A New Era Unfolds: How the Triple Foldable Smartphone Disrupted the Industry

Hi Guys, 

• The Tri-Fold Revolution Has Arrived—And It’s Changing Everything
• Beyond Single Screens: The Future of Mobile Innovation is Here

When Huawei surprised the world with its announcement of the first-ever triple foldable smartphone, shockwaves rippled throughout the tech industry. The product amassed an impressive 3 million pre-orders ahead of its release in China, and renowned tech experts worldwide eagerly sought to review the device hands-on before its global rollout.

But how did foldables rise to popularity, and how did HUAWEI Mate XT | ULTIMATE DESIGN’s groundbreaking innovation contribute to the evolution of foldable technology?

Early Emergence: The Beginning of Foldables

The tech boom of the 2010s saw unprecedented growth in smartphone capabilities. Information accessibility expanded, cross-device integration became more seamless, mobile software development advanced significantly, and audio-visual entertainment diversified.

For years, these advancements drove smartphone screens to increase in size to handle growing information demands while maintaining portability. We swiftly transitioned from Motorola's DynaTAC in 1983 to IBM's touchscreen in 1994, then to Samsung's 5.3-inch Galaxy Note in 2011, followed by the full-screen smartphone era initiated by the iPhone X in 2017, eventually leading to a new era of foldables sparked by the Huawei Mate X in 2019.

Simultaneously, PCs shrank into thinner, lighter designs, eventually leading to the creation of the lightweight tablet. In just seven years, we witnessed the development of lightweight laptops, starting with Intel’s launch in 2003. The HUAWEI MatePad followed suit, pioneering a tablet-PC “hybrid” in 2023, merging a large screen with exceptional thinness in a single device.

At the convergence of these trends emerged the foldable smartphone, striking a perfect balance between large-screen efficiency and portability. By 2010, Huawei was already at the forefront of foldable technology production. The launch of the HUAWEI Mate X in 2019 is regarded as a pivotal moment in foldable history, transforming the product from a novel invention into a mainstream phenomenon. With this shift, research institutions predicted a compound annual growth rate of 21% for the foldable market from 2019 to 2022, forecasting it would reach USD 51.1 billion by 2022.

Dawn of a New Era: The Birth of the Trifold

As dual-screen foldables gained widespread adoption, Huawei was already preparing to unveil the unimaginable — a triple-display foldable that combined the lightweight, thin, and durable qualities of traditional dual-screen foldables. According to Huawei spokespersons, the vision for the trifold began five years before its launch, during the early days of dual-screen technology.

While prototypes of triple foldables had appeared at MWC and CES in the past, none proved feasible for mass production. It was not until the release of Huawei’s latest innovation, the HUAWEI Mate XT | ULTIMATE DESIGN, that the world witnessed the transformation of the impossible into reality.

This triple-foldable offers a perfect fusion of large-screen productivity and portability, enhancing the user experience. It’s the first device to truly merge the functionalities of a tablet PC and a smartphone, creating a new category of handheld technology.

If the Tesla Model Y represented the future of automotive terminals, then the trifold signifies a new revolution in mobile displays with its groundbreaking folding design.

Beyond multi-tasking and immersive viewing, the trifold smartphone could revolutionise how users live and work by seamlessly integrating digital and real-world interactions. With single, dual, and triple-screen modes, users can accomplish more simultaneously, enhancing leisure and productivity.

Trailblazing the Future of Smartphones

Huawei’s bold leap into uncharted innovation has set a new benchmark, pushing the company ahead of its competitors. According to Counterpoint Research, Huawei dominated the global foldable market with a remarkable 257% year-over-year growth in Q1 2024.

Since Huawei’s entry into this space, other brands have scrambled to keep up. Samsung has announced plans to launch its version of a trifold smartphone, while Apple has yet to reveal its own foldable due to developmental setbacks, potentially delaying its release to 2027 or 2028.

At a time when the global smartphone industry grapples with economic challenges, Huawei’s strategic foresight has sparked inspiration and injected fresh energy into a market that had grown complacent, even stagnant, with repetitive product cycles that yield little by way of innovation.

Experts predict that the HUAWEI Mate XT | ULTIMATE DESIGN could be the catalyst for a new wave of advancements, inspiring software developers to optimise apps for foldable screens and drive a more dynamic market ecosystem. As an industry leader, Huawei’s tri-fold sets new benchmarks and challenges competitors to push the boundaries of mobile innovation. This shift could lead to a future where foldable technology becomes the norm, redefining the way we interact with our devices.

An Exemplary Story of Audacity and Innovation

For years, we’ve accepted the limitations of single-screen devices, but the digital age demands more. With engineers and innovators now pushing beyond these boundaries, the arrival of the HUAWEI Mate XT | ULTIMATE DESIGN marks the beginning of a new chapter in mobile technology. Its groundbreaking journey is a testament to visionary thinking—proof that bold innovation drives real progress. As the industry adapts to the era of tri-fold smartphones, one thing is certain: how we interact with technology will never be the same again.

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The World's First Tri-Fold Smartphone Is as Vast as a Tablet: But Does Bigger Actually Mean Better? #HuaweiMateXT

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Three Screens, Infinite Possibilities: Why the HUAWEI Mate XT Is a Game Changer

Smartphone, Tablet, Work Hub—All in One: The Tri-Fold Revolution of the HUAWEI Mate XT

A single smartphone screen no longer meets the demands of our digital lives. With mobile and remote work now the norm, juggling multiple devices isn’t always practical. Enter the HUAWEI Mate XT | ULTIMATE DESIGN—the world’s first tri-fold smartphone—shattering barriers in foldable technology and redefining the screen experience. More than just a breakthrough in design, it’s one of the most significant foldable releases of the decade. With three screens seamlessly integrated into one device, it expands the boundaries of multitasking and smartphone interaction like never before.

Here’s how you can get the most out of its tri-fold display.

Triples Visual Immersion

It's obvious why the HUAWEI Mate XT is special. Unfold it, and your smartphone transforms into a full-sized tablet. It allows you to carry a large-screen immersive display right in your pocket. With three times the screen real estate and the world’s first 3K Hi-Res HUAWEI X-True Display on the HUAWEI Mate XT | ULTIMATE DESIGN, you can enjoy every visual detail of a game, graphic novel, or movie on a larger display anytime and anywhere.

The best part is that the smartphone’s slim-thin build makes it convenient and comfortable to hold while you’re on the move. At the time of its release, the HUAWEI Mate XT notched up the accolades of the thinnest foldable and the largest commercially available foldable smartphone on the market, at just 3.6 mm thin and 10.2 inches wide when unfolded.

Master the Task with More Display Modes

Working on the move can feel chaotic, especially if you’re bouncing between apps and splitting your focus between different apps. With HUAWEI Mate XT, the split screen experience allows you to accomplish more instantly. Need to jot down notes while reading a book? Split-screen mode lets you run both apps side by side, with no toggling required.

For a wider display configuration, users can activate triple-screen mode to get three views of three different apps. This is ideal when working on complex tasks that often require multiple apps to accomplish. For example, you’ve got an airline app open on one screen, a browser for research on another, and a video call with friends on the third to hash out your travel details. Or maybe you’re creating social media content, with the Mate XT, you can edit a video, browse for inspiration, and draft a caption all at once. Having the ability to have three apps running simultaneously makes complex tasks feel effortless.

More Screens, More Flexibility

Thanks to its Advanced Precision Hinge System, HUAWEI Mate XT’s trifold display is also the first in the industry to achieve inward and outward folding. This means you can use your smartphone as an extended display and transform it into a real-life tool. Flip it outward, and the second screen becomes a built-in stand perfect for watching shows hands-free while you eat lunch. Or fold it into a mini tripod for your camera, with one side acting as a viewfinder and the other handling the controls. It’s clever, practical, and feels like a natural extension of the device.

Huawei is offering a premium service package for HUAWEI Mate XT customers, including a full year of HUAWEI Care+ with single-incident screen damage protection, four complimentary screen protector replacements, and free door-to-door and postal service. (T's&C's apply).

The HUAWEI Mate XT ushers in a new era of multitasking smartphones, achieving what once seemed impossible—a device that is lightweight, powerful, and expansive. Multiple display configurations offer a more versatile experience, freeing users from the limitations of a single small screen and redefining how we work, play, and stay connected.

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The Tri-Fold Era Begins as HUAWEI Mate XT Arrives in South Africa @HuaweiZA

Hi Friends, 

South Africa! Unfold the Future - HUAWEI Mate XT’s Tri-Fold Design Changes Everything

More Than a Smartphone. A Revolution. The HUAWEI Mate XT Lands in South Africa

Just as we once marvelled at the first smartphone and witnessed the evolution of foldable devices, a new milestone in mobile technology has arrived. Huawei has officially announced the launch of the HUAWEI Mate XT | ULTIMATE DESIGN in South Africa, the world's first tri-fold smartphone, alongside the HUAWEI Mate X6 foldable. With the Mate XT’s massive 10.2-inch tablet-sized display that folds seamlessly into a pocket-friendly smartphone, this inventive device is set to redefine the way South Africans work, play, and stay connected.

Three quality folds

For a tri-fold smartphone, it’s astonishing how the HUAWEI Mate XT remains only slightly thicker than a regular phone, even with all three folds stacked together. When fully unfolded, it becomes the thinnest foldable in the world, measuring just 3.6mm. It is a result of a slew of innovations, including the ultra-thin leather on the back, which adds a touch of subtle luxury. Each device also features the Eonic Curves design on the camera lens module, where each lens is crafted over 22 days and put through 78 complex processes, making every lens module unique and one-of-a-kind.

The HUAWEI Mate XT also introduces the 3K HUAWEI X-True™ Display. With its Multiview in One experience, it redefines what a smartphone display can do, supporting seamless transitions between single, dual, and triple-screen modes. This flexibility lets users enjoy an all-in-one device that is a smartphone, tablet, and even somewhat like a laptop.

All the best Huawei technology

Cameras are where many foldables make compromises. But the Mate XT pioneers a 10-step adjustable physical aperture in its extremely thin and light body. The HUAWEI XMAGE camera system covers ultra-wide angles to 5.5x telephoto, making it easy to capture both close-up details and faraway subjects. The Ultra Speed Snapshot feature ensures fast-moving subjects are captured with stunning clarity.

The genius behind the Mate XT’s tri-fold design lies in its advanced hinge system—an engineering breakthrough that makes this smartphone a reality. Not only does it fold and unfold smoothly with effortless precision, but it also manages to fold inward and outward while maintaining its slim profile. To guarantee long-term durability, Huawei has engineered the folding mechanism with ultra-high strength steel, ensuring it withstands continuous, frequent use without compromising reliability.

Looking for a one-fold, dual screen?

Launched alongside the Mate XT, the HUAWEI Mate X6 brings a new level of durability and sophistication to the foldable smartphone category. Incredibly thin at just 9.85mm when folded and 4.6mm when unfolded, the Mate X6 features dual OLED displays, aerospace-grade aluminium framing, and reinforced Kunlun Glass, offering a 25-times improvement in drop resistance. Its advanced multi-dimensional hinge and carbon fibre-backed inner screen ensure both strength and a smooth, seamless folding experience.

Designed for performance and clarity, the Mate X6 is equipped with Huawei’s Ultra Chroma Camera system, including a 50MP primary lens with a ten-stop adjustable aperture and a colour-accuracy system enhanced by 1.5 million spectral channels. The device supports multitasking with up to three apps running simultaneously and features HUAWEI X-True™ Display technology with adaptive refresh rates, the Mate X6 is as much about everyday practicality as it is about premium craftsmanship.

Step into the future with foldables

The HUAWEI Mate XT isn’t just a smartphone—it’s the beginning of a new era in mobile technology. With its groundbreaking tri-fold design, it challenges the very definition of what a smartphone can be, setting the stage for a future where one device seamlessly replaces multiple gadgets. The way we work, play, and connect is about to change forever.

All of this is being unveiled on the same day Huawei announces its new partnership with the legendary Mamelodi Sundowns Football Club. Because when it comes to innovation, performance, and winning mindsets, Huawei knows champions recognise each other.

The HUAWEI Mate XT | ULTIMATE DESIGN and the HUAWEI Mate X6 are now available at Huawei’s official online store and Huawei Experience Stores in select retailers across South Africa.

April Sale Pricing – From 1 – 30 April 2025

Pricing HUAWEI Mate XT: R69 999.00 or from cellular operators for between R2 999.00 and R3 099.00 a month over 36 months.

Pricing HUAWEI Mate X6: R44,999 or from cellular operators for between R1 599.00 and R1 799.00 a month over 36 months.

For the month of April, customers purchasing a HUAWEI Mate XT | ULTIMATE DESIGN, will receive a year’s free Premium Service, including one year HUAWEI Care+, VIP Services and a free screen protector.

Discover the HUAWEI Mate XT:

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Huawei Opens New Chapter in Innovation with Global Release of Tri-fold Smartphone, Next-Gen Tablets and Open-Ear Audio

Hi Friends, 

• Huawei Unfolds Innovation with Tri-Fold Smartphone, PC-Level Tablet, and Open-Ear Audio
• Huawei Sets New Tech Benchmarks with Trifold Smartphone, Advanced Tablet, and Next-Gen Wearables
• Huawei Expands Boundaries with Industry-First Trifold Smartphone, Pro-Grade Tablet, and Smart Audio Solutions

Huawei today unveiled a spectacular line-up of audio, wearable, tablets, and foldable products at the HUAWEI Innovative Product Launch held in Kuala Lumpur, Malaysia. The launch event saw the release of the HUAWEI Mate XT | ULTIMATE DESIGN, the world’s first commercial trifold smartphone. Born out of a bold undertaking of the impossible, Huawei had to make several engineering breakthroughs to achieve this new foldable design, redefining the industry. The new HUAWEI MatePad Pro 13.2" also sets new standards for tablets with a spectacular display and PC-level productivity enhancements.

    

Huawei also announced two other new products: the brand’s first hooked earphones, the HUAWEI FreeArc, and the HUAWEI Band 10.

HUAWEI Mate XT | ULTIMATE DESIGN Makes Highly Anticipated Global Debut

After months of anticipation, the HUAWEI Mate XT | ULTIMATE DESIGN finally made its worldwide debut. The trifold display is the first-ever in the industry and has smashed ceilings while setting many new records in smartphone innovation. It is now the thinnest foldable[1] and the largest foldable display[2] at the same time, and measures as thin as 3.6 mm and 10.2 inches wide when unfolded.

Built with an Advanced Precision Hinge System, the trifold display has achieved a breakthrough in durability and is the first to support inward and outward folding. This new foldable device revolutionises the display experience. Whether it's horizontal or portrait browsing, a 10.2-inch large-screen immersive visual, or an efficient split-screen experience you are looking for, the HUAWEI Mate XT | ULTIMATE DESIGN’s expanded functionality turns it into a multi-scenario device. Users will also enjoy advanced photography through the Ultra Aperture XMAGE Camera, which features a 10-step Adjustable Physical Aperture that captures sharp, professional shots.

The HUAWEI Mate XT | ULTIMATE DESIGN will be available in South Africa in April 2025

HUAWEI MatePad Pro 13.2”: PC-Level Capabilities, Tablet Convenience

The new HUAWEI MatePad Pro 13.2” brings PC-level professional office capabilities to the tablet industry through an immersive display, flagship performance, and the addition of efficient productivity functionality and accessories. 

With a 13.2" Flexible OLED PaperMatte Display built with professional colour accuracy, 1000nits ultra-high brightness, and 2.8K ultra-high resolution, HUAWEI MatePad Pro 13.2” brings the ultimate display experience with life-like visuals and top-notch clarity. Huawei’s improved PaperMatte Display technology successfully minimises glare, reducing eye strain even during extended use. The tablet also brings PC-level WPS Office that allows desktop-mode editing and presentations. Through a PC-level software experience along with touch interaction, HUAWEI Smart Magnetic Keyboard, HUAWEI M-Pencil (3rd Generation) and external mouse support, users can seamlessly switch between PC and tablet modes to enjoy efficient on-the-go working.

In addition, the new HUAWEI MatePad Pro 13.2” is also equipped with professional applications such as HUAWEI Notes and the GoPaint App, ensuring users can maximise productivity and creativity. The massive 10,100 mAh battery delivers a long-lasting battery life, and with HUAWEI SuperCharge, it can be fully charged in just 65 minutes. Powering users through hectic workdays.

HUAWEI MatePad Pro 13.2” will also be available in South Africa in April 2025

HUAWEI FreeArc: Huawei’s Fresh New Take on Open-Ear Earbuds

Huawei has also announced the HUAWEI FreeArc, its very first open-ear earbuds with earhooks. To achieve an ergonomic and breathable design, the earbuds revive Huawei’s iconic C-Bridge Design and also incorporate 0.7mm high-performance nickel-titanium (Ni-Ti) shape memory alloy that comfortably moulds to the user’s ears. The earbuds are 81.5% covered with ultra-soft, skin-friendly liquid silicone for lasting comfort. HUAWEI FreeArc delivers clear, rich sound that’s perfect for both sports enthusiasts and busy business professionals who need a comfortable pair of earbuds for calls throughout the day.

HUAWEI FreeArc will be available in South Africa in May 2025

HUAWEI Band 10: All-in-One Wellness Assistance

The new HUAWEI Band 10 offers a complete upgrade for holistic wellness, starting with sleep and emotional well-being. By analysing your daily routine, the Enhanced Sleep Health Assistant provides personalised sleep insights, actionable recommendations and detailed summaries of the user’s sleep patterns using HRV data, boosting overall sleep quality for vitality and performance.

The smart band also features an enhanced Emotional Wellbeing Assistant, which monitors subtle physiological changes throughout the day through real-time health data. This wellness feature also introduces interactive Panda-themed watch faces that visually track mood shifts and allow for app customisation to suit your needs. With a stylish design and skin-friendly material, HUAWEI Band 10 effortlessly elevates your everyday look while enhancing all-day comfort.

HUAWEI Band 10 will be available in South Africa in March 2025

An Unstoppable Force in Innovation

At the heart of Huawei’s latest breakthrough announcements is its unwavering focus on improving lifestyles and meeting real-world needs - no matter how simple or complex. A lead-up from Unfold the Classic in 2024, Huawei is reshaping how we create, enjoy, interact and engage with our devices and information. By fostering its innovative spirit through its commitment to its users, the brand will continue to expand the realm of possibilities and shape the future of innovation.

[1] The world's thinnest foldable smartphone refers to the commercially available foldable smartphone released as of February 18, 2025, with the thinnest thickness (excluding the screen bezel) in the tri-fold state in the area that does not include the rear camera. Due to product configuration and manufacturing processes, the measurement method may affect the actual size, please refer to the physical product, and the data is sourced from Huawei laboratories.

[2] The world's largest foldable display smartphone, as of February 18, 2025, refers to the commercially available foldable phone with the largest screen size in its triple-screen state. The display features a rounded corner design, and when measured as a standard rectangular display, the diagonal length of the screen in the triple-screen state is 10.2 inches (with a slightly smaller actual viewable area).

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