@SiemensAfrica Introduces #iCitizen: The Day in The Life of The #DigitalNomad @FluxTrends

Hi Friends,

Dion Chang captivated his audience last night at his talk on the iCitizen: The day in the life of the digital nomad. Siemens customers are no strangers to the innovation and ground-breaking technologies that the company invests to ensure a seamless life created effortlessly with the extraordinary features.

Consumers only had to follow the trends and announcements at EuroCucina this year to know just how competitive the digital consumer-centric space really is, regardless of industry and product. Some of the highlights included the Siemens Home Connect making it possible for consumers to view the contents of their fridge or setting the oven temperature while sitting at work or perhaps getting caught up in the grocery store.

Dion Chang talking on the topic of the iCitizen

“The talk highlights how flexible we should be as employers, consumers, and brands in today’s digital world. From human digital identification chips to nomadic employees, the world is rapidly changing. The facts will either scare you or excite you, either way, these changes are happening now and it is our choice on how susceptible we are to embrace this new age”, says Dion Chang.

Enrico Hoffmann, Managing Director of BSH South Africa supported this and says that “Siemens has always taken technology advancement very seriously. One only has to look at the string of benefits that the products offer to understand that this brand is focussed on connecting the consumer with a world of possibilities.”

As always, Dion gave guests some food for thought, challenged opinions and made everyone realize that the technological advancements that we may regard as far-fetched Sci-Fi is in actual-fact on our doorstep.

Dion Chang and Enrico Hoffmann

More about Dion Chang
Chang is known for rattling traditional cages in a world struggling to adapt to a new world order, he uses a global perspective to gauge the zeitgeist and track ahead-of-the-curve trends to identify shifting business templates. With 20 years’ experience in the magazine industry as a journalist and media spokesperson, he is able to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them. He specializes as a disruption management consultant and is passionate about embedding a culture of innovation into corporate operating systems. He has a deep affiliation for youth trends and subcultures, their impact, and influence on our new world order, as well as innovative ideas for greater good. Chang is also part of Flux Trends specializes in understanding consumer mindset and identifying unexpected business opportunities within shifting trends, ensuring that global trends have relevance when translated for African, and South African businesses.

More about Siemens
Siemens Home Appliances is the brand that provides its customers with a captivating product experience - a brand for the unexpected and exhilarating new opportunities in life. This brand contributes to the metropolitan lifestyle with architectural aesthetics and timeless design. In terms of technology, the brand’s focus on connectivity and flexibility has enabled them to become the worldwide market leader in innovation. For more information about how Siemens can help you to bring recipes to life through innovation and technology, feel free to visit their website; https://www.siemens.com/za/en/home.html.

More about BSH  

With annual sales of around €13.1 billion in 2016 and more than 58 000 employees, BSH Hausgeräte GmbH is one of the global leaders in the home appliance sector. BSH manufactures at around 40 factories, operates over 80 companies and has a presence in around 50 countries. The BSH Brand Experience Centre in Johannesburg is located at 30 Archimedes Street, Kramerville, Sandton, 2090. They are open to the public from Monday to Friday, 08:30 to 16:00 and Saturdays, 09:00 to 12:30. For more information about the BSH Home Appliance group, you can visit https://www.bsh-group.com/

Cheers!!!

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@MicrosoftSA Art Exhibition #SeeTheBigPicture @SandtonCity

Hi Guys!

As with many other industry buzzwords, Big Data means different things to different people, but commonly accepted is the challenge of how to find, combine, manage and analyse any type and volume of data in order to quickly gain insights and solve problems. In practicality this means, for example, that advertising agencies would be able to improve campaign effectiveness and boost ad revenue with big data by providing crucial analytics to advertisers, faster. 

“To most people and organisations, Big Data might be no more than an industry buzzword. People and organisations need to be made truly aware of the capability Big Data has to deliver the competitive advantage for businesses or empower consumers to do more with the data that they have, and ultimately empower them to transform their businesses?” asks Kelly Husband, Data Platform Product Marketing Manager at Microsoft SA. Technology has the ability to empower people and organisation to see the big picture from the masses of data that is out there. Not many people are aware of the power that technology has to manage big data and turn it into meaningful insights and show the big picture.

To illustrate the business benefits that Big Data analytics can unlock for local companies and communicate how international Big Data trends are relevant for local consumers, Microsoft partnered with Innovator and trend analyst Dion Chang.

Chang asserted that the world of the consumer is changing; with the use and analytical power of Big Data, consumers are able to redefine the way they engage with brands, companies and services. Focusing on his most recent research findings in the retail sector, Chang went on to state that retailers no longer compete against their local, provincial or national competitors, but with global players. These global competitors are capable of quoting prices in local currencies and delivering products and services in the same timeframe as a local business is able to. To stay relevant to the customer, retail companies have to anticipate changes in buying patterns and product turnover by tapping into the power of Big Data. Follow Dion Chang on twitter & FluxTrends.

Companies such as Tracker, a leading vehicle tracking company in South Africa, has been leveraging the data collected through the nodes in their customer database of vehicles to provide insights to organisations such as Navigation companies, Insurance companies, and Emergency Services. 

“With the use of already installed vehicle tracking devices, we are able to track the live movements of vehicles around the country, segmenting the data down to the side-streets of the city we can predict traffic issues, map traffic incidents and even help define the state of the roads. The possibilities are endless to help organisations like to improve the quality of our roads or reroute emergency services to help improve emergency response time,” says Wayne De Nobrega CEO of Tracker South Africa.

To address this, Microsoft South Africa has launched a Big Data campaign entitled See the big picture, to spark conversations around Big Data and educate people around the technological tools they can use to tap into the power of Big Data and see the big picture. As part of this campaign, the company commissioned six young artists to produce works of art that depict Big Data as seemingly meaningless pieces that only make sense or come into focus, when technology is used to interpret the artwork. 

All six pieces of artwork form part of an exhibition at the Mr Price Court in Sandton City, and will be on show during normal shopping hours between 19 June and 3 July. Entrance to the exhibition is free for all visitors. Follow the conversation on twitter and facebook and https://www.microsoft.com/en-za/

All of these photographs are taken using +Samsung Mobile #GalaxyS6 phone which I received for product review.

 

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