Fujifilm Opens New Head Office in South Africa @fujifilmxsa #myfujifilmsa #InstaxSA

Hi Guys, 

Fujifilm's Head office, located at 18 Holt Street, Sandton, marks a new chapter in Fujifilm’s presence in South Africa. It houses the Fujifilm Technology Centre Africa to showcase the latest healthcare, large format printing and camera products.

Fujifilm South Africa has officially opened its new local head office, located at 18 Holt Street, Sandton, Johannesburg. The grand opening of the newly constructed building was attended by several local dignitaries, international Fujifilm management as well as the Japanese ambassador to South Africa, His Excellency, Shigeru Ushio.

The opening of the head office coincides with Fujifilm South Africa’s ten-year anniversary celebration in South Africa, having first opened its doors in March 2012 as a subsidiary of FUJIFILM Holdings Corporation.

At 999m², the five-storey building incorporates the Fujifilm Technology Centre Africa, office space for employees, boardrooms, a Fujifilm repair centre and a 30-seater auditorium for training purposes.

Speaking at the grand opening of the new head office, Fujifilm South Africa’s Managing Director, Taro Kawano noted, “Today is truly a special occasion in the history of Fujifilm since it marks a new chapter in our relationship with South Africa. Our new head office emphasises Fujifilm’s ongoing commitment to the country, having celebrated a successful decade of local presence. We are proud to be a part of South Africa and we hope to be able to further serve the public through these new premises.”

Beautiful outside, innovation inside

Importantly, the South African head office was constructed to fall in line with FUJIFILM Holdings’ climate action targets: To produce net zero CO2 emissions by the fiscal year ending March 2041. The 18 Holt Street office is set to meet this goal, having been designed with the help of a green energy consultant. As such, it incorporates the use of solar power panels with a capacity of 65 kVA, biometric access control, motion sensors, day/night lighting and energy-efficient plumbing that consumes less water.

Fujifilm’s head office in Johannesburg was designed by Empowered Space Architects and follows the opening of a new Fujifilm office and repair centre in Cape Town in 2021 and the building of the Fujifilm warehouse in Roodepoort in 2017. The offices were constructed by Bantry Construction, with the building taking place from March 2022 through to handover to Fujifilm at the end of January 2023.

Present at the new office is the Fujifilm Technology Centre Africa, which moved from its previous location at the Fujifilm warehouse to the new premises. It is the only Fujifilm Technology Centre on the continent, taking up two floors and providing a demo centre for Fujifilm’s different departments to showcase a myriad of innovative solutions to customers.

This includes products from Medical Systems (radiography, mammography, pathology, X-ray diagnostics), Graphic Communication (wide format printing, packaging, commercial digital and commercial offset), as well as Imaging Solutions (Instax instant cameras and printers, Fujifilm X-series and GFX mirrorless cameras).

Moreover, a 30-seater auditorium now gives Fujifilm South Africa the opportunity to offer product training to customers, run photography workshops and the ability to host events.

The start of a new chapter

During the opening ceremony, Kawano thanked all parties involved in the process. “This beautiful building is a testament to the hard work of everyone who contributed. It shows what can be achieved through team effort and dedication. Fujifilm South Africa is proud to now be able to better serve our South African customers and contribute to their growth,” he stated.

Kawano mentioned he believes Fujifilm can play a significant part in the future of South Africa, not only through innovative printing and imaging solutions, but also in contributing to African healthcare through Fujifilm’s medical technologies. “At Fujifilm, we say ‘Never Stop’ innovating for a better world, and now, at 18 Holt Street, Sandton, Fujifilm South Africa can continue to strive towards this goal. We are looking forward to further decades of local success,” Kawano concluded.

Cheers!!!

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@FujiFilm_SA X-T30 #NewLittleGiant #XT30 Mirrorless Camera #ProductReview

 Hi Friends, 

Mirrorless Cameras is the new future though I have been using one from the house of Samsung called NX300 from 2014 or so but the new range of mirrorless cameras from several brands have revived their camera business also. Fujifilm has been the pioneers in this category for a very long time and recently I got to use their new value mirrorless camera for review purposes. 

Even before I got to start on the features on this wonderful camera is to take care of the review stuff by previous reviewers as when I got this camera the lens was having a circular scratch right in the middle which really created this white spot in all the photographs. I don't know who did it and who all reviewed it because I generally get the products when it's almost out of the review cycle. It annoys me a lot but I think it's due to the fact that I take a lot of time to write and post the pictures etc. The same is going to go as I now want to post them as soon as possible without wasting my time thinking a lot about the product and building a story. From now onwards, it will be to get in quick and write it as fast as I can covering all the features tested during the small-time to use the devices. 

Directly coming to the configurations of this new little giant mirrorless camera as mentioned in the specification table is 26.1-megapixel APS-C sensor; X-Trans CMOS 4 and X-Processor 4; 1080p at 120 fps; 3.69m-Dot Electronics Viewfinder; 3inch 1.04m-Dot Tilt LCD; Touchscreen operation and focus lever; 4K/30P 200MB; 425-point Intelligent Hybrid AF to the entire frame; Wireless communication with Bluetooth; Extended ISO 80-51200; 30 fps Shooting Blackout Free; UHS-I SD Card Slot; 16x Film Simulation modes with Film Grain Effect Function; Advanced SR AUTO Mode; 383g compact and lightweight body; Firmware Ver.1.01. So as you can see this small compact camera has powerful features built into the body that's why it got the motto of the NEW Little GIANT!

As I received the review camera without any kind of packaging as a camera unit and the battery charger so I am not at all aware of the package contents but most probably it will be the camera, lens, strap, battery, battery charger, and some other accessories and instructions manuals. I didn't watch any videos on youtube also to find out as I was not seeking the camera for life or so, you only invest time when you are interested in the product. 

The first feature that came to my notice is the traditional and vintage look on this Fujifilm X-T30 and came in this black colour. The camera is fitted with the kit lens of 15-50mm which is really a good lens to start with. The camera can't be used as a vlogger camera as the display doesn't turn towards sideways or upwards fully but only goes up to 90% of the screens for easy capturing the low angles without making your neck and head pain a lot. 

Another feature that comes to the notice is the dials that are there to control a lot of camera features like Shutter Speed, EV, Flash, Camera Modes amongst other functions that can be customized. All the pictures posted here are taken using the X-T30 camera and there is a video also for your viewing pleasure in Hindi! I am so grateful to FujiFilm for sending the same for review and I really loved using the camera. 

It was so difficult to use this camera for me as I have never used the Fujifilm range of cameras so the modes were a little different from the regular ones in Canon or Nikon cameras. The review unit didn't come with the manual but it would have been better if I would have received one for easy use. 

Cheers!!!

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