The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Saturday, 9 April 2016

@VITRUVIEN Steps Up Global Expansion #CustomMade #Shirting

Hi Guys, 

Launched in November 2013, is quickly becoming the go-to brand for a perfectly customized shirt online. is inspired by Da Vinci's rendition of the Perfect Man. They offer an evolving catalogue of both classic and fashion forward shirts and an unparalleled number of customization options with fabrics sourced exclusively from International Mills. With their easy custom measurement options they make it simple for men to dress effortlessly at the click of a button. Every Vitruvien shirt is individually hand cut to every customer’s unique measurements. Their innovative 3D shirt designer allows you to visualize in real time how different styles will look. Getting the fit right for them is so important, that they offer a first alteration at no extra charge. 

Rajesh Goradia, a PGP, strategy and marketing graduate from ISB; hails from one of Mumbai's leading textile retail families has co-founded the venture with Puneeta Goradia, who with their vast experience of marketing and operations have managed to bring Vitruvien to life. 

E-commerce has clearly transformed the potential global reach for fashion brands. It is predicted that by 2019, menswear will contribute close to US$40 billion in the global apparel market, which is why this is the right time for menswear apparel companies to foray into international market. 

While Vitruvien is going strong on its international expansion banking on its already thriving online business, it is simultaneously making inroads in the Indian domestic market with the launch of pop-up stores. With its second phase of expansion, Vitruvien intends to increase its revenues three times over the next one year. 

Overwhelmed by its success in the USA, UAE and South East Asian markets, Vitruvien has now expanded its operations to eight newer strategic markets. In its second phase of expansion, men’s bespoke apparel label Vitruvien plans to venture into markets like Europe (Belgium, France, Denmark, Germany, Ireland, Italy, Netherlands and Spain), Middle East (Syria and Turkey), North America (Canada), South Asia (Malaysia), Gulf region (Bahrain, Oman, Qatar, Saudi Arabia and Kuwait), South Africa, Norway and UK.

Commenting on its international expansion, Rajesh Goradia, Co-founder, Vitruvien said, “The Indian textiles and apparel industry is expected to grow to a size of US$ 223 billion by 2021. There is a lot of potential in these markets, especially Europe where the concept of online bespoke is a growing trend. With our initial expansion we were able to bring India on the bespoke map of the world. Now, we want to take this a notch higher by tapping newer markets and with this we expect to attain a growth rate of 8-10%”

In July 2015, Vitruvien expanded its operations to Australia, Hong Kong, Singapore, USA and UAE. In November, 2015, Vitruvien unveiled its first ever pop-up store in South Mumbai’s shopping mall, CR2, located in the middle of the swanky business district of Nariman point, embracing the Omni-channel approach. Last month in December, 2015, they unveiled their second store in strategically located Inorbit mall, Vashi. In March, 2016 they launched their third pop-up store in Inorbit mall, Malad. Vitruvien plans to launch 1-2 more pop-up stores in the next few months across strategic locations in Mumbai. In less than a year, Vitruvien has seen tremendous growth with its customers demanding greater variety, the production capacity has also seen a boost to fulfill this growing demand. For a first-hand experience, visit:

I am looking forward to order some nice corporate shirts for myself in South Africa and try out the brand for myself. 


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1 comment:

  1. Why have u made online order so difficult for the regular customer sir. I hv shifted to indore nd i need to call first to the store or call centre before ordering shirts. Plz contact ke in 7506444206.


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