Why SQD-Mini LED Signals the Next Era of Premium Display Technology?

Hi Guys, 

For years, the evolution of display technology has been driven by a clear objective: brighter highlights, deeper contrast, and more lifelike colour. From LED to QLED, OLED to Mini LED, each advancement has brought viewers closer to true cinematic realism. Today, however, the next breakthrough is no longer defined by brightness alone, but by how precisely light and colour work together.

This is where SQD-Mini LED marks a defining shift.

SQD-Mini LED combines advanced Mini LED backlighting with Super Quantum Dot technology, an enhanced material layer that refines how light is filtered into colour. Within the SQD-Mini LED, Super Quantum Dot plays a critical role in improving colour accuracy, stability at high brightness levels, and consistency across every scene.

As the next flagship advancement in TCL’s premium display portfolio, SQD-Mini LED represents a holistic system upgrade across quantum materials, panel-level colour performance, and backlight precision. It establishes a new benchmark for colour purity, consistency, and accuracy, enabling richer reds, cleaner greens, deeper blues, and smoother transitions between shades.

The importance of this breakthrough lies in what it solves. Traditional display technologies often face a trade-off between brightness and colour integrity. As luminance increases, colour precision can degrade, particularly in HDR content or high-contrast scenes. SQD-Mini LED addresses this challenge by improving colour filtration at the source, ensuring that each dimming zone delivers both higher brightness and more stable, accurate colour.

This advancement comes at a critical moment. The future of premium display is being shaped by three clear consumer shifts: larger screens, more immersive HDR content, and rising expectations for realism. Whether in sports, gaming, cinema, or AI-enhanced streaming, users now demand depth, dimension, and colour fidelity that closely reflects real-world viewing.

SQD-Mini LED is built for this new standard.

By combining TCL’s advanced Halo Control precision with ultra-high local dimming performance and next-generation quantum crystal engineering, SQD-Mini LED delivers up to 10,000 nits peak brightness and over 20,000 dimming zones in flagship implementations, while maintaining exceptional colour consistency across the full viewing spectrum. The result is a viewing experience that feels less like watching a screen and more like looking through a window.

More importantly, SQD-Mini LED represents a strategic inflection point for the display industry.

As global demand shifts toward ultra large screen TVs and premium home cinema ecosystems, innovation must move beyond specification driven competition. The next phase of leadership will be defined by technologies that scale across screen size, performance, and intelligent user experience. With SQD-Mini LED, TCL signals its intent to lead this transition through greater colour precision, refined light control, and large screen immersion.

This is why SQD-Mini LED should be understood as more than a product-level upgrade. It is the foundation of a new premium display benchmark, designed for how audiences will experience content in the years ahead.

From flagship home entertainment to immersive gaming, from sports realism to AI-driven optimisation, SQD-Mini LED positions TCL at the centre of the industry’s most important transformation: redefining how premium screens should look, feel, and connect with the viewer.

The display race is no longer about scale alone. It is about accuracy, intelligence, and immersion.

SQD-Mini LED may well define that future.

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Samsung South Africa’s Latest Screen Line-up Unboxed, Bringing a New Era of Samsung AI TV @SamsungSA

Hi Guys, 

2024 products offer next-level home entertainment experience with advanced processors and powerful, AI-driven features

Samsung South Africa unveiled its 2024 TV and sound device line-up at the local Unbox & Discover event which took place at Samsung Experience Store, Design Quarter, Johannesburg, showcasing the latest Neo QLED 8K and 4K, OLED TVs and sound devices. As the world’s leading TV manufacturer for 18 consecutive years, Samsung’s offerings at this year’s event elevate the home entertainment experience with a range of powerful, AI-driven solutions.

“We are expanding the limits of home entertainment by incorporating AI to transcend traditional viewing experiences," said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa. “This year’s TV line-up showcases our dedication to innovation, delivering products that are not only of premium viewing quality but also significantly enrich our consumers’ lifestyles,” said Mike.

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV line-up, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU), along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro, users’ favourite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of detail and picture clarity that surpasses conventional 4K TVs. Additionally, AI Motion Enhancer Pro makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big-screen experience.

Neo QLED TVC

The Neo QLED 8K also delivers audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimizing the visuals and audio for an even more immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality. These features ensure that Neo QLED 8K is easy, personalized, and energy-efficient for all entertainment needs.

The Neo QLED 8K is available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches. While the Neo QLED 4K is available in one model QN90D, and in sizes of 43, 50, 55, 65, 75, 86, and 98 inches. The Neo QLED 8K and 4K line-up promises an unparalleled viewing experience in the premium large-screen category.

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalization

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalized and secure through Knox Security. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.

Beyond connectivity, Samsung’s 2024 Smart TVs also provide a highly personalized experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more.

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Expansive Line-up for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive lineup underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in South Africa in two models — S95D, and S90D — ranging from 55 to 83 inches, there’s a perfect fit for every home.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years, featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space. The Music Frame will officially launch in South Africa in July 2024.

Samsung is pleased to announce the pre-order availability of its AI-powered TVs. Buy the 2024 Samsung AI TVs now and get amazing deals. When you buy the 65" Neo QLED 8K TV, you get an R5000 Samsung Online Store Voucher + Q-series Soundbar HW-Q990C, automatically added to your cart. Offer valid 03 July 2024. T&Cs apply.

Now it is your chance to get an exclusive offer with your order of a Samsung AI-powered TV. Available at participating retailers and Samsung.com.

For more information or to pre-order Samsung’s 2024 TV products, please visit www.samsung.com/za/.

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Frame Your Greatest Design Ideas Like @MapsMaponyane Transformed his Living Space #TheFrameTV @SamsungSA

Hi Friends, 

The Frame TV, which is a part of Samsung’s 2020 Lifestyle category, is elevating living spaces in a way few TV’s can. It combines innovative design with stunning QLED picture quality and Smart TV features to deliver a seamless intuitive TV journey. Popular presenter and entrepreneur Maps Maponyane recently gave his view of the elegant 4K UHD Smart TV that transforms into a gallery-like art display.

“I want my home to be a reflection of me. After all, that is my sanctuary, away from the world. I never expected to be able to transform my living space with a TV, but The Frame gives you a premium entertainment experience combined with an aesthetically pleasing design. As an art lover, it opens up a new world of possibility for me”, says Maps

Map’s personal tastes span from classic to contemporary African art. Fortunately, The Frame TV comes pre-loaded with artworks from world-renowned artists and 1,000 pieces of art – which are easily available from Samsung online. This creates the possibility to change the tone and mood of a living space effortlessly. Maps believe in a minimalist approach to décor with striking and personalised highlights. The Frame TV therefore perfectly adapts to the concept. Also important to Maps is the idea that you can choose to move away from the art theme and reflect a more personalised touch with your photos and memories, uploaded via a mobile device or USB drive.

According to Maps, “We live in a world filled with inspiration, which means our tastes evolve, so I enjoy being able to go from an art gallery filled with my current favourites to an appreciation of a new genre, whilst still retaining the sophistication of my living space.”

For Maps, The Frame TV had to also embrace an important factor in design – the merging of form and function. Fortunately, The Frame TV has 4 times more pixels than Full HD for a rich, stunning viewing experience. Essentially, it’s an immersive viewing experience captured in cinematic clarity. Care has also been taken to the details like a No-Gap wall mount.

“Every detail has been considered, I have access to a world of art or the option of displaying my own images. It’s a really great TV, with bright, rich colours, giving you the finest viewing experience in any light. My living room has been transformed and I love it, “concluded Maps.

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Change is Choice - How the #SerifTV Evolves with Your Décor Choices @SamsungSA

Hi Friends, 

Samsung’s range of Lifestyle TV’s has introduced design and form factors that reflect the changing interests and tastes of consumers. A shining example of this is The Serif TV, which has new and dynamic ways to enhance our homes, as it's both stylish in design and stunning in QLED picture quality.

Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained global acclaim and even the attention of South Africa’s trailblazing Miss Universe, Zozi Tunzi, who herself chose the Serif TV., “This TV is striking in every way. Even the eye-catching floor stand makes the device feel like an object of art while blurring the lines between modern design and technology. With its Iconic I-shape profile, it beautifully integrates into your personal style and interior décor, giving you the freedom to place your TV almost anywhere in your space.”

The Serif TV opens up a world of décor possibilities:

Rugs: An elegant rug nicely complements a standing TV. If you plan on placing The Serif in your living room, you can get a rug made with high-density fibres. If you want to use the TV in your bedroom, you can create a soft atmosphere by choosing a rug that features colours or patterns that complement your bedding.

DIY object and Ornaments: The top of The Serif can be used as a shelf to hold souvenirs and other items that express your individuality.

Mini Flowerpots: The Serif’s eco-friendly packaging introduces the concept of upcycling to TV packaging design. After using the packaging to create small items of furniture, you can decorate your furniture, or The Serif itself, with miniature flowerpots.

Yet another great feature, which is literally music to eager ears, is that you can play music from a smartphone* through the Serif’s powerful TV speakers. This means you can effortlessly switch from your mobile phone onto your TV screen with a quick tap on The Serif. With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side while mirroring your mobile screen on the other. Adding to the personalisation, from set-up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube.

Ultimately, The Serif blends seamlessly into your living space with technology designed to build on your vision.

*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing

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Premium Comes Standard with World’s First QLED #GalaxyChromebook2 @SamsungSA #CES2021

Hi Friends, 

The newest 2-in-1 Chromebook combines the best of Samsung innovation with a trailblazing Google experience, at a more affordable price point

Samsung Electronics introduced Galaxy Chromebook 2, the newest member of the Galaxy Computing family. Since 2011, Samsung has been a leader in the Chromebook market, finding new ways to elevate the Chrome OS experience—and the premium Galaxy Chromebook represented a path-breaking leap forward. The 2-in-1 Galaxy Chromebook 2 builds on that legacy, offering the leading features from its predecessor at a more accessible price. Boasting the first-ever QLED display on a Chromebook, reliable hardware, and seamless integration into the Galaxy and Google ecosystems, Galaxy Chromebook 2 represents yet another high-performance option for users who love the flexibility of Chrome OS.

“Many kids grew up using Chromebooks in school, and as they enter the workforce and their needs evolve, they’re looking for premium, powerful hardware that can elevate that intuitive Google experience,” said Shoneel Kolhatkar, General Manager, Head of New Computing, Samsung Electronics America. “We designed the Galaxy Chromebook 2 with these users in mind, taking the popular features from Galaxy Chromebook—incredible visuals, great specs, and gorgeous design and colour—and bringing them to a wider base of customers.”

Built for Entertainment

For years, Chromebooks earned a reputation as classroom mainstays, great for basic tasks like web browsing and word processing. The Galaxy Chromebook line takes this intuitive Google experience to new heights, offering immersive entertainment capabilities that let you do more with Chrome OS. Capable of producing over a billion different colours, every visual on Galaxy Chromebook 2’s 13.3” display is vivid and bright.

Combined with Smart AMP sound—which runs up to 178% louder than the average amplifier—audio on Galaxy Chromebook 2 places you right in the centre of the action. Thanks to its 2-in-1 form factor, Galaxy Chromebook 2 isn’t just a laptop: it’s a mobile theatre, creative canvas, and smart notebook, all in one. Whether you’re a serial streamer, devout gamer, or budding artist, this laptop takes any audiovisual experience to the next level.

Enhance Your Productivity

Galaxy Chromebook 2 comes built with hardware that you can depend on. Powered by an Intel® processor, along with ultra-fast Wi-Fi 6 (Gig+) capabilities, Galaxy Chromebook 2 allows you to multitask with ease. And thanks to an all-new lattice keyboard with wider keycaps and bright backlighting, you can worry less about typos—and more about the task at hand, no matter the time of day.

Plus, be ready when inspiration strikes by adding any Universal Stylus Initiative (USI) pen to your new Galaxy Chromebook 2.1 Whether you’re scribbling down an idea or drawing your latest masterpiece, you’ll enjoy a flawless 4,096 levels of pressure sensitivity—perfect for tasks like note-taking or photo editing. And with long-lasting battery life, you can keep working wherever you please, without having to tether yourself to an outlet.

Two Ecosystems, One Device

Galaxy Chromebook 2 runs on Google’s beloved Chrome OS, making it easy to enjoy multitasking and quick access to leading connected services. Easily back up and access your files through Google Drive, unwind with your favourite games on the Google Play Store, and stay connected with friends and family with Google Meet. And thanks to built-in Google Assistant, you can get quick answers to your questions, manage your calendar, and control your smart home devices without lifting a finger. All of this comes in addition to classic Galaxy ecosystem hallmarks, like seamless connectivity with your Samsung devices—so you can make calls and send messages from your phone, tablet, or laptop.

Availability

Designed with mobility in mind, Galaxy Chromebook 2 is just 13.9mm thick—and with two stunning finishes—a vibrant Fiesta Red and timeless Mercury Gray—your Chromebook has never looked better.

Product Specifications

• Galaxy Chromebook 2 Dimensions 304.9 x 203.2 x 13.9mm * Accuracy of numbers may vary depending on measurements used. * Height varies depending on the manufacturing process.
• Weight 1.23kg * Accuracy of numbers may vary depending on measurements used.
• Display 13.3-inch QLED FHD (1920 x 1080) with Touchscreen
• OS Chrome OS
• CPU 10th Gen Intel® Core™ i3-10110U
• Intel® Celeron® 5205U * May differ by market and product.
• Graphic Intel® UHD Graphics
• Memory 4GB, 8GB (LPDDR3) * May differ by market and mobile operator. * User memory is less than the total memory due to storage of the operating system and software used to operate the device features. Actual user memory will vary depending on the operator and may change after software upgrades are performed.
• Storage 64GB, 128GB * MicroSD card sold separately.
• Camera 720P HD (1MP)
• Audio Stereo Speakers (Max 5Wx 2) with Smart AMP
• Pen USI Pen support (sold separately)
• Keyboard Backlit
• WLAN Wi-Fi 6 (Gig+), 802.11 ax 2×2
• Bluetooth® v5.0* May differ by market.
• Battery 45.5Wh (Typical)* Based on results from internal lab tests for local video playback time conducted by Samsung. Test results are estimated values of the battery sample from a pre-release version tested under default settings (audio volume and brightness levels) without connection to Wi-Fi or mobile network. Battery life varies significantly with settings, usage, and other factors. * Adaptor is different depending on the system.
• Security Trusted Platform Module (TPM)
• Ports USB-C® (2), Headphone/Mic, MicroSD slot * Actual speed of USB can vary depending on the user environment.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

1 Pen is sold separately.

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