Urban Design Trends Demand Sleeker Appliances @SamsungSA #360CassetteAC

Hi Guys, 

Modern city living is forcing urban professionals to look at sleeker, smaller interior furnishings and appliances to make the most of their space without sacrificing style. There has been an important shift in design requirements as professionals move into minuscule living units but desire smarter, better functioning and more stylish electronic devices.

“This changing need is driving a new approach to the traditional manufacturing of fridges, washing machines, ovens, TVs and even utilities such as air conditioning units. Samsung designers have long realised that modern appliances cannot be allowed to clutter the living space, instead, they should complement the décor, take up minimal space and offer a broad range of advanced technological features that enhance the life of the consumer,” says Michael McKechnie, Director: Consumer Sales at Samsung South Africa.

Samsung’s 360 Cassette air conditioning unit is an example of how the company approaches space-saving and aesthetically pleasing interiors. The air conditioner features an Omni-directional airflow emission, which eradicates cold air drafts and increases cooling efficiency for a truly premium experience. In addition to its superior performance, the 360 Cassette air conditioner boasts an elegant circular design and is ceiling mounted, leaving the much-needed floor or wall space free.

In the past, some conventional indoor air conditioning systems posed problems to interior design, a component that has a big effect on the way we interact with and perceive our surroundings. As a bladeless, circular system, the 360 Cassette blends in naturally with its surroundings while providing a stunning finishing touch. The curved design of the 360 Cassette also complements the styles of modern architecture. As interiors increasingly become bolder and more modern, often incorporating curved lines in their designs, the 360 Cassette, which integrates smooth, natural curves, easily meld with the décor of a variety of contemporary spaces.

The compact and power-efficient Samsung 360 Cassette received the Product Design award at the IF Design Award 2016 and was a star at the ARBS Exhibition in Melbourne, drawing tremendous attention and interest from engineers, architects, consultants and installers.

“Products such as the 360 Cassette air conditioning unit demonstrate that industry-leading functionality, premium design and energy efficiency are still possible within the space constraints of cosmopolitan lifestyles,” concludes McKechnie.

For more information, visit http://www.samsung.com/za/news/local/samsung-electronics-transforms-air-conditioning-with-the-new-360-cassettes-circular-design/

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

@SamsungSA Delivers #AirConditioning That’s Effective in #Summer and #Winter

Hi Guys, 

Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater.

Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room.

Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. 

“You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. 

“Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.”

He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in temperature. In addition, Samsung’s premium products have ‘Virus Doctor’ built into them. This technology promotes clean air through a simple plasma ion, which is able to kill more than 99% of germs in the air.

One concern consumers may have is that purchasing an air conditioner is a much larger investment than buying a simple heater. McKechnie suggests that it should be remembered that such an appliance will be useful throughout the year, heating rooms in winter but will also be able to cool them in the long summer months. 

“Furthermore, although for new customers an air conditioner may be more costly than a simple heater, Samsung distributors have a finance scheme in place that will allow individuals to buy an appliance at a set monthly rate that includes a warranty, as well as a maintenance plan. This means they can get a high quality product, capable of serving their needs for many seasons to come, at a reasonable price.”

“Ultimately, Samsung is committed to creating air conditioning solutions that are not only powerful and convenient, but that ensure optimum comfort in both winter and summer, all while delivering peak energy efficiency, which translates into lower electricity bills for consumers,” concludes McKechnie.

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com

Improve the Quality of Air Your #Family Breathes @SamsungSA #AirConditioners

Hi Guys, 

Winter and spring are the top runny nose seasons in South Africa thanks to viruses, increased pollen counts and pollution in the air. That’s nearly half a year of discomfort for hundreds of thousands of South Africans. Combating colds, flu, hayfever and environmental pollutants starts with an investment in an advanced air conditioner.

“Contrary to outmoded popular belief, air conditioners do not increase the chances of catching colds – in fact, advanced technology allows them to effectively filter and purify the air, at the same time as they heat or cool,” says Michael McKechnie, Director: Digital Appliance Group at Samsung South Africa. 

“For example, selected Samsung air conditioner models may have the ‘Virus Doctor’ and easy filter technology included, or the accessory may be purchased as an optional feature. This innovative and health-promoting device eliminates up to 99% of airborne bacteria and viruses*, as well as smoke, pollen, dust and other contaminants, keeping the air inside clean and pure.”

Furthermore, air conditioners are not simply cooling devices – advanced new air conditioners can heat a room more effectively, uniformly and affordably than old-fashioned space heaters can, all the while neutralising contaminants in the air. 

Unlike the air conditioners of old, advanced new air conditioners are elegant, virtually silent and don’t produce annoying drafts. Modern air conditioners come in a range of stylish floor, wall or ceiling-mounted designs and feature innovations such as a choice of models suited to anything from quick and powerful cooling through to gentle, silent cooling for bed time. 

Maintenance, filter cleaning and temperature control have all become infinitely easier in new digital air conditioning units, with some models even supporting remote control via a mobile app. “Featuring intelligent technology to adjust to the surrounding atmosphere, air conditioners use minimal power to keep your home or office at a constant, comfortable temperature and purify the air – finally living up to the name air conditioner,” McKechnie concludes. 

*Virus Doctor and Easy Filter eliminates dust, dangerous airborne contaminants and allergens, as well as bacteria and viruses, including the Influenza A and Corona viruses – firstly using a filter and secondly with Virus Doctor. So it keeps the air you breathe clean and healthy. Tested in Kitasato Environmental Science Centre (Japan) & Yonsei Univ. (Korea) / Korea test lab (FITI / KEMTI) and Japan test lab (ITEA). Effective on 4 viruses, including Subtype H1N1, and certain bacteria. Data has been measured under specific testing conditions and may differ based on environmental factors.

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com