4 Reasons to Look For New @HisenseSA First ULED #8K AI TV #SmartTV

Hi Friends, 

Hisense is ending the year in a big way with the launch of their flagship TV, its first 8K entertainment powerhouse, the 75” U80G. Hisense is known for outstanding TV and home appliances, and the new 8K is high on specs and performance offering pristine visuals with eye-popping, Dolby Vision-enhanced quantum dot colours and excellent brightness.

With 4x the pixels of 4K, the detail and definition are clearer than ever. 8K TV is the highest resolution TV available among UHD (ultra high definition) TVs. With four times more pixels than a 4K TV—another type of UHD resolution, —8K TVs show a sharper and more detailed picture quality. Its 8K upscaler takes non-8K content and boosts it to near-8K quality, making 4K, 1080p and 720p content look sharper than you have ever seen it.

This is one of the best things to find under your Christmas tree or enjoy watching series, sports and movies these holidays.

Here’s what you can expect:

Never-seen-before picture depth and clarity

8K sounds twice as good as 4K, right? Well, it actually has four times more depth and clarity thanks to 33 million pixels. What this means is clarity and perfection as you’ve never seen before. Full-Array Local Dimming Pro boosts picture quality, contrast and brightness by dimming or brightening local zones. With a peak brightness of 1000+ nits, this TV is capable of producing amazing HDR images.

Enjoy a truly immersive experience, with all the details and textures impeccably expressed.

Supercharged pixels

Take non-native 8K content and watch the magic of the U80G’s 8K upscaler to bring it to near-8K quality. With new depth, edge detail, and sharper lines you can experience old favourites with a sense of realism that makes everything feel like something brand new.

Authentic colour and brilliant contrast

The U80G TV incorporates Quantum Dot Colour technology – offering over a billion true-life colours for greater realism. Hisense Full Array Local Dimming Pro has hundreds of LED backlight zoning to adjust and create contrast based on each image. Powered by Hisense’s own Hi-View Engine Pro, this proprietary AI-powered technology enables fast graphic processing. It adjusts the internal settings in real-time to optimize picture quality and the overall viewing experience. Using AI-powered algorithms, the engine individually breaks down, analyses, and adjusts each scene down to the individual pixel, according to its own unique characteristics.

Optimised for fast-moving screens

Whether you’re watching F1, rugby or athletics, with a 120Hz native refresh rate panel, MEMC (Motion Estimation and Motion Composition) and Sports Mode, you can enjoy ultra-smooth motion images. The TV identifies the tiniest details and removes any noise using a dynamic algorithm tailored for moving objects.

The Hisense 75” U80G is available from Hirsch’s from R49 999. For more information, please click here.

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Hisense H50s 5G Has Launched in South Africa @HisenseSA #H50S5G #5GyourInfluence #HelloHisense

Hi Friends, 

Hisense Mobile announced the release of a new 5G Smartphone. The H50s 5G is the first device of the Infinity H series to offer 5G connectivity and provides a new way for users to streamline their mobile experience.

Hisense Mobile has done it again with its latest Smartphone release, introducing the H50S 5G device built for speed, beyond imagination.

The new flexible H50s 5G makes it all happen in any environment in tune with everybody's needs. You have probably heard that 5G is fast, but what makes the difference between 5G vs 4G speed? There is a limit to how much information networks can carry (depending on frequency band) previous mobile network generations, like 4G, can sometimes have difficulty handling many devices in the same location, which is why you get a lag when you are online. 5G basically adds more capacity, more ”space” to use, which means that there's more room for everyone and that their devices get higher data speeds. Essentially your 5G device was designed to provide a bigger dimension for internet streaming like social media, high-quality video and other things we are already doing today.

Every day we ask ourselves the same question. Is the technology we are building and investing in simpler, faster, better and more in-tuned to our human needs? The goal with the new H50s 5G Smartphone is to make sure it makes a difference to your whole life without costing you an arm, leg and a second mortgage. Due to the speed and processing power, this model offers combined with the 5G capacity it can make the kind of difference that will change the way you work, play, and live for the better.

But power without beauty is like wrapping a Ferrari engine into the body of a Beatle. The case of the H50s 5G is designed for the bold, the daring, and the fashionable user who isn't afraid to make a statement. Upon first glance, you will notice a cosmic gradient sheen finish, which gives the device a race-car feel when you hold it.

To support all of that fast driving, this device needs elevated processing power - read RAM and storage facilities - read ROM to match. The Infinity H50s 5G has an Octa-core processor, which is supported by 8GB of RAM as a standard, the highest RAM capacity in any of the infinity models yet. The storage facility to house all of the content is a 128GB card that can be upgraded to a massive 2 TB, which is bigger than your average computer hard drive.

Information privacy is a number one concern in this day and age and to keep all of your information secure and locked away, Hisense has added installed facial recognition and a fingerprint sensor to this device as well.

The Infinity H50s 5G comes with no less than 5 different camera options. At the back, you have a 5MP wide-angle lens, a 48MP HD main camera, a 2MP depth camera, and a 2MP macro lens. Flip the phone over and you have the luxury of a 16MP front camera, which offers a supreme portrait mode for selfie lovers, creating a natural and soft background blur, isolating you from the busy background.

The phone also delivers an impressive 108MP superpixel image which you can zoom in to 30x. The 108MP is one of the world's highest megapixel offerings in a mobile device today. To find a phone at this price point with so much built-in technology is truly remarkable.

The H50s 5G will be available starting from December 2021, retailing at only R8699.00 or R429 p/m. For more information, visit www.hisense.co.za/mobile

Hisense Mobile has is a premium mobile manufacturer aimed to challenge the Smartphone monopoly market in SA. There is no need to pay extra for features and specs that are met piece by piece by the Hisense Infinity Range.

Stay connected with the team to follow our journey @HelloHisense.

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

An Exceptional New Hisense TV lineup is Available @HisenseSA #ULEDTV

Hi Friends, 

We’re streaming more content than ever. But we don’t just want bigger screens to watch all this new stuff, we want better cinematic features. Enter Hisense’s new ULED TVs ranging from 55” to 85”, which give you bigger screens, multiple platforms and premium tech. The result? Pictures get brighter, colours are more accurate, motion moves more fluidly and contrast is stronger. Therefore, streaming shows, watching sports and gaming all look better than ever.

The models include the Premium ULED (55”, 65” and 85”) Elite ULED (55”, 65” and 75”) and Classic ULED (55” and 65”). Standout features include Full Array Local Dimming, which boosts image contrast by controlling and managing each zone of the TV’s backlight.

The Premium and Elite TVs also include a Pro version of the dimming technology that offers even better contrast features to boost your viewing experience. This is complemented by Quantum Dot technology to provide more than one billion colour shades.

The new range has Dolby Vision HDR picture and Dolby Atmos sound, which are cinema technology for your home, providing amazing realism you can see and hear in every scene.

VIDAA U5 provides an unprecedented Smart TV experience thanks to its enhanced Artificial Intelligence, simplified interface and universal search functionality and all models are TÜV Rheinland Privacy Certified. You can also search for your favourite content using voice control on an integrated mic button on the remote.

Here’s more of what you can expect:

Premium:

The U8G redefines the realism a TV can offer thanks to its peak brightness of 1000-nits that creates dazzling images with phenomenal HDR effects.

The TVs are also IMAX enhanced, combining digitally remastered 4K HDR content and DTS audio technologies with the best consumer products and streaming platforms.

Elite:

These TVs offer an extremely fast response time of only 8 milliseconds for a superior viewing experience.

Classic:

This range comes with HDR10+ and Dolby Vision HDR, which is inspired by cinema technology and delivers more colours than ever before.

Prices range from R11 999 (U6G|55U6G), R13,999 (Elite 55U7G) R14 999 (Premium 65U6G), to R44 999, (Premium 85U8G. For more info on the Hisense ULED range, click here.

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

Nominate A #ChangeChampion and They Could Win R10 000 Cash With @HisenseSA

Hi Friends, 

Change can be scary, but with the right support, it can be your foundation to thrive.

Hisense and Hisense Mobile are giving you an opportunity to nominate a Change Champion, a person or organisation who has gone above and beyond to make some positive changes to your home, school, office or community.

Hisense wants you to nominate an individual or organization, a #ChangeChampion who has done something special in our country. Whether it’s working on the frontline, helping someone find a job, rescuing a dog or bringing joy or help to someone in need, we want to hear about these remarkable people.

If you know of someone who has done something small or big yet epic to help you, others or the country, you can nominate them as a Hisense #ChangeChampion, and they could win R10 000 cash. There will be eight winners announced on 94.7 and KFM and 10 winners announced on Instagram.

How to nominate a #ChangeChampion?

Tell us your story on Instagram, tag @hisense and @hellohisene and tell us what great thing your #ChangeChampion has done. The campaign is kicking off on 6th September 2021 and will run for eight weeks, ending on 22 October 2021. If you know of more than one amazing #ChangeChampion, you can nominate them too.

For full Ts and Cs, please visit the Hisense website. Here, you’ll also be able to see all the #ChangeChampion nominees.

You can win your share too

We would like to reward you for noticing the good in someone and letting us know about it. Ten South African influencers will each be giving away R10 000 to one of their followers who nominates a #ChangeChampion.

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

True Home Cinema Experience: @HisenseSA Launches its Biggest TV Yet #SmartLaserTV

Hi Friends, 

With the Hisense 120-inch 4K Smart Laser TV, every seat in your house becomes the best seat. You’ll be able to immerse yourself in this incredible TV experience and enjoy movies, sports and series like never before.

Laser Cinema is the future of larger screen television viewing, and this lightweight and slim screen can hang wirelessly and seamlessly to deliver a massive 120" display. With 8.3 million pixels, four times more than traditional full HD, Hisense 4K resolution provides a razor-sharp, stunningly realistic picture with beautifully natural motion and incredible detail, which sets the standard for amazing quality and clarity.

X-Fusion laser light technology provides up to 25 000+ hours of entertainment without the need for replacing a bulb, plus extreme brightness with 2700 lumens. As Laser TVs reflect the image off their display rather than transmitting it straight to your eyes, this allows you to watch your favourite shows and movies without worrying about hurting your eyes.

With its VIDAA U4.0 smart operating system, it’s easy to access the best content from a variety of media apps. Enjoy your favourite content with built-in music and movie apps such as Netflix and YouTube. The simplified design allows you to effortlessly switch between all apps and devices, making it easier and quicker to enjoy a world of on-demand entertainment.

Embedded 30W speakers provide superior audio performance, and the award-winning audio offered by dbx-tv digital audio technology delivers rich, detailed sound. With four HDMI ports available, you easily connect all of your audio and video systems and components from a simple cable box to the laser cinema for a rich experience.

Hisense offers a four-year warranty on the Laser TV, and free delivery and installation.

The Hisense 120-inch 4K Smart Laser TV 120L5 | 120L5F costs from R100 000 (but is on promotion at the moment for R79000), and is available from HiFi Corporation, Hirsch's, House and Home, Tafelberg Furnishers, Game, Makro, Takealot, Kloppers, Rectron, Esquire, Atlas, Masons, Metro Home City and Nictus.

Cheers!!!

Support me if you like reading this blog post by buying me a coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste! 

How to Protect your Electronics during loadshedding? @HisenseSA

Hi Friends, 

It seems that load-shedding has staying power when we wish it wouldn’t. With it brings frustrations, work and life interruptions, while it also poses a risk to your appliances, costing you even more money.

Damage to electronics results from power surges, which are an increase in the voltage of an electrical circuit when the power is switched off then back on. While the voltage fluctuation is temporary, it can be strong enough to damage the components in your devices and appliances. The damage is made worse when there are frequent power outages.

Want to prevent damage to your appliances and devices? Here are some tips from Hisense, a leading global consumer electronics and home appliances company:

Unplug all your electronics

The best way to prevent damage is through prevention. When you know you are about to be loadshed, unplug all your appliances and devices. Desktop computers are particularly vulnerable, so ensure you know the loadshedding schedule, and shut them down and unplug them before the power goes off.

Get a UPS

A UPS (uninterrupted power supply) can provide backup power when your main power source is down. Depending on the size of the UPS battery size, it could supply power for minutes or hours, but you can use the time to either continue being productive or save files on your computer, before shutting it down and unplugging it.

Invest in surge protectors

A surge protector is an electrical appliance that protects your equipment against power surges. When electricity is restored after loadshedding, a surge protector diverts any excess energy into its grounding wire.

You can buy plug adapters fitted with surge protectors, or get one for your DB board, which should be installed by an electrician.

Check your insurance

Check if your home insurance policy covers you for damage to your electronics as a result of power surges and if there are any specific limitations for more expensive electronics like laptops. This will ensure that if you do suffer any damage, you can claim and replace the damaged items.

If your insurance doesn’t allow this, it might be worthwhile getting more cover.

A friendly reminder… though you probably know this by now:

Charge your devices in advance so that you have enough power during loadshedding

Get a power bank for your phone and tablet and ensure it’s fully charged before loadshedding hits.

Get into the habit of saving files and documents you’re working on in case you’re unexpectedly loadshed.

And good to know…

If you want to continue cooking without interruption, the Hisense Free Standing Gas Cooker is a sure way to keep the meals coming when there’s no power.

The HFS905GES Free Standing Gas Cooker has:

• Matt finish
• Auto-ignition
• 2 Convection Fans
• Double-layer glass door
• Storage compartment
• Easy-clean interior
• 6 functions
• Wok burner
• Flame failure device

It’s available from retailers from around R9 999.

Cheers!!!

Contact Aashish Rai Jain at thelifesway@gmail.com to collaborate and promote your brand, services and products. #TheLifesWay #PhotoYatra #8YearsofTheLifesWay. Follow me on www.instagram.com/thelifesway for all travel-related photo posts and subscribe to my YOUTUBE Channel too. Namaste!

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@HisenseSA Becomes Official Sponsor Of The #FIFAWorldCup #Qatar2022 #SeeYouInQatar

Hi Friends, 

We are excited to announce on Tuesday 27th April 1100 CET that Hisense has entered into a partnership with the Federation Internationale de Football Association (FIFA) to become an Official Sponsor of the FIFA World Cup Qatar 2022™.

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be able to connect with FIFA’s global audience in unique and compelling ways, from on-site engagement opportunities to logo visibility across a range of FIFA platforms to global advertising campaigns.

The collaboration, which began in 2017 for the tournament in Russia, also includes the opportunity for Hisense to present to its customers compelling, specially-created, video-on-demand programming using past FIFA World Cup™ content, delivered through its integrated VIDAA smart TV platform.

“Continued investment in world-class sporting events represents Hisense’s determination in becoming a global brand", said Jia Shaoqian, CEO of Hisense Group, "It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalization process. It also creates a solid foundation for Hisense to compete with the world's most innovated and leading brands in order to become a premier brand worldwide. "

FIFA Secretary General Fatma Samoura said, “It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup. We are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market, as we work towards Qatar 2022. FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organizations and contribute to the success of what is sure to be an amazing event next year.”

The quadrennial FIFA World Cup™ is a celebration for global football and an essential opportunity for brands to show innovative technological achievements and enhance fans' viewing experience. Hisense adheres to innovation to provide multiple solutions for the increasingly diverse needs of consumers and to boost industrial development.

The FIFA World Cup Qatar 2022™ will take place from 21 November until 18 December 2022. For more information on the event, visit FIFA.com.

Cheers!!!

Support me if you like reading this blog post by buying me a cup of tea or coffee - https://www.buymeacoffee.com/TheLifesWay Contact at thelifesway@gmail.com to collaborate and promote your services and products. Subscribe to my YOUTUBE Channel for giveaways, product reviews and mystery unboxings. #TheLifesWay #9YearsofTheLifesWay. Namaste!

@MercedesBenz_SA #BOKEH Fashion Film Festival - Johannesburg

Hi Guys, 

After a breath-taking event held in Cape Town earlier this year, the Mercedes-Benz Bokeh Fashion Film Festival arrived in Johannesburg for a one night only extravaganza at the Mercedes-Benz Lifestyle Centre in Bedfordview. The location was awesome as it was a AMG special dealers showroom and really loved all the latest models of cars on display. 

Invited guests braved the onset of winter and freezing temperatures to dress in their fashionable best and join celebrities, VIP’s, local and international film-makers for a sensory interactive brand experience. Each guest was chauffeur driven in the latest Mercedes-Benz models and entered an Oscar style red carpet flanked by a host of local and international media jostling for the perfect shot and interview opportunity.

The venue was transformed into a light and sound extravaganza with winning films from the Mercedes-Benz Bokeh Fashion Film Festival presented on large format UHD Hisense screens. Selvin Govender, Marketing Director of Mercedes-Benz cars commented, “This is the second year in a row that we are title sponsors for this event and we are even more excited about the overall success of our brand alignment and collaboration with Adrian, his team and the fashion film genre. Fashion Films are relevant, powerful and stylish and this is exactly why we feel that this event is the perfect platform for our brand, as it definitely showcases the stylishness and elegance of our Mercedes-Benz vehicles. Naturally, we were first to embark on this alignment and as a result, the Mercedes-Benz brand in other countries are now looking to follow.”

Aidan Whytock, winner of The Mercedes-Benz Award along with the US$ 10000 prize money, thanked founder Adrian Lazarus and Mercedes-Benz for their commitment and support, and mentioned that the competition had allowed him to showcase his winning film internationally, opening doors and opportunities for himself and other entrants. His movie was simply awesome and moved the other passionate photographer to learn some of the video photography and participate next year in this contest.

The Cape Town Fashion Council were joined on the evening by some of South Africa’s top designers including Spero Villioti, Hendrik Vermeulen, and Gert-Johan Coetzee. The ever stunning MC Bailey Schneider donned an exquisite Spero Villioti Couture dress to welcome the guests and introduce proceedings. Catherine Timotei also grabbed the attention by exhibiting several original art masterpieces and Mercedes-Benz had guests drooling at an interesting showcase of their latest and greatest cars.

What started off as a dream for founder and MD, Adrian Lazarus, is now a reality. “We’re just getting bigger and better every year, and once again Johannesburg didn’t disappoint. Guests ventured out in freezing conditions tonight to join us and experience the incredible talent that this year’s Fashion Film Festival offered, and we are all delighted for the support as well as our amazing sponsors,” said Adrian. It was really freezing as the weather Gods decided to start winters on that very first evening but the warm food and drinks kept us sane. 

Sponsors of the event included: Mercedes-Benz South Africa, Hisense, Cape Town Fashion Council, Fashion-One TV, MAC cosmetics, Luxury Brands, GHD Hair care, Sunglass Hut, Monkey Shoulder, Tranquini and African Pride Hotels. Tranquini was a nice non-alcoholic drink which is catching a lot of attention and I really loved drinking the same. 

The goodies bag has awesome Mercedes Benz 8gb pendrive, Mercedes Benz Keyring along with Sunglass Hut Gift vouchers and the very first issue of BOKEH magazine which was launched recently. Overall, it was a great event with lot of great Mercedes-Benz cars, selfie stick models and live performances by entertainment singers as some models of the cars make their way into the event area. 

Cheers!!!

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Mercedes-Benz BOKEH Fashion Film Festival - Cape Town, South Africa

Hi Guys,

The Fashion Film is the hottest new marketing genre pioneered by fashion icons such as Carl Lagerfeld, Bruce Webber and David Simms. It is fast gaining traction with top fashion houses, brand and sponsors as a way of exposing their brand and new ranges to a global audience while encouraging the viewer to engage with the DNA behind the fashion label.

Founder of Africa’s Bokeh Fashion Film Festival, Adrian Lazarus has made his initial dream a reality. His first festival which was held in Cape Town last year proved to be a resounding success resulting in international acclaim and a massive submission of new entrants eager to gain access to this dynamic showcasing platform. The audience connects with the film on an emotional level, giving personal relevance to the brand and deepening the level of engagement, and it is for this reason that Mercedes-Benz has again aligned itself with the event.

“Mercedes-Benz lays great importance on the support of local and international fashion platforms and the promotion of young designers. We support various initiatives in the fashion world and we are always looking forward to seeing the latest collections from all the exciting young and established designers showing at our Fashion Weeks. As our involvement with fashion is a central component of our lifestyle marketing activities, the Mercedes-Benz brand partnership with the Bokeh Fashion Film Festival plays an important role in highlighting our presence in the world of fashion and film. Fashion and automobiles are actually quite closely linked and design and image are pivotal to the success of both automobile and fashion brands.  Our customers are highly fashionable and their automobiles are an extension of their lifestyle,” says Selvin Govender, Marketing Director, Mercedes-Benz Cars.

As the creative hub of sub Saharan Africa, Cape Town is the perfect city to host Africa's Mercedes-Benz Bokeh Fashion Film Festival. The city is already a top destination for fashion shoots and a prime location for international film crews with a wealth of local talent in both the fashion and film industries. This event provides the opportunity to align these two thriving industries in the city.

Lazarus comments, “We have now created an annual event that holds its own on the international fashion film festival calendar alongside the La Jolla, Madrid, Miami, San Francisco and Berlin Fashion Film Festivals. The festivals provide a platform for both local and international up and coming talent to showcase their films on the same stage as established international brands like Chanel, Prada, Dior, Gucci, Yves St Laurent and Givenchy who have all embraced the genre and have had tremendous success with their films going viral on the internet. We have been inviting International and local film submissions and look forward to what can only be yet again an incredible platform to showcase these focused masterpieces. Films need to be edited to between 1 and 15 minutes and span the themes of fashion, beauty, chic brands and products, lifestyle and current trends.”

An international panel of experts from both the fashion and film industries will judge the submissions; these judges comprise film directors, fashion magazine editors, designers, stylists, fashion bloggers, brand managers and art directors. They will each bring a wealth of knowledge and expertise from their respective fields, ensuring all the stringent criteria are met in the judging process. The winning films in each category will then be showcased over the two Red Carpet ”Oscar Style” screenings on 27th  and 28th  March.

A pop-up retail space, this year offers the fashionistas the opportunity to purchase garments as well as meet the local and International designers personally. “Fashions films create a narrative that captures the ethos of the brands identity.” Bryan Ramkilawan: CEO Cape Town Fashion Council (CTFC). The CTFC Designer Pop-Up, which will be located in the library of the 15 on Orange Hotel, will be open from 12h00 – 17h00 and 18h00 – 20h00 on both the 27th and 28th of March.

This year the thriving festival will be held at the trendy 5 star African Pride Hotel – 15 on Orange Hotel in the heart of the Cape Town CBD. 15 on Orange is renowned for being home to international business travelers, film industry moguls and international models, with Group Marketing Manager Nicholas Barenblatt commenting, “African Pride is an urban lifestyle brand which engages with a target market ranging from millennial’s to ‘forever young’ baby boomers.  The brand has always been known for its experiential, energetic brand experience which is expressed through the service culture that the staff deliver, the food and beverage concepts, the creativity of the physical design and the social happenings that occur within the hotel spaces.  We therefore have an appreciation for the elements such as Fashion, Film, Creativity, Lifestyle and Social happenings which is expressed and celebrated by the Fashion Film Festival; hence this having good alignment with our brand.”   

“With Hisense cutting edge technology and fashionability, Bokeh Fashion Film Festival was the perfect visual platform to collaborate with. Especially with our ultra-high definition TV’s and tablets that enable 4k playback, it made perfect sense to align ourselves with this collection showcase, where fashion meets film.”
Hisense Brand Manager: Ryan Curling.

Other prestigious, high-end sponsors include global fashion news leaders – Fashion-One TV, MAC cosmetics, GHD Hair Care, Sunglass Hut and premium drinks brand - RGBC. Craig Dore’ Marketing Director RGBC comments, ”There is good synergy and alignment between the progressive art of Bokeh films and our really great brand portfolio of premium and deluxe spirits. We strive to be innovative with our marketing to ensure our brands remain relevant with consumers but we also need to engage them in non-traditional marketing channels, like at Mercedes-Benz Bokeh Fashion Film Festival”.

This festival will have a positive and far-reaching legacy. It will once again be a spectacular showcase for the South African fashion and film industries, exposing both to an international market, putting them front and center on the world stage of this emerging genre. Local and international up and coming filmmakers will receive tremendous exposure both in traditional media and on social media platforms as the hype around the festival gains digital traction. For more information on the Mercedes-Benz Bokeh Fashion Film Festival go to: www.bokehfestival.co.za

Awards: The highlight of the three-day festival will be the “Oscar Style” Award ceremony. Of all the films submitted five will be nominated in each category. The categories being:
Best Hair + Make Up
Best Fashion
Best Cinematography – this year sponsored by Sunglass Hut
Best Music
Best Art Direction
Best Actor
Best Actress
Best Director
Best Picture
Mercedes-Benz Star Award - Mercedes Benz, will be hosting their own special category, with details being announced on our website in the upcoming days. The winner of this category receives a cash award of US$10 000-00 from Mercedes-Benz. Selected VIP guests and celebrities have been dressed by Jenni Button and Hilton Weiner of The Platinum Group for the red carpet event.

Looking forward to the event whenever it happens in Johannesburg as launch event happened in Cape Town and I was not a part of the same. 

Cheers!!!

Contact me for your product's review /sponsored posts on twitter @araijain or @thelifesway or email - thelifesway@gmail.com  Checkout my Instagram (araijain) page or www.photoyatra.blogspot.in  Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay