Samsung Galaxy A55 5G & Galaxy A35 5G: Awesome Innovations & Security Engineered for Everyone

Hi Guys, 

With upgraded security features & a more vivid viewing experience, the new Galaxy A series devices democratise mobile experiences for all

Samsung Electronics Co., Ltd. has unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this line-up. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on the Galaxy A series.

It’s not just the scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting. Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for. The Galaxy A55 5G has a triple-camera system that features a 50MP main camera, a 5MP macro camera and a 12MP ultra-wide camera, all supplemented by a 32MP selfie camera. The Galaxy A35 5G’s triple camera includes a 50MP main camera, an 8MP ultra-wide camera and a 5MP macro lens, with a 13MP front camera. Both camera systems feature optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays with 120Hz refresh rate, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch[1] screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions, thanks to Vision Booster2.

In terms of build quality and durability, these latest additions to the much-loved A series simply hold their own. The Galaxy A55 5G and Galaxy A35 5G are built with Corning® Gorilla® Glass Victus®+, making them tougher and more damage-resistant. They both boast an IP67 rating, which means they are dust/water resistant and can withstand up to 1 metre of fresh water for up to 30 minutes. They also have dust and sand resistance, which reinforces their strength and ability to perform under tough conditions.

The Galaxy A55 5G further makes its case with its massive storage capacity of 8GB RAM and 256GB Internal Storage to help you save all your photos and videos with space to spare for all your apps and other important data and files.

Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory.

It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Samsung Knox is a reliable security platform that is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks[2] to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable.

New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates - optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

“These innovative new additions to the much-loved A series mean more options for our customers, both old and new. The Galaxy A55 5G and A35 5G offer great features and the latest in our mobile technologies. We are particularly thrilled that they have something for both loyal fans of the series and those looking to join the exciting Galaxy world,” said Justin Hume, Vice President of Mobile eXperience at Samsung South Africa.” The Galaxy A55 5G and Galaxy A35 5G will be available online and at retailers from 1 April 2024.

[1] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

2 Vision Booster: Tone mapping technology for enhanced visibility against strong illumination in outdoor circumstances

[2] Currently not available on US carrier models.

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Samsung #GalaxyWatch6 and #GalaxyWatch6Classic: Inspiring Your Best Self, Day and Night @SamsungMobileSA

Hi Guys, 

The new Galaxy Watch6 series provides personalized health guidance, purposeful design upgrades and an enhanced mobile experience for a more informed and healthier self

Samsung Electronics Co., Ltd. today announced the new Galaxy Watch6 and Galaxy Watch6 Classic, designed to help users build healthier habits every day and through the night. Galaxy Watch6 series packs holistic health offerings and powerful performance in a refined and sleek design, boasting a slimmer bezel, a larger and more vibrant display, and a more interactive user interface. Both models also allow users to access a greater selection of versatile watch faces as well as new band options that empower them to meet their goals.

“With the new Galaxy Watch6 and Galaxy Watch6 Classic, we are delivering on our commitment to democratize advanced health monitoring tools, now offering easier access right from the wrist,” said TM Roh, President and Head of Mobile eXperience at Samsung Electronics. “From sleep and fitness coaching to nutritional insights, Samsung is providing new and convenient ways to help users gain understanding and take action for better health and wellness, every day and every night.”

Personalized Guidance for a Healthier You – Starting With Sleep

The Galaxy Watch6 series provides meaningful insights that can lead to positive changes around the clock, offering personalized and actionable tips, advice and encouragement. Recognizing that better health begins with better sleep, Samsung is helping users optimize their night in the same way they optimize their day by focusing on three key elements of better sleep: understanding personal sleep patterns, building better habits and establishing a sleep-friendly environment.

Building on leading-edge sleep and wellness features, the Galaxy Watch6 series now offers an in-depth analysis of Sleep Score Factors – total sleep time, sleep cycle, awake time, plus physical and mental recovery – to help users understand the quality of sleep received each night. More individualized Sleep Messages, co-developed with the National Sleep Foundation, also provide users with detailed feedback about their sleep health each morning. Additionally, Galaxy Watch6 offers Sleep Consistency showing how consistent the user’s sleep and wake times are, and a designated Sleep Animal Symbol representing their sleep type.

Enhanced Sleep Coaching enables users to put sleep insights into action with tailored instructions, tips and reminders accessible on both their wrist and paired smartphone. When it’s time for bed, Galaxy Watch6 can help set the perfect sleep environment by automatically changing the settings of connected home electronics and turning on Sleep Mode across the user’s watch and phone8 to mute notifications, dim screens, and even activate the invisible LED infrared sensor on the watch to deliver valuable health insights without additional light distractions.

Fitness features get more personalized to keep users motivated throughout their journey. Body Composition, with key physical measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage, provides a complete snapshot of the user’s body and fitness, offering a tailored approach to set goals, track progress, and guide through personalized fitness and now nutritional tips via a new partnership with Whisk.

A new Personalized Heart Rate Zone feature analyzes individual physical capabilities and defines five optimal running intensity levels to help users set their own goals based on their ability – from burning fat to high-intensity workouts. In addition to over 100 existing workout trackers, the newly added Track Run records the user’s runs on a track, while Custom Workout allows users to build and track their personalized workout routine.

Added to existing blood pressure and electrocardiogram monitoring, the new Irregular Heart Rhythm Notification feature helps users understand their heart health more comprehensively by checking for heart rhythms suggestive of Atrial fibrillation (AFib) in the background – even while asleep. Galaxy Watch6 can also enable users to track skin temperature during the night to give valuable insights including menstrual cycle tracking. And Fall Detection can gauge a fall, whether occurring during exercise when standing still, or even while sleeping if users happen to fall out of bed. Once a fall is detected, your watch will automatically alert an emergency service number or pre-selected contacts.

Refined Design, Perfectly Yours

Elevating the wearable experience, the Galaxy Watch6 series offers all new designs that provide better viewing, greater power and a wider selection of more customizable and comfortable options.

Reading and writing are easier on the 20% larger display, showcasing more text on the screen and a larger keyboard – all while maintaining a comfortable size. A more vibrant, higher resolution display boasts a peak brightness of 2,000 nits, coupled with an Always On Display brightness adjustment feature, allowing users to see and do more even under bright sunlight. Powered by the enhanced processor and memory, Galaxy Watch6 delivers smoother and faster interactions.

Galaxy Watch6 and Watch6 Classic come with a 30% slimmer bezel and a 15% thinner rotating bezel respectively, enhancing the beauty of the signature circle frame. Galaxy Watch 6 series features new stylish, interactive and informative watch faces that make the most of the large display, while new one-click bands allow users to easily mix and match watch bands. With over 704 unique combinations, users can design their perfect watch on Samsung.com. For example, a new lightweight Fabric Band and Sleep Coaching watch face pair perfectly to help you gain informative sleep insights in comfort.

The Galaxy Watch6 series comes with a larger battery and reduced battery consumption to support its larger and brighter display. With just eight minutes of quick charge, users can add an additional eight hours, perfect for tracking their sleep during the night.

Maximizing Your Experience Right from Your Wrist

The Galaxy Watch6 series brings greater capabilities to the wrist of every user. The new Samsung Wallet on Galaxy Watch6 combines Samsung Pay with Samsung Pass to incorporate more of the user’s wallet – including IDs, event tickets and boarding passes as well as credit cards and membership cards – in their watch. Enhanced Gesture Control allows users to conveniently manage their watch using simple gestures for greater accessibility and ease, letting them set their own shortcuts and now access apps and functions touch-free.

WhatsApp makes it easier for Galaxy Watch users to stay connected with friends and family, all without getting out of a phone. Starting this fall, users can stay productive right from their watch with new apps from Google Calendar and Gmail, which will be exclusively available on Wear OS. They can also track fitness progress or nutritional data more easily with Peloton and MyFitnessPal updates, and coming soon, enjoy additional streaming options with Audible. Additionally, with the introduction of a new Skin Temperature API – a part of Samsung’s Privileged Health software development kit (SDK) – partners will soon have access to advanced infrared technology for more accurate measurements to bring a whole new world of possibilities to users. A newly launched Thermo Check app takes advantage of the new API, allowing users to measure the temperature of their favourite meal or the ocean before a lap swim, contact-free.

Together with other Samsung devices, the Galaxy Watch6 series expands user experiences even further. The upgraded Camera Controller enables remote control of a paired Galaxy Z Flip5 camera to switch modes and zoom. Samsung Smart TV or Galaxy Tab S9 shows the user’s progress in real-time with a guided fitness or mindfulness program on the large screen. Users can also automatically toggle the connection of Galaxy Buds2 Pro between Samsung devices via Auto Switch. Should users happen to misplace their phone, the Galaxy Watch6 series can now pinpoint its location through Find My Phone with map support.

And as always, personal data on the watch remains secure thanks to the Samsung Knox security platform.

Availability

Galaxy Watch6 and Galaxy Watch6 Classic are available for pre-order in select markets from July 26, with general availability starting August 11.

Galaxy Watch6 is an ultimate daily driver with a modern and minimalist design. It comes in 44mm in Graphite and Silver and in 40mm in Graphite and Gold. For a more premium, timeless timepiece design, look no further than Galaxy Watch6 Classic featuring our fan-favourite rotating bezel – available in Black and Silver in 43mm and 47mm.

If you’re an adventure seeker looking for durability, performance and style, Galaxy Watch5 Pro remains a great option and now comes with even more enhanced GPS exchange format (GPX) features31. Conquer a new route with the GPX File Database, which enables users to simply search and access recommended routes, while Route Workout now supports running and walking alongside the previously available hiking and cycling.

To learn more about Galaxy Watch6 and Galaxy Watch6 Classic, or design your own watch, please visit www.samsung.com/galaxy-watch.

Aum Namah Shivay!

Till next time...Aashish
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Unpacking the Designs and Innovations Inspired by You @SamsungMobileSA #JoinTheFlipSide

Hi Guys, 

By Dr. TM Roh

President & Head of MX Business, Samsung Electronics

Last year, I expanded my responsibilities as head of Samsung’s MX Business, to lead our Corporate Design Center. My engineering career taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to delve deeper into how the synergy of design, engineering, and R&D can yield transformative experiences. With my fellow designers, I’ve embarked on a deep exploration of Samsung’s design strategy to understand our roots and envision our growth.

Different Times, Unchanged Commitment

In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means our creations are conceived with a deep understanding of you, the user, and we hold an unwavering belief that a user-centric approach is the key to the future.

We feel this even more keenly nearly 30 years on, as we contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. We have distilled the Samsung design philosophy into three Design Identities, each one with you at the centre: our products must be Essential, Innovative, and Harmonious.

The essential design prioritizes clarity of purpose and ease of daily use. The innovative design emphasizes originality, reflecting purpose in a new and distinct way. The harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.

Dr. TM Roh

President & Head of MX Business, Samsung Electronics

Inspired by Humans, Creating the Future

These three Design Identities are exemplified by our latest hardware and software ecosystem.

Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialized hinge functionality emphasizes our commitment and the inherent beauty of the essential design.

We’ve raised the standards for foldable smartphone ergonomics. A difference of millimetre in a device’s thickness may not sound like a big change, but every gram and millimetre in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why we’ve innovated to make our latest foldable slimmer and lighter than our previous generations.

Samsung Galaxy foldable is completed by its users, with its personalized experience. With our Galaxy foldable, your self-expression reaches new levels with the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate, or game on-the-go.

Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

Whatever the Samsung Galaxy experience is, when we say, “Inspired by Humans,” we don’t just mean people. We also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind because even the smallest actions could contribute to a large impact – such as protecting our planet. When we say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.

Our Shared Journey to a Better Tomorrow

When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today and ultimately create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you and created for you.

In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But this is also just the beginning. Seeing the ways our innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of our journey. So, let’s navigate this journey together, harnessing design and technology to create a future that truly reflects you.

Mark your calendars for July 26!

Samsung proudly supports Busan’s bid for the World Expo 2030.

Aum Namah Shivay!

Till next time...Aashish

Thanks! Cheers!!!

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