The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Saturday, 23 June 2018

@PONDS_SA Celebrates the #Unstoppable Women of #SouthAfrica and Their Moms #MothersDay

Hi Friends,

During the month of May, iconic skincare brand POND’S brought key select media, influencers, brand ambassadors, as well as lucky consumers together with their moms in the heart of Sandton for an intimate soiree. This event was a tribute to mothers, motherly figures and the #Unstoppable stories that South African women embody and live out every day. Not only did this event celebrate the deep-rooted love moms and daughters have for one another, it was also a celebration of the love South African women have for the POND’S brand.

In February 2018, POND’S unveiled Actress, Singer, Radio-DJ, and recently announced mom, Thembi Seete as the face of the NEW POND’S Age Miracle range. Thembi, Zuraida Jardine, and Sureshnie Rider, along with some of the most #Unstoppable women in their lives, were treated to a relaxing morning of pampering and spoils, and of course, pausing for those important selfie moments with adoring consumer-fans. All these women had to do to be eligible for a seat at the table with POND’S #Unstoppable ambassadors, was purchase any two POND’S Age Miracle products from Dischem or Click’s between March and mid-May, swipe their loyalty card, and they were automatically entered into the competition. The brand also ran a competition on its social media pages, giving two lucky consumers the opportunity to claim their final seats at the table.

To kick off the official programme of the day, all guests were treated to a 45-minute Image Consulting Masterclass by Entrepreneur, Fashion Buyer, and Designer, Thuli Mola, from Style Alert SA. After that, the women were broken into two groups, whom in turn indulged in a shoulder massage, followed by a professional portrait moment between moms and daughters, and between best friends.
@PONDS_SA Celebrates the #Unstoppable Women of #SouthAfrica and Their Moms #MothersDay
“For women, living an #Unstoppable life is as much about pausing to smell the roses and sharing a special moment with a loved one, as it is about achieving a multitude of great things in our daily lives,” said Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care. “With this Age Miracle event, we wanted to show the women of South Africa – often with decades of sharing and caring between them – that they truly matter to the POND’S brand, and that we will find many more moments in the future to celebrate what makes them #Unstoppable.”

The POND’S brand team and POND’S Beauty Advisors were all available during the course of the event to share firsthand and in-depth product information regarding the new range with guests through real-time product demonstrations. The event ended off on a delicious high as everyone tucked into a harvest table spread, and shared #Unstoppable moments, which will no doubt become #Unstoppable memories to treasure for a lifetime.

The newly reformulated POND’S Age Miracle range includes a full spectrum of products, all designed to create an easy-to-follow, yet perfectly self-indulgent regime fit for the #Unstoppable woman. The range includes:
  • POND’s Age Miracle™ Day Cream SPF 15 NEW (RSP R189.99)
  • POND’s Age Miracle™ Night Cream NEW (RSP R189.99)
  • POND’s Age Miracle™ Eye Cream NEW (RSP R189.99)
  • POND’s Age Miracle™ Wrinkle Correcting Cream NEW (RSP R189.99)
  • POND’s Age Miracle™ Facial Foam (RSP R132.99)
  • POND’s Age Miracle BB Cream (RSP 185,99)
The new POND’S Age Miracle range is available at all major retailers.

For more information about new POND’S Age Miracle range, and to keep up to date with all the latest POND’S news, please visit www.ponds.com/za. To follow the conversation on social media, find POND’S on Facebook (@PondsSouthAfrica), Instagram (@ponds_sa) and Twitter (@PONDS_SA), and join the conversation using #Unstoppable.
 
Cheers!!!
Contact me at editor@thelifesway.com to collaborate on paid/sponsored campaigns. #TheLifesWay #PhotoYatra!

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