The Life's Way - Journey of Visual and Written Content through Brands

Sunday, 17 September 2017

@MontecasinoZA Book Collection Challenge #Sep2017 #Skoobs

Hi Guys,

“The reading of all good books is like a conversation with the finest minds of past centuries.” Rene Descartes, philosopher and mathematician, 1600s

September is World Literacy Month, and Montecasino together with tenant, Skoobs Theatre of Books, is extending a challenge to the local community and staff to donate books for underprivileged schools in Diepsloot throughout the month. The goal is to collect a minimum of 1000 books. At the end of September, the books, together with bookshelves from Montecasino, will be handed over to schools, in and around Diepsloot.
@MontecasinoZA Book Collection Challenge #Sep2017 #Skoobs
Book depositories have been placed in Skoobs book store and in the Monte staff canteens for the month.

Says Lisa Sukdev, Montecasino’s Public Relations Manager, “Literacy is the foundation of communication … Literacy is the bridge from misery to hope. I strongly believe that literacy is the vehicle that will carry people out of poverty, we need to do everything we can to ensure children are literate and love reading and are able to pen their thoughts and ideas clearly. I know that the community surrounding Montecasino will give generously, I encourage parents to ring their children along when they donate the books, let’s teach them, from an early age to be socially responsible.”
@MontecasinoZA Book Collection Challenge #Sep2017 #Skoobs
Mike Page, GM of Montecasino, says it’s a privilege for the precinct to be in a position to contribute to improving literacy in local disadvantaged communities. “It’s a reality that disadvantaged schools in South Africa are unlikely to have well-stocked, fully-functional libraries. This book drive will make many books available to four Diepsloot schools, increasing the chances of improved literacy for many local children.”

Montecasino’s CSI activities are primarily focused on educational initiatives in schools in the Diepsloot area, which is 10km from the precinct and home to many staff members.

Cheers!!!

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