The Benefits of Playing with Action Figures Over Screen-time

Hi Friends, 

In this digital age, children are increasingly drawn to screens for entertainment and learning. However, with the allure of digital devices, the timeless appeal of action figures remains a valuable alternative. Playing with action figures can offer significant developmental advantages compared to excessive screen time, and this is how:

Cognitive Development and Imagination

Playing with action figures encourages imaginative play, where children create elaborate storylines, develop characters, and explore different scenarios. This imaginative process stimulates cognitive abilities such as problem-solving, creativity, and critical thinking. Unlike passive screen time, which often presents ready-made content, playing with action figures empowers children to construct narratives and exercise their minds actively.

Social and Emotional Skills

Action figure play promotes social interaction when children engage with peers or adults in collaborative storytelling or role-playing activities. It fosters empathy as they navigate relationships between characters and situations. These interactions contribute to emotional development by allowing children to express feelings and manage conflicts within the safe confines of play.

Physical Activity and Motor Skills

Manipulating action figures involves fine motor skills and hand-eye coordination, essential for tasks like posing figures, assembling accessories, or creating dioramas. Unlike sedentary screen time, which may contribute to a more passive lifestyle, active play with action figures encourages physical movement and engagement with three-dimensional objects.

Limiting Screen-time and Balancing Activities

While screens have their place in education and entertainment, excessive screen time has been linked to concerns like sleep disruption, reduced physical activity, and potential developmental issues in children. Incorporating play with action figures offers a balanced alternative that complements screen time with hands-on, imaginative play experiences.

The benefits of playing with action figures extend beyond entertainment. They promote cognitive development, nurture social skills, enhance physical coordination, and provide a healthy alternative to excessive screen time. By encouraging active engagement and imaginative exploration, action figures contribute positively to a child’s holistic development.

Mattel's range of action figures, including WWE, Imaginext, Jurassic World and Masters of the Universe, each offer unique benefits that cater to different aspects of a child's growth. WWE action figures can inspire physical activity and role-playing, fostering both creativity and motor skills. Imaginext figures are perfect for younger children, providing a platform for adventurous storytelling and collaborative play, which can enhance social skills and imagination.

Jurassic World figures bring the thrill of prehistoric adventure to playtime, igniting curiosity and a love for science as children explore the fascinating world of dinosaurs. By incorporating these action figures into playtime, children can enjoy a well-rounded developmental experience that combines physical, cognitive, and social benefits. Masters of the Universe figures, with their rich lore and diverse characters, invite children into a world of fantasy and heroism, stimulating cognitive development through complex narratives and strategic thinking. By incorporating these action figures into playtime, children can enjoy a well-rounded developmental experience that combines physical, cognitive, and social benefits, offering a refreshing alternative to screen time.

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Jurassic World Celebrates its 30th Anniversary and Continues to Inspire New & Nostalgic Fans

Hi Guys, 

As we celebrate the past 30 years of Jurassic work, from the first blockbuster feature film in 1993 to new animated content available on Netflix in 2023, the brand cherishes 3 decades of providing audiences with immersive entertainment centred around the awe-inspiring world of dinosaurs.

Through its films, it has captivated both new and nostalgic fans by offering thrilling adventures, breathtaking visual effects, and compelling storytelling. The cinematic features create a sense of wonder, excitement, and suspense as audiences experience the awe-inspiring scale and majesty of dinosaurs. Now, 30 years after the first film, Jurassic World continues to provide a unique and engaging entertainment experience that sparks the imagination and fascination of people of all ages.

Kids and collectors are now captivated by Mattel’s diverse Jurassic World product range. The products include action figures, playsets, vehicles, role-playing accessories, and collectable items featuring characters and dinosaurs from the Jurassic World franchise, allowing fans to recreate their favourite scenes, engage in imaginative play, and build their own Jurassic World-themed adventures.

As Technology has progressed, the integration of Mattel's products with the Jurassic World App adds an interactive and digital dimension to the play experience. The Jurassic World App serves as a companion that enhances toy play by providing augmented reality (AR) features, interactive games, and additional content. By scanning the codes of the different species, users can unlock those as virtual dinosaurs, participate in virtual battles, and explore digital environments within the app. This integration between physical toys and digital play creates a seamless and immersive play experience.

For fans who have not added the action figures to their collections yet, they can grab some popcorn and enjoy the exhilarating weekly blockbusters as Movie Room, on DStv channel 113, has got you covered with 24-hour entertainment and Adventure Action Sundays, with thrilling Jurassic Park/World Movie Marathon, throughout June.

Adventure Action Sundays

Jurassic Park: The Lost World (1997)

Sunday, 11 June, 21:40

John Hammond along with a few other members try to explore Jurassic Park's second site. However, things get complicated when the dinosaurs go wild, and everyone is forced to run for their lives.

Starring: Jeff Goldblum, Julianne Moore, Pete Postlethwaite, and Arliss Howard

Jurassic Park III (2001)

Sunday, 18 June, 20:05

Paul and Amanda Kirby, a wealthy couple, offer research funding to Alan Grant, a doctor, on the condition that he accompanies them to find their missing son on a deadly island.

Starring: Sam Neill, William H. Macy, Téa Leoni, Alessandro Nivola, Trevor Morgan and Michael Jeter

Jurassic World (2015)

Sunday, 25 June, 19:05

A theme park showcasing genetically engineered dinosaurs turns into a nightmare for its tourists when one of the dinosaurs escapes its enclosure. An ex-military animal expert steps up to save the day.

Starring: Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan

Jurassic World: Fallen Kingdom (2018)

Sunday, 25 June, 21:15

After a volcano eruption proves to be a threat for the dinosaurs, Owen and Claire reach the defunct Jurassic World, a theme park, to save the animals from extinction.

Starring: Chris Pratt, Bryce Dallas Howard, Rafe Spall, Toby Jones, Ted Levine, BD Wong, and Jeff Goldblum

Jurassic World products are available at leading retailers nationwide and are subject to availability.

Till next time...Aashish 

Thanks! Cheers!!! 

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Seven Most Awaited Upcoming #Movies in #2015

Hi  Guys,

If the year 2014 disappointed you for the movie fanatic you are, 2015 will take you on an uplifting ride! 2015 is the year of mixed bags and with a variety of movies on the menu, you are spoilt for choice. Out of the many movies releasing this year, these are the top seven movies recommended as must watch ones:

1) Piku: Piku is an Indian comedy-drama movie starring Deepika Padukone and Amitabh Bachchan. The supporting roles are played by Irfan Khan, Moushami Chatterjee and Jishu Sengupta. The film is about how a cab driver gets caught in between the life of a dysfunctional father and his daughter, on his way to driving them to Calcutta. It’s directed by Shoojit Sirgar and is schedules to be released on May8, 2015. Featuring Bollywood biggies, it’s bound to get houseful on its first day. 

2) Minions: Minions made way for themselves in the heart of millions with their super cute appearance and voice. There was a charm in them which got them numerous fans! And with their movie releasing this year, the excitement can be felt in the air. Three minions will meet the world’s first female super villain on their charge of finding a new master. The super villain will be Sandra Bullocks. It’s directed by Kyle Balda and Pierre Coffin. Although they have a larger fan following in the West more, their Indian fans are no less crazy about them. 

3) Dil Dhadakne Do: Dil Dhakadne Do is again an upcoming Indian comedy-drama film and it stars Anil Kapoor, Priyanka Chopra, Anushka Sharma, Ranveer Singh, Shefali Shah and Farhan Akhtar. It’s directed by Zoya Akhtar and is set to be released on June5, 2015. It’s the story of a dysfunctional Punjabi family on a cruise trip. Reawaken your love for life with this king sized movie!

4) Insidious 3: Insidious 3 is all set to entice horror movie fans with its stunning trailers. An upcoming American supernatural horror movie, it’s a prequel to the first two films and the third installment in the Insidious film series. It’s about a teen that has been targeted by the supernatural entity and how she is saved. It’s set for a release on June 5, 2015 internationally.

5) Jurassic World: It’s one of the most awaited movies in 2015 and especially because it will be in 3D. It is a science fiction adventure movie directed by Colin Trevorrow. It’s the story of how a man-made dinosaur terrifies people at a theme park. It’s the fourth installment to the Jurassic Park series. It will be releasing in India on 12 June, 2015.

6) Gabbar is back: Gabbar is back is a Bollywood action drama film set to release on May 1, 2015. It features Akshay Kumar in the lead role and is directed by Krish. It’s a remake of the Tamil film ‘Ramana’. Its songs are already climbing the chartbusters and with a name like Akshay Kumar in the film, it is bound to break box office records.

7) Bombay Velvet: Bombay Velvet is a Hindi crime drama film featuring Ranbir Kapoor, Anushka Sharma and Karan Johar. It’s about how two people struggle in making their dreams come true. It will release on May 15, 2015. It has been directed by Anurag Kashyap. He was motivated to make this movie after going through a series of a novel named ‘L.A. Quartet’.

So fasten your seat belt and get going for a mixed emotions ride with these different genres of movies!

Cheers!!!

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