The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Saturday, 27 October 2018

@Shield_ZA Ultimate Protection Brings You The Ultimate Dance Challenge #UltimateChallenge #ShieldReady

Hi Friends, 

South Africa’s Number 1 selling deodorant brand, Shield, is launching an exciting new look this summer. It’s the same trusted protection from Shield, just with a new look and a tailored product range to suit the individual needs of consumers while making the most of every move and taking up the #UltimateChallenge.
@Shield_ZA Ultimate Protection Brings You The Ultimate Dance Challenge #UltimateChallenge #ShieldReady
Shield – the Ultimate Protection when you move – has collaborated with some of South Africa’s most recognised fit-fluencers to bring the #UltimateChallenge to life. The brand is challenging consumers and fans alike to get moving through dance, for a chance to win amazing Shield and Puma hampers weekly and a grand prize of R15 000 in cash! Are you #ShieldReady?
@Shield_ZA Ultimate Protection Brings You The Ultimate Dance Challenge #UltimateChallenge #ShieldReady
“As a leading deodorant brand, innovation is at the forefront of what we do, which is why we looked to reinvent the deodorant category. We have tailored and simplified our range to the unique needs of our consumers”, says Gareth Marshall, Shield Brand Manager. For this reason, the benefit segmentations have been broken up into various categories: Protect, Invisible Black+White, Dry, Sensitive and Fresh. With the new look product range and its associated brand story around movement and readiness, we want to highlight the many ways in which Unilever continues to revolutionise the category. It is for this reason that we champion campaigns that allow us to partner with some of the country’s top talent - creating campaigns with meaning and supported by a product range that works.”
@Shield_ZA Ultimate Protection Brings You The Ultimate Dance Challenge #UltimateChallenge #ShieldReady
Within the range, Shield has launched new products under the Invisible Black+White: Shield Invisible Fresh (which offers long lasting odour and wetness protection with a fresh, cool fragrance along with anti-white marks and yellow stains technology) and Shield Invisible Germ Defence (which offers protection against odour causing germs and anti-white marks and yellow stains technology).
@Shield_ZA Ultimate Protection Brings You The Ultimate Dance Challenge #UltimateChallenge #ShieldReady
The fit-fluencers who form part of the Shield Fit Squad have chosen their favourite products from the various benefit categories:
  1. Protect - Nkateko “Takkies” Dinwiddy (Rockingnheels founder and celebrity choreographer)
  2. Dry - Thandeka Mkhwanazi aka “TDK Macasette” (SA’s very own #gqombarbie)
  3. Fresh - Tracey-Lee Lusty aka “Fitnessgirl”
  4. Invisible B+W - Mapule “Queenfitnass” Ndhlovu (fitness phenomenon)
  5. Sensitive - Letshego Zulu (motivational speaker and biokineticist)
The fearless Fit Squad stepped out of their comfort zones to take the #UltimateChallenge and move confidently in the following dance styles:

● Takkies - Hip Hop
● Mapule - Afro Beats
● TDK - Gqom Flava (Sbujwa)
● Letshego - Afro Fusion
● Tracey-Lee - Disco
@Shield_ZA Ultimate Protection Brings You The Ultimate Dance Challenge #UltimateChallenge #ShieldReady
If you love to move and love to dance – Shield is giving you the chance to WIN. Take part in the dance challenge of the year by taking on the Fit Squad and this is how:

● Watch the #UltimateChallenge dance moves
● Choose a favourite dance and challenger
● Show us by taking on their dance routine and doing it better!
● Post your own video on Instagram using #ShieldReady
● You could WIN R15 000 in cash and a Shield & Puma hamper valued at R10 000
● Weekly Shield & Puma hampers valued at R4 000 each are also up for grabs

The ranges include a full spectrum of aerosols and roll-ons which are available at all major retailers:

· Shield roll-on (RSP R17,99)
· Shield aerosol (RSP R24,99)

For more information about the Ultimate Challenge and product ranges visit . To join the conversation on social media and participate in the #UltimateChallenge, follow Shield on Instagram (@Shieldza), Facebook (@ShieldZA) and Twitter (@Shield_ZA).

Contact me at to collaborate on your products, events, and services. #TheLifesWay #PhotoYatra!

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