SA’s Top #Bartender Travis Kuhn to Take on World’s Best in Berlin 2018 #Diageo

Hi Friends,

Following the Diageo World Class bartending competition, Travis Kuhn has crowned South Africa’s best bartender 2018 after competing with 10 of his contestants who showcased intriguing cocktail making skills set him apart as no.1.

Now in its 9th year, the Diageo Reserve World Class Bartender competition is the industry’s most prestigious mixology event and aims to elevate the skill and craft of the bartending profession, setting global trends and standards in the service industry.

The three-day competition held in Cape Town was full of excitement which started with a challenge of bartenders serving the judges leading to the mindful test which was a demonstration of skill combined with creativity, with a closing of a very tense yet fulfilling cocktail making that had a zest of great taste leaving judges in blown away.

Referring to the competition, Kuhn said: “I’m so incredibly amazed and excited to be the winner this year, it’s been a gruelling week taking on all the challenges against some of the most skilled bartenders that I’ve met. Participating in the competition again this year has been amazing enough but to finish off as the winner…I’m so delighted!”

Dom De Lorenzo World Class Brand Ambassador said “This has been a special week with all 10 bartenders and no one disappointed, we have truly been mind-blown. Diageo World Class is the world’s leading bartending competition and the finalists are leading the way in the cocktail culture.”

The crowned winner will go on to compete against the best in the world, representing our country where mixologist from more than 60 countries around the world will be on a quest for the ultimate, World Class Bartender title in Berlin from October.

 

Cheers!!!

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Inspiring Change, One Beat at a Time @SmirnoffSA #SmirnoffChangeMaker

Hi Guys,

“Music has no colour – regardless of your skin tone, we all want to dance.” This is the message of international DJ Jeffrey Jewell, who unites people through his music.

As part of their newly launched Change Makers campaign, Smirnoff is saluting the artist with albinism, better known as DJ Jewell, for using his platform to inspire others with the condition as well as encourage open mindedness and inclusivity.

The campaign, being run on Smirnoff’s social media platforms, profiles singers, dancers, DJs, actors, artists, filmmakers, entrepreneurs and others who are making a positive change, driving dialogue and challenging mindsets around social issues plaguing South Africa. The aim is to encourage all South Africans to make a difference too.

Smirnoff Marketing Manager, Kyle Lesch shares: “The choice of DJ Jewell as one of our Change Makers was a natural one as he embodies our ‘Everyone’s Invited’ ethos.”

Albinism affects one in 4,000 South Africans and one in 20,000 people worldwide, according to the World Health Organisation. With misunderstanding and myths surrounding the condition, those living with it are subjected to name-calling, derogatory remarks, social rejection and physical violence. They are even at risk of being killed in some countries. Not surprisingly, the National Organisation for Albinism and Hypo-pigmentation notes that they are prone to isolation.

Jewell says: “I meet a lot of people with albinism who don’t dare to go out. We need to be seen and music has the power to make that happen - after all, we’re all the same on the dance floor.”

“We look forward to shining a spotlight on more creatives who are making a difference through their work,” concludes Lesch.

To see who else has been selected as a Change Maker, visit Smirnoff’s Facebook, Twitter or Instagram pages.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

 

Cheers!!!

 

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