonMandelaSq For #Jozi Launch #GalaxyS8 Smartphone

Hi Guys, 
 
Samsung South Africa celebrated the local launch of its latest flagship smartphone range, the Galaxy S8 and S8+, early May this year. In true Samsung style, the company went all out by illuminating the famous Nelson Mandela Square in Sandton with immersive displays reflective of the powerful visual experiences the device’s Infinity Display provides.

“We lit it up the entire square in dramatic deep-sea imagery and riveting 3D projections, all in line with the iconic and dazzling Galaxy S8’s Infinity Display. A screen without any borders, bumps or angles – just uninterrupted glass,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.
@SamsungSA Lights Up #NelsonMandelaSquare For Local Launch #GalaxyS8
The imagery of the whale was lit up across the square, floating from building to building, diving beyond the limits of all of them bringing the device’s infinity display’s versatility to mind amongst all who witnessed the show. Accompanying the immersive lighting show and adding to the entertainment were the sounds from local artists - Chanda Munki and Liquideep. However, the star of the show was of course the Galaxy S8. Handsets were on show for the square’s packed audience to ogle and Samsung representatives were on hand to demonstrate the phone’s capabilities.

“As we have proven time and time again, Samsung’s innovative technology inspires the future and through our creativity and diversity we enrich the lives of our customers. This has again been made clear with our latest S-Series device,’’ Fleischer concludes. 
 
Cheers!!!
 
Contact me at thelifesway@gmail.com to blog, share and influence about your products and services on all my Social Media channels #TheLifesWay #PhotoYatra !

Sunday, 7 May 2017

It's Time To #UnboxYourPhone As #GalaxyS8 Launches in #SouthAfrica @SamsungSA

Hi Guys,

The long wait is over, with the new Samsung Galaxy S8 and S8+ hit local stores on May 5, 2017. The smooth, bezel-less Infinity Display of the new smartphone enables users to see and do more than ever before, while the smooth lines and ergonomic curvature of the device, ensures that the phone looks great and fits comfortably into your hand.

These latest designs are available with either a 5.8-inch or 6.2-inch display and come with an upgraded 8MP F1.7 front camera, complete with smart autofocus. In addition, there is a 12MP F1.7 Dual Pixel rear camera, delivering enhanced multi-frame image processing, for sharper photos, even in low-light environments.

“The phone is also water and dust resistant, making it ideal for South Africans, as we tend to spend a lot of time outdoors. This means users have the freedom to explore, stay connected and capture their adventures,” says Craige Fleischer, Director of Integrated Mobility at Samsung South Africa.
It's Time To #UnboxYourPhone As #GalaxyS8 Launches in #SouthAfrica @SamsungSA
Security is of paramount importance and the Galaxy S8 and S8+ come with enhanced biometric capabilities, including an advanced iris scanner and facial recognition technology, as well as the advanced Samsung KNOX platform. The upgraded specs of the two phones offer both increased performance and efficiency thanks to the industry’s first 10nm processor, Gigabit LTE and Gigabit Wi-Fi compatibility and the first officially designated Mobile HDR Premium screen.

Samsung’s key partnership with Google Play Music will continue with the launch of the Galaxy S8. Users will now have access to special features created specifically for Samsung customers. In order to qualify, purchase a Samsung tablet or smartphone from the 29th of March 2017 and it will come with a free three-month trial of Google Play Music. Consumers will also have double the storage in their Music Locker and can now store up to 100 000 songs, not to mention the free storage space and easy access to all music.

“The launch of the Galaxy S8 is complimented by an expanded ecosystem that features impressive new services and devices, including Bixby, the Galaxy S8’s intelligent new interface; Samsung DeX, which provides a desktop-like experience for the Galaxy S8; intuitive IoT device management via Samsung Connect; expanded healthcare solutions through Samsung Health; and so much more. The Samsung Galaxy S8 and S8+ are designed to allow users to see and experience more than ever before and to do so safely and securely, while at the same time enabling consumers to project an image of stylish simplicity,” concludes Fleischer.

Customers will be able to obtain their device in a range of rich colour palettes, including Midnight Black, Orchid Gray and Maple Gold. Several more colours are also due to be launched later in the year. The Galaxy S8 will retail at a Recommended Retail Price (RRP) of R15 499 and the Galaxy S8+ with an RRP of R17 499.

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Thursday, 11 August 2016

@SamsungSA Unveils New #GalaxyNote7 Intelligent #Smartphone that Thinks Big

Hi Guys,


Samsung Electronics South Africa continues to drive the smartphone market with the Galaxy Note7 by building on the company’s category-defining leadership with innovative features that set a new standard for large-screen devices. The Note7 is the gateway to a Galaxy of possibilities with the most advanced security features and S Pen capabilities.

“The Galaxy Note7 combines productivity and entertainment, with strong security features. The device strikes a balance between work and play, enabling people to achieve more than what they thought possible on a smartphone. Powering a robust ecosystem, it is the ideal device for those who want to achieve more in life,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.

With refined craftsmanship, premium materials and a unique, symmetrical edge design, the Galaxy Note7 features:
  • Top-of-the-line security that combines Samsung Knox with biometric authentication including a new iris scanning feature;
  • A water resistant body and S Pen (IP68)*; and
  • Immersive entertainment features with HDR video streaming capabilities.

@SamsungSA #GalaxyNote7 #thelifesway #photoyatra #smartphone
Advanced Security: Now in the Blink of an Eye
Samsung understands the importance of keeping content on users’ phones protected. Coupled with Samsung Knox, an industry-leading security platform, the Galaxy Note7 provides heightened security and privacy, with highly advanced biometric authentication, including fingerprint scanner and iris scanning technology. The Galaxy Note7 offers more authentication options that can be used interchangeably depending on how people use their phones, no matter where they are or what they are doing.

The Galaxy Note7 instils a new level of user confidence with Secure Folder, a separated folder that adds an extra layer of authentication to keep private and personal information safe.

Galaxy Note7 S Pen: Quickly and Easily Bring Ideas to Life
The enhanced 7th generation S Pen is more than just a writing tool – it is the gateway to getting more done efficiently and accurately. Users can bring ideas to life the moment inspiration strikes without unlocking the screen by using Screen off memo and simply pinning the memo to the Always On Display. The S Pen gives users the ability to easily create and share. Access the best of the S Pen’s creative abilities with Samsung Notes, a new unified app allowing users to make handwritten notes, draw, or edit memos from one location.

The new S Pen writes with ease and precision. The smaller 0.7mm tip and improved pressure sensitivity provides a real pen-like feeling. With the peace of mind that IP68 water resistant provides, the Galaxy Note7 S Pen lets users write down their thoughts without interruption, even when the screen gets wet.

Best-in-Class Entertainment
The Galaxy Note7 features a gorgeous, curved 5.7-inch QHD Super AMOLED screen delivering a bold and immersive picture on a smartphone. It is ready to stream HDR video, enabling a cinema-like environment including brighter colours and a deeper black, which ensure users get the full perspective that the filmmaker intended. In addition, the Galaxy Note7 features Game Pack, available through Google Play, including top game titles, an easier redemption process and new user benefits.
@SamsungSA #GalaxyNote7 #thelifesway #photoyatra

Creating Connected Experiences
For people who live to create, tell stories and transport people to entirely new worlds, the Galaxy Note7 can be used with the new high-resolution (3840x1920) Gear 360 camera, to capture, edit and share 360-degree images and videos on the go. These memories can then be shared with friends via platforms including YouTube 360 and Facebook and can be relived with the ultra-immersive Gear VR. By pairing the Galaxy Note7 with the new Gear VR powered by Oculus, users can explore premium virtual reality almost anywhere. Galaxy Note7’s incredible Super AMOLED screen and powerful processor for ultra-immersive viewing.

“With the Galaxy Note7, Samsung continues to defy boundaries of engineering to perfect the user experience through innovative design and technology. We are extremely excited about bringing the Iris scanner security technology to the mass consumer market through the Note7. This is an example of Samsung pushing the frontier of what’s possible. The Galaxy Note7 is more than just a smartphone; it’s a connection point to Samsung’s ecosystem of devices, software and services,” concludes Fleischer.

The Galaxy Note7 will be available locally from September.

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com

Friday, 15 July 2016

@SamsungSA Brings @FunnyorDie #360DegreesOfFunny #Competition @CapacityR #SouthAfrica

Hi Guys, 

Powered by Samsung Mobile and in partnership with critically acclaimed, award-winning comedy brand Funny Or Die, virtual reality technology will meet digital content live for the first time ever in South Africa this coming September 27th lands on our shores, transforming the way we see, consume and distribute content through powerful technology tools. All aspiring creatives and scriptwriter virtuosos’ are invited to partake in the ground-breaking sessions that will tackle new levels of content transformation, propelling South Africa into a new era of digital content creation and ingenuity. 

This ingenious roadshow, the first of its kind, will be taking place in Johannesburg on 27 September and in Cape Town on 29 September 2016. You’ll be able to reserve your seat for R650 from 15July 2016 at 14h00 at www.ticketpro.co.za.

Hosted by respected South African technology expert, Toby Shapshak, this social and digital sensorial extravaganza will include the following exceptional guests; Head of Social Media Content at Funny Or Die, Dashiell Driscoll and President of Digital Content, Chris Heuer, Head Producer, Video and Head of Integrated Mobility at Samsung Electronics South Africa SA, Craige Fleischer, as well as many others incredible speakers. 
As the leaders in technology, having recently launched their state-of-the-art virtual reality technology, Samsung Mobile is excited to be the power behind this sensational new concept in South Africa. “Collaborating with the titans at Funny Or Die was a natural fit for us at Samsung as they are shaping the world of immersive and engaging digital content. This roadshow is the superlative platform to showcase how technology meets content in the digital era and we are eager to give South Africa an opportunity to be part of this incredible movement,” says Craige Fleischer, Director: Integrated Mobility at Samsung Electronics South Africa. 

Co-founded by Will Ferrell, Adam McKay and Chris Henchy, Funny Or Die launched in April 2007 and has grown into a premier comedy brand and production studio known for creating award-winning, high-quality content with a global audience of more than 70 million. Seasoned creative executives from Funny Or Die will be launching, elevating and inspiring South African creatives and aspiring filmmakers to become part of this incredible techno-content initiative. President Digital Content at Funny Or Die, Chris Heuer, is looking forward to coming to South Africa to present to some of the country’s top creatives, “This platform will open up a world of digital technology and entertainment in South Africa, launching the careers of some of the top international up and coming filmmakers and entertainment specialists.”

As part of the competition, The team at Funny Or Die, Capacity Relations and Samsung will also be giving hopeful and talented South African scriptwriters, videographers, vloggers and creatives the opportunity to have their work recognised and seen by over 100 million on Funny or Die as well as R50 000 towards starting their dream. 

To be eligible to enter The Funny Or Die Short Film competition; 360 Degrees of Funny, powered by Samsung Mobile, entrants must create a short form storyboard that is under three minutes in length with no more than 4 characters and using only 3 locations. The script must be between 3 and 5 pages long and must be submitted (360offunny@capacityrelations.co.za email address). The first phase of the competition will run from 15 July and close on 15 August 2016 

The top 6 finalists, chosen by the panel at Funny Or Die, will be announced by Capacity Relations on 1 September 2016. Each finalist will then be given a state-of-the-art Samsung product to make use of during the second phase of the competition. With specialized training from Samsung consultants, each finalist will make use of their Samsung Galaxy S7 or S7 edge smartphone, Gear VR technology device as well as a 360 degree Camera to shoot a short film. This phase of the competition will run from 12 July to 15 August 2016 and the final winner will be announced at an official ceremony in Johannesburg on the 27th of September. The winner will be awarded a prize of R50 000 as well as the opportunity to have their video shown to over 100 million people on the Funny or Die website and social media platforms. Check out more information www.samsung.com/za/offer/funny-or-die-360-degrees-of-funny

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Thursday, 14 July 2016

High Praise for @SamsungSA #LevelU #Bluetooth #Earphones #PCMagazine

Hi Guys, 

As a bold innovator in audio products, Samsung Electronics South Africa is proud to announce that its Level U earphones have been selected as one of ‘The Best Headphones of 2015’ by PC Magazine. The American IT magazine gave Level U a rating of 4 out of 5 due to its quality audio and reasonable pricing.

“We are privileged to be considered so highly by PC Magazine for the Level U,” says Craige Fleischer, Director of Integrated Mobility at Samsung SA. “It truly is a great choice for high-quality music at an affordable price.”
High Praise for @SamsungSA #LevelU #Earphones #PCMagazine
Style, Comfort and Convenience 
The stylish Samsung Level U wireless earphones are aptly named, with a flexible U-shaped band that sits around the user’s neck. When not in use, the magnetic ear tips connect together, providing neat and convenient storage for the device. 

The ergonomic design of the Level U was created with consumers in mind with its flexible joints to increase around-the-neck comfort. The U-shape neckband also offers the perfect place for the device’s playback control buttons, with easy access to the volume, play/pause, track advance and the user’s phone from easy to use buttons.
#thelifesway #Photoyatra @SamsungSA #LevelU #Earphones #PCMagazine
Superior Audio Experience
In addition to its chic appearance, the Level U connects to any Bluetooth-enabled device to deliver uncompromised clear sound, making it the ideal choice for music on the go. The wireless earphones come with 12mm speaker units to offer high-quality output with generous bass and brilliant highs.

When calls are made using Level U, the dual-microphone noise reduction and echo cancellation ensure that outside sound interference and feedback is reduced, giving the users the uncompromised conversation they require. With a battery life of up to 10 hours of music play – 11 hours talk time – the Level U is the perfect companion for music lovers and busy conversationalists alike.

“This addition to the Level series cements our dedication to providing our consumers with the opportunity to luxuriate themselves in the benefits of technology designed for everyday life,” concludes Fleischer.
#thelifesway #Photoyatra @SamsungSA #LevelU #Earphones #PCMagazine
I would love to use these earphones if given a chance to do so. Till that time, I will continue to use Bose or Sony earphones I always carry in my laptop bag. 

Cheers!!!
Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Tuesday, 14 June 2016

@SamsungSA Named Top South African #Youth #Brand #SouthAfrica

Hi Guys, 

Samsung has been selected as leader in the New Technology/Tablets Category and Smartphones Category of the latest Ask Afrika Youth Brands Survey, the largest survey of its kind in South Africa.

The survey, conducted annually by Ask Afrika, polled a sample of 8,300 South Africans aged between 15 – 34 for their sentiments on thousands of brands in 71 product categories. The Survey celebrates brands which are used most loyally by South Africa’s youth, irrespective of background or living standard. According to Ask Afrika, these are brands that define a common experience, often on a daily basis to which the young people are committed to. The scores were calculated based on different metrics for assorted product categories as loyalty metrics vary for different markets.
@SamsungSA #Note5 #Thelifesway #photoyatra
“The South African youth market is the sector that will drive technology trends into the future, so we are honoured to note that Samsung is seen as an iconic brand both for smartphones and tablets in this demographic,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. According to Fleischer, the market comprises both Millennials and true ‘Digital Natives’, who are highly demanding power users of mobile technology. “Samsung’s smartphone and tablet releases in recent years have not only met their expectations, but also raised the bar for what a tablet or smartphone should be able to deliver,” he continues. 
@SamsungSA #GearS2 #Thelifesway #photoyatra
Samsung was also registered as the top tablet brand in the Ask Afrika Icon Brands Awards 2015 and ranked among the top brands in the Ask Afrika Youth Brands Survey 2015 as well as being listed as an emerging ICON platinum brand for its tablets in the Ask Afrika Icon Brands Awards 2014.

“Samsung’s mobile technology and innovation is inspired by consumers, for consumers and is designed to be meaningful and add value to their lives. Results like these epitomise our commitment to understanding what our customers really want and need from our cutting edge technology and pioneering products,” concludes Fleischer. 
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com. 

About TGI/Ask Afrika 
TGI research, for which Ask Afrika own the South African copyright, specialises in the management and provision of ‘syndicated continuous research’. Ask Afrika has grown to be the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. Ask Afrika is famous for its objective performance evaluations through national benchmarks on Service Excellence (Ask Afrika Orange Index®), Corporate Reputation and Trust (Ask Afrika Trust Barometer®) and Brand Performance (TGI Icon Brands™). Ask Afrika’s knowledge of brands is extensive and as owners of the local TGI license, they are the leaders in brand expertise in South Africa. The Ask Afrika/TGI relationship offers clients a one-stop research solution for all the strategic business and research needs.

Cheers!!!

Enquiry for your brands, launch events, sponsored posts, giveaways and product reviews - Contact me at thelifesway@gmail.com 

Wednesday, 8 June 2016

@SamsungSA New #Televisions Beautifully Combine #Technology and #Aesthetics #ThisIsTV #SUHDTV

Hi Guys,

Samsung Electronics Co., Ltd. has announced the launch of its new Super Ultra High Definition (SUHD) TV line-up, which combines the latest in cutting edge innovation and stunning aesthetics, in order to deliver a television that is not just a consumer electronics device, but an integral part of a home’s interior design.

The latest range of Samsung TVs has been released hot on the heels of the company’s triumph as global TV market leader for the 10th consecutive year, while also being in its tenth year of dominating the local South African TV market, according to one of the world's largest market research organisations, GfK. 
@SamsungSA New #Televisions Beautifully Combine #Technology and #Aesthetics #ThisIsTV
The new Samsung SUHD television series comes equipped with second generation Quantum dot technology, which is renowned for its durability and extraordinary, lasting picture quality. This generation offers increased efficiency of the Quantum dot materials and an improved colour mapping algorithm. This enables the new SUHD TV to express brighter pictures and purer colours.

Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa, explains that the material used for this cutting-edge display can reproduce the purest and most accurate colours as individual nanoparticles. “These are smaller than one ten-thousandth the diameter of a human hair and deliver the cleanest and most vivid colours yet.”
@SamsungSA #SUHDTV #Thelifesway #photoyatra South Africa
“Samsung has applied the ‘HDR 1000’ technology to this device, which can present content with extremely high picture quality, as it expresses HDR with a peak brightness of 1000 nit - the standard for premium material produced in Hollywood,” says Thackrah.

“This allows viewers to enjoy visuals in great detail, whether the image is dark or bright. In addition, it can recreate brighter hues at a lower energy consumption than the first generation SUHD TVs.”

Thackrah adds that Samsung understands that while the demand for the latest generation of technology continues unabated, today’s TV is more than just an electronic device. Consumers today view TVs as pieces of furniture that contribute to a home’s interior décor. 
@SamsungSA #SUHDTV #ThisisTV #thelifesway #photoyatra
“What consumers want is art in the living room – a beautiful TV that fits seamlessly with their living space and furniture. Samsung’s SUHD TV aims to deliver innovative, boundless aesthetic appeal with its 360-degree design, which ensures your television looks good from all angles and any position it is placed within the home. This design approach is not limited to just our premium models, but includes our entry-level TVs as well.”

Furthermore, the enhanced Samsung Smart TV platform allows users to enjoy a sophisticated Smart Hub powered by Tizen, which provides an effortless viewing and navigation experience as it transcends the boundaries between various TV user environments. The Smart Hub will auto detect all connected devices, such as decoders, gaming consoles or home theatre and audio accessories. These additions are managed through a centralised visual dashboard on the first screen, which requires the use of only one TV remote to control multiple connected devices, elimination the need for multiple remote controls in the living room. 
Samsung #SUHDTV #SouthAfrica #thelifesway #photoyatra
“Samsung’s SUHD TV is a beautiful piece of equipment that takes a quantum leap forward in TV display technology. It will provide you with a viewing experience like you’ve never seen before,” Thackrah concludes.


I am currently using Samsung's UHD 65inch Curved Series 6 TV which is awesome and I wonder how beautiful it will be to see the video's and TV on SUHD TV. I still regret that I let go of SUHD Series 8 TV which I got from Samsung for the current one I have. That's the biggest mistake of my life so far... 

Kudos to Samsung for bringing this amazing technology to the market. 

Cheers!!!

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@SamsungSA Elevates #Smartphone #Camera Quality With New Image Sensor #GalaxyS7

Hi Guys,

Samsung Electronics South Africa, a world leader in advanced semiconductor technology, announced its newest 12 megapixel (Mp) image sensor for smartphones, which will elevate the quality of mobile phone pictures. Already in mass production, this 1.4μm-pixel-based image sensor is equipped with Dual Pixel technology that has been reserved for digital single-lens reflex (DSLR) cameras. The technology enables rapid auto-focus for fast photo shooting while producing premium image quality on mobile devices, even in low light situations. 

“With 12 million pixels working as a phase detection auto-focus (PDAF) agent, the new image sensor adds professional auto-focus performance to mobile devices, such as the Galaxy S7 and Galaxy Note 5,” said Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. “Consumers will be able to capture their daily events and precious moments instantly on a smartphone, regardless of lighting conditions.” 
Samsung New Image Sensor #thelifesway #photoyatra
Samsung’s new image sensor with Dual Pixel technology employs two photodiodes located on the left and right halves of a pixel. The conventional image sensor commits less than five percent of its pixels, with only one photodiode each, which converts light particles into measurable photocurrent for phase detection. Significantly faster auto-focus is now possible, as each and every pixel of the Dual Pixel image sensor is capable of detecting phase differences of perceived light. With such groundbreaking improvements, the image sensor ensures clear and sharp images, especially whilst capturing moving objects, even in poor lighting conditions.

The new image sensor has also adopted Samsung’s ISOCELL technology, which isolates the photodiodes in each pixel with a physical wall to further reduce colour bleeding, maximizing the image sensor’s performance.

The new image sensor is built with cutting-edge, chip-stacking technology that allows for top-of-the-line performance while keeping the size small. The Dual Pixel image sensor combines a 65 nanometer (nm) sensor with a 28nm logic chip that delivers outstanding quality photos in a sleek smartphone design.

I am amazed at the camera of S6 I used last year and I have just received Samsung's S7 Edge for review and using that camera I will post pictures on my instagram channel. 

Cheers!!!

Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
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Tuesday, 7 June 2016

Galaxy #S7Edge Pink Gold Colorway Speaks #Style And #Sophistication @SamsungSA

Hi Guys, 

Samsung Electronics South Africa’s latest flagship smartphone, the Samsung Galaxy S7 and S7 edge, have been making waves in South Africa since its arrival in the country in March this year. The new, subtly gleaming Pink Gold colourway Galaxy S7 and S7edge is creating another stir. Created to take smartphones beyond advanced technology and into the realms of next generation art, the Galaxy S7 and S7 edge integrate leading edge mobile computing with uncompromising, refined design that now also feature sophisticated colour options.

Samsung_Galaxy_S7_and_S7_edge_premium_design #TheLifesWayThe Pink Gold colourway is intended to soothe and incorporate a touch of gentleness, radiance and excellence to the smartphone. The Galaxy S7 and S7 edge, including the Pink Gold colourway, are now available in a choice of five colours. These consist of Black Onyx, Gold Platinum, White Pearl and Silver Titanium. 

“Samsung developed dust and water-resistant bodies without impacting on style and sophistication. Everything about the 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge speaks to premium design, comfort and streamlined ergonomic usability,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.

In Samsung’s quest to introduce more human-centred devices to the market, both in form and user experience, the company’s designers accredited their inspiration to pebbles washed by waves to seamless, solid perfection, always bearing in mind the ‘feel & touch user experience (UX)’ motto.

“Using 3D Forming glass technology shaped under immensely high temperatures, Samsung has moulded the curved glass and metal of the S7 edge to form a seamless, cohesive whole that feels uniquely smooth and natural in the hand,” Fleischer says. “Even the buttons have become thinner and the rear camera is slimmer, so as not to disrupt the contours of the device.” 

Samsung’s innovations extend to the user interface, which is more intuitive, with a softened colour palette of app icons making it easier to view over an extended period of time. An Always On Display (AOD) function that shows the time, date and simple alerts even when the device is not in use. Edge UX, the advanced edge available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

“When it comes to the Galaxy S7 and S7 edge, Samsung has ensured that aesthetics are not compromised and thanks to this, fashion loving consumers have the opportunity to express their unique style through a device that epitomises flair,” concludes Fleischer.

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@SamsungSA Galaxy #S7Edge Injustice Edition Launched @Warnerbros_SA @InjusticeGame

Hi Guys, 

Samsung Electronics Co., Ltd., announced the Galaxy S7 edge Injustice Edition in collaboration with Warner Bros. Interactive Entertainment and DC Entertainment. In order to commemorate the third anniversary of the popular mobile game, Injustice: Gods Among Us, the companies partnered to bring Samsung’s technology and one of the game’s central characters, Batman, in a sleek, high-performance smartphone. The limited edition Galaxy S7 edge Injustice Edition will be available in early June exclusively in countries like: China, Singapore, Korea, Latin America, Russia and South Africa (others to be announced soon). 

With enhanced hardware and software and a bigger battery capacity - ensuring extended play time - the Samsung Galaxy S7 edge is optimised for the best gaming experience, fueling a natural partnership between the two brands. 
@SamsungSA Injustice Galaxy S7 Edge #thelifesway #photoyatra
Developed from the ground up by award-winning NetherRealm Studios, the Injustice: Gods Among Us mobile game delivers stunning graphics and a completely unique fighting gameplay experience. The game features a collectible card mechanic and engages players in 3-on-3 tag team combat that features many of DC’s most iconic characters.

“We are excited to partner with Warner Bros. Interactive Entertainment to offer this special edition of the Galaxy S7 edge for fans of Injustice: Gods Among Us,” says Craige Fleischer, Director: Integrated Mobility at Samsung South Africa. “Samsung always seeks to provide the best mobile gaming experience for its users and this partnership reinforces our commitment to the game’s fans.”
@SamsungSA Injustice Galaxy S7 Edge #thelifesway #photoyatra Gear VR
The Galaxy S7 edge Injustice Edition package includes a sleek deep black Galaxy S7 edge, with gold detailing and the iconic Batman inspired seal on the back, Injustice Edition Samsung Gear VR (in select countries including South Africa), Injustice game credit and Oculus VR content vouchers. This limited edition smartphone is available at selected Samsung brandstores and online on bidorbuy.co.za from the 6th of June 2016. 

“bidorbuy is the place where people are often the first to buy the latest high-tech devices. It is also the place where shoppers buy rare and collectible items,” says bidorbuy CEO Jaco Jonker. “Together with our 17 years of experience in the ecommerce business, this make bidorbuy the ideal platform for the South African unveiling of the limited edition Samsung Galaxy S7 Edge smartphone,” concludes Jonker. The Injustice: Gods Among Us game is available as a free download on Google Play.

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Monday, 4 April 2016

@SamsungSA Brings #TheNextGalaxy Smartphones #GalaxyS7 #GalaxyS7Edge

Hi Guys,

Samsung Electronics Co. Ltd announced its latest additions to the Galaxy family of products, Samsung Galaxy S7 and Galaxy S7 edge. Created for today's consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a more refined design, advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products and services.
“We believe in a world that is brighter, sharper, more convenient and fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant look with functionality and providing a seamless mobile experience,” said Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. “We are committed to empowering our consumers with groundbreaking technological solutions, in order to enhance the user experience of our products.”

Advanced Camera: High Quality Images No Matter the Time of Day or Location 
The Galaxy S7 range introduces the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, the lens has a wider aperture and larger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely visually appealing understanding.
Refined Design and Function
The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives consumers a simplified, zero touch capability where they don’t need to worry about missing a call or important notification.

Without compromising design, the devices both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications. 

Enhanced Performance: From Charging to Gaming 
Galaxy S7 and Galaxy S7 edge delivers fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of extra storage and in some select regions, the tray can be used with a dual SIM card. 
Samsung made significant hardware and software updates to optimise gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming practice or share their screen to challenge others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

The Galaxy Experience
Samsung continues to challenge the limits of hardware, software and services to create devices that are designed to improve how consumers connect, share, organise and get more out of life. The company is redefining what is possible, past the restrictions of today’s technology, by introducing a constellation of seamless mobile experiences. 
Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the use of mobile solutions. 

Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before.

“At Samsung, we are relentless in our pursuit for excellence and our philosophy, is making meaningful designs that capture attention and inspire our customers. The beautiful story behind the innovation of our mobile products is centered on putting the customer first and that’s keeping us ahead of the pack,” concluded Fleischer. 

Galaxy S7 and Galaxy S7 Edge is available in the market now. Check the phone and buy one for your loved ones. For more product information, please visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy.

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