The #GX700 Inspires #GX800 Being World’s First Liquid Cooled #Gaming #Notebook @Asus_za

Hi Guys,

Just when you thought you have seen the ultimate gaming Notebook, ASUS pushes out another cooling beast that tops it’s brother. In 2016 the World’s first Liquid Cooled Beastly Gaming Notebook was announced which was also displayed at the rAge Expo in Johannesburg, the GX700. Towards the end of last year, the GX800 was announced and is available is South Africa February this year. But that set aside, what exactly makes the GX700 and 800 so incredible?

The GX700 is like a Bugatti Veyron however the GX800 is like a Lamborghini Veneno to the tech industry. Easy on the eyes, and the Notebook perfectly hides the monster inside providing users with the optimal gaming experience.

ASUS GX700

The GX700 as mentioned is the World’s first Liquid Cooled Gaming Notebook with the detachable ROG-exclusive Hydro Overclocking System cooling module. Powered by the 6th-generation Intel® mobile K-SKU (‘Skylake’) processor and NVIDIA® GeForce® GTX™ 980 graphics card to give users desktop-grade power at home and ultra-fast performance on the go. GX700 is also the world’s first real 4K UHD gaming laptop to feature NVIDIA G-SYNC™ for smooth, stunning visuals. One almost questions if there is any room for improvement, but being ASUS, they have outperformed expectations, once again.

The big brother, GX800, joined the ASUS family during Q4 in 2016. The GX800 has two NVIDIA® GeForce® GTX 1080 graphics cards, running in SLI which pushes graphics to another level in a notebook. An advanced version of the Hydro Overclocking System liquid-cooling module. The 18-inch GX800 is the first gaming Notebook designed to deliver real 4K UHD gameplay. This behemoth Notebook also features NVIDIA G-SYNC™ technology and supports leading virtual-reality (VR) headsets for super-smooth and stutter-free VR gaming. In addition, it also features the Mechanical Tactile Advanced Gaming (MechTAG) keyboard with programmable ROG Aura RGB LED effects for individual keys. The mechanical keyboard is the thinnest keyboard with RGB LED and anti-ghost tech for 30 keys rollover.

Asus GX800

Coolant
Both the GX700 and GX800 have a pump to circulate coolant around heat-generating components inside the Notebooks. The coolant is pumped and circulated around the processor and graphics card before it returns to the cooling module where two radiators help to dissipate heat. This ROG-patented connection between the cooling module and Notebook ensures that the liquid coolant flows smoothly between the two without leaking.

The coolant provides corrosion protection for all internal components and materials, including aluminium, iron, steel, and copper alloys. The very low depletion rate of the organic-acid inhibitor removes the need for supplementary cavitation erosion protection additives, and reduces the maintenance downtime normally required for regular inhibitor tests and additive top-ups to maintain inhibitor concentration.

More about the GX800
The GX800 has separated thermal modules for both the CPU and 2x GPU with rear and side ventilation including the liquid cooling docking station. The Notebook also has an enlarged plug port diameter allowing for up to 70% more liquid increasing performance with a special seal for plug port to prevent leaking (Double O-Ring). This monster has a Duel Fan and Air outlet (four Air outlet) and a dedicated thermal plate for two GPU and CPU to increase thermal efficiency.

The exclusive GameFirst IV is upgraded to more gamer-friendly features and an even more intuitive interface. GameFirst IV helps you prioritise game packets and allocates more bandwidth for games to give you the best online gaming experience.

ASUS GX800

Main differences 

Although both Notebooks are powerful, Werner Joubert, Product Centre Head and Notebook Country Product Manager from ASUS South Africa identified the following three main differences between the units:

• The Thermal has been upgraded drastically, improving the liquid cooling of the GX700, the GX800 performs even better without overheating.
• The GX800 uses a 7th Generation Intel CPU, uses less power and ensures higher performance.
• The Graphics of the GX800 runs a SLI which means the Notebook uses two graphics cards whereas the GX700 uses one graphics card.

Specification Comparison 

The below specifications may vary depending on specific type of unit.

	ASUS ROG GX800	ASUS ROG GX700
Processors	Intel® Core™ i7-7820HK Processor	Intel® Core™ i7-6820HK Processor 2.7 GHz (8M Cache, up to 3.6 GHz)
Chipset	Intel® CM238	Mobile Intel® CM236 Express Chipset
Operating System	WIN10/ WIN10 Professional	Windows 10 (64bit)
Memory	DDR4 2800 MHz up to 64GB	DRAM DDR4-OC 16G *4
Display	18.4” Non-glare IPS UHD (3840 x 2160) with G-sync	17.3'//LED Back-lit//Ultra Slim/B 400nits//UHD 3840X2160 16:9//Anti-Glare//Adobe:100%//WV
Graphics Card	NVIDIA® GeForce® GTX 1080(N17E-G3) SLI with 16GB GDDR5X VRAM	nVidia GeForce GTX980
Storage	M.2 PCIE G3X4 512G SSD x 3 (RAID 0)	PCIEG3x4 512G M.2 SSD *2
Keyboard	Super thin Mechanical keyboard for NB with RGB LED for each key and anti-ghost technology (30 keys roll over) for each key	Illuminated Chiclet Keyboard, ASUS 417mm keyboard with 19mm full size key pitch and integrated numeric keypad
Connectivity	802.11AC+BT4.1 + External Antenna	802.11ac+Bluetooth 4.0 (Dual band)  2*2 -Intel WIDI
Battery	8 cells, 76Whrs	93WHrs, 3S2P, 6-cell Li-ion Polymer Battery Pack
Camera	Built-in HD camera and Array mic	HD web camera
Dimension and Weight	·         NB: 45.8(W) x 33.8(D) x 4.54 (H) cm, 5.7kg ·         Docking:  35.9(W) x 41.8(D) x 13.3 (H) cm, 4.7kg	42.9(W) x 30.9(D) x 3.35 ~ 3.85 (H) cm
Other Specs	·         HDMI output: 4096x2160P 60Hz ·         mDP output: 4096x2160P 60Hz/1920x1080 120Hz 3D ·         Thunderbolt output: 4096x2160P 60Hz ·         Both TypeC support charging 15W(5V@3A)

Checkout this amazing piece of technology from the house of ASUS - Republic of Gamers.

Cheers!!!

 
Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !

Nadia Gonzalez, Africa Vice President Mobile Solutions & IoT @Gemalto Shares #MWC2017 Insights

Hi Guys,

Barcelona was the scene of another festival of technology, as the world’s most influential companies, journalists and engineers travelled to Mobile World Congress (MWC). MWC tends to be associated with new handset launches, but this year’s show was about more than just devices. There were indeed notable mobile handset stories, with some iconic brands making stunning comebacks, defying beliefs they had been consigned to history. The dominant themes, however, were technologies providing the basis for the next generation of mobile devices, namely 5G and the Internet of Things (IoT).

The year of the comeback
If you’d told someone a year ago that Nokia and BlackBerry handsets would be making a comeback, they might not have believed you. The former, once the world’s largest phone manufacturer, gave up trying to compete with Apple, Google and Samsung in 2014 to focus on networking, while the latter has rebranded itself as a cybersecurity company. However, at MWC this year HMD Global, which now owns the rights to make Nokia branded phones, released an updated version of the legendary Nokia 3310. BlackBerry, meanwhile, displayed its new Android smartphone.

With Samsung choosing not to reveal a new phone handset, and Apple and Google not making big announcements, the comeback kids stole the headlines. The question is, will the handsets sell?

 

Connected cars to hit the mainstream
We’ve got bad news for budding Formula One drivers; MWC17 demonstrated how drivers are going to be far less important to the functioning of a car, as the IoT and Artificial Intelligence (AI) takes over. One of our favourite innovations was the world’s first driverless supercar, capable of reaching speeds of up to 200mph. Manufactured by Robocar, the vehicle works through a combination of sensors and powerful cameras. The car’s operation is guided by algorithms, which means computer experts may decide the races of the future rather than the likes of Lewis Hamilton.

As the technology and new business models behind connected cars evolve, the Automotive Industry is transforming into what is called New Mobility. One of the big themes here is linking connected cars with the digital life of the driver or passenger, making them fully personalized. One notable development is the Virtual Car Key (VCK), a first example where the key, as part of a digital Car ID, will need to be securely stored on the end user mobile device. Opening a car and starting the engine is a crucial element of any comprehensive mobility app, and we’re likely to see many more developments in this area over the year ahead.

Artificial Intelligence
AI at MWC wasn’t limited to cars, with the technology appearing in many other areas. Future handsets from many manufacturers promise more advanced versions of virtual assistants like Siri and Cortana, which will learn from their user’s habits. Elsewhere O2 announced it would be turning to AI to manage customer service, speeding up processes and cutting costs. Similarly, Samsung announced it would be using an AI bot to train retail staff in managing customer queries. Clearly, organisations are recognising AI’s ability to not only improve the user experience, but also streamline operations and enhance the customer journey.

The potential of 5G and smart cities
5G represents the next generation of telecoms standards, ushering in a new era of connectivity and smart infrastructures. While we’re still some way off the technology being widely available, at MWC we saw many announcements about IoT-optimized machine-type communication and LTE Cat NB-IoT networks, technologies which are paving the way to 5G.

One area in which 5G will play an ever-important role is Smart City technology, which can be used to improve efficiency and benefit the environment. With billions of embedded sensors, governments and companies will be able to better monitor carbon emissions and track pollution levels. At the show, AT&T and GE announced a partnership to deliver environmentally-friendly IoT technology to cities across North and Central America. Intelligent sensor nodes will power a new generation of street lighting which will be fully integrated within light poles, allowing city governments to use existing poles and equip them with energy-efficient LED lighting.

We took this a step further with a demonstration of a smart city lighting and Electric Vehicle charging solution which uses smart sensors to transform street lights into intelligent platforms. Lights can be dimmed on demand depending on need, saving 50-80% in energy consumption, but they can also be used to alert and direct drivers and pedestrians to free parking spaces or charging stations. 5G technology based on the same principles can be applied to traffic, parking, and waste, enhancing city governance, and making it more environmentally-friendly.

Of course, for the smart city to work, the underlying infrastructure needs to be intelligent and secure. To enable a functioning street lighting system, for instance, there needs to be a secure connection between the lamps and a central control system. It is a complex process, with the potential for an undetected weakness in one part potentially compromising security for the entire system. Those building critical infrastructure and solutions for smart cities need to think very carefully and holistically about the networks and systems they are connecting, whether it’s car park, traffic or waste management projects they’re looking after.

To conclude, it’s clear MWC17 wasn’t just about mobile handsets. While product announcements from Nokia and BlackBerry were the key focus for some, this year’s conference should be interpreted as one dominated by the IoT connectivity solutions of the future; 5G, smart cities and connected transport. With the show over for another year, governments and other key stakeholders will need to keep collaborating on the best ways to connect, secure and monetize their IoT strategies to find success in the years ahead. 

Written by Nadia Gonzalez, Africa Vice President Mobile Solutions & IoT at Gemalto

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !

@UltimateBraai Master Fans Cooking @LancewoodCheese #EmojiMeals

Hi Guys,

Keeping up with the trend of real-time social media consumer engagement, LANCEWOOD®, the number one cheese brand in SA*, has brought an innovative addition to its Ultimate Braai Master support: Emoji Meals.

As a first-time supporter of the popular reality series’ current fifth season, LANCEWOOD® recognised the need to provide their social media followers with an entertaining, interactive Bot that enhances their Braai Master viewing experience and speaks to their love of cooking with their favourite cheese products.

Top LANCEWOOD Full Fat Plain Cream Cheese with sweet chilli sauce

The LANCEWOOD® Emoji Meals mechanic was designed to ensure viewers could easily access a variety of exciting content. By sending a food Emoji to LANCEWOOD®’s Facebook page via private message, the Bot instantly responds with a recipe or tip related to the Emoji. As an example, Clarissa* sent the brand a strawberry Emoji and the Bot responded with a recipe for fruit cheese salad with strawberry vinaigrette – a delicious braai salad.

“People are often bombarded with a slew of marketing messages on brands’ Facebook pages. These posts quickly lose their appeal as they lack the essence of what these platforms are about: engaging with customers, giving users the opportunity to receive information in a fun, educational way and speaking to their core interests via inspiring, relevant conversations. We wanted to take our support of theUltimate Braai Master to another level and give followers of the series a quality, instant offering that is attuned to their passion for social media channels. With our Facebook Emoji Bot, we are rewarding consumers with bespoke recipes to try out at home, at the click of a finger,” says Shereen Anderhold, Marketing Manager at LANCEWOOD®.

Shereen continues: “The response from our Facebook community has been phenomenal. About 1 251 unique users have already tried out the LANCEWOOD® Emoji Meals Bot, and approximately 46 644 interactions have taken place to date.”

“Being a supporter of this season of Ultimate Braai Master gives LANCEWOOD® the opportunity to enhance fans’ overall watching experience with great recipes to whip up at their next braai. With over a million viewers having already tuned in for the second episode, we look forward to reaching even more braai enthusiasts across the nation with our LANCEWOOD® Emoji Meals.”

For more information on the LANCEWOOD® Emoji Meal Bot, visit the Lancewood Cheese Facebook page. 

* Source: IRi Aztec Defined Retailers MAT November 2016

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Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !

Q2 @AudiSouthAfrica #CompactSUV And @Thando_Hopa Shines in New Campaign #Untaggable

Hi Guys, 

In a genius piece of marketing synergy, inspirational South African actress, activist, lawyer and model, Thando Hopa, has partnered with Audi South Africa in a unique marketing concept for the launch of the Audi Q2 compact SUV.

Thando has long blazed her own path as a successful legal prosecutor, before becoming one of the most distinctive faces in South African fashion and an international human-rights activist.

Now she is the face of the “#untaggable local story” for the new Audi Q2.
Partnering with Audi makes sense as the brand embraces many of the same values as Thando — values like creativity, diversity and entrepreneurial spirit — and believes in inspiring South Africans to live their aesthetic and create their own reality.

“I’ve always believed in being my own person,” says Thando. Growing up looking so different, I had no role models who looked like me, so I had to follow my own path. “Today, I think I am stronger for that, and my aim is to inspire people by showing that you can succeed without having to fit any stereotypical view.

Audi’s Q2 local story aims to shed light on what motivates people like Thando to shatter clichéd conventions and create their own identity. Audi is seeking to inspire a spirit of ambitious individuality, for people to achieve success on their own terms.

“Thando was the only choice as the face of the Audi Q2 #untaggable local story,” says Head of Audi South Africa, Paul Sansom. “She personifies the Audi Q2 approach — she refuses to be boxed, labelled or categorised. We are also inspired by her personal journey, her success in so many careers and her activism on behalf of people with albinism.”

“The truth is, Thando is impossible to categorise. She is current, edgy and upscale, but refuses to fit the mould. Her inspiring life story and unique approach make her a perfect fit for the Audi Q2, a vehicle that refuses to be labelled.”

The Audi Q2 is a compact SUV with progressive coupé styling; an everyday city car with the toughness for off-road adventures; a recreation vehicle with cutting-edge technology, infotainment, and connectivity. 

Thando’s non-conformist life journey began growing up in Lenasia, South of Johannesburg, where she was born in 1989 to a film-producer mom and an engineer dad. She studied law at the University of Witwatersrand and went on to work at the National Prosecuting Authority as a prosecutor in the sexual offences court.

She ventured into modelling after being approached by designer Gert-Johan Coetzee, who spotted her in a shopping mall. She has since been the face of fashion and beauty brands and launched national conversations about albinism, prejudice and beauty. She won the “Most Stylish Model” award at the SA Style Awards 2013.

The elegant, articulate Thando is a role model for women and people with albinism. She challenges prejudice locally and internationally and was invited to high-level discussions with the UN last year, to address challenges faced by individuals with albinism, and to make recommendations to civil society, government and the private sector.

“Thando has integrity, she’s brave, and she’s not here to meet anyone’s expectations,” says Sansom. “She’s also stunningly beautiful, fashionable and creative, which makes her all the more #untaggable and a perfect fit for the Audi Q2.”

Thando is currently taking a take a break from law to explore her interests in the arts and acting. In 2016 she participated in the renowned Sundance Institute’s annual Director’s Lab in Utah, workshopping a lead role for a movie.

“Local stories like Thando’s are inspirational,” says Sansom. “They make society take another look, they make us question our assumptions. Unique individuals like her help to shatter the stereotypes and redefine who we are.”

Sansom said Audi was redefining the sports utility vehicle with the exciting new Q2, which combined abundant sportiness in a premium, niche city car. The Audi Q2 local story featuring Thando launched during the recent Metro FM Music Awards, where Audi was the official vehicle sponsor of the Awards as well as a sponsor of the Best New Artist category.

Click here to view the video of Thando Hopa #untaggable

 

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !

60 Years And @SimbaChipsSA Still Roarrrs With Flavour #SimbaMapha #SouthAfrica

Hi Guys,

Whether its Smoked Beef flavoured potato chips during Sunday lunch or the Creamy Cheddar flavour at picnics, whatever the occasion, South Africans have many happy memories of special, family fun times shared with a bag of Simba chips.

South Africans were introduced to the Simba Chippie In 1957. Not only did they get their very own local is lekker chip, it was also an opportunity to sneak a first glimpse of Simba the Lion, who would go on to become one of South Africa’s most recognisable and loved icons.

60 years later, over 6.8 million tonnes of potatoes have been farmed by more than 75 local farmers, working together to provide bag after bag of the great tasting, quality Simba chips that fans, of all ages, have come to expect and enjoy.

Simba Roarrrs with Flavour
Originally Simba chips were unflavoured and came with a flavour sachet affixed to the side of the bag. Launching with only one flavour - plain salted - the popular snack is now offered in a range of seven delicious flavours ensuring a tasty choice for everyone.

Simba chips have continuously introduced flavours that appeal to the local palate by partnering with other heritage brands to offer, amongst others, All Gold Tomato Sauce flavour and the popular Mrs H.S Balls Chutney flavoured potato chips.

Back in 2010 during the “What’s Your Lekker Flavour” campaign, Simba fans were even introduced, for a limited time period, to the possibility of Snoek and Atchaar, Walkie Talkie Chicken, Vetkoek and Chicken and Masala Steak Gatbsyflavours.

Celebrating 60 years of family fun times with Simba Chips
Simba chips started with Ouma Greyvenstein, the creator of Ouma’s Rusks. After a chance meeting with the founder of the Lay’s chip brand, her son Leon expanded the family business to include potato chips. Simba the Lion was the company’s way of acknowledging this vision as Leon means Lion as does the word Simba in Swahili. This company has today grown into a snack empire that spans across Southern Africa and has become an important part of the world’s biggest snack and beverage company, PepsiCo.

Some things are better when you Mapha
Simba, drew inspiration from the brand’s rich legacy as a social and family sharing brand and in 2013 introduced its first Simba Mapha campaign. Mapha is all about the joy of sharing. It’s a South African township phrase born out of the humour of young kids, generally used to encourage the other person to share a treat or snack. It’s a game that has been enjoyed by generations, which is why it was fitting for Simba, as an iconic South African heritage brand, to bring back the nostalgia with this happy memory.

To celebrate 60 years of Simba fun, look on pack for details on how you can claim your share of six million Rand in airtime and have the opportunity to Mapha your good luck with a friend, because with a bag of Simba chips, we know that some things are just better when you Mapha.

Family fun times are never complete without a great tasting snack that everyone can enjoy together. Simba has been part of our fun family sharing occasions from way back when and will continue to deliver on its promise for a strong South African taste experience 60 years later.

Follow Simba Chips www.simba.co.za on Facebook and @SimbaChipsSA on Twitter #SimbaMapha

 

Cheers!!!

 

Contact me at thelifesway@gmail.com if you want me to attend your launch events. Send me press drops/samples/products to blog and share on all my #socialmedia channels #TheLifesWay !